A comprehensive guide to service marketing furnishes tips and advice on how one can apply one's business knowledge to any area of sales and marketing, from a home-based consultancy to a multinational brokerage firm.

    Some are arcane, some simply hilarious—and one editor, Carol Fisher Saller, reads every single one of them. All too often she notes a classic author-editor standoff, wherein both parties refuse to compromise on the "rights" and "wrongs" of prose styling: "This author is giving me a fit." "I wish that I could just DEMAND the use of the serial comma at all times." "My author wants his preface to come at the end of the book. This just seems ridiculous to me. I mean, it’s not a post-face."In The Subversive Copy Editor, Saller casts aside this adversarial view and suggests new strategies for keeping the peace. Emphasizing habits of carefulness, transparency, and flexibility, she shows copy editors how to build an environment of trust and cooperation. One chapter takes on the difficult author; another speaks to writers themselves. Throughout, the focus is on serving the reader, even if it means breaking "rules" along the way. Saller’s own foibles and misadventures provide ample material: "I mess up all the time," she confesses. "It’s how I know things."Writers, Saller acknowledges, are only half the challenge, as copy editors can also make trouble for themselves. (Does any other book have an index entry that says "terrorists. See copy editors"?) The book includes helpful sections on e-mail etiquette, work-flow management, prioritizing, and organizing computer files. One chapter even addresses the special concerns of freelance editors.Saller’s emphasis on negotiation and flexibility will surprise many copy editors who have absorbed, along with the dos and don’ts of their stylebooks, an attitude that their way is the right way. In encouraging copy editors to banish their ignorance and disorganization, insecurities and compulsions, the Chicago Q&A presents itself as a kind of alter ego to the comparatively staid Manual of Style. In The Subversive Copy Editor, Saller continues her mission with audacity and good humor.

    

    Richard Carlson reveals tips that will transform your outlook at the office, easing stress there and also leading to a happier life at home.

    The reality of being poor brings out a survival mentality, and turns attention away from opportunities taken for granted by everyone else. If you work with people from poverty, some understanding of how different their world is from yours will be invaluable. Whether you're an educator--or a social, health, or legal services professional--this breakthrough book gives you practical, real-world support and guidance to improve your effectiveness in working with people from all socioeconomic backgrounds. Since 1995 A Framework for Understanding Poverty has guided hundreds of thousands of educators and other professionals through the pitfalls and barriers faced by all classes, especially the poor. Carefully researched and packed with charts, tables, and questionnaires, Framework not only documents the facts of poverty, it provides practical yet compassionate strategies for addressing its impact on people's lives.

    This new edition has been updated throughout with up-to-the-minute contact information and hundreds of new bibliographical and Internet resources. It includes all-new sections on developing a successful home-based business and creating an effective work development support group to assist you in your quest for fulfillling work.

    Each contributor is either an originator or a leading proponent of one of the systems, and each presents the basic principles of the system in a clear and straightforward manner, discussing it in the context of the other systems. Theory chapters include a case example that guides you through the problem, evaluation, treatment, and follow-up process. Accompanying CURRENT PSYCHOTHERAPIES is CASE STUDIES IN PSYCHOTHERAPY, each case demonstrates the basic techniques and methods of the theory being illustrated. This edition retains classic case studies by Harold Mosak, Carl Rogers, Albert Ellis, Arnold Lazarus, and Peggy Papp.

    Not to worry: This book is the one place you can turn to find quick, non-intimidating, excellent design help. In The Non-Designer's Design Book, 2nd Edition, best-selling author Robin Williams turns her attention to the basic principles of good design and typography. All you have to do is follow her clearly explained concepts, and you'll begin producing more sophisticated, professional, and interesting pages immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, illustrations, and dozens of examples make learning a snap—which is just what audiences have come to expect from this best-selling author.

    As a result, Sir Terry is now one of the world's most admired business leaders, widely acclaimed for his drive, flair and no-nonsense approach.In Management in 10 Words he draws on his experience and expertise to pinpoint the ten vital attributes that make successful managers and underlie great organisations. He tackles the challenges that every manager faces, in a series of insights that are personal, provocative, and down to earth. And he explains:- Why initial failure often leads to ultimate success.- Why profits stem from a company's values, not its day-to-day business.- Why competition should always be welcomed.- Why simplicity leads to innovation.- Why trust is the bedrock of effective leadership.The result is an inspiring, thoughtful and supremely practical guide that will prove invaluable to all managers in all types of organisation.

    Wayne Dyer, the author of the international bestsellers Everyday Wisdom and 10 Secrets for Success and Inner Peace, is reflected in this extraordinary collection of inspirational quotes and observations. He says, "We are all on the same path. We're just on different places along the path." Sample quotes:    “The children whom you admire so much for their ability to enjoy life are not foreign creatures to you. You have one of those children inside you.” “I cannot always control what goes on outside, but I can always control what goes on inside.” “Detachment is one of lifes great lessons for those on the path of enlightenment.”

    * How to plan, implement, and analyze assessment projects. * Twelve case studies that detail the real-life classroomexperiences of teachers carrying out successful classroomassessment projects. * Fifty classroom assessment techniques * Step-by-step procedures for administering the techniques * Practical advice on how to analyze your data Order your copy today.

    "Free for All" is the irresistible oral history of the New York Shakespeare Festival and the Public Theater-two institutions that under the inspired leadership of Joseph Papp have been a premier source of revolutionary and enduring American theater. To tell this fascinating story, Kenneth Turan interviewed some 160 luminaries-including George C. Scott, Meryl Streep, Mike Nichols, Kevin Kline, James Earl Jones, David Rabe, Jerry Stiller, Tommy Lee Jones, and Wallace Shawn-and masterfully weaves their voices into a dizzyingly rich tale of creativity, conflict, and achievement. And at the center of this""incredibly engrossing account of artistic daring and excellence the larger-than-life figure of Joseph Papp reigns supreme.

    In addition, the completely updated fifth edition shows you how to build trust and confidence, be an active listener, manage a diverse group of individuals, conduct performance appraisals, and address many other challenges that come with the manager's job.Written in an inviting and accessible style, this classic skill-building book is an essential tool for becoming an effective, confident new manager."

    More and more often, those companies look to technology consultants to fulfill their needs. There are real advantages to being a consultant. You make contacts with a lot of different people; you get exposure to many industries; and most important, unlike a software developer in the IT department for a brick-and-mortar company, as a technology consultant, you are the profit center…so long as you are billing. Consulting can be hugely rewarding—but it’s easy to fail if you are unprepared. To succeed, you need a mentor who knows the lay of the land. Aaron Erickson is your mentor, and this is your guidebook. Erickson has done it all—from Practice Leadership to the lowest level project work. In The Nomadic Developer, he brings together his hardwon insights on becoming successful and achieving success through tough times and relentless change. You’ll find 100% practical advice and real experiences—his own and annotations from those in the trenches. In addition, renowned consultants—such as David Chappell, Bruce Eckel, Deborah Kurata, and Ted Neward—share some of their hard-earned lessons. With this useful guidebook, you can Objectively assess whether the consultant’s life makes sense for you Break into thebusiness and build a career path that works Avoid the Seven Deadly Firms by identifying unscrupulous technology consultancies and avoiding their traps and pitfalls Understand the business models and mechanics that virtually all consulting firms use Master secret consulting success tips that are typically left unstated or overlooked Gain a competitive advantage by adding more value than your competitors Continue your professional development so you stay billable even during bad times Profit from both fixed-bid and time-and-materials projects Build a personal brand that improves your resiliency no matter what happens

    Her approach, however, is not conventional. Miller dispenses with the more traditional reading instruction of book reports and comprehension worksheets in favor of embracing students' choices in books and independent reading. Her zeal for reading is infections and inspiring --and the results are remarkable. No matter how far behind Miller's students may be when they enter her 6th grade classroom, her students read an average of 40 books a year, achieve high scores on standardized tests, and internalize a love for books and reading that lasts long after they've left her class. Travel alongside the author as she leads her students to discover the ample rewards of reading and literature. Her secrets include: Affirming the reader in every student Supporting students' reading choices Carving out extra reading time Modeling authentic reading behaviors Discarding time-worn reading assisgnments Developing a classroom library with high-interest books Rich with classroom examples and practical advice and stitched together with the thread of Miller's passionate voice, this book will help teachers support students of all levels on their path to reading success and points a way out of the nation's literacy crisis. The book also includes an invaluable list of books that students most enjoy reading.