His company, Moz, makers of marketing software, is now a $45 million/year business, and he's one of the world's leading experts on SEO. But his business and reputation took fifteen years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt.Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: A minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives can fizzle quickly. Revenue and growth won't protect you from layoffs. And venture capital always comes with strings attached.Fishkin's hard-won lessons are applicable to any kind of business environment. Up or down the chain of command, at both early stage startups and mature companies, whether your trajectory is riding high or down in the dumps: this book can help solve your problems, and make you feel less alone for having them.

    After remarkable one-on-one interviews with Bill Gates, Maya Angelou, Steve Wozniak, Jane Goodall, Larry King, Jessica Alba, Pitbull, Tim Ferriss, Quincy Jones, and many more, Alex discovered the one key they have in common: they all took the Third Door.Life, business, success... it's just like a nightclub. There are always three ways in. There's the First Door: the main entrance, where ninety-nine percent of people wait in line, hoping to get in. The Second Door: the VIP entrance, where the billionaires and celebrities slip through. But what no one tells you is that there is always, always... the Third Door. It's the entrance where you have to jump out of line, run down the alley, bang on the door a hundred times, climb over the dumpster, crack open the window, sneak through the kitchen--there's always a way in. Whether it's how Bill Gates sold his first piece of software or how Steven Spielberg became the youngest studio director in Hollywood history, they all took the Third Door.

    you will get the insights, encouragement, and practical steps needed to create a powerful, life-changing daily routine.  Terri Savelle Foy shares with you the habits of successful people as well as her own personal habits that took her from a mundane, undisciplined life to living a life filled with purpose, self-discipline and God-given success.  This book will help you:  • Seize each day by taking control of your mornings.  • Become aware of (and change) your bad habits.  • Establish realistic habits that will revolutionize your life.  • Understand how to harness the power of self-discipline.  • Discover your purpose so you stay driven.  When you change your daily routine, you can change your life.

    And it's easier than you think.If you're like most entrepreneurs, you started your business so you could be your own boss, make the money you deserve, and live life on your own terms. In reality, you're bogged down in the daily grind, constantly putting out fires, answering an endless stream of questions, and continually hunting for cash.Now, Mike Michalowicz, the author of Profit First and other small-business bestsellers, offers a straightforward step-by-step path out of this dilemma. In Clockwork, he draws on more than six years of research and real life examples to explain his simple approach to making your business ultra-efficient.Among other powerful strategies, you will discover how to:- Make your employees act like owners: Free yourself from micromanaging by using a simple technique to empower your people to make smart decisions without you.- Pinpoint your business's most important function: Unleash incredible efficiency by identifying and focusing everyone on the one function that is most crucial to your business.- Know what to fix next: Most entrepreneurs try to fix every inefficiency at once and end up fixing nothing. Use the weakest link in the chain method to find the one fix that will add the most value now.Whether you have a staff of one, one hundred, or somewhere in between, whether you're a new entrepreneur or have been overworked and overstressed for years, Clockwork is your path to finally making your business work for you.

    A pillar of corporate America for decades, he's a co-founder of Home Depot, a former director of the New York Stock Exchange, and a world-class philanthropist (including $200 million for NYU's Langone Health). In this memoir he finally tells the story of his unlikely rise and controversial career. It's also a passionate defense of the American Dream -- of preserving a country in which any hungry kid can reach the maximum potential of his or her talents and work ethic.In a series of fascinating stories, Langone shows how he struggled to get an education, break into Wall Street, and scramble for an MBA at night while competing with privileged competitors by day. He shares how he learned how to evaluate what a business is worth and apply his street smarts to 8-figure and 9-figure deals . And he's not shy about discussing, for the first time, his epic legal and PR battle with former NY Governor Eliot Spitzer.His ultimate theme is that free enterprise is the key to giving everyone a leg up. As he writes:This book is my love song to capitalism. Capitalism works! And I'm living proof -- it works for everybody. Absolutely anybody is entitled to dream big, and absolutely everybody should dream big. I did. Show me where the silver spoon was in my mouth. I've got to argue profoundly and passionately: I'm the American Dream.

    Almost all startups either fail or never truly reach a sustainable size. Despite the popularity of entrepreneurship, we haven't engineered a better way to start. ...Until now.What if you could skip the startup phase and generate profitable revenue on day one?In Buy Then Build, acquisition entrepreneur Walker Deibel shows you how to begin with a sustainable, profitable company and grow from there. You'll learn how to: ● Buy an existing company rather than starting from scratch● Use ownership as a path to financial independence● Spend a fraction of the time raising capital● Find great brokers, generate your own "deal flow," and see new listings early● Uncover the best opportunities and biggest risks of any company● Navigate the acquisition process● Become a successful acquisition entrepreneur● And moreBuy Then Build is your guide to outsmart the startup game, live the entrepreneurial lifestyle, and reap the financial rewards of ownership now.

    I met Veronika while exploring Old Town Tallinn. When I found out Veronika was an Airbnb host, I asked to see her listing. I saw potential, but her online listing wasn’t much. I told Veronika about how I optimize Airbnb listings. We agreed that I would stay at her listing for a small discount in exchange for a fully optimized Airbnb listing. As of November 2017, Veronika has 10 5-star reviews.I wrote Optimize YOUR Airbnb to reach more hosts like Veronika. This book contains the culmination of my five-year experience with Airbnb from being an employee and a guest, to a host, to Superhost, and to starting an Airbnb property management company. I’ve hosted everything from a living room couch to a 3-story, 5-bedroom hillside mansion. The information in this book is more complete and effective than anything on the market. Trouble deciding between which book to buy? To ensure my book is the most comprehensive, I read 13 of the top Airbnb books on the market. You can read my review of these books on Amazon. Daniel V. Rusteen - former Airbnb employee, Superhost, super guest (250+ days on Airbnb), and Airbnb property manager - reveals his strategies to rank high in Airbnb search by creating an optimal online listing and offline guest experience."Daniel Rusteen's authoritative book is as comprehensive as it is enjoyable to read. I have never seen so much valuable, actionable advice in one place for an Airbnb host. Highly recommended!" - Chip ConleyYou will learn how to: Optimize your Airbnb listing to achieve a high Airbnb search rank Leverage tools to automate 80%+ of your Airbnb Interior design without professional help Successfully navigate slow season Identify problem Airbnb guests before they book Master your Airbnb title and text Take high-quality photos with your smart phone Create additional streams of revenue based on your Airbnb “The listing you optimized appeared to be easier to read, was more approachable, and ranked higher as a result.” - Customer of OptimizeMyAirbnb.com paraphrasing what Airbnb told him as it related to one of his listings using the strategies outlined in the book“I am an Airbnb expert…then I found you…you are the top!” - Blog comment on OptimizeMyAirbnb.com“Danny – You might be a magician. I made a bunch of your suggested updates to the listing and I’ve had $660 in bookings (only 2 nights!) in the last 24 hours.” - Prior customer of OptimizeMyAirbnb.com“If you don’t read this book, there will be a lot that you don’t know that you don’t know.” - Symon He, foreword Optimize YOUR Airbnb

    He also analyzed his own story of being on top to crashing to the bottom. This book is not just boring training or education - it's full of amazing stories and colorful examples to help you master each STEP of becoming a Successful Entrepreneur. Go on this entire journey with Anik Singal and master the 4 Stages of becoming an Entrepreneur:   S.C.A.P. (Self, Catapult, Authority and People) .  Many people are saying that this book is an absolute for EVERY Entrepreneur in the World.Anik Singal has built over 6 companies, having sold over $200 Million worth of products and has taught 250,000+ students all over the World about every aspect of Entrepreneurship.

    It feels overwhelming, unconquerable. Chop off one of a Hydra’s heads, and two more grow in its place. How will you ever defeat such a terrifying monstrosity – and live to tell the tale?   In this illuminating fable, productivity expert Josh Kaufman explores the uncertainty and fear inherent in facing down any ambitious challenge, from starting a new business to completing a work of art. The risks involved can never be eliminated, but they can be understood, anticipated, and mitigated. Armed with an adventurer's insights into tackling unknown and fearsome challenges, you can tame a project of epic proportions. How to Fight a Hydra is an essential handbook for artists, creative professionals, and entrepreneurs tired of ignoring the call to adventure.  So prepare for battle, brave soul. Draw your sword. Light your torch.  In the darkness ahead, your Hydra awaits.

    The book talks about in-demand online skills and the different paths one can take to become an expert in these fields. A stable income from freelancing in college was the bedrock that had allowed the authors to explore their ambitions further and get to where they are today. In the process, they've worked with many of their own batch mates, colleagues and friends to help them set up highly successful freelance careers. The author duo decided to detail their story of what worked for them and how anyone in the country could thrive without being tied down to a full-time job. The authors feel the timing of the book is perfect because of the growing freelance economy and growing aspirations among millennials to find a job they love and not just something that pays their bills.

    The best you can do is learn from others.In 2015, Dan Andrews and Ian Schoen sold their product business, which they built over the course of 7 years and employed 15 people, for multi-seven figures. While they don't regret selling the business – there are many mistakes they made that were avoidable.Whether you are still in the early stages of building a business or thinking of selling, this book is designed to help you build with the future in mind.This book presents a series of 5 thought experiments including: - The Lifestyle Ladder- The Mock Tax Rebate featuring the Mediocre CEO Test- The Hidden Upsides- The Cash Conundrum- The Dirty SecretIt turns out there are patterns and predictable challenges coming your way when you prepare to exit your business. Knowing about them in advance is fun and potentially very profitable.The five thought experiments that you’ll read about in this book are designed to give you clarity and confidence as you think through what it might mean to sell your business.

    . . There's no way . . . It's impossible . . . Enough. Get off your ass and make your someday goals a priority--today.After years of coaching and consulting hundreds of startup rookies as well as seasoned entrepreneurs, executives, and CEOs, Bedros Keuilian realized that most people who want to start a business, grow an existing business, author a book, make more money, or make a bigger impact usually take the long, slow, painful way to get there . . . and more than 80 percent of entrepreneurs never get to their desired destination or achieve their full potential in business. They treat their dream as if it were merely a hobby and dip their toes in the water, but they never commit to diving in--you get the idea.It's time to cut the bullshit excuses. Everyone has a gift, a purpose. It's your duty to figure out what your gift is and how you're going to share it with the world.Man Up: How to Cut the Bullshit and Kick Ass in Business (and in Life) is your guide to doing exactly that. Keuilian, founder and CEO of Fit Body Boot Camp and known as the hidden genius behind many of the most successful brands and businesses throughout multiple industries, will show you how to break out of the sea of mediocrity, get singularly focused on your purpose, and do what it takes--not only to achieve but dominate your goals.With Keuilian's no-nonsense approach in both business and personal spheres, you'll be able to define your purpose and have clarity of vision--and a plan--to make the quantum leap. Whether it's creating and growing a company, leaving a legacy, making a difference, or launching a new brand, you will discover how to use your passion, purpose, and sheer grit to overcome any adversity that attempts to derail your progress.If there's an area of your life in which you need to man up, this book will get you there.

    But they don't yet know what replaces it. As everyone and everything becomes more interconnected and digitized, how do you operate, compete, and win?Ming Zeng, the former Chief of Staff and strategy adviser to Alibaba Group's founder Jack Ma, explains how the latest technological developments, such as artificial intelligence, machine learning, the mobile internet, and cloud computing are redefining how value is created. Written especially for those outside the technology industry or the startup arena, this book introduces a simple, overarching framework to guide strategy formulation and execution in this data-rich and highly interactive environment.Revealing the revolutionary practices that he and his team have developed at Alibaba, Zeng shows how to: Automate decisions through machine learning Create products informed by real-time data from customers Determine the right strategic positioning to maximize value from platforms and suppliers Repurpose your organization to further human insight and enable creativity Lead your company's transformation into a smart businessWith insights into the strategies and tools used by leaders at Alibaba and other companies such as Ruhan and Red Collar, in a variety of industries from furniture making to banking to custom tailoring, Smart Business outlines a radically new approach to strategy that can be applied everywhe

    In WTF?! (Willing to Fail), serial entrepreneur Brian Scudamore takes you on an adventure that will convince you once and for all that you have exactly what it takes to succeed. With engaging stories from his thirty-plus years of failing upward, his book is full of lessons you can apply to your own endeavors developing a clear vision, creating an awesome culture, finding gratitude in challenging times, and using setbacks to change your business for the better.Being an entrepreneur means letting go of fear. WTF?! (Willing to Fail) gives you the encouragement and wisdom you need to begin stumbling toward greatness.

    Despite what every other business book might say, historical data show the real secret ingredients to getting ahead in business are being rich, white, and male.Until now. Leapfrog is the decades-overdue startup bible for the rest of us. It's filled with uncompromising guidance for winning at business, your way. Leapfrog is for entrepreneurs of all stripes who are fed up with status quo advice--the kind that assumes you have rich friends and family and a public relations team.Refreshingly frank and witty, author Nathalie Molina Ni�o is a serial tech entrepreneur, the founder and CEO of BRAVA Investments, and a proud daughter of Latinx immigrants. While teaching budding entrepreneurs at Barnard College at Columbia University and searching the globe for investment-worthy startups, she has met or advised thousands of entrepreneurs who've gone from zero to scalable business. Here she shares their best secrets in the form of fifty "leapfrogs"--clever loopholes and shortcuts to outsmart, jump over, or straight up annihilate the seemingly intractable hurdles facing entrepreneurs who don't have family money, cultural capital, or connections.

    Predator Rising is the character-driven story behind the origins of the Predator drone program and the dawn of unmanned warfare. A firsthand account told by an Air Force team leader and a CIA team leader, Predator Rising takes the reader into the back offices and secret government hangars where the robotic revolution went from a mad scientist idea to a pivotal part of global air power.The story will reveal the often conflicting perspectives between the defense and intelligence communities and put you inside places like the CIA’s counterterrorism center on the morning of 9/11. Through the eyes of the men and women who lived it, you will experience the hunt for Osama Bin Laden and the evolution of a program from passive surveillance to the complex hunter-killers that hang above the battlespace like ghosts. Poised at the junction between The Right Stuff and The Bourne Identity, Predator Rising will document the way a group of cowboys, rogues, and bandits broke rules and defied convention to change the shape of modern warfare.

    Don't Sleep On It! is a call to action for people to wake up and live their best life by taking what they know and who they are and unleashing it in the world, all while creating their very own profitable online business.

    When this investors’ darling was exposed as a house of cards, tales of fraudulent accounting, a lavish lifestyle involving multimillion-rand racehorses and ructions in the ‘Stellenbosch mafia’ made headlines around the world. As regulators tally up the cost, 'Financial Mail' editor Rob Rose reveals the real inside story behind Steinhoff. Based on dozens of interviews with key players in South Africa, the UK, Germany and the Netherlands – and documents not yet public – Steinheist reveals: how Bruno Steinhoff formed the company by doing business in the Communist bloc and apartheid South Africa; how the ‘Markus myth’ started in the dusty streets of Ga-Rankuwa and grew thanks to a ‘bit of luck’ in a 1998 takeover; how Jooste insiders shifted nasty liabilities off Steinhoff’s balance sheet to secretive companies overseas in order to present a false picture of the profits; how Wiese was lucky to lose only R59bn and how Shoprite narrowly escaped getting caught in Steinhoff’s web; and what happened behind closed boardroom doors in the frantic week before Jooste resigned.

    If you lose connection to yourself and your own sense of alignment, you can easily get pulled off course.As an experienced Kinesiologist, I can guide you to a greater connection to your own alignment.The main character in this story - Anna - is not me, she's not one of my clients, but really, she could be any one of us.As you read her story, you'll see aspects of your own journey mirrored and will learn the steps to take back your power, create boundaries, take action and come back to your centre.Part story and part guidebook on how to create more alignment in your business, Align ] Attract will inspire you, motivate you, and help you attract clients and gain clarity about what you really want in your own business.

    But when you stop to think about it, each of us is like a small business. Successful business owners implement strategies that improve their prospects for success. Similarly, as human beings, it serves us well to implement guiding principles that inspire us to live our purpose and reach our goals.The rich ganache filling that flows through the center of this book is the story of La Mandarine Bleue, a delicious depiction of how nine individuals used twelve steps of a business plan to find their vocation and undergo a transformation (with some French recipes thrown in for good measure). From a business plan and metrics to mission and goals with everything between―investors, clients and customers, marketing strategies, and goodwill development―this book clearly maps how to create personal transformation at the intersection of business and spirituality. Merging the language of business and self-help, The Business of Being will teach you how to enhance “profitability”―body, mind, and spirit.

    Creating something from nothing is an unpredictable journey. The first mile births a new idea into existence, and the final mile is all about letting go. We love talking about starts and finishes, even though the middle stretch is the most important and often the most ignored and misunderstood.    Broken into three sections with 100+ lessons, this no-nonsense book will help you: • Endure the roller coaster of successes and failures by strengthening your resolve, embracing the long-game, and short-circuiting your reward system to get to the finish line. • Optimize what’s working so you can improve the way you hire, better manage your team, and meet your customers’ needs. • Finish strong and avoid the pitfalls many entrepreneurs make, so you can overcome resistance, exit gracefully, and continue onto your next creative endeavor with ease. With insightful interviews from today’s leading entrepreneurs, artists, writers, and executives, as well as Belsky’s own experience working with companies like Airbnb, Pinterest, Uber, and sweetgreen, The Messy Middle will outfit you to find your way through the hardest parts of any bold project or new venture.

    From redefining civilian space exploration to creating a path to free energy to disrupting healthcare and education, Jain is at the forefront of the exponential technology developments that will forever change how we live and work. In Moonshots Jain reveals the secrets of the "super entrepreneur" mindset—the catalyst for creating an exciting and abundant future. He then walks readers through the application of these powerful concepts in three moonshot initiatives that he is leading today, one of which is Moon Express, a private lunar venture that promises to open up the moon's vast resources for the betterment of humanity. In Jain's world, the term "moonshot" is meant both literally and figuratively! Journey with Jain through these illuminating pages and awaken your own moonshot potential. It’s a discovery that will change your life—and quite possibly the world.The book cover includes interactive augmented reality features.Named to Kirkus Reviews' Best Books of 2018

    Having peeked behind the curtain at over 10,000 companies, this book aims to demystify the buyers, the process, and the inevitably emotional journey that is selling a company.Read it. Reference it. Share it.Think about what outcomes are important to you and why. Here's a cheat sheet:I want between $__________ and $___________ of cash as a financial result. (You'll have to pay off debt, taxes, and transaction costs. Also, something is only worth what someone is willing to pay for it.) I want to work for ___ years in my current position, and am willing to consult with the company for ___ years thereafter. (It's okay to say you want to stick with the company long-term, or leave the day of closing.) I'm looking for a buyer/partner that will take the ________ role in the company. (Example roles include advisory board, passive partner, CEO, and CFO.) The characteristics/values of an ideal buyer would be: My ideal timeline for a transaction would be ______, but I'd be happy to sell in _____ years. My top non-financial goals are:

    Aaron Muller, founder of Lifestyle Business Owner Academy, reveals the 3-step formula he utilized to go from a kid who didn't attend college to the owner of eight companies that run without him. Now it’s your turn to discover the secrets to owning a business that gives you the financial freedom, lifestyle, and contribution you desire.

    An experiment is a test designed to help you answer the questions "Should we do this?" or "Am I right about this?" If you are open to learning, the insights from your experiments will help you refine your creation and improve your odds of success. Like its prequel, Testing with Humans is concise, highly practical, and packed with useful tactics and tips and examples to answer key questions: Why run experiments? When to test the business versus the product? What makes a good experiment? How do you turn experiments into decisions and actions? How can we bring experiments into our business culture?

    But then comes the big question: How do you stop being the "best-kept secret" and finally connect with the right clients?Beyond Influencer Marketing answers this question and more. Inside, you'll discover how to:Avoid common roadblocks to connect with influential people Assume a winning mindset that leads to measurable success Create a solid marketing foundation and become "influencer ready" Build and nurture long-lasting business relationships Tap into your network of connections to land your ideal clients And much, much more! Through proven tactics, step-by-step guidance, examples, and case studies, you'll learn how to connect with key market influencers and get tangible results from your efforts.You CAN do this! Beyond Influencer Marketing will show you how.As stated by John Lee Dumas, founder and host of Entrepreneurs On Fire, Beyond Influencer Marketing is "A step-by-step playbook for your journey to build business relationships that matter."Bonus PackageBeyond Influencer Marketing comes with a complete bonus package ($197 value), including free templates and video training to kickstart your influencer marketing efforts and help you grow your magnificent business:Intro email formula to expand your network and get referrals Copy-and-paste templates:Podcast pitch TV appearance pitch Guest-post pitchAnd much more! Claim your book bonuses now: https: //www.BeyondInfluencerMarketing.com/bon...About the AuthorCloris Kylie, marketing MBA and influencer marketing specialist, shows you how to create a strong marketing foundation and tap into connections with influencers to grow a magnificent business that thrives over the long term.Starting from scratch, Cloris has grown a large network of influencers who have played an essential role in the growth of her coaching and consulting business.The host of "Beyond Influencer Marketing Podcast" and "Magnificent Time for Entrepreneurs," she has interviewed bestselling authors and internationally-renowned entrepreneurs such as Chris Brogan, Dorie Clark, Dov Gordon, Bob Burg, Neil Patel, Mel Abraham, and Serena, Saje, and Skye Dyer, the three daughters of Dr. Wayne W. Dyer.Cloris has been featured on network television, and on top-ranked podcasts and YouTube shows, including the #1 podcast for entrepreneurs, Entrepreneurs On Fire.Cloris's articles have been published on websites with millions of followers, such as TinyBuddha, MindBodyGreen, and Addicted2Success.Cloris's unique background in industrial engineering and marketing allows her to design efficient and effective solutions for her clients, but Cloris knows you need more than tactics to succeed. That's why she also empowers you to, as she says, "Reveal your magnificence."A lover of nature, Cloris enjoys hiking, biking, and photographing the spectacular birds of Southern New England, the place she calls home.Find more resources to connect with influencers and attract the right clients at www.ClorisKylie.com

    This book comes highly recommended not just to the youth in search of meaning but also to the leader about to be displaced and the elder scared of disruption." - Konyin Ajayi (SAN), Managing Partner, Olaniwun Ajayi LP "As an African entrepreneur who has been through many of the trials and tribulations Yomi describes in his book, I can relate to the ups and downs, but also the immense joy and fulfillment of building businesses on the African continent.” - Frederick K. Swaniker, Chairman and Founder, African Leadership Group “This book is literally what every single person who wants to move back to Africa should read. Even people who are already back should read it just so they know there's a community of people who have been through what they are experiencing.” - Seni Sulyman, VP, Global Operations, Andela "It is rare to get an inside scoop on the vulnerabilities of the entrepreneur who is well ahead in the "making it" journey, especially in the African context of prayer-as-strategy which leaves room for minimal lessons to be learned.  In Risk and return, Yomi has done a rich and thoughtful job of capturing that experience so others can learn." - Misan Rewane, Co-founder & CEO, WAVE Academies  Synopsis Risk and Return is the story of one man’s return to Africa—a journey that begins with a search for self-fulfillment, which then evolves into an entrepreneurial adventure filled with tribulations, triumphs and many life lessons that will keep readers engaged from start to finish.    In a casual conversational voice, the author–Yomi Jemibewon, gives an honest, often hilarious and sometimes sobering account of what it feels like to chase a dream under highly uncertain circumstances. His anecdotes and reflections about navigating an unfamiliar, sometimes unforgiving, African business environment — as an idealistic returnee, an eager entrepreneur, or a young family man — will help readers navigate the challenging and sometimes terrifying times that a person experiences when embarking on a big life change.   For those readers with a special passion for Africa, his story just might inspire action to join the wave of people collaborating to galvanize positive change in Africa.

    

    One of the world's most successful and daring entrepreneurs, who is not only trying to redefine transportation on Earth and in space, but is also on the forefront of moving humanity towards a sustainable future. Learn about the history of Tesla, SpaceX, SolarCity, PayPal, OpenAI and more...

    This makes the interview process transparent and easy to prepare for because we know many of the themes they will cover and questions they will ask. Imagine if your teacher in university told you most of the questions that were going to be on the test beforehand - all you would have to do is practice. Consider this book your study guide. As a result of this structured interview process, many job seekers who do poorly in interviews simply do not spend enough time preparing. And often, the ones who do spend time preparing do not spend enough time focusing on the right things. I compiled information about the Company’s interview process, questions, and techniques that have been most successful for former applicants (current Amazon employees). This mini-guide will walk you through what it takes to get through an Amazon interview, step by step.  All you have to do is read and prepare. What’s in the book: -How to supercharge your resume and tailor keywords to get noticed by Amazon hiring managers -Tips to answer Amazon's behavioral interview questions  -A breakdown of Amazon's famous 14 leadership principles  -Understand the Amazon business model (the "flywheel") and how it relates to the interview -Common pitfalls and how to avoid them  -Perspectives from Amazon hiring managers across the world -And much more! —— “Amazon.com receives thousands of resumes every week, from talented people all over the world. Our challenge is to find the very best and recruit them into one of the many challenging positions we offer. Setting the bar high in our approach to hiring has been, and will continue to be, the single most important element of Amazon.com's success. During our hiring meetings, we ask people to consider three questions before making a decision: * Will you admire this person?
 * Will this person raise the average level of effectiveness of the group they're entering? 
 * Along what dimension might this person be a superstar?” 
 Jeff Bezos, Amazon Founder and CEO

    It’s all bullshit.In his business autobiography Do. Fail. Learn. Repeat. Nicholas Haralambous discusses the truth about the last 15 years of his entrepreneurial journey.ANYONE CAN START SOMETHING.Nic openly discusses his failures and sacrifices over the past decade and a half spent building businesses. There is advice all over the place about the rules to follow if you want to succeed, the do’s and don’ts of running a company, the how-to of how-to do this, that or the next thing. There are also many personalities out there telling young entrepreneurs to hustle non-stop, risk everything and never sleep if they want success.YOUR CHANCE OF FAILURE IS ALMOST GUARANTEED.No one talks about how hard it is, how lonely it is and how difficult it is to build a business. No one is willing to forgo their ego and be honest. If nothing else, Nic Haralambous is honest about his journey.MOST PEOPLE WON’T LEARN.Nic has lived the hustle; he has pushed through physical pain, mental suffering, business failures, personal torment and relationship strife all in the name of building businesses.ALMOST NO ONE DOES IT AGAIN.Nic decided to write a big book of his failures so that entrepreneurs around the world can begin to understand that it is not always glamorous, easy or fun to build a business.If entrepreneurship is calling you then you absolutely cannot miss out on the truth, behind the business, written by Nic Haralambous.

    

    In less than five years, ridesharing has grown from nonexistence into a billion dollar industry. Uber now has two million drivers in the United States, Lyft has seven hundred thousand, and both show no signs of slowing down. Despite the large number of drivers, Uber and Lyft provide little in the way of help for new drivers, who complain that there is a lack of guidance when starting out. Harry Campbell, founder and director of The Rideshare Guy blog and podcast and a driver himself, can help. The Rideshare Guide offers a comprehensive and engaging handbook for current and prospective rideshare drivers. Learn how to: Decide between Uber and Lyft Maximize passengers and profits Maintain a five-star rating Keep safe and interact appropriately with passengers Navigate legal matters and tax codes Campbell explains these and much more, also including funny, shocking, and bizarre tales from the road. Whether you are thinking about becoming a driver or a veteran wondering about UberPool and tax help, The Rideshare Guide by the Rideshare Guy has the answers.

    from the Creator of the Emmy® Winning Neverwinter Nights™ "Don Daglow has survived 40+ years creating games and always retained his positive attitude. Learn from the master." – Jeff Braun, co-founder of Maxis (Sim City, The Sims) "I was impressed with the organizational wisdom. I wish that I had been able to read this book 30 years ago." -- Chris Crawford, pioneering game designer and Founder of the Game Developers Conference "Indie Games: From Dream to Delivery should be on the desk of everyone who’s considering an indie game company. It builds a bridge between books on game development and 'How to Start Your Own Business' books. Daglow starts with holistic questions that cover not only nuts and bolts issues of your games and your business, but the kind of life you want for you and your team. I wish I could go back in time and hand this book to the leaders of several start-ups I’ve watched crash and burn; it might have made them successful. I’ll be recommending it to all of my students with indie dreams." -- Prof. Stephen Jacobs, School of Interactive Games and Media, Rochester Institute of Technology (RIT) "I realized I wasn’t reading a book filled with answers to your questions. This is a book filled with questions for you to answer. They’re the questions of someone with the passion and diligence to work in this industry for decades, someone who recognizes that games are both a medium of their own and an extension of other creative efforts throughout history... Your game is yours, and it grows from your vision, your passion, and your effort. Nobody can give you the shortcuts or answers to make it the best it can be. But if you know what questions to ask, you can avoid letting choices slip by, and make decisions where and when they count." -- From the Introduction by Rami Ismail, Vlambeer co-founder and global Indie Games leader The only indie games book that asks, "What do you want to do?" before it starts telling you, "Here's what you need to do." Six sets of questions to review and refine your vision, skills and plans Over 500 pages of “lessons learned” from a 3-time Inc. 500™ CEO and award-winning game designer Based on Don Daglow’s top-rated sessions at major games conferences around the world Introduction by indie games pioneer Rami Ismail The only person who can define the path to creating your indie game is you. Indie Games: from Dream to Delivery helps you do just that, by leading you through a guided conversation with yourself. Section by section, you’ll record your answers to carefully chosen questions. Then we’ll use your unique personal responses to build the customized roadmap you need to turn your indie game into reality. Techniques to use, traps to avoid, terminology to understand. And how to fit it all into your life without damaging your relationships or your future. Never started a business? We’ve got it covered. Skip what you already know, dig deeper on things you want to learn. It’s the one book you need to take your indie game from Dream to Delivery.

    Since then, the Youpreneur has risen to the top across sectors. A Youpreneur transcends the old rules of business and builds a sustainable business from the foundation of their experience, interests, and personality—their personal brand. Youpreneurs draw an engaged, loyal audience even as they pursue varying, changing interests. They play by their own rules, and they reap the benefits. Ready to pivot for the last time, guarantee the success of your business, and become the go-to leader in your industry? Chris Ducker will show you how to develop the Business of You and build a future-proof business model. * * * Chris Ducker is the bestselling author of Virtual Freedom and founder of Youpreneur.com—the entrepreneurial mastermind community that helps experts become the go-to leader in their market. A true entrepreneur at heart, he has built several businesses since venturing into the world of entrepreneurship in 2004, which today collectively house over 450 full-time employees and generate a multi-seven-figure annual revenue. A highly sought-after keynote speaker, trusted international business mentor, blogger, and podcaster, Chris is featured regularly in Entrepreneur, Inc., Success, Forbes, The Huffington Post, and several other key media outlets. Relishing the opportunity to help build strategies for other passionate entrepreneurs that want to grow their businesses in productive and effective ways, Chris hosts several live events each year, including the annual Youpreneur Summit in London. Chris recently relocated back to the UK after many years based in the Philippines, and now lives with his wife and four children in Cambridgeshire. You can reach out to him directly on Twitter @ChrisDucker, or visit his personal website at ChrisDucker.com. * * * Advance praise for Rise of the Youpreneur: “In six years, I’ve built an eight-figure, personal brand business. If I had read Rise of the Youpreneur before I started I could have done it in half the time.” —Michael Hyatt, New York Times bestselling author of Your Best Year Ever “Timely, relevant, and powerful . . . Recommended!” —Jay Baer, Founder of Convince & Convert and author of Hug Your Haters “I’ll be recommending this resource to my community many times over.” —Amy Schmittauer Landino, Founder of Savvy Sexy Social and bestselling author of Vlog Like a Boss “The ultimate guide for personal business success.” —Pat Flynn, Wall Street Journal bestselling author of Will It Fly?

    Thousands of people generate six to seven figures annually from online video content. And, with the right roadmap, you too could be en route to real influence and income. In YouTube Secrets, online video experts Sean Cannell and Benji Travis draw on a decade of experience as well as interviews with more than one hundred top creators to give you a step-by-step YouTube success playbook. You’ll learn • The seven essential ingredients for a profitable channel • New strategies for getting views and subscribers • Ten ways to make money on YouTube • And much more Whether you’re a beginner or a veteran, this book will show you how to use YouTube to build a following, create a lucrative business, and make a massive impact in people’s lives.

    Critical business challenges explored and addressed in this book include: positioning & specialization, marketing, case studies, new business development, strategies for qualifying new clients, pricing, retainers, proposals, contracts, organizational structures, staff management, client & project management, creative briefs, and industry trends. Unlike many other professional practice books for our industry, Brutally Honest is designed for visual learners (like us!) and includes colorful, illuminating information graphics, checklists, as well as short, impactful, and insightful sound bites and quick wins.

    Games User Research is collectively the way we optimise the quality of the user experience (UX) in games, working with all aspects of a game from the mechanics and interface, visuals and art, interaction and progression, making sureevery element works in concert and supports the game UX.This means that Games User Research is essential and integral to the production of games and to shape the experience of players. Today, Games User Research stands as the primary pathway to understanding players and how to design, build, and launch games that provide the right game UX.Until now, the knowledge in Games User Research and Game UX has been fragmented and there were no comprehensive, authoritative resources available. This book bridges the current gap of knowledge in Games User Research, building the go-to resource for everyone working with players and games or otherinteractive entertainment products. It is accessible to those new to Games User Research, while being deeply comprehensive and insightful for even hardened veterans of the game industry. In this book, dozens of veterans share their wisdom and best practices on how to plan user research, obtain theactionable insights from users, conduct user-centred testing, which methods to use when, how platforms influence user research practices, and much, much more.

     Too many founders struggle with fundraising because they don’t understand how the seed fundraising ecosystem works and how to fundraise efficiently and effectively. To raise a quick, successful round, you need to understand how to navigate the seed fundraising ecosystem effectively, how to use the dynamics of a round to your advantage, and how to act in a way that lines up with how investors make decisions. This book shows you how.

    Usually this involves doing what other people have overlooked, as well as avoiding what is unproductive.He identifies five talents as essential to effectiveness, and these can be learned; in fact, they must be learned just as scales must be mastered by every piano student regardless of his natural gifts. Intelligence, imagination and knowledge may all be wasted in an executive job without the acquired habits of mind that convert these into results. One of the talents is the management of time. Another is choosing what to contribute to the particular organization. A third is knowing where and how to apply your strength to best effect. Fourth is setting up the right priorities. And all of them must be knitted together by effective decision-making. How these can be developed forms the main body of the book. The author ranges widely through the annals of business and government to demonstrate the distinctive skill of the executive. He turns familiar experience upside down to see it in new perspective. The book is full of surprises, with its fresh insights into old and seemingly trite situations.

    Soon you will understand this revolutionary technique and create an online marketing system that will provide clarity, motivation, and the perseverance to achieve success. Approach online marketing from your customer's perspective. What will they respond to? How can you effectively build credibility and trust with them? How is that trust used to build a relationship that results in sales and referrals? Everything you need to know is detailed in this book.

    Not just getting by, not just successful by society’s standards, but can’t-wait- to-wake- up-every- single-day happy. If you’re shaking your head, convinced that this is impossible for you, Joshua calls bullshit. The life you want is attainable—you simply need to reconnect with the person you really are. I Call Bullshit: Live Your Life, Not Someone Else’s takes the wildly overcomplicated advice presented by the self-help industry, distills it down to its basic principles, and reveals how those principles can help you become your authentic self. With insights designed to shake you out of your complacency, Joshua will show you how to face your problems head-on and conquer them with strategies that work for you. Your life doesn’t have to suck. Honest. I Call Bullshit challenges you to be true to your dreams, your purpose, and yourself.

    Clarity of strategy (leading to focused direction), and clarity of messaging (leading to sales and referrals). Clarity Wins is a proven handbook to create competitive advantage in any marketplace. The reader will discover the three word packages that deliver results (snippets, stories, and symbols); and the five crucial elements of clear direction and expression (what, for whom, why, how, and where). A brief overview of practical brain science will reveal why every business needs to pigeonhole itself, and what that means in four marketplace dimensions. We don't have to spend a million dollars to rise above the noise and grow referrals. We just need to learn how to be clear.

    

    It’s a manifesto to entrepreneurs that you don’t need to raise venture capital to build a profitable business; that you can be your own boss; that you can control your own destiny — and still be successful. Ryan is one of the few folks who’ve successfully navigated this path, and in this book he shares his hard-won experience. If you are thinking about starting a business to generate some cash, you owe it to yourself to read The Parallel Entrepreneur." - Jon Miller, CEO of Engagio and Co-founder of Marketo -- Building a product on the internet is relatively easy these days. It’s the making money part that’s hard. I know because I’ve done it, and unlike a lot of entrepreneurs I know, I’ve done every part of it myself. I code, sell, market, and even file taxes. I learned it all on the spot. I wrote this book to help you become a parallel entrepreneur faster than I did, and to encourage you to do so while you have the safety net of a day job. In writing this book, I interviewed dozens of entrepreneurs who have done it more successfully than I have. These entrepreneurs have at least two income streams generating $10,000 per month, and they’ve developed their companies both solo and with a team. I’ve divided this book into two parts: Theory and Tactics. The Theory section will cover all sides of parallel entrepreneurship and lean on both my experiences and those of others who have also ventured into parallel entrepreneurship. I lay out a framework and incorporate insights and patterns from dozens of parallel entrepreneurs, so that we can understand the rationale behind splitting your time across multiple ventures instead of focusing on just one. This is important because we’ve all heard the refrain, “Focus, focus, focus.” I’ll explain why this is right (each business you start should be singularly focused) and why this is wrong (because--and this is the point of the book--you can have multiple singularly focused businesses!) The Tactics section covers everything you need to know in order to plan, build, and run a business on the internet -- all while keeping your day job. The businesses I’m focusing on are singles and doubles, not home runs and grand slams. The businesses I want you to build are little money makers with no staff. Combine them together and you’ll be financially free. Throughout this book I’ll explain why keeping your businesses small and simple is very important. Furthermore, I focus solely on businesses that sell to other businesses. These are called “B2B” companies. I think it’s too hard to build a consumer-facing (“B2C”) business on your own. You need scale for B2C to work, and to get scale, you need investors. Yuck. If you’re reading this book, you’re probably interested in working for yourself. In these pages you’ll get helpful resources from my journey along with insights into the nasty pitfalls you’ll inevitably discover. This book is designed to be both a story and an encyclopedia that you can keep referring back to as you build your businesses. I must warn you: what you’re about to embark upon is all-consuming, painful, and frustrating. You will want to quit several times before you finally turn your idea into a personal ATM machine. I hope you stick with it long enough to get there.

    Whether you’re an existing business owner seeking to increase your reach, or a budding entrepreneur ready to take the next step, this book provides invaluable guidance from experts who have made it happen time and time again. A simple step-by-step process will help you translate your ideas into effective business plans, raise the capital needed to start and grow your business, build a winning team and leave the competition behind. Drawing upon their experience founding more than 30 companies, the authors share their entrepreneurial wisdom and reveal the real-world techniques that lead to success. With a pragmatic and personal approach, the authors explore the personal characteristics that are vital to achievement; managing stress, withstanding heavy workloads and coping with potential health concerns are subjects often overlooked in the pursuit of business achievement. Addressing the link between business concerns and personal welfare, the authors offer suggestions on how to most effectively reconcile entrepreneurial drive with personal well-being. Build or revitalise a business with proven methods from two globally-recognized experts in the field Develop an effective business plan to maximise your probability of success Understand funding markets and raise capital necessary to start or grow your business Grow your business by beating the competition and dominating your market Providing invaluable insight into real-world entrepreneurial methods that work, this book arms current and future business leaders with the skills, knowledge and motivation to create the organization of their dreams.

    The strategies and hacks you’ll discover are not gimmicks or secrets. These are intentional, calculated steps that you can take to get there. If you’ve ever dreamed of becoming known as an expert in your industry but aren’t sure how to get started, this book will show you how. Here’s what’s packed in this how-to guide: The FASTEST way to position yourself as an expert and flaunt your credibilityand social proof (10,000 followers or subscribers NOT required) My step-by-step roadmap to getting that coveted expert tag even if you‘re starting with no list or social media following The MOST neglected aspect of the funneland how it affects your ability to build expertise Why minimum viable conceptsdon’t just apply to products! Discover what an MVCP & MVEM are and how they could work magic for a time-starved solopreneur Unlock the 3-part expert quotient—ingredients that have propelled several solopreneurs to build a successful expert business How to create a marketing plan (it doesn’t need a huge ad spend or rocket science!) The exact content formula to help you claim expert status QUICKLY (ingredients include 4 main content types and 3 content levers)  and more! Imagine describing yourself as an expert to others and not feeling the slightest twinge of anxiety…Imagine becoming highly sought after when you have the expert tag attached to a skill set that an audience is hungry for…That’s the power of building an expert business and the promise behind “But I’m not an expert!”Whatever your reason for picking up a copy of this book, you willwalk away with ideas to market and “sell” yourself as an expert.  Intrigued yet? Then scroll to the top and click or tap “Buy Now.”You’ll be surprised at how quickly your audience starts to view you as an expert when you implement these strategies and techniques.

    The DST is a synthesis of one hundred years of real estate, securities, and tax laws that provide an investment entity that allows the modern real estate investor to build a diversified portfolio of institutional grade real estate under protective securities regulations and enjoy the tax advantages of gain nonrecognition using IRC section 1031 like-kind exchanges. The book not only introduces the DST but also guides the reader through the investment process by providing perspective in the choosing of brokers, sponsors, and properties as well as a more in-depth analysis of the DST offering (John Harvey, CPA, MBT, author). The book provides a clear explanation of DST's and how they provide opportunities for smaller investors access to institutional properties otherwise not available to them, because of the large equity requirements and access to reasonable financing. The 1031 exchange is linked very nicely, explaining the DST opportunity for diversification in more than one investment that helps balance overall risk in the 1031 exchange. Trump tax plan is expertly explained and its impact on the DST structure. Book describes clear example of the tax savings of a 1031 exchange and the benefit of compounding on deferred taxes avoided at time sale. Good examples of dos and don'ts in the 1031 exchange (Kosmas G. Toskos, DST investor).

    You may have tried their tricks and wondered what's wrong with you and why their advice didn't work. As appealing as it may sound, somewhere deep within we know that if it sounds too good to be true, it probably is. There are no blueprints or easy-to-follow formulas when you’re faced with the daily grind of running an online teaching business. What you need is to know whether your long journey will lead you to the destination you want. What you need is the inspiration to keep moving you forward when the momentum from a stellar online course wears off. This book is a unique collection of real-life stories, inspiration and actionable advice from an online language teacher like yourself, who started out online with a naive ambition to make her teaching experience more fair and meaningful. If you started your own online teaching business but found yourself embarrassed by your “lack of amazing results” or “rapid growth,” if you wondered how soon your efforts would pay off, if you felt uneasy about aggressive marketing that everyone says you should adopt to succeed, this book will inspire you to do things your own way. You’ll find enough tips to help you turn your business into a memorable brand that focuses on making meaning and impact. Look Inside... The chapters cover the most relevant topics that online teachers need to pay attention to as they set out on this journey: Building a Business in the Face of Moral Injuries Adopting 5 Important Mindset Shifts Embracing the Long Journey Staying Ahead of the Market as an Online Teacher Experimenting with Online Teaching Formats Creating a Product to Discover More Freedom Growing your Tribe the Unconventional Way Writing that Transforms and Affects Change Overcoming Perfectionism Dealing with Money Fears Working with a Coach as a Way to Build Resilience for a Long Journey Leading, Not Just Teaching, Your Community Finding the Strength to Keep Going Early praise for the book: "I couldn't put it down yesterday - the structure "personal story - thoughtful further exploration" got me hooked and I just wanted to read the next chapter. Genius. I read the last chapters at a cozy little café I've just discovered, on a date with myself for the first time in ages. I've enjoyed your book tremendously, every word speaks to me.. I'll get back to it again and again for sure. Thank you Elena for such a wonderful read." ~ Danae Florou, a teacher of Greek. "OMG, I am LOVING reading about you and your personal story. I just made it to the middle of the first chapter, but I'm already hooked.

    The brand they created – at first against tremendous odds and restrictive norms – injected freshness into the market and in retail spaces through its cutting-edge marketing strategy and empathetic advertising. Not only did the new watchmakers on the block transform watches from being utilitarian objects to fashion statements, but it also systematically ventured into areas untapped by corporate entities with its brands Titan, Tanishq, Titan Eyeplus, Skinn and Taneira, and established itself as a winner across multiple verticals. Titan: Inside India’s Most Successful Consumer Brand takes readers from boardrooms to back rooms to reveal how a quintessential Indian brand from the house of the Tatas, not known till then for its success in the consumer goods market, reached such remarkable heights. It is a tale of innovation and fortitude, of thinking outside the box and staying the course, of obsession with detail and the courage to acknowledge failure. A story that will inspire every reader, here is the inside account of what continues to make Titan tick.

    A must read and a re-read!--Tony Fadell, Coinventor of the iPod/iPhone & Founder of Nest LabsVeteran venture capitalist Randy Komisar and finance executive Jantoon Reigersman share no-nonsense, counterintuitive guidelines to help anyone build a successful startup.Over the course of their careers, Randy Komisar and Jantoon Reigersman continue to see startups crash and burn because they forget the timeless lessons of entrepreneurship.But, as Komisar and Reigersman show, you can beat the odds if you quickly learn what insiders know about what it takes to build a healthy foundation for a thriving venture. In Straight Talk for Startups they walk budding entrepreneurs through 100 essential rules--from pitching your idea to selecting investors to managing your board to deciding how and when to achieve liquidity. Culled from their own decades of experience, as well as the experiences of their many successful colleagues and friends, the rules are organized under broad topics, from Mastering the Fundamentals and Selecting the Right Investors, to The Ideal Fundraise, Building and Managing Effective Boards, and Achieving Liquidity.Vital rules you'll find in Straight Talk for Startups include:The best ideas originate from founders who are usersCreate two business plans: an execution plan and an aspirational planNet income is an option, but cash flow is a factDon't accept money from strangersPersonal wealth doesn't equal good investingSmall boards are better than big onesAdd independent board members for expertise and objectivityToo many unanimous board decisions are a sign of troubleChoose an acquirer, don't wait to be chosenLearn the rules by heart so you know when to break themFilled with helpful real-life examples and specific, actionable advice, Straight Talk for Startups is the ideal handbook for anyone running, working for, or thinking about creating a startup, or just curious about what makes high-potential ventures tick.

     The sad fact is, there are very few who are using LinkedIn to build meaningful connections that translate into measurable sales results. Forget the old sales and marketing gimmicks. In this eye-opening book, Melonie Dodaro explains how to master social selling on LinkedIn to generate B2B leads and clients. LinkedIn Unlocked is a social selling roadmap that will help you generate a consistent flow of quality leads. You’ll learn: • How to turn your LinkedIn profile into a client attracting magnet • Social selling best practices and LinkedIn etiquette • How to send LinkedIn messages that command a response • The RIGHT and WRONG way to use content marketing to build Authority, Credibility and Trust • How to stay ‘top of mind’ in your network and more importantly with your potential prospects • How to convert cold LinkedIn prospects into high-value clients • How to turn LinkedIn into a lead generation machine for your business From the author of the #1 Amazon bestseller The LinkedIn Code, LinkedIn Unlocked is the new, updated, and definitive book on attracting more leads, clients, and sales from LinkedIn. FROM THE AUTHOR The purpose of my book is simple. I want to help you successfully generate leads, clients, and sales using LinkedIn. To do this, I will share my knowledge and experience from years of experience operating a leading digital sales and marketing company. LinkedIn Unlocked is for you if: • You have a LinkedIn profile but aren’t sure how to use it as a lead generation tool. • You’ve noticed that few people look at your profile or connect with you. • You don’t know how to move from a LinkedIn connection to a client. • Or you want more leads, clients, and sales. Here are some professions that will immediately benefit from the information I share in LinkedIn Unlocked: • Sales Professionals and Sales Leaders • B2B Business Owners and Entrepreneurs • Professional Service Providers • Coaches, Consultants, Trainers • Speakers and Authors • Subject Matter Experts and Emerging Thought Leaders • Marketing Professionals • Business Advisors • Anyone who wants to generate leads and clients using LinkedIn! Bonus Package  LinkedIn Unlocked comes with a bonus package ($221 value), including a free companion workbook (includes all of the exercises, worksheets and templates), video training and a masterclass to help you maximize your results with social selling on LinkedIn. • 60-Minute LinkedIn Masterclass where I will help you generate more leads, clients and sales • Comprehensive SEO Training where you’ll learn how to create content your ideal clients love and that gets ranked high in Google search results • FREE Companion Workbook that includes all of the exercises, worksheets and templates from LinkedIn Unlocked Claim your book bonuses now: LinkedInUnlockedBook.com

    In Outrageous Empowerment, Ron Lovett shares how he transformed his one-employee business in Halifax, Nova Scotia, into a leading national security company with over fifteen hundred frontline staff. Ron will reveal the techniques he used to turn disgruntled employees into passionate stakeholders who carried out the company's visions. All large companies talk about employee alignment through culture and purpose. Ron will show you how with simple, scalable systems and processes which ensure that an enterprise's productivity matches its mission and empowers its staff to execute.

    Sean had an intense and very public business failure in Norway; then he fell in love with the country. The Loud American presents his reflections and learnings, giving unique insights into the way Norwegians and Scandinavians do business. This outsider's view is packed with tips and tricks so that foreigners and Norwegians can be better at doing business together.

    Traditional marketing simply doesn't work in today's complex world. To reach today's customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors-a process called Behavior Design. In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing readers to temporary moments of influence called mindstates. Using his Mindstate Behavioral Model, he shows you specifically how to create behaviorally optimized messaging designed to activate these mindstates and trigger real emotional engagement. With this book, researchers and marketers will finally have a practical guide to creating behaviorally designed marketing that psychologically breaks through your customers' nonconscious to drive new behaviors and topline growth.

    Perfect for solopreneurs, entrepreneurs, artists, work teams, leaders and anyone who has ever dreamed an impossible dream but given up before they ever really got started. Readers will learn the simple principles behind 'non-linear productivity', how to move confidently forward even when you don't know how you're going to reach your goal, what it is to live and work outside of your psychology (no more self-sabotage, procrastination or self-esteem issues to work through), and how to bring your creative genius to life.The book is designed so that it can be read from cover to cover as a primer to creating more 'effortless success' in work and life, and/or as a workbook that can be followed, step by step, over a 12-week period to take a specific project from concept to form. It does not promise that people will complete their project in 90 days - that depends on the project. It does promise that ANY project, no matter how impossible it seems, can be tackled in a productive, enjoyable and surprisingly effective manner that increases aliveness, connection, resilience and fosters an unshakable sense of possibility.

    Tilson brings to life the classic challenge that all business leaders face as they push their businesses through the conflict of growth and business capability, often referred to as the S-curve life cycle. Through a fable drawn from his work with hundreds of businesses over twenty-five years of experience, he creates a case study that will take you, along with the characters Frank and Susan, on a journey of self-discovery. The practical tools, methodologies, and advice are thought provoking yet simple. Brent’s innovative use of a business’s “Lifeline,” combined with his “Quad 4” methodology, helps leaders gain an understanding of how their business is performing today, and creates a road map for the future. Financial statements give leaders only a rearview-mirror look at a company’s performance. The key is to have the information to look forward―through the “dashboard” showing where the company is going. In this book, Brent presents tools for leaders to zero in on the critical numbers and measurements they need to monitor. Some of the key issues he addresses are: •Is the company in the Driving Zone or Drama Zone? •Is revenue per employee growing? •What is the return on investment the company is getting from its employees? • What will put the company out of business? •Is the company outperforming the competition? The key is to Go Slow and truly understand the business’s current capability; then you can make the necessary changes, adjustments, and improvements to prepare for the future―and get ready to Grow Fast.

    The Conscious Capitalism Field Guide--the authoritative follow-up to the bestselling book Conscious Capitalism, by John Mackey, CEO of Whole Foods Market, and leadership expert Raj Sisodia--gives you the tools for sharing and implementing the principles of higher purpose and conscious business throughout your organization.This practical guide provides hands-on materials--the same tools used in companies such as Whole Foods Market, Southwest Airlines, Life is Good, The Container Store, Barry-Wehmiller, Zappos, and many others--that you can use on your own, with your team, or with others throughout your organization to build conscious leadership and practices into your business. Organized according to the four core principles (higher purpose, stakeholder orientation, conscious leadership, and conscious culture) of Conscious Capitalism, the book provides exercises, worksheets, checklists, and instructions--for use both individually and with teams--as well as advice, examples, and real-life stories to help you apply these ideas and make them come alive in your organization. You and your team will: write a purpose statement learn how to create win-win-win relationships with all your stakeholders create a "culture playbook" for your company develop a leadership checklist for your organization build a personal leadership development plan set priorities for the coming year and beyond

     You run a business. And running a business is hard. It can ruin your health. It can ruin your relationships. It can ruin your life. But only if you don’t equip yourself for the journey. The burden of responsibility, the weight of stress and the loneliness of running your business are a far cry from your friends who work salaried jobs. The stress and loneliness are real. Sometimes too real. The path of least resistance is to let the stress and isolation of starting, running and growing a business infiltrate most aspects of your life. Trust us, we’ve seen it. Over and over we’ve watched our fellow entrepreneurs succumb to the mental toll and chaos of running a business. We’ve also experienced it firsthand as we’ve launched and grown our own businesses. Odds are good that you’ve been overwhelmed at some point. Maybe you’ve tried talking to your spouse. That can work for a while… but your spouse is not your therapist. And placing them in this role inevitably leads to misunderstandings, fatigue and arguments. Maybe you’ve talked to friends. But if they aren’t entrepreneurs, they likely don’t understand what you’re going through. Or maybe you’ve read self help books only to find that books about stress management typically don’t take into account the unique experience of entrepreneurs. Or they’re ‘lifehacks’ written by a blogger with no formal training or credentials, offering advice based on anecdotes, not science. Why do I need this book? You want to invest in yourself (and consequently, your business). You want to learn proven strategies, tactics and techniques to overcome the challenges that cause you heartburn and headaches. You want to get off the treadmill of stress, anxiety and isolation that entrepreneurship brings. You want to prevent burnout, depression, isolation, and the emergence of damaging coping strategies and self-sabotaging choices. Every aspect of this book is a pairing of psychological expertise with decades of entrepreneurial experience. Here are just a few things you will take away from this book: New ways to deal with the freedom, responsibility and existential fear that go along with being an entrepreneur How to overcome the single biggest challenge every entrepreneur faces How a single shift in mindset can make a lifelong difference in your success, happiness and fulfillment Why knowing yourself and where you came from is crucial to your success How to succeed as an entrepreneur no matter your personality type How to keep stress from ruining your life and relationships Identifying and dealing with depression, anxiety, burnout, ADHD and other common psychological burdens How to get more things done – and faster – by dealing with procrastination, distraction and muddled priorities Staying connected with your significant other, friends and key colleagues How to deal with overwhelming success and (seemingly) massive failures How to find personal calm in the midst of chaos And much more...

    Former Pixar and The Simpsons Animator and Story Artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. A combination of Luhn’s personal stories and storytelling insights, The Best Story Wins retells the “Hero’s Journey” story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!

    Kai-Fu Lee is the Chairman and CEO of Sinovation Ventures and President of Sinovation Venture’s Artificial Intelligence Institute. Sinovation Ventures, managing US$1.7 billion dual currency investment funds, is a leading venture capital firm focusing on developing the next generation of Chinese high-tech companies. Prior to founding Sinovation in 2009, Dr. Lee was the President of Google China. Previously, he held executive positions at Microsoft, SGI, and Apple. Dr. Lee received his Bachelor degree from Computer Science from Columbia University, Ph.D. from Carnegie Mellon University, as well as Honorary Doctorate Degrees from both Carnegie Mellon and the City University of Hong Kong. He is also a Fellow of the Institute of Electrical and Electronics Engineers (IEEE). Dr. Lee is the author of seven best selling books in Chinese, launching new book AI Superpowers (www.aisuperpowers.com/) internationally in fall 2018, and has over 50 million followers on social media. In the field of artificial intelligence, Dr. Lee founded Microsoft Research China, which was named as the hottest research lab by MIT Technology Review. Later renamed Microsoft Research Asia, this institute trained the great majority of AI leaders in China, including CTOs or AI heads at Baidu, Tencent, Alibaba, Lenovo, Huawei, and Haier. While with Apple, Dr. Lee led AI projects in speech and natural language, which have been featured on Good Morning America on ABC Television and the front page of Wall Street Journal. He has authored 10 U.S. patents, and more than 100 journal and conference papers. Altogether, Dr. Lee has been in artificial intelligence research, development, and investment for more than 30 years.

     But, in truth, research shows us that it's actually the way that individuals think about their potential and skills that really counts most. In fact, historically speaking, many of those who have achieved real greatness have worked extremely hard to get to their end goals. And, it's also true that many were told that they would never amount to anything at all, by friends, colleagues, family and/or peers. The difference was that they believed that they could achieve their goals and worked extremely diligently to do so. Walt Disney who created Disneyland in the USA is a prime example of an individual who never gave up on his dreams. His belief in himself (and others) was profound and inspirational, to say the least. Of course, we'd all like to know the "magical" secret to success, but the real reality is that there are actually so many different factors that must be taken into account, to what makes one a truly successful human being. It's definitely true that hard work and dedication are so important in reaching success. But there's more to success than just plugging away, day after day. Maintaining a focus-driven mindset is pivotal, and can be the difference between success and failure, especially in the long-term. Here Is A Preview Of What You'll Learn... Mindsets that Will Impede Progress The Top Mindsets for Success Finding A Great Mentor Changing the Game with Nutrition Entrepreneurial Icons And a 30-Day Plan Much, much more! Like Schwarzenegger once said - "The worst thing i could be, is the same as everybody else. I'd Hate that." Don't be like everyone, grab your copy and begin you're new life of success.

    After succeeding for decades in a cutthroat, male-dominated profession specifically by using her skills as a woman Linda knows how to become a leader of men. Let her show you how. Women have the power—right now—to succeed and lead in business.Women need to jettison the societal norms fed to them and sustained by male domination. As long as men continue to make the rules and women continue to play by a male playbook, women will never succeed. The game is rigged against them. It’s time to change the rules of the game. In order to get ahead, women have to play by women’s rules capitalizing on women’s exceptional advantages in the modern business world by using an entirely different playbook—one written by a woman, for women. This is that playbook.Linda provides women a full understanding of their superior emotional intelligence—the universally recognized marker for leadership success. She tackles an “eyes wide open” discussion of the need to slay the two ferocious dragons guarding the doors barring women from equality—the external dragon of male domination and the internal dragon of self-sabotage. She provides women with dragon slayers to defeat both dragons, and goes on to show women how to use the dragon slayers in the workplace. As part of the program, Linda tackles how to handle difficult men and shut down sexual harassment; how to infiltrate the old boys’ network and speak truth to power; how to establish dominance and lead with gusto and how to leave a legacy.It’s time for women to use their unique feminine kick assets and unleash their power!

    But, unlike business, few social interventions have achieved significant impact at scale. Inspired by the modern innovation practices, popularized by bestseller The Lean Startup, that have fueled technology breakthroughs touching every aspect of our lives, Lean Impact turns our attention to a new goal - radically greater social good.Social change is far more complicated than building a new app. It requires more listening, more care, and more stakeholders. To make a lasting difference, solutions must be embraced by beneficiaries, address root causes, and include an engine that can accelerate growth to reach the scale of the need. Lean Impact offers bold ideas to reach audacious goals through customer insight, rapid experimentation and iteration, and a relentless pursuit of impact.Ann Mei Chang brings a unique perspective from across sectors, from her years as a tech executive in Silicon Valley to her most recent experience as the Chief Innovation Officer at USAID. She vividly illustrates the book with real stories from interviews with over 200 organizations across the US and around the world.Whether you are a nonprofit, social enterprise, triple bottom line company, foundation, government agency, philanthropist, impact investor, or simply donate your time and money, Lean Impact is an essential guide to maximizing social impact and scale.

    Meet Josh Bauerle, reluctant accounting student turned super CPA and author of the Accounting QuickStart Guide, 3rd edition.This is the revolutionary book that expertly simplifies accounting fundamentals. It’s an invaluable resource for accounting students, business owners, bookkeepers, and other finance and recordkeeping professionals worldwide!Whether you are a business owner looking to boost your bottom line or an accounting student looking to boost your grade, this book will prove indispensable on your journey to knowledge.CPA, Josh Bauerle’s down-to-earth approach to accounting and business strategy has been featured on the Hallmark Channel’s Home and Family show, the GenY Success show, Profit First Professionals, and on several other contemporary business media venues.Why do accounting students, business owners, and finance professionals love this book so much?• The Accounting QuickStart Guide explains and simplifies the core principles of accounting in a way that eludes most accounting professors. Key concepts are introduced alongside an abundance of entertaining and clarifying examples, providing fast and effective mastery of the material.• Business decision-makers and accounting students alike appreciate the practical, real-world approach to the subject. This approach is consistently exemplified throughout the Accounting QuickStart Guide. A clear and simple path to reader education—not confusing jargon—is the order of the day.• Get ready to experience learning breakthroughs. Concepts in the Accounting QuickStart Guide are presented with the assumption that the reader has very little to no knowledge of accounting. The path to learning begins at the beginning and culminates in new knowledge, new skills, and unmatched satisfaction!Who is this book for?• Business owners and managers looking to apply the power of accounting in small, medium-sized, and enterprise-class businesses.• Accounting students at the high school, undergraduate, or graduate level.• Business students looking to develop a well-rounded grasp of accounting fundamentals.• Bookkeepers and financial professionals who want to increase their job proficiencies through the application of accounting fundamentals.• Accounting professionals looking to reboot their understanding of the core principles of accounting, as well as accounting experts looking to sharpen their skills.You’ll learn,•The logic and methods of classic double-entry accounting—what it is and how to apply it.• Business entity types; their pros, their cons, and their essential financial statements!• The fundamental accounting equation, Assets = Liabilities + Equity; how everything in the financial world can be explained using this simple equation.• Financial accounting, managerial accounting, tax accounting, and other universes within universes, all brought down to earth.• All about GAAP standards and why they matter to accountants.• How to increase your profit margins and fraud-proof your business using simple accounting tactics.Accounting is known as the true “language of business.” If you're ready to find your fluency and boost your bottom line (or your exam scores), then the Accounting QuickStart Guide is your educational trailhead. Get it. Read it. Enjoy it. Consider it the first of many good decisions you’re soon to make, thanks to your newfound endeavor as a moonlighting CPA.Featuring sample exercises and quiz questions, plus other bonus materials you can use to fine-tune your accounting knowhow; buckle in, you are on your way to becoming an expert!

    You’ll also learn how new technologies, like supercomputing, blockchain technology and artificial intelligence, are playing a role as the epicenter of tech innovation moves East and how Chinese corporations are making big moves on the world stage. What’s new: New Retail and the Future of Commerce in China Alibaba vs Tencent Social Ranking 2020 Technology and Shifting Epicenters China Going Global China’s Soft Power This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You’ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ‘New Retail’ will bring. What Every Marketer Needs to Know about China How Your Business Can Harness Chinese Social Media WeChat: China’s Operating System Weibo: China’s Online Hotspot The Future: Get Ready for New Retail  Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, “Unlocking the World’s Largest E-market” offers practical advice about selling on Chinese social media from someone who has seen the transformation in China’s online world firsthand. “Social media in China, the world’s largest, digitally-savvy consumer market, is changing at warp speed. With it come new and innovative ways for companies to communicate with their users about their products and services. And the difference between those who know how to do digital marketing right in China and those who don’t can be huge. Ashley’s book is a great read on this topic and it shows how to do digital marketing on social media in China right.” – Edward Tse, Founder and CEO of Gao Feng Advisory Company, and author of China's Disruptors “Ashley Galina Dudarenok has written a clear, analytical guide to digital marketing on Chinese social media. Merely projecting Western e-marketing onto the Chinese markets and platforms is unlikely to work; Dudarenok explains in readable detail why not and what to do about it.” – Peter Gordon, Editor of Asian Review of Books “With the convergence of consumerism, social media and mobile payments in China, the time is right for this book. Dudarenok gives both nuanced insights and practical recommendations for companies seeking success in penetrating this complex market.

    Our world is moving from the fading Fordist age to the ever-strengthening digital age. This shift is as unstoppable as the one that once brought us from railroads and steel mills to Fordist factories. And its impact on our lives is just as radical. In this context, the lessons from history are clear: Providing economic security for the many generates prosperity for all. But this can only be done with the right safety net supporting both households and businesses against the risks brought about by the digital age. There are those who long to re-establish the standards and regulations that marked the post-war boom. Others, especially in tech, realize that the institutions we know are anachronistic and no longer fit for today’s challenges. Alas, neither group is considering the real solution: A complete redesign of our safety net that will let it do its critically important job without getting in the way of progress. Moving toward that new design is what Hedge is all about. Advance Praise “An eye-opening primer to the technological present, proposing bold solutions for a ‘Safety Net 2.0’ and a better future for all.” — Carlota Perez, author of Technological Revolutions and Financial Capital: The Dynamics of Bubbles and Golden Ages. “Hedge brings together a deep reading of the history of economic development through transformational technology with Nicolas’s own direct experience as a co-founder of The Family.” — William H. Janeway, Senior Advisor, Warburg Pincus, author of Doing Capitalism in the Innovation Economy. “A sharp and historically grounded analysis of how technology and the political economy of the West have evolved in tandem.” — Kim-Mai Cutler, Partner, Initialized. “An important book which poses profound questions about the social and political effects of technological change.” — Sir Nick Clegg, former UK Deputy Prime Minister. “Hedge should become part of Silicon Valley’s playbook, because we urgently need to come together and find ways to uplift humanity in these times of radical change.” — Vivek Wadhwa, Distinguished Fellow at Harvard Law School and Carnegie Mellon University. “Carefully documented yet contemporary, Hedge makes for compulsive and thought-provoking reading, which will hopefully stir you into action.” — Azeem Azhar, Founder, Exponential View.

    Why?Before you invest money into your business venture, invest your time into understanding the market so you can gauge willingness to buy.Go/No Go walks you through the crucial steps needed to evaluate your business idea. You will learn how to

    Founder of AngelList, he has insights into everything ranging from entrepreneurship to investing to living a happy and fulfilled life.

    In other words, this ain’t your parent’s business book. Accompanied by laugh-out-loud illustrations by cartoonist Joy Ho, enjoy an exhaustive look into what it takes to manage and execute a successful six-figure crowdfunding campaign.

    While most traditional companies are still built for the old-world economy, where variables could be measured, predicted and controlled, the companies that thrive today enter the market with a new approach.Today, businesses must strive for radical innovation--game-changing practices that bring about stunning advances and financial gain--and redefine industry dynamics. While many managers, directors, and executives, are paralyzed by the new economy, the leaders of successful organizations must harness intricacies to win--a breakthrough concept that will shape leadership theories and practices in the coming decade. Businesses that don't adapt to the new fast-paced, unpredictable business environment could become irrelevant overnight.Based on years of solid neuroscience, quantum mechanics, complex systems theory, social science and leadership research, The New Science of Radical Innovation: The Six Competencies Leaders Need to Win in a Complex World demonstrates the ins and outs of the leadership competencies you need to jump-start and sustain radical innovation in your organization, leading to success and the results you want. Inside, discover how to master:Self-Management Creating Safety Strengthening Differentiation Providing Connection Stimulating Learning Producing Radical Innovation In The New Science of Radical Innovation, professional executive coach and organizational scientist Dr. Sunnie Giles presents scientific evidences, methods, strategies, and step-by-step tools to dramatically and permanently change how leaders manage themselves, create connection with others, and achieve breakthrough innovation on both individual and organizational levels to come out on top.

    That’s the paradox of innovation, most entrepreneurs fail to embrace: the typical people in your market are not the same ones you need to woo when bringing your idea to life.Instead find the “superfans” hidden in your audience: Those willing to take risk and put up with a messy or incomplete solution in order to start solving the problem your product will eliminate in the future. Show your idea to these people. See what they make of it. What do they love about it? Where does it seem to go in the wrong direction? Allowing these early fans to “play” with your idea gives you fast and accurate answers to your most pressing questions long before your product is designed and built. Game Thinking supercharges your progress That’s where Game Thinking comes in. In this groundbreaking book, Amy Jo Kim lays out a step-by-step system for accelerating innovation, and crafting products that people love...and keep loving. The secret? Develop “impossible to put down” products by using techniques that the fast-moving games industry employs when making games that glue millions of players to their screens.During her time working on genre-defining games like The Sims, Rock Band, and Ultima Online, Amy Jo learned that customers stick with products that help them get better at something they care about, like playing an instrument or leading a team. Amy Jo then used her insights from the game world to help hundreds of companies like Netflix, Disney, The New York Times, Ubisoft and Happify innovate faster and smarter. Learn from the (game) masters Building on the principles of lean/agile design and design thinking, Game Thinking covers four powerful strategies you can use to create your next hit product: Build a product that fits how people actually behave, using insights from your high-need Superfans Keep customers engaged and moving forward with a coherent and compelling customer journey Rapidly improve your product concept by testing and tuning the core experience Expand the core experience into a full product by following the Game Thinking roadmap Get your hands on Game Thinking, and start innovating faster and smarter today.

    It is the one, slim book that will complete your professional bookshelf.Designed for anyone who manages, sells, coaches, negotiates, resolves conflict or needs to influence other people, BrainFishing will help you understand and apply questioning skills in new, effective, and creative ways. Filled with examples, stories and exercises to help you put the skills and tools to work immediately, BrainFishing will help change your relationships from the ground up. And there's the neuroscience behind it all, too!...

    But for guidance on how to create and sustain a high-performance company culture – the softer side of startup strategy – rarely will entrepreneurs find a source of advice and counsel. Culture.com: How the Best Startups Make it Happen fills that void. It is a research-based exploration of what it takes to build and sustain a winning startup culture. Culture.com provides practical advice, insights and diagnostic tools for would-be entrepreneurs, seed capital investors, board members and advisors to young, rapidly growing companies. It is also a valuable resource for educators and students of entrepreneurship.Entrepreneurship is all about innovation. Leaders of established companies who are trying to change their company’s culture to foster more creativity and innovation will find this book an eye-opener. It identifies the critical seven dimensions of winning startup cultures, and describes the leadership practices required to support breakthrough innovation. Many of these practices apply to managers at all levels in larger organizations struggling to gain a competitive advantage with their people and processes. About the Author Robert Stringer has been studying culture for nearly 4 decades – as a CEO, venture capitalist, active angel investor, board member and advisor to companies in five different countries. He has taught at Harvard Business School and at Babson’s Olin School of Business, and is the author of three other popular books on leadership, culture and business strategy.

    And this book contains all the information a beginner entrepreneur needs before starting a business. There are also activities at the end of the book that will push you to think critically within design principles.

    This “living law” continues to reshape our health care paradigm by censoring life-saving information about nutrients, delaying the entry of life-saving drugs into the marketplace, and slashing innovation in both prevention and treatment of disease. Learn how to reclaim the Golden Age of Health that should have been yours! Foreword by Dr. Ron Paul; Preface by Dr. Jonathan Wright; Afterword by Foster Gamble.

    You’ll get Jonathan’s 12-Step Dealmaking Blueprint that you can start using immediately. In these pages, you’ll also discover: • How to buy a profitable or distressed company without risking a penny of your own money • The companies you should avoid like the plague • The secret to finding companies for sale • How to fix distressed companies then flip them for sale • Where to find buyers eager to snap up your companies If you want to transform your finances and enjoy more freedom, then this book is for you!

     Not only do you get a comprehensive guide to launching and building a lasting business, you also get complimentary access to the author’s exclusive mastermind for entrepreneurs! Start reading now to: discover if you’ve got what it takes to take your business to 25 years and counting find out which mistakes you can avoid and how to bounce back if you trip learn if your business idea has the wings to fly figure out your profit margins with a proven formula discover the type of market research that matters learn about the legal issues of creating and running a business find out how to manage your financials discover proven and new ways to hire learn how to work effectively with suppliers understand how to launch your product and much more! Pocket Mentor is the missing link between where you are now and where you want to be. Grab your copy now to take your business idea to the next level!

    We are not content to live the corporate 9-to-5 grind. We want more freedom, mobility, connection, adventure. We determine our own future, and we lead the way in productivity, vision, and growth through starting successful businesses. This book will show you how to step into your own as a leader of your own business and to create the lifestyle that you truly want. Inside, you’ll learn how to: Create a profitable business with little to no startup costs, Develop yourself as an effective team leader, Come back from any setback with more passion and drive than before, Structure your working days to achieve milestones quickly.

    You’ll need to think big, take risks, and be able to step back and recognize ideas that may already be in front of you. Those are your aha! moments.Business growth expert and entrepreneur Scott Duffy shares his journey and the aha! moments that led to launching and selling a business to Richard Branson’s Virgin Group. Duffy also shares the stories of innovators who have turned their ideas into multi-million-dollar businesses, like Shaun White, Tony Robbins, Daymond John, and Gary Vaynerchuck to help you:• Be a nimble leader who makes quick but smart decisions• Unlock hidden gems in your business with the power of “Why?”• Apply growth strategies designed with today’s economy in mind• Build a positive company culture by bringing in the right people• Determine which next step is right for your business after launch• Create sustainability with efficient, effective processes• Learn from your mistakes and turn failures into fortunes

    The choice is not whether to do content. Every business function–from marketing to sales and from support to recruiting–demands content. The choice is whether to make your approach to content strategic and, consequently, an advantage. This book, which is the second edition of the pioneering content book Clout, offers a modernized and comprehensive approach for planning, creating, delivering, and optimizing content that will make your business thrive. Executives and practitioners alike will find value in this book as they face increasing pressure to deliver the right content to the right customers at the right time.   Drawing on her in-the-trenches experience with organizations ranging from the Fortune 50 to small and medium businesses to government and nonprofits, Jones offers: Guidance on creating a content vision A primer on conducting content analysis Techniques for developing a competitive content strategy Elements and principles of effective, influential content A blueprint for developing content intelligence A maturity model for content operations Examples from diverse companies and contexts

    From sourcing and obtaining funds, to financial tools for growing and managing the financial challenges and opportunities of the startup, Entrepreneurial Finance: The Art and Science of Growing Ventures is an engaging text that will equip entrepreneurs, students and early-stage investors to make sound financial decisions at every stage of a business' life. Largely reflecting European businesses and with a European perspective, the text is grounded in sound theoretical foundations. Case studies and success stories, as well as perspectives from the media and from experts, provide real-world applications, while a wealth of activities give students abundant opportunities to apply what they have learned. A must-have text for both graduate and undergraduate students in entrepreneurship, finance and management programs, as well as aspiring entrepreneurs in any field.

    Goldberg, Assistant Professor of Design and Innovation at the Weatherhead School of Management at Case Western Reserve University, takes readers on a international adventure. From Cleveland, Ohio, to transitioning economies in Europe, the Middle East, Asia, Africa, and the Americas, Goldberg tells the stories of students who took his hugely popular Beyond Silicon Valley massive open online course (MOOC). The students start businesses, mentor entrepreneurs, grow entrepreneurial advocacy organizations, and energize the startup ecosystems in their communities. All proceeds from Beyond Silicon Valley will be used towards the purchase of additional books which will be donated to entrepreneurship students in the developing world. "In Beyond Silicon Valley, Goldberg has created an indispensable playbook to help entrepreneurs, regardless of where they may live and work, start and scale the companies of the future." — Steve Case, co-founder of America Online and author of The Third Wave: An Entrepreneur's Vision of the Future "Beyond Silicon Valley breaks new ground in teaching entrepreneurship and economic development." — Philip Kotler, Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University "An engaging speaker, writer and forward thinker, Goldberg has provided a roadmap for anyone building an entrepreneurship ecosystem in an emerging economy." — JJ Ramberg, host, MSNBC's "Your Business" "Beyond Silicon Valley is captivating. Michael Goldberg will change how you think about entrepreneurship and where risk-taking, business-building people can flourish." — Brad Stone, author, The Everything Store and The Upstarts

    Here’s an astounding fact: Over half the working population will try their hand at being an entrepreneur during their working career.We all dream about achieving some combination of the fortune, fame, and control over our lives we associate with successful entrepreneurs. Those are admirable aspirations in a society that counts on entrepreneurs to innovate and create new jobs. Our work-driven culture encourages us to take the entrepreneurial bait, but how can you know whether being an entrepreneur will end as a dream come true or a nightmare from which you cannot wake?Building on Bedrock helps answer that question. Based upon research, but told through the stories of American entrepreneurs Sam Walton, Walt Disney, Estée Lauder, Ray Kroc, and others, Building on Bedrock will help you understand the elements most essential to taking the entrepreneurial leap. Was it luck, talent, passion, charm, a rich uncle, or something else that was the key to this person’s success? Which might be the key to your success? What you learn may surprise you.

    This excellent, well-organized reference will show you how to: decide the best form for your business (sole proprietor, LLC, or other) make sure you’re paid in full and on time pay estimated taxes (and avoid trouble with the IRS) take advantage of all available tax deductions available under the 2017 Tax Cuts and Jobs Act choose health, property, and other kinds of insurance keep accurate records in case you get audited, and write legally binding contracts and letter agreements. Tired of doing endless web searches for legal and tax information? Want one easy-to-use and authoritative resource for everything you need to start and run your business? This book is for you.

     Throughout this guide numerous mini-infographics illustrate the key concepts founders need to know and show the relationships between stock option grants, vesting timelines, exercise timing, and associated tax implications. In detail, this Founder’s Pocket Guide walks entrepreneurs though the following elements: Startup Equity Compensation Basics: Sharing Equity with Your Team The first section of this guide is structured to help founders build a base of understanding about the numerous definitions and terminology related to startup equity compensation and stock options. Topics covered include: • A brief refresher on startup equity in preparation for delving into the details of stock options and other forms of equity compensation. • A quick review of how startup equity ownership is shared between the various stakeholder of a startup including the founders, investors, and employees. • The fundamental mechanics of how startup stock options work, including option grants, exercising, vesting, and selling of stock shares. • A detailed review of equity compensation terminology and definitions, such as vesting, strike price, fair market value, and spread. • An explanation of each of the most common types of equity compensation including Restricted Stock, Incentive Stock Options, Non-Qualified Stock Options, and Restricted Stock Units. Equity Compensation Types in Detail The next section of this guide reviews each of the most common types of equity compensation, including detailed components such as tax implications, vesting and exercise parameters, and other IRS rules governing the ownership of each equity type. The following equity compensation types are covered: • Restricted Stock (RS) • Incentive Stock Options (ISOs) • Early Exercise Incentive Stock Options (EE-ISOs) • Nonstatutory Stock Options (NSOs) • Early Exercise Nonstatutory Stock Options (EE-NSOs) • Restricted Stock Units (RSU) Establishing Your Startup’s Equity Plan In the final part of this guide we dig deeper into the key areas founders need to consider when developing an equity plan for their startup, with specific focus on the following issues: • When to implement a formal equity incentive plan • What factors to consider when deciding how large the equity compensation pool should be • How to decide employee equity award amounts at the different stages of a startup’s lifecycle • What general steps to take to establish a equity compensation plan for your startup • What key information that must be communicated to employees about equity compensation awards • Which step-by-step calculations are needed to truly understand equity ownership percentages and value • How IRS and SEC rules impact private company equity compensation

     You’ll learn from mom-and-pop shops and corporate giants like Google and Goldman Sachs why corporate social responsibility is more than just a buzzword or publicity stunt, but instead represents the new competitive advantage. You’ll learn how to: - win the war for talent - create a compelling bond with customers - motivate employees - reduce attrition - appease the regulators - and create a positive buzz on social media Purpose Incorporated is a “permission slip” to those businesspeople who want to have a positive impact on the world, but worry the corner office or cubicle isn't the place for it.

    Across all of these break-out companies, a set of common patterns has evolved into a repeatable playbook that Gil has codified in High Growth Handbook. Covering key topics including the role of the CEO, managing your board, recruiting and managing an executive team, M&A, IPOs and late stage funding rounds, and interspersed with over a dozen interviews with some of the biggest names in Silicon Valley including Reid Hoffman (LinkedIn), Marc Andreessen (Andreessen Horowitz), and Aaron Levie (Box), High Growth Handbook presents crystal clear guidance for navigating the most complex challenges that confront leaders and operators in high-growth startups. In what Reid Hoffman, cofounder of LinkedIn and co-author of the #1 NYT bestsellers The Alliance and The Startup of You calls "a trenchant guide," High Growth Handbook is the playbook for turning a startup into a unicorn. "Elad Gil is one of Silicon Valley's seriously knowledgeable and battle-tested players. If you want the chance to turn your startup into the next Google or Twitter, then read this trenchant guide from someone who played key roles in the growth of these companies." - Reid Hoffman, co-founder of LinkedIn, co-author of the #1 NYT bestsellers "The Alliance" and "The Startup of You," and host of the podcast Masters of Scale "Elad eschews trite management aphorisms in favor of pragmatic and straight-shooting insights on complex topics like managing a board of directors, executing functional re-organizations with as little trauma as possible, and everything in-between." - Dick Costolo, former CEO of Twitter and serial entrepreneur "Elad first invested in Airbnb when we were less than 10 people and provided early advice on scaling the company. This book shares these learnings for the next generation of entrepreneurs." - Nathan Blecharczyk, cofounder of Airbnb, Chief Strategy Officer, and Chairman of Airbnb China "Elad jam-packs every useful lesson about building and scaling companies into a single, digestible book. My only gripe is that he didn't write this when we were in the early days of Box as it would have saved my ass countless times." -Aaron Levie, cofounder and CEO of Box "Armed with observations gathered scaling some of the most successful and important companies of Silicon Valley, Elad has no-nonsense, highly applicable advice to any operator transitioning a company from the proverbial garage to the next stage and beyond." - Max Levchin, cofounder and CEO of Affirm, cofounder and CTO of PayPal "Elad is one of the most experienced operators in Silicon Valley having seen numerous companies hit their inflection point. His advice has been key for Coinbase as we go through hypergrowth, from hiring executives to improving M&A." - Brian Armstrong, cofounder and CEO of Coinbase"Elad is one of the best connected and respected early stage investors in the Valley - he invested in Minted when we had fewer than 50 employees and his advice was critical to us in growing our business to where we are now, in the low hundreds of millions in sales. In his book, he crystallizes all of these learnings for the next generation of companies."-Mariam Naficy, cofounder and CEO of Minted

    Your First 100 will show you how you can tap into the exact loyalty recipe as an online business and brand selling digital products.  Here’s what’s packed in this how-to guide:  How to be TOP OF MIND every single time your ideal customer is ready to buy The 4C formula to writing emails that hook  That ONE thing you need to get from your ideal customer (without this, the ASK gets so much harder) A DEAD SIMPLE way to structure your offers so that your customers keep coming back for more How the 5P Touch Framework will help you burn a single brand footprint into all interactions your audience has with your business (and why you need ALL 5!)  How you can QUICKLY turn your ideal customer into a buyer and then a loyal, raving fan In Your First 100, you will be introduced to a system of ideas and questions to think about, ask yourself, and apply to your digital product–based business in 5 core areas so that you can turn first time visitors into repeat customers and loyal, raving fans.Imagine for a minute how your business would change if you never had to worry about where the next sale of your digital product is going to come from…Your offers (paid and free) become seductive magnets of YES! that your audience can’t resist.Your audience is sold on whatever you put on sale because it’s from YOU and they want it.Every core area in your business is intentional and works toward creating a brand experience that attracts your tribe—your repeat customers and loyal, raving fans. That’s the power of the process and promise behind Your First 100. Intrigued yet?Then scroll to the top and click or tap “Buy Now.”

      We have been spoon-fed the notion that creativity is the province of genius -- of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration.  And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t.  But Allen shows that simply isn’t true.  Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.    As the world’s most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls “the creative curve” – the point of optimal tension between the novel and the familiar – everyone can better engineer mainstream success.    In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement.

    If your business wants to reach a wider customer base and see a consistent growth in sales, one of the best tools at your disposal is leveraging Amazon’s market penetration, global distribution and logistics capabilities. The 2018 version of the book highlights the myriad of new programs, policy changes, and best practices that have occurred during the last 2 years, including the closure of Vendor Express and the use of the Hybrid Vendor Central/Seller Central selling model, the increase in advertising as a revenue driver and the importance of brand protection. Here’s What You’ll Learn From The Amazon Expansion Plan: How to protect your brand in a multichannel environment How to set up, scale and integrate with Amazon’s logistics infrastructure Key processes and considerations for expanding into Amazon’s international marketplaces How to market your products on Amazon (including getting reviews, product listing optimization, paid advertising, and other traffic sources) “Kiri is one of the brightest minds in the industry when it comes to launching consumer brands on Amazon. This book is full of clear actionable strategies for anyone looking to expand into the Amazon sales channel. It covers everything from the basics of the marketplaces to advanced tactics for beating out the competition. Money and time well spent!” — Greg Mercer, Jungle Scout About Kiri Masters Kiri Masters is the founder of Bobsled Marketing, an agency that helps consumer brands expand their presence and grow their sales on Amazon. Since 2015, Bobsled Marketing has worked with consumer product brands to launch, grow, and protect their Amazon sales channel in the US and international markets. Kiri spent the early part of her career in commercial banking with JP Morgan Chase in New York. She is a dedicated entrepreneur, having two successful businesses under her belt, and finds joy in sharing her knowledge with fellow entrepreneurs and marketers. Today, she continues to lead Bobsled Marketing as CEO, contributes a weekly column about Amazon to Forbes.com, and is a co-host on the Ecommerce Braintrust podcast.

    Why do Traction, EOS(R), and Scaling Up work? The Patient Organization is a companion book to be used alongside today's popular Organizational Operating Systems (OOS), to explain what's under the hood, why they work, why they don't work and what you can do about it. If your OOS implementation feels mechanical, or like there is just something missing and you can not seem to put your finger on it, then you're ready for the TPO message and approach. Are you running your company on an Organizational Operating System (OOS) like Traction, EOS(R), the Entrepreneurial Operating System(R), Rockefeller Habits, Scaling Up, Gazelles, 4DX, Holocracy, or The Advantage? If you are using one of these systems, or if you have developed your own internal system, The Patient Organization is a must-read, as it unlocks the underlying reasons why the tools in your OOS are working, or not working. It is your Rosetta Stone for getting everything out of your system that you can. "An organization is essentially a human fiction, only given meaning and power by those who believe in it." -- Walt Brown, Author The reason a solid OOS works is that it helps drive and maintain an organization's common set of beliefs. There are seven areas humans need to align with at work in order to share in an organization's common belief. The more alignment and shared belief, the stronger your organization. "Folks have to know they belong, they must believe in the mission, the plan, the leaders, the product, they need to understand embrace and believe in what they are accountable for as it aligns to the mission, they need to believe in how they are measured, how they are heard, how they are developed and how they maintain balance. They need to understand what believing means, and a good OOS helps them maintain that belief." Seven Areas: Belong, Believe, Accountable, Measured, Heard, Developed, Balanced. The Patient Organization dives into the psychology and neurology behind the seven questions and then anchors the theory in your OOS with what Brown calls real world "Heavy Lifts"--exercises you can do with your team to test the strength of your OOS and advance the progress you have made in leveraging all your OOS can deliver. What is in it for you? You will know how you will attract, engage, empower, and retain the worker of the future―our fresh workforce, millennials. You will know how you are going to dominate your competitors before, during, and after the next economic opportunity, i.e. a downturn. You will know how you will address the scourge of instant competitor imitation. You will know how strong your organization is. You will know how to measure the strength of the culture in your organization. You will really know if you are a "Best Place to Work" organization. With the 7 keys inside TPO you will unlock and harvest the true potential of your organization's investment into an OOS.

     A companion to the highly successful What Works for Women at Work, this workbook offers women a hands-on guide filled with interactive exercises, self-diagnostic quizzes, and action-oriented strategies for building successful careers. The workbook helps women understand their work environments and experiences and move up the professional ladder. Readers will discover the four patterns of gender bias--Prove-It-Again, the Tightrope, the Maternal Wall, and the Tug of War--and they can use the toolkit to learn how to navigate the ways these patterns affect their careers. Williams and her co-authors also introduce the new concept of "Gender Judo," which involves doing a masculine thing in a feminine way, in order to avoid a backlash. This interactive Workbook can help any working woman make better choices and offers specific advice on: - - How to write a winning resume - How to succeed on job interviews - How to negotiate salary - How to create a social media network - How to create work-life balance - How to cut through office politics In addition, the best-selling What Works for Women at Work is also now available in paperback. This book has already helped thousands of working women successfully navigate gender bias in the workplace. Praised by numerous publications for offering an innovative, practical, and down-to-earth approach, What Works for Women at Work is still the go-to guide for working women. Chock full of insights, What Works for Women at Work The Workbook will be an indispensable handbook for working women, providing the tools, the tips, and the tactics to get ahead.

    In addition to on-sitecampuses, we also offer the same courses, liveonline. Both on-site and online courses are taughtby real-world product managers who work at toptechnology companies such as Google, Facebook,PayPal, Airbnb, LinkedIn and Netflix.www.productschool.comIf you want to learn more about ProductManagement, Data Analytics, Marketing and more,head to our curated blog. productschool.com/blogEditors & Design: Nathan Thomas, Roy Cobby andGabriela Araujo.Contributors: Katya Evdokimova, Jorge Jiménezand Dan Zirkelbach.All rights reserved. This book may not bereproduced or used in any manner whatsoeverwithout our express permission except for the use ofbrief quotations in a book review or blogs. Please,give us credit if you decide to quote our book.© 2018 Product School.

    He searched online for a pizzeria, but to no avail. This gave rise to the idea that later would become just-eat.dk. Countless hours in a pizza-reeking Toyota Sports Van, constant pressure, and a natural, congenital entrepreneur spirit led him and his team through ups and downs, and when he sold his share of the company ten years later, Just-Eat was a major success, generating billions. Jesper tells the story, no holds barred, about his wild youth, his showdown with his alcoholic father, and the rise of Just-Eat. Via the story of Just-Eat and the company’s unique atmosphere of accomplishment, he passes on his best pieces of advice to other entrepreneurs. From how to crush the competition to the details of handing over the reins to a new managing director after eight years of round-the-clock work. He talks about motivation, will, and friendship. About doing what it takes – whatever it takes.

    In the Teen Entrepreneur Toolbox, Anthony ONeal walks teenagers through eight practical steps for starting their own business. Whether it's a traditional job like babysitting or mowing yards or an outside-the-box opportunity like creating baked goods or setting up an online store, these basic principles will guide teens along the path from a simple dream to a real money-making experience.

    MoC Shaming: Stuff You KNOW Should Do [also known as: Seriously, if you're not doing this...] You can use the Playbook your "Get it Done" list with easy-to-follow instructions for you or your staff: • Social Media ROI You Can't Beat: Get on This Train NOW • Email Vendor Flame-outs: Must Dos & File Transferring Hacks • Purge These B2B Emails • SEO: It's Always Back to the Basics • Prepping for the New SEO (yup, at the same time as SEO Basics) • EVERYTHING in Chapter 3: How to Use Google Tools
  2. Things You Always Suspected, But Never Could Prove Don't waste your time questioning this wisdom - just use it. • Why Wikipedia is Unhackable • If it Breathes, it's Qualified • The Velvet Rope Community: Dark Social
 3. Stuff So Good, We Almost Didn't Publish It 100% You Should Try: • Pinterest Audience Targeting • Facebook Marketing Retargeting for Massive ROI • Put a Wheel on It (aka A Shortcut to Trade Show Success)
 4. Stuff That Could Make You a Marketing SuperHero Ok, maybe just a hero or heroine. But this stuff is not hard, and could pay off big: • Advertising on Pandora • How to Get Free Reconnaissance on Your Prospects' Solution Use • AI: Marketing Stuff You Can Do (Cheaply) Right Now
 5. Stuff That's Useful and/or Cool, But Defies Categorization Because everyone goes grocery shopping, right? • So Kid, You Want to Market? • How to Predict the (Likely) Death of Your App • Insider Produce Shopping Tip
 6. Christopher S. Penn Experiment Results Don't miss the creativity and results of a marketing star, the cold-eyed realism of a data analyst, and the "get-it-done" of a technologist, all in one mere mortal: MoC Co-Host Christopher S. Penn. Just some of the test info he's shared on MoC: • How the 3-Link B2B Email Works • Twitter 'Just In Case' Experiment • Artificial Intelligence (AI) PR Release • Recycling Content via Social Media: Does it Work? • Visual Recognition: Scanning 10K Instagram posts for 3¢
 7. Lists, Charts, Tables and (G-Rated) Photos Because a marketing book can't scream "I Am Useful!" without these time-saving formats: Charts, Tables & (G-Rated) Photos • Visual Goal Management Chart: A Live Sample • Facebook Messenger Bot Chat Transcripts • Virtual Reality (VR) photo of the Bonnie Lea Farm • Annie, the Black Lab, via Prisma • The Quadrant Review: Web Site Productivity
 8. Interviews: Not Transcripts, Just The Useful Stuff We did the work so you don't have to: 16 interviews boiled down to only the pearls of wisdom: Marketing Visionaries • Seth Godin, Simon Sinek, David Meerman Scott and more
 Marketing Luminaries • Bitly, ChiefMarTech.com, FOMO.com, HubSpot, Kettle & Fire, Rapid7
 Social Media, PR & Alternative Media Experts • Jeremy Goldman, Tim Street, Tom Webster
 Customer Perception Virtuosos • Jay Baer, Kate Edwards, Daniel L

    She examined their business strategies. Looked for common themes. Researched their backgrounds, habits, and characteristics.The results of this research are fascinating. While no two bloggers earn money in the exact same way, they do all share some common traits.The Essential Habits Of 6-Figure Bloggers is a collection of real-life stories. It's also a success manual for bloggers.In this book, the author lays out the three essential habits of six-figure bloggers. These habits are not about specific tactics (though these are covered). They go deeper. In fact, you can apply these three habits to anything. Not just blogging.Want to lose weight? Pay off your debt? Build a retirement fund? Run a marathon? Practice the three success habits and you can achieve anything you want in life.The ideas in these pages aren't new. Instead, this book provides a framework so that you can sort through the mass of information, tools, and techniques and create your own version of success.You'll learn the three habits and how to apply them to your blog, or any other situation.When you read this book you will learn from top bloggers, master the three success habits, and create a six-figure blog that leverages your unique talents and experiences.In this book, you'll find easy step-by-step instructions on how to:* Pick a blogging niche that's profitable and exciting. * Earn money from your blog - using six proven monetization strategies. * Create systems to stay on track - even when the going gets tough.* Dream bigger than ever before and achieve anything you want.While blogging is not a get-rich-quick scheme, it is a flexible and fulfilling way to make money from home. In this book you will meet bloggers who are earning six- and even seven-figures a year.If you love to write and have a message to share, you can do this too. How would your life change if you could build a profitable, online business you love?When you read this book, you will learn from those who are already doing what you want to do. You'll discover what it really takes to create a six-figure blog. Get your copy today by clicking the BUY NOW button at the top of this page!

    As someone with a strong concern for the environment (and a keen love of honey!), she wants to bring a hive to her school. Unfortunately, the beekeeper at the community garden is struggling with her business. Maddy comes up with her sweetest plan yet: a honey-focused booth at the farmers market. The profits will save the beekeeper's business and the beekeeper will give Maddy's school its own hive. Maddy's learned a lot about business, but things get sticky when she translates her skills to the conservation world. Aligned to Common Core standards and correlated to state standards. Calico is an imprint of Magic Wagon, a division of ABDO.

    Startup founders may become worth millions before their mid-twenties. Employees live through Initial Public Offerings (IPOs) that dramatically change our lives and skyrocket our careers. On the flip side, some of us invest our best working years at startups that suddenly shutter. By some estimates, nearly 90% startups will end in failure. A startup career can be rewarding but it can also be challenging and often confusing.While a ton of proverbial ink has been spilled about how to "crush it" as a founder or startup leader, there's very little in the way of guidance for how we employees can hack our own careers. In this engaging book, get the tools and tips to navigate the world of tech startups and make better decisions about your career along the way. Get practical advice on topics including how to ask for a promotion and raise, level up in your career, manage your boss, navigate startup failure (and success!), and more.