Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners


Michael Mazzeo - 2014
    They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off.Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three men decided to pull their heads out of their ivory towers and search for insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas.Spiced with vehicular mishaps and unexpected finds, this is one business book you won't want to miss.

The First 90 Days: Critical Success Strategies for New Leaders at All Levels


Michael D. Watkins - 2003
    In this updated and expanded 10th anniversary edition, internationally known leadership transition expert Michael D. Watkins gives you the keys to successfully negotiating your next move—whether you’re onboarding into a new company, being promoted internally, or embarking on an international assignment.In The First 90 Days, Watkins outlines proven strategies that will dramatically shorten the time it takes to reach what he calls the "breakeven point" when your organization needs you as much as you need the job. This new edition includes a substantial new preface by the author on the new definition of a career as a series of transitions; and notes the growing need for effective and repeatable skills for moving through these changes. As well, updated statistics and new tools make this book more reader-friendly and useful than ever.As hundreds of thousands of readers already know, The First 90 Days is a road map for taking charge quickly and effectively during critical career transition periods—whether you are a first-time manager, a mid-career professional on your way up, or a newly minted CEO.

Sources of Power: How People Make Decisions


Gary Klein - 1998
    How do these individuals make the split-second decisions that save lives? Most studies of decision making, based on artificial tasks assigned in laboratory settings, view people as biased and unskilled. Gary Klein is one of the developers of the naturalistic decision making approach, which views people as inherently skilled and experienced. It documents human strengths and capabilities that so far have been downplayed or ignored.Since 1985, Klein has conducted fieldwork to find out how people tackle challenges in difficult, nonroutine situations. Sources of Power is based on observations of humans acting under such real-life constraints as time pressure, high stakes, personal responsibility, and shifting conditions. The professionals studied include firefighters, critical care nurses, pilots, nuclear power plant operators, battle planners, and chess masters. Each chapter builds on key incidents and examples to make the description of the methodology and phenomena more vivid. In addition to providing information that can be used by professionals in management, psychology, engineering, and other fields, the book presents an overview of the research approach of naturalistic decision making and expands our knowledge of the strengths people bring to difficult tasks.

Industrial and Organizational Psychology: Research and Practice


Paul E. Spector - 1995
    In a field as rapidly expanding and diverse as I/O psychology, it's not easy finding a book with just the right balance. Fortunately, Paul Spector's Fourth Edition of Industrial and Organizational Psychology: Research and Practice is up to the job. A balance between cutting-edge topics and core material This Fourth Edition covers both the core material as well as newly emerging topics and cutting-edge findings. Inside, you'll find 125 new references, as well as the latest thinking on team job analysis, drug testing, group problem solving, group diversity, cross-cultural issues in leadership, and more. A balance between research and practice The text's balanced presentation of research and practice equips you with an understanding of the whole field. This balanced approach helps you see the relationship between the science and application of I/O psychology. You'll find detailed summaries of current research, including international studies. In addition, cases introduce you to the wide array of settings and applied work that involve I/O psychologists. A balance between employee performance and well-being I/O psychology isn't just about how the organization can use psychology to improve the efficiency and effectiveness of its workforce; it's also about improving the health of the workforce. This Fourth Edition provides more balance between these two over-arching areas of the field. Connect to online resources from the author's classroom. The author's website features class notes from his I/O psychology course, practice exams, internet exercises, I/O career information, and links to I/O instructor and student resources. Go to www.wiley.com/college/spector for help presenting and studying the material in your textbook, and use these resources to go beyond the text.

Get Backed: Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams


Evan Baehr - 2015
    It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground. Over the last 3 years, entrepreneurs Evan Loomis and Evan Baehr have raised over $45 million for their own ventures, including the second largest round on the fundraising platform AngelList. In Get Backed, they show you exactly what they and dozens of others did to raise money -- even the mistakes they made -- uncovering the secrets of the world’s best storytellers, fundraisers, and startup accelerators. Get trained in “the friendship loop”, a step-by-step process that can be used to meet and build relationships with anyone, from investors to potential cofounders. They also show you how to create a pitch deck, building off the actual examples of 15 ventures that have raised over $150 million. Get Backed won't just show you exactly what it takes to get funded, it will give you the tools to make any idea a reality.

Little Black Book for Stunning Success + Tools for Action Mastery


Robin S. Sharma - 2016
    Discover the mindsets of the best, install the rituals of the icons, run the habits of the heroes and massive improvements will be yours for the taking. In The Little Black Book of stunning success, Robin Sharma - one of the true masters of leadership + elite performance on the planet - shares the potent insights that have helped so many people just like you do legendary work, live remarkable lives and lift everyone around them in the process. If you're truly ready to live your dreams, this book is your fuel. Dream. Dare. Lead. Learn. Craft. Create. Produce. Perfect. Iterate. Optimize. Inspire. Impact. Win. Repeat. Push. Rest. Love. Live.

Shoe Dog: A Memoir by the Creator of Nike


Phil Knight - 2016
    Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.

Judgment in Managerial Decision Making


Max H. Bazerman - 1986
    But, with Max Bazerman's Judgment in Managerial Decision Making, Sixth Edition, you can learn how to overcome those biases to make better managerial decisions. The text examines judgment in a variety of organizational contexts, and provides practical strategies for changing your decision-making processes and improving these processes so that they become part of your permanent behavior. Throughout, you'll findnumerous hands-on decision exercises and examples from the author's extensive executive training experience that will help you enhance the quality of your managerial judgment. Past editions have been used in top universities, in business schools, and in public policy, psychology, and economics classes. In addition, the text has been widely recognized by practitioners in the world of behavioral finance. Revised with two new chapters This Sixth Edition now adds chapters on bounded ethicality (Chapter 8) and bounded awareness (Chapter 11). Both of these chapters are based on Bazerman's recent writing with Dolly Chugh and Mahzarin Banaji. Max H. Bazerman is the Jesse Isidor Straus Professor of Business Administration at the Harvard Business School. In addition, Max is also formally affiliated with the Kennedy School of Government, the Psychology Department, and the Program on Negotiation at Harvard. He is the author or co-author of over 150 research articles and chapters, and the author of numerous other books. Max was named one of the top 30 authors, speakers, and teachers of management by Executive Excellence in each of their two most recent rankings.

Organizational Physics - The Science of Growing a Business


Lex Sisney - 2012
    Understand them, and you can create extraordinary growth. Ignore them, and you run the risk of becoming another statistic. It's become almost cliche 8 out of every 10 new ventures fail. Of the ones that succeed, how many truly thrive-for the long run? And of those that thrive, how many continually overcome their growth hurdles ... and ultimately scale, with meaning, purpose, and profitability? The answer, sadly, is not many. Author Lex Sisney is on a mission to change that picture. After more than a decade spent leading and coaching high-growth technology companies, Lex discovered that the companies that thrive do so in accordance with 6 Laws - universal principles that govern the success or failure of every individual, team, and organization.

Stop Thinking Like a Freelancer: The Evolution of a $1M Web Designer


Liam Veitch - 2014
    It’s tough to plan for growth (in client volume and revenue) when current income is too unstable to even consider anything beyond the here and now. This book dives deep on making freelancing more stable, beating "treading water" cycles, repelling 'bad apple' clients, multiplying online exposure and follows the journey of Liam, with honest, clear advice and guidance from laptop and rented desk to $1m web agency. Achieve the freedom you're looking forA perennial business builder who 'finally got something to work', Liam Veitch has many strings to his bow along with many failures to learn from. Web designer and now founder at UK based web agency Tone (tone.co.uk) as well as freelancer community Freelancelift (freelancelift.com) this book comprises everything he wished he knew first time around. In his own words, he did freelancing 'right this time' and this book comes from a realisation that in the three years which passed - this second time round as a freelancer - the business has generated over $1.1M. This debut, feature length book lays out the key mindset fixes which made this possible. Who's it for?This book exists to help freelancers earn more this month than they did last month, by leveraging big-business thinking and creating a state of constant evolutionary improvement. "My intention is to describe my experiences and provide inspiration and practical advice for putting them to work in your business. These experiences have led to an enormous amount of financial freedom and professional predictability for me...something I could only dream about before." What's inside?226 pages of honest, actionable advice to help you build something incredible from your tiny freelance business. - Make freelancing more stable- Beat "treading water" cycles- Repel 'bad apple' clients- Multiply online exposure- Build income predictability- Have dream clients find you- Leverage recurring revenue- Work less while earning moreLet's do thisThe purpose of this book is not to show you how to build an agency, nor is it to improve the actual service you're providing (I'm making the assumption this is already the best it can be). This book is here to help give a fresh perspective in a space dominated by mediocrity. Your time is now. As a one-person business, it’s easy to think that you’re somehow exempt from that word… ‘business’. I’m here to tell you this is what keeps most freelancers thinking like, well, freelancers. Screw that! This book serves to lay out everything I wish I'd have known first time around. It's been exhausting, a blast, and I can't wait to show you what I came up with.

Complete Interview Answer Guide


Don Georgevich - 2011
    No other guide offers this. Includes over 130 interview questions and answers. Breaks down all interview questions into essential parts. Shows you why interviewers are asking you the question, what the interviewer wants to hear from you, how you should answer it, and then gives you several "real-life" examples of how to answer the question. Covers the STAR method. Includes several behavioral question and answer examples. Covers interview preparation tips. Covers phone interviews and how to prepare for them. Includes 35 questions to ask interviewers. And much more! This guide works for all job interviews. Management, IT, Director, VP, Teachers, Finance, Sales, Accounting, Engineering, Government, Hospitality, Human Resources, Manufacturing, Non-Profit, Administrative, Branding, Health Care, etc.

Winning at New Products: Accelerating the Process from Idea to Launch


Robert G. Cooper - 1986
    In this fully updated and expanded edition, Robert Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize your chances of success. By any measure, most product concepts never make it to market, and of those that do, most fail. Winning at New Products cites the most recent research and showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for assessing risk, marshalling the appropriate resources, engaging customers in the pre-development discovery phase, evaluating your project portfolio, ensuring true cross-functional collaboration, and, most importantly, applying a rigorous process for making sound business decisions at every step-from idea generation to launch.

Success as a Real Estate Agent for Dummies


Dirk Zeller - 2006
    Whether you are looking to rev up your real estate business, deciding whether to specialize in commercial or residential real estate, or just interested in refining specific skills, this book is for you. This no-nonsense guide shows you the fun and easy way to become a successful real estate agent. It provides expert advice on acquiring the skills needed to excel and the respect and recognition you'll gain through making sales and generating profit. Soon you'll have all the tools you need to:Prospect your way to listings and sales Build a referral-based clientele Work with expired and FSBO listings Plan and host a successful open house Present and close listing contracts Market yourself and your properties online and in print Negotiate contracts and avoid derailment Stake your competitive position Achieve excellent relationships with clients Spend less time to earn more money This guide features tips and tricks for working with buyers, must-haves for a successful real estate agent, and common pitfalls that can be avoided. Also included is a list of Web sites for real estate agents that are valuable resources for success. With Success as a Real Estate Agent For Dummies, you'll discover how to acquire key skills and get on track for a successful career!

The Entrepreneur’s Guide to Keeping Your Sh*t Together: How to Run Your Business Without Letting it Run You


Sherry Walling - 2018
     You run a business. And running a business is hard. It can ruin your health. It can ruin your relationships. It can ruin your life. But only if you don’t equip yourself for the journey. The burden of responsibility, the weight of stress and the loneliness of running your business are a far cry from your friends who work salaried jobs. The stress and loneliness are real. Sometimes too real. The path of least resistance is to let the stress and isolation of starting, running and growing a business infiltrate most aspects of your life. Trust us, we’ve seen it. Over and over we’ve watched our fellow entrepreneurs succumb to the mental toll and chaos of running a business. We’ve also experienced it firsthand as we’ve launched and grown our own businesses. Odds are good that you’ve been overwhelmed at some point. Maybe you’ve tried talking to your spouse. That can work for a while… but your spouse is not your therapist. And placing them in this role inevitably leads to misunderstandings, fatigue and arguments. Maybe you’ve talked to friends. But if they aren’t entrepreneurs, they likely don’t understand what you’re going through. Or maybe you’ve read self help books only to find that books about stress management typically don’t take into account the unique experience of entrepreneurs. Or they’re ‘lifehacks’ written by a blogger with no formal training or credentials, offering advice based on anecdotes, not science. Why do I need this book? You want to invest in yourself (and consequently, your business). You want to learn proven strategies, tactics and techniques to overcome the challenges that cause you heartburn and headaches. You want to get off the treadmill of stress, anxiety and isolation that entrepreneurship brings. You want to prevent burnout, depression, isolation, and the emergence of damaging coping strategies and self-sabotaging choices. Every aspect of this book is a pairing of psychological expertise with decades of entrepreneurial experience. Here are just a few things you will take away from this book: New ways to deal with the freedom, responsibility and existential fear that go along with being an entrepreneur How to overcome the single biggest challenge every entrepreneur faces How a single shift in mindset can make a lifelong difference in your success, happiness and fulfillment Why knowing yourself and where you came from is crucial to your success How to succeed as an entrepreneur no matter your personality type How to keep stress from ruining your life and relationships Identifying and dealing with depression, anxiety, burnout, ADHD and other common psychological burdens How to get more things done – and faster – by dealing with procrastination, distraction and muddled priorities Staying connected with your significant other, friends and key colleagues How to deal with overwhelming success and (seemingly) massive failures How to find personal calm in the midst of chaos And much more...

YouTube: The 2018 Essential Guide to Grow Your YouTube Channel, Make Money Fast with Proven Secret Techniques and Foolproof Strategies (YouTube Marketing, ... Channel, YouTube, YouTube for Beginners)


John Anson - 2018
    Let me be honest with you, this guide was made EXCLUSIVELY for 2018 so that even a beginner can start and GET THOUSANDS of subscribers in the shortest period of time possible! Learn how to get RAVING FANS that will pay you MONTHLY just to get to interact with you MORE! Would you like your subscriber count to grow by up to 245 NEW subscribers every single day? Would you like MORE views? MORE profit? MORE Subscribers? MORE fame? If you answered “YES!” then you’ll want to download this book NOW When You Download This Book Today You’ll Also Learn... How to EXPLODE your YouTube Channel's Growth in Less Than 3 MONTHS! The TOP TECHNIQUES for making QUALITY CONTENT on YouTube The Secret Formula to Hardwire Your Channel For Success A Step By Step Guide on Collaborating With Big YouTuber's for Massive Growth The Best and Most Current Vlogging and Gaming Equipment for small, medium and high budgets Exactly How To Pick a Niche You're Passionate About The Success Mindset You Need To Become a YouTube King Much, much more! Download your copy today! Take action today and discover just how far you can take your YouTube channel. I hope to see you on the most subscribed list after! This book is on a LIMITED TIME discount for just 0.99! I've helped grow a MULTITUDE of YouTube channels past 5000, 10000 and even 50000 subscribers and I want the same for you. What are you waiting for? Take what's rightfully yours and become a YouTube God NOW!