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    What about this idea is exciting, beyond the possibility of a profit? How will it fit into a life that makes you and your family happy? How will it change the world? Eventually, Mark found his great idea: coconut water. He had seen the developing world use coconut water, but this valuable resource was being discarded in the U.S. While taking on the beverage industry was a big goal--high-hanging fruit--it was worth the risk because Mark believed passionately that it could change the world. After years of hard work, ZICO Coconut Water became a huge success, and was eventually sold to Coca-Cola for more than $200 million.This book is about harnessing your values to make money and produce a product or service that will truly resonate with consumers, bring you joy and fulfillment, and leave a mark on the world. Large incumbent corporations often try to trick this savvy audience through packaging or advertising, but customers see through it and instead are drawn to insurgent brands derived from the founders' passion and positive impact in the world.

    Weinberg shows you exactly how to become a more effective consultant. He reveals specific techniques and strategies that really work.Through the use of vividly memorable rules, laws, and principles -- such as The Law of Raspberry Jam, The Potato Chip Principle, and Lessons from the Farm -- the author shows you how to-- price and market your services-- avoid traps and find alternative approaches-- keep ahead of your clients-- create a special "consultant's survival kit"-- trade improvement for perfection-- negotiate in difficult situations-- measure your effectiveness-- be yourselfYou will also find straightforward advice on marketing your services, including how to-- find clients-- get needed exposure-- set just-right fees-- gain trustThe Secrets of Consulting -- techniques, strategies, and first-hand experiences -- all that you'll need to set up, run, and be successful at your own consulting business.

    Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages.Drawing on the history of propaganda as well as on contemporary research in social psychology, Age of Propaganda shows how the tactics used by political campaigners, sales agents, advertisers, televangelists, demagogues, and others often take advantage of our emotions by appealing to our deepest fears and most irrational hopes, creating a distorted vision of the world we live in.This revised and updated edition includes coverage of the Clinton/Lewinsky scandal, recent election campaigns, talk radio, teen suicide, U.F.O. abductions, the Columbine shootings, and novel propaganda tactics based on hypocrisy and false allegations.

    After remarkable one-on-one interviews with Bill Gates, Maya Angelou, Steve Wozniak, Jane Goodall, Larry King, Jessica Alba, Pitbull, Tim Ferriss, Quincy Jones, and many more, Alex discovered the one key they have in common: they all took the Third Door.Life, business, success... it's just like a nightclub. There are always three ways in. There's the First Door: the main entrance, where ninety-nine percent of people wait in line, hoping to get in. The Second Door: the VIP entrance, where the billionaires and celebrities slip through. But what no one tells you is that there is always, always... the Third Door. It's the entrance where you have to jump out of line, run down the alley, bang on the door a hundred times, climb over the dumpster, crack open the window, sneak through the kitchen--there's always a way in. Whether it's how Bill Gates sold his first piece of software or how Steven Spielberg became the youngest studio director in Hollywood history, they all took the Third Door.

    Language is one of the key representational systems from which we build our mental models of the world, and has a tremendous influence upon how we perceive and respond to the world around us.As Sigmund Freud pointed out, “Words and magic were in the beginning one and the same thing.” The right words at the right time can be uplifting, changing the course of someone’s life for the better; opening up new vistas and possibilities. Unfortunately, words can also confuse and limit us as easily as they can empower us. The wrong words at the wrong time can be hurtful and damaging.Sleight of Mouth patterns come from the study of how language has been, and can be, used to make an impact on people’s lives and emotions. This book represents over twenty years of study and practice with respect to the influence of language and its potential to change our lives. Author Robert Dilts (whose other works include Visionary Leadership Skills, Strategies of Genius, Dynamic Learning and Modeling With NLP) has examined the language patterns of people such as Socrates, Abraham Lincoln, Mahatma Gandhi, Adolph Hitler, Milton Erickson and Jesus of Nazareth. Sleight of Mouth patterns are made up of verbal categories and distinctions by which key beliefs can be established, shifted or transformed through language.Generally, Sleight of Mouth patterns can be characterized as “verbal reframes” which influence beliefs, and the mental maps from which beliefs have been formed. These patterns provide a powerful tool for persuasion and conversational belief change. This book is about the power of words to be either helpful or harmful, the distinctions that determine the type of impact words will have, and the language patterns through which we can transform harmful statements into helpful ones.

    With vital performance and career lessons and ideas for how to apply them, it is a must-read for managers at every level.

    His groundbreaking research exposes ten well-disguised mental Saboteurs. Nearly 95 percent of the executives in his Stanford lectures conclude that these Saboteurs cause “significant harm” to achieving their true potential. With Positive Intelligence, you can learn the secret to defeating these internal foes. Positive Intelligence (PQ)SM measures the percentage of time your mind is serving you as opposed to sabotaging you. While your IQ and EQ (emotional intelligence) contribute to your maximum potential, it is your PQ that determines how much of that potential you actually achieve.The great news is that you can improve your PQ significantly in as little as 21 days. With higher PQ, teams and professionals ranging from leaders to salespeople perform 30 to 35 percent better on average. Importantly, they also report being far happier and less stressed. The breakthrough tools and techniques in this book have been refined over years of coaching hundreds of CEOs and their executive teams. Shirzad tells many of their remarkable stories, showing how you too can take concrete steps to unleash the vast, untapped powers of your mind.Discover how to•    Identify and conquer your top Saboteurs. Common Saboteurs include the Judge, Controller, Victim, Avoider, and Pleaser.  •    Measure the Positive Intelligence score (PQ) for yourself or your team—and see how close you come to the critical tipping point required for peak performance.•    Increase PQ dramatically in as little as 21 days.•    Develop new brain “muscles,” and access 5 untapped powers with energizing mental “power games.”•    Apply PQ tools and techniques to increase both performance and fulfillment. Applications include team building, mastering workload, working with “difficult” people, improving work/life balance, reducing stress, and selling and persuading.

    Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she shows how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities. People with a fixed mindset — those who believe that abilities are fixed — are less likely to flourish than those with a growth mindset — those who believe that abilities can be developed. Mindset reveals how great parents, teachers, managers, and athletes can put this idea to use to foster outstanding accomplishment.In this edition, Dweck offers new insights into her now famous and broadly embraced concept. She introduces a phenomenon she calls false growth mindset and guides people toward adopting a deeper, truer growth mindset. She also expands the mindset concept beyond the individual, applying it to the cultures of groups and organizations. With the right mindset, you can motivate those you lead, teach, and love — to transform their lives and your own.

    From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths.To help people uncover their talents, Gallup introduced StrengthsFinder in the 2001 management book Now, Discover Your Strengths. The book ignited a global conversation, while StrengthsFinder helped millions discover their top five talents.In StrengthsFinder 2.0, Gallup unveils the new and improved version of its popular online assessment. With hundreds of strategies for applying your strengths, StrengthsFinder 2.0 will change the way you look at yourself and the world forever.

    Dr. Schwartz presents a carefully designed program for getting the most out of your job, your marriage and family life, and your community. He proves that you don't need to be an intellectual or have innate talent to attain great success and satisfaction, but you do need to learn and understand the habit of thinking and behaving in ways that will get you there.

    You?ll feast on this buffet of new shortcuts to make technology your ally instead of your adversary, so you can spend more time getting things done and less time fiddling with your computer. You?ll learn valuable ways to upgrade your life so that you can work?and live?more efficiently, such as: empty your e-mail inbox, search the Web in three keystrokes, securely save Web site passwords, automatically back up your files, and many more.

    Because the techniques can be applied instantly to any person in just about any situation, Dr. Lieberman has demonstrated their ease and accuracy on hundreds of television and radio programs. In a special report for FOX News, host Jeff Rosin declared, "It's simply amazing! I was with him and he was never wrong . . . not even once. I even learned how to do it and that's saying something." In fact, Dr. Lieberman has gone "head-to-head" on live television, with skilled polygraph examiners and scored just as well-every time. You Can Read Anyone shows step-by-step exactly how to tell what someone is thinking and feeling in real-life situations. And when the stakes are high-negotiations, interrogations, questions of abuse, theft, or fraud-- knowing who is out for you, and who is out to get you (or a loved one) can save you time, money, energy, and heartache. The New York Times put it best. In a feature article they simply said, "Don't lie to David Lieberman". And now you too, can learn the most important psychological tools governing human behavior and do more than just put the odds in your favor. Set up the game so that you can't lose. A peak inside: The Ultimate Bluff Buster - How would you like to know if the guy sitting across the poker table from you really has a full house or just a pair of deuces? Or if your top executive is serious about quitting if he doesn't get a raise? Find out if your opponent is feeling good about his chances or just putting up a good front dead giveaway a poker player is bluffing /sure fire sign good hand, even pros give themselves away Is This Person Hiding Anything? - Don't get the wool pulled over your eyes! The next time you have a "sneaking" suspicion, that someone may be "up" to something, casually find out if anyone- kids, coworker, spouse, or friend--is keeping something from you Is He Interested or Are You Wasting Your Time? - If you want to find out if your date likes you or not; if your co-worker is really interested in helping you with your project; or if your prospect is interested in your product, learn how to know, every time. Whose Side is She Really On? - Is she out for you, or to get you? If you think that someone may be sabotaging your efforts, when she appears to be cooperating, find out whose side anyone is on, and fast. Emotional Profile - Learn the signs of emotional instability and potential for violence. From a blind date to the baby-sitter to a coworker, know what to look for, and what questions to ask, in order to protect you and your loved ones.

    Guided by “Akira-sensei,” John comes to realize the greatest adversity on his journey will be the challenge of defeating the man in the mirror.This powerful story of one boy’s journey to achieve his life long goal of becoming a samurai warrior, brings the Train to be CLUTCH curriculum to life in a powerful and memorable way.Some things you will learn…—No matter how it feels, you are always building your own house.—How and why you must surrender to the outcome in order to be at your best.—Why you never want to have your identity wrapped up in what you do.—Why your strength lies in faithfulness to the little things.—How to develop a heart posture of gratitude.—How to use the biggest challenges as a training ground for greatness.—Why the process is more important than the goal.—Why comparison is the thief of all joy.—How to develop a growth mindset.—Why talent is more of a curse than a blessing.“So many valuable stories and lessons!”—Nick Ahmed, Arizona Diamondbacks

     One word is the key to the job, a guarantee of a second date, and so much more. And that word is YES. Communication expert Tonya Reiman is a master at reading people-and she shares her powerful secrets in "The Yes Factor." All day, every day, we sell ourselves; our clothing, our speech, and even our movements create a set of subtle clues that influence how others judge us. Now Reiman shows readers how to gain control of that process through step-by-step instructions that will completely overhaul their verbal and nonverbal communication techniques. Comprehensive and easy to use, "The Yes Factor" stands head and shoulders above the competition in an abidingly popular category.