Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business


Jay Conrad Levinson - 1984
    Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including* strategies for marketing on the Internet (explaining when and precisely how to use it)* tips for using new technology, such as podcasting and automated marketing* programs for targeting prospects and cultivating repeat and referral business* management lessons in the age of telecommuting and freelance employeesGuerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.

Bold: How to Go Big, Create Wealth and Impact the World


Peter H. Diamandis - 2015
    Part One focuses on the exponential technologies that are disrupting today’s Fortune 500 companies and enabling upstart entrepreneurs to go from "I’ve got an idea" to "I run a billion-dollar company" far faster than ever before. The authors provide exceptional insight into the power of 3D printing, artificial intelligence, robotics, networks and sensors, and synthetic biology. Part Two of the book focuses on the Psychology of Bold, drawing on insights from billionaire entrepreneurs Larry Page, Elon Musk, Richard Branson, and Jeff Bezos. In addition, Diamandis reveals his entrepreneurial secrets garnered from building fifteen companies, including such audacious ventures as Singularity University, XPRIZE, Planetary Resources, and Human Longevity, Inc. Finally, Bold closes with a look at the best practices that allow anyone to leverage today’s hyper-connected crowd like never before. Here, the authors teach how to design and use incentive competitions, launch million-dollar crowdfunding campaigns to tap into ten’s of billions of dollars of capital, and finally how to build communities—armies of exponentially enabled individuals willing and able to help today’s entrepreneurs make their boldest dreams come true.Bold is both a manifesto and a manual. It is today’s exponential entrepreneur’s go-to resource on the use of emerging technologies, thinking at scale, and the awesome power of crowd-powered tools.

The Checklist Manifesto: How to Get Things Right


Atul Gawande - 2009
    Longer training, ever more advanced technologies—neither seems to prevent grievous errors. But in a hopeful turn, acclaimed surgeon and writer Atul Gawande finds a remedy in the humblest and simplest of techniques: the checklist. First introduced decades ago by the U.S. Air Force, checklists have enabled pilots to fly aircraft of mind-boggling sophistication. Now innovative checklists are being adopted in hospitals around the world, helping doctors and nurses respond to everything from flu epidemics to avalanches. Even in the immensely complex world of surgery, a simple ninety-second variant has cut the rate of fatalities by more than a third.In riveting stories, Gawande takes us from Austria, where an emergency checklist saved a drowning victim who had spent half an hour underwater, to Michigan, where a cleanliness checklist in intensive care units virtually eliminated a type of deadly hospital infection. He explains how checklists actually work to prompt striking and immediate improvements. And he follows the checklist revolution into fields well beyond medicine, from disaster response to investment banking, skyscraper construction, and businesses of all kinds.An intellectual adventure in which lives are lost and saved and one simple idea makes a tremendous difference, The Checklist Manifesto is essential reading for anyone working to get things right.

Enough.: True Measures of Money, Business, and Life


John C. Bogle - 2008
    Bogle-founder of the Vanguard Mutual Fund Group and creator of the first index mutual fund-has helped investors build wealth the right way and led a tireless campaign to restore common sense to the investment world. Along the way, he's seen how destructive an obsession with financial success can be. Now, with Enough., he puts this dilemma in perspective.Inspired in large measure by the hundreds of lectures Bogle has delivered to professional groups and college students in recent years, Enough. seeks, paraphrasing Kurt Vonnegut, to poison our minds with a little humanity. Page by page, Bogle thoughtfully considers what enough actually means as it relates to money, business, and life.Reveals Bogle's unparalleled insights on money and what we should consider as the true treasures in our lives Details the values we should emulate in our business and professional callings Contains thought-provoking life lessons regarding our individual roles in society Written in a straightforward and accessible style, this unique book examines what it truly means to have enough in world increasingly focused on status and score-keeping.

The Success Equation


Michael J. Mauboussin - 2012
    

Becoming Mindful: Silence Your Negative Thoughts and Emotions To Regain Control of Your Life (How To Relax Guide Book 3)


HowToRelax Blog Team - 2017
     Are you stuck in an endless loop of the same negative thoughts and emotions? If any of the following questions apply to you, you are at the right place for your solution Your mind is running at full speed, and you can get no sleep? Are you constantly worried for apparently no reason? You were happy, and all of a sudden you feel angry for no reason and snap at your loved ones? Is your mind doing its chitchat all day long and commanding your life? Welcome to the club. You are not alone. Thanks to our modern society, that got even worse. Too many people are stuck in their mind and are often dominated by negative thoughts and emotions. Am I good enough? Why is this guy at work so mean? Why did he do that? How can I get more money? I hate everything. And when you think the disturbing thoughts and emotions are gone, they will come back to you in the most unpleasant situations, like happily playing with your kids. Fortunately, you can change that. We can train our mind to stop those thoughts and regain control of our life. In the book, we will step you through the process of regaining control of your thoughts and emotions. You will learn: why our mind behaves like that and what is going wrong. how you can use your body to change your mind how your environment can help you in silencing your mind why drinking tea helps how Mindfulness will guide you to freedom how proven meditation techniques will assist you in your journey Don't stay paralyzed in what feels like your personal hell; join us and learn how to get your freedom. Do Not Hesitate, Buy the Book and Start Now This book is part of the How To Relax Guide Series; a series helping you to find relaxation and a happier life. With each book in the series, we cover one topic and teach you how to learn the methods in a highly actionable manner while leaving the fillers out.

Mind Power


Christian H. Godefroy - 1976
    This book argues that, if carefully programmed, they can be used to change your life in a positive, healthy way. The key is self-hypnosis, and the book describes what this is, how it works and how it can be used to unlock your true potential and bring success to your life. It provides a step-by-step explanation of how the state of self-hypnosis can be induced, and with simple exercises shows how the powers of the mind can be harnessed. The technique can be used for a wide variety of applications. Christian Godefroy's other books include "The Complete Time Management System" and "Super Health".

The Education of a Value Investor: My Transformative Quest for Wealth, Wisdom, and Enlightenment


Guy Spier - 2014
    In this fascinating inside story, Guy Spier details his career from Harvard MBA to hedge fund manager. But the path was not so straightforward. Spier reveals his transformation from a Gordon Gekko wannabe, driven by greed, to a sophisticated investor who enjoys success without selling his soul to the highest bidder. Spier's journey is similar to the thousands that flock to Wall Street every year with their shiny new diplomas, aiming to be King of Wall Street. Yet what Guy realized just in the nick of time was that the King really lived 1,500 miles away in Omaha, Nebraska. Spier determinedly set out to create a new career in his own way. Along the way he learned some powerful lessons which include: why the right mentors and partners are critical to long term success on Wall Street; why a topnotch education can sometimes get in the way of your success; that real learning doesn't begin until you are on your own; and how the best lessons from Warren Buffett have less to do with investing and more to do with being true to yourself. Spier also reveals some of his own winning investment strategies, detailing deals that were winners but also what he learned from deals that went south. Part memoir, part Wall Street advice, and part how-to, Guy Spier takes readers on a ride through Wall Street but more importantly provides those that want to take a different path with the insight, guidance, and inspiration they need to carve out their own definition of success.

Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries


Safi Bahcall - 2019
    Mountains of print have been written about culture. Loonshots identifies the small shifts in structure that control this transition, the same way that temperature controls the change from water to ice.Using examples that range from the spread of fires in forests to the hunt for terrorists online, and stories of thieves and geniuses and kings, Bahcall shows how this new kind of science helps us understand the behavior of companies and the fate of empires. Loonshots distills these insights into lessons for creatives, entrepreneurs, and visionaries everywhere.

The First 90 Days: Critical Success Strategies for New Leaders at All Levels


Michael D. Watkins - 2003
    In this updated and expanded 10th anniversary edition, internationally known leadership transition expert Michael D. Watkins gives you the keys to successfully negotiating your next move—whether you’re onboarding into a new company, being promoted internally, or embarking on an international assignment.In The First 90 Days, Watkins outlines proven strategies that will dramatically shorten the time it takes to reach what he calls the "breakeven point" when your organization needs you as much as you need the job. This new edition includes a substantial new preface by the author on the new definition of a career as a series of transitions; and notes the growing need for effective and repeatable skills for moving through these changes. As well, updated statistics and new tools make this book more reader-friendly and useful than ever.As hundreds of thousands of readers already know, The First 90 Days is a road map for taking charge quickly and effectively during critical career transition periods—whether you are a first-time manager, a mid-career professional on your way up, or a newly minted CEO.

Flawless Consulting: A Guide to Getting Your Expertise Used


Peter Block - 1987
    Using illustrative examples, case studies, and exercises, the author, one of the most important and well known in his field, offers his legendary warmth and insight throughout this much-awaited second edition. Anyone who must communicate in a professional context--and who doesn't?--will use the lessons taught in this book for years to come! "Who would have thought the 'consultant's bible' could be improved upon? Count on Peter Block--the consulting profession's very own revolutionary--to push us to confront and struggle with the paradoxes inherent in our work." --Candace Thompson, organization development consultant, First Chicago NBD--A Bank One Company "Block has distilled years of experience into a wise, down-to-earth, and eminently practical guide to excellence in consulting. If you are new to the practice, Flawless Consulting will chop years off your learning cycle. And even if you're an old pro, Block's insights will elevate you to new levels of effectiveness. Flawless Consulting is not simply about becoming a better consultant; it is about using consulting as a path toward becoming a better person." --Barry Oshry, president, Power & Systems, Inc.; author of Seeing Systems and Leading Systems

How to Measure Anything: Finding the Value of "Intangibles" in Business


Douglas W. Hubbard - 1985
    Douglas Hubbard helps us create a path to know the answer to almost any question in business, in science, or in life . . . Hubbard helps us by showing us that when we seek metrics to solve problems, we are really trying to know something better than we know it now. How to Measure Anything provides just the tools most of us need to measure anything better, to gain that insight, to make progress, and to succeed." -Peter Tippett, PhD, M.D. Chief Technology Officer at CyberTrust and inventor of the first antivirus software "Doug Hubbard has provided an easy-to-read, demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions. We encourage our clients to try his powerful, practical techniques." -Peter Schay EVP and COO of The Advisory Council "As a reader you soon realize that actually everything can be measured while learning how to measure only what matters. This book cuts through conventional cliches and business rhetoric and offers practical steps to using measurements as a tool for better decision making. Hubbard bridges the gaps to make college statistics relevant and valuable for business decisions." -Ray Gilbert EVP Lucent "This book is remarkable in its range of measurement applications and its clarity of style. A must-read for every professional who has ever exclaimed, 'Sure, that concept is important, but can we measure it?'" -Dr. Jack Stenner Cofounder and CEO of MetraMetrics, Inc.

The Motley Fool Guide to Investing for Beginners


The Motley Fool - 2015
    So we’ve created a guide that will show you (or a friend or relative who’s just getting started): * How much you need to start investing. * The key steps for building long-term wealth. * Proven ways to find great companies to buy. Understanding these life-changing concepts will get any investor on the path to financial freedom. Built upon our 13 Steps to Investing Foolishly, The Motley Fool Guide to Investing for Beginners includes our top investors’ biggest mistakes, insights into different styles of investing, and much more. Plus, you get 3 great stock picks that we think could make a strong foundation to any portfolio.

It's Rising Time!: What It Really Takes To Reach Your Financial Dreams


Kim Kiyosaki - 2010
    Kim shares real-life stories of business and investing that will enlighten, encourage, inspire and surprise you.It’s Rising Time! Is a call for women everywhere to take hard look at the personal challenges they face, the setbacks they’ve had… as well as the triumphs. It’s time to step up, take action, and lead the rich life we deserve.

The Heart-Led Leader: How Living and Leading from the Heart Will Change Your Organization and Your Life


Tommy Spaulding - 2015
    In his first book, It’s Not Just Who You Know (which rose to #2 on the New York Times bestseller list), world renowned leadership speaker and former CEO of Up with People Tommy Spaulding talked about the power of building genuine and lasting relationships both personally and professionally.  In his new book, The Heart-Led Leader, Spaulding turns his focus to ourselves – to who we are.  Authentic leaders, Spaulding says, live and lead from the heart.  The values and principles that guide our lives and shape our ability to lead others is far more important than our title, or our ability to crunch numbers, or the impressive degrees we display on our walls.   To effect true transformational change, heart-led leaders draw on the qualities of humility, vulnerability, transparency, empathy and love.  Illustrated with stories from his own life, and from some of the exceptional leaders he has met and worked with over the years, Spaulding unpacks what those qualities mean, talks about the 18-inch journey from the head to the heart – from our intellect to our emotions – and shows us how to incorporate them into our careers, into how we manage and lead others, and into how we live our lives.  It is a vision of leadership that has the power to transform everything we do, and the lives of everyone we touch.