Instead, he became the first chief of American Astronaut Corps. It was Deke Slayton who selected the crews who flew the Gemini, Apollo, and Skylab missions. It was Deke Slayton who made Neil Armstrong the first man on the moon.Deke! is Deke Slayton's' story--told in his own words and in the voices of the men and women who worked with him and knew him best. Deke Slayton's knowledge of how the .S. manned space program worked is the missing piece of every space buff's puzzle. Now, after decades of silence, he tells his priceless stories of those years when American was engaged in the greatest voyage of exploration in human history.

    Collins' research project—more than four years in duration—uncovered five step-wise stages of decline:Stage 1: Hubris Born of SuccessStage 2: Undisciplined Pursuit of MoreStage 3: Denial of Risk and PerilStage 4: Grasping for SalvationStage 5: Capitulation to Irrelevance or DeathBy understanding these stages of decline, leaders can substantially reduce their chances of falling all the way to the bottom.Great companies can stumble, badly, and recover.Every institution, no matter how great, is vulnerable to decline. There is no law of nature that the most powerful will inevitably remain at the top. Anyone can fall and most eventually do. But, as Collins' research emphasizes, some companies do indeed recover—in some cases, coming back even stronger—even after having crashed into the depths of Stage 4.Decline, it turns out, is largely self-inflicted, and the path to recovery lies largely within our own hands. We are not imprisoned by our circumstances, our history, or even our staggering defeats along the way. As long as we never get entirely knocked out of the game, hope always remains. The mighty can fall, but they can often rise again.

    Providing strategies and solutions for the managers of today, this book offers answers for improving employee commitment and profitability by strategically acknowledging employee effort. How is it done? The deceptively simply answer: with carrots.

    You want to learn about the path I took that eventually led me to Zappos, and the lessons I learned along the way. You want to learn from all the mistakes we made at Zappos over the years so that your business can avoid making some of the same ones. You want to figure out the right balance of profits, passion, and purpose in business and in life. You want to build a long-term, enduring business and brand. You want to create a stronger company culture, which will make your employees and coworkers happier and create more employee engagement, leading to higher productivity. You want to deliver a better customer experience, which will make your customers happier and create more customer loyalty, leading to increased profits. You want to build something special. You want to find inspiration and happiness in work and in life. You ran out of firewood for your fireplace. This book makes an excellent fire-starter.

    They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as this influential and immensely popular book shows, these hallmarks of competitive strategy are not the way to create profitable growth in the future.In the international bestseller Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"—untapped new market spaces ripe for growth. Such strategic moves, which the authors call “value innovation,” create powerful leaps in value that often render rivals obsolete for more than a decade.Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.

    six-shooter)—which changed the US forever, triggering the industrial revolution and the settlement of the American West.Patented in 1836, the Colt pistol with its revolving cylinder was the first practical firearm that could shoot more than one bullet without reloading. For many reasons, Colt’s gun had a profound effect on American history. Its most immediate impact was on the expansionism of the American west, where white emigrants and US soldiers came to depend on it, and where Native Americans came to dread it. The six-shooter became the iconic weapon of gun-slingers, outlaws, and cowboys—some willing to pay $500 out west for a gun that sold for $25 back east. In making the revolver, Colt also changed American manufacturing—his factory revolutionized industry in the United States. Ultimately, Colt and his gun-making brought together the two most significant forces of change before the Civil War—the industrial revolution in the east, Manifest Destiny in the west. Brilliantly told, Revolver brings the brazenly ambitious and profoundly innovative industrialist and leader Samuel Colt to vivid life. In the space of his forty-seven years, he seemingly lived five lives: he traveled, womanized, drank prodigiously, smuggled guns to Russia, bribed politicians, and supplied the Union Army with the guns they needed to win the Civil War. Colt lived during an age of promise and progress, but also of slavery, corruption, and unbridled greed, and he not only helped to create this America, he completely embodied it. By the time he died in 1862 in Hartford, Connecticut, he was one of the most famous men in nation, and one of the richest. While Revolver is a riveting and revealing biography of Colt, a man who made significant contributions to our country during the nineteenth century, it’s also a lively and informative historical portrait of America during a time of extraordinary transformation.

     In 2007 and 2008, Time named Paul Allen, the cofounder of Microsoft, one of the hundred most influential people in the world. Since he made his fortune, his impact has been felt in science, technology, business, medicine, sports, music, and philanthropy. His passion, curiosity, and intellectual rigor-combined with the resources to launch and support new initiatives-have literally changed the world. In 2009 Allen discovered that he had lymphoma, lending urgency to his desire to share his story for the first time. In this long-awaited memoir, Allen explains how he has solved problems, what he's learned from his many endeavors-both the triumphs and the failures-and his compelling vision for the future. He reflects candidly on an extraordinary life. The book also features previously untold stories about everything from the true origins of Microsoft to Allen's role in the dawn of private space travel (with SpaceShipOne) and in discoveries at the frontiers of brain science. With honesty, humor, and insight, Allen tells the story of a life of ideas made real.

    An essential book that unlocks the secrets of highly successful groups and provides readers with a toolkit for building a cohesive, innovative culture, from the New York Times bestselling author of The Talent Code

    The first full biography of Henry A. Wallace, a visionary intellectual and one of this century's most important and controversial figures. Henry Agard Wallace was a geneticist of international renown, a prolific author, a groundbreaking economist, and a businessman whose company paved the way for a worldwide agricultural revolution. He also held two cabinet posts, served four tumultuous years as America's wartime vice president under FDR, and waged a quixotic campaign for president in 1948. Wallace was a figure of Sphinx-like paradox: a shy man, uncomfortable in the world of politics, who only narrowly missed becoming president of the United States; the scion of prominent Midwestern Republicans and the philosophical voice of New Deal liberalism; loved by millions as the Prophet of the Common Man, and reviled by millions more as a dangerous, misguided radical. John C. Culver and John Hyde have combed through thousands of document pages and family papers, from Wallace's letters and diaries to previously unavailable files sealed within the archives of the Soviet Union. Here is the remarkable story of an authentic American dreamer. A Washington Post Best Book of the Year. 32 pages of b/w photographs. "A careful, readable, sympathetic but commendably dispassionate biography."—Arthur Schlesinger, Jr., Los Angeles Times Book Review "In this masterly work, Culver and Hyde have captured one of the more fascinating figures in American history."—Doris Kearns Goodwin, author of No Ordinary Time "Wonderfully researched and very well written...an indispensable document on both the man and the time."—John Kenneth Galbraith "A fascinating, thoughtful, incisive, and well-researched life of the mysterious and complicated figure who might have become president..."—Michael Beschloss, author of Taking Charge: The Johnson White House Tapes, 1963-1964 "This is a great book about a great man. I can't recall when—if ever—I've read a better biography."—George McGovern"[A] lucid and sympathetic portrait of a fascinating character. Wallace's life reminds us of a time when ideas really mattered."—Evan Thomas, author of The Very Best Men: The Early Years of the CIA"Everyone interested in twentieth-century American history will want to read this book."—Robert Dallek, author of Flawed Giant "[T]he most balanced, complete, and readable account..."—Walter LaFeber, author of Inevitable Revolutions "At long last a lucid, balanced and judicious narrative of Henry Wallace...a first-rate biography."—Douglas Brinkley, author of The Unfinished Presidency"A fine contribution to twentieth-century American history."—James MacGregor Burns, author of Dead Center: Clinton-Gore Leadership and the Perils of Moderation "[E]minently readable...a captivating chronicle of American politics from the Depression through the 1960s."—Senator Edward M. Kennedy "A formidable achievement....[an] engrossing account."—Kai Bird, author of The Color of Truth: McGeorge Bundy William Bundy, Brothers in Arms "Many perceptions of Henry Wallace, not always favorable, will forever be changed."—Dale Bumpers, former US Senator, Arkansas

    Today the public can't get enough of this once-forgotten explorer, and his actions have made him a model for great leadership and masterful crisis management. Now, through anecdotes, the diaries of the men in his crew, and Shackleton's own writing, Shackleton's leadership style and time-honored principles are translated for the modern business world. Written by two veteran business observers and illustrated with ship photographer Frank Hurley's masterpieces and other rarely seen photos, this practical book helps today's leaders follow Shackleton's triumphant example.

    Intense, colorful, and dramatic --the man who hit a golf ball on the moon -- he was among the most private of America's public figures and, until his death in 1998, he guarded the story of his life zealously. Light This Candle, based on Neal Thompson's exclusive access to private papers and interviews with Shepard's family and closest friends -- including John Glenn, Wally Schirra, and Gordon Cooper -- offers a riveting, action-packed account of Shepard's life. Among the first men to fly off aircraft carriers, he was one of the most fearless test pilots. He endured long separations from his devoted wife and three daughters to fly dangerous missions, working his way up the ranks despite clashes with authority over his brazen flying maneuvers and penchant for risky pranks. Hugely competitive, he beat out John Glenn for the first Mercury spaceflight and then overcame a rare illness to return to space again on Apollo 14. He took every challenge head-on and seemed to win every time. Long overdue, Light This Candle is a candid and inspiring account of a bold American life.

    Nixon had left the White House in disgrace, the nation was reeling from the catastrophe of Vietnam, and in 1979--the year the book appeared--Americans were being held hostage by Iranian militants. Yet it was exactly the anachronistic courage of his subjects that captivated Wolfe. In his foreword, he notes that as late as 1970, almost one in four career Navy pilots died in accidents. "The Right Stuff," he explains, "became a story of why men were willing--willing?--delighted!--to take on such odds in this, an era literary people had long since characterized as the age of the anti-hero." Wolfe's roots in New Journalism were intertwined with the nonfiction novel that Truman Capote had pioneered with In Cold Blood. As Capote did, Wolfe tells his story from a limited omniscient perspective, dropping into the lives of his "characters" as each in turn becomes a major player in the space program. After an opening chapter on the terror of being a test pilot's wife, the story cuts back to the late 1940s, when Americans were first attempting to break the sound barrier. Test pilots, we discover, are people who live fast lives with dangerous machines, not all of them airborne. Chuck Yeager was certainly among the fastest, and his determination to push through Mach 1--a feat that some had predicted would cause the destruction of any aircraft--makes him the book's guiding spirit. Yet soon the focus shifts to the seven initial astronauts. Wolfe traces Alan Shepard's suborbital flight and Gus Grissom's embarrassing panic on the high seas (making the controversial claim that Grissom flooded his Liberty capsule by blowing the escape hatch too soon). The author also produces an admiring portrait of John Glenn's apple-pie heroism and selfless dedication. By the time Wolfe concludes with a return to Yeager and his late-career exploits, the narrative's epic proportions and literary merits are secure. Certainly The Right Stuff is the best, the funniest, and the most vivid book ever written about America's manned space program. --Patrick O'Kelley

    Infrastructure engineers use a software version of this “chaos monkey” to test online services’ robustness—their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society’s chaos monkeys, disruptors testing and transforming every aspect of our lives, from transportation (Uber) and lodging (AirBnB) to television (Netflix) and dating (Tinder). One of Silicon Valley’s most audacious chaos monkeys is Antonio García Martínez.After stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook’s nascent advertising team, turning its users’ data into profit for COO Sheryl Sandberg and chairman and CEO Mark “Zuck” Zuckerberg. Forced out in the wake of an internal product war over the future of the company’s monetization strategy, García Martínez eventually landed at rival Twitter. He also fathered two children with a woman he barely knew, committed lewd acts and brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk), lived on a sailboat, raced sport cars on the 101, and enthusiastically pursued the life of an overpaid Silicon Valley wastrel.Now, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future. Weighing in on everything from startups and credit derivatives to Big Brother and data tracking, social media monetization and digital “privacy,” García Martínez shares his scathing observations and outrageous antics, taking us on a humorous, subversive tour of the fascinatingly insular tech industry. Chaos Monkeys lays bare the hijinks, trade secrets, and power plays of the visionaries, grunts, sociopaths, opportunists, accidental tourists, and money cowboys who are revolutionizing our world. The question is, will we survive?

     Based on extensive interviews with managers at every level of two industrial firms and of a large public relations agency, Moral Mazes takes the reader inside the intricate world of the corporation. Jackall reveals a world where hard work does not necessarily lead to success, but where sharp talk, self-promotion, powerful patrons, and sheer luck might. Cheerfully-bland public faces mask intense competition in this world where people hide their intentions, and accountability often depends on the ability to outrun mistakes. In this topsy-turvy world, managers must bring often unforgiving technology and always difficult people together to make money, an uncompromising task demanding continual compromises with conventional truths. Moral questions become merely practical concerns and issues of public relations. Sooner or later, managers find themselves wondering how to act in such a world and still maintain a sense of personal integrity. This brilliant, sometimes disturbing, often wildly funny study of corporate thinking, decision-making, and morality presents compelling real life stories of the men and women charged with running the businesses of America. It will interest anyone concerned with how big organizations actually function, or with the current moral malaise in our public life.

      Switch by Chip Heath and Dan Heath| Key Takeaways, Analysis & Review Switch: How to Change Things When Change is Hard (2010) is about how to bring about change in an organization. Its main focus is changing behavior by appealing to the rational and emotional sides of people’s psyches. To generate change, authors Chip and Dan Heath maintain, a leader must connect with both sides, the rational and the emotional. This is because sometimes, one side can work against the other and sabotage successful change. The rational side tends to analyze possibilities for change so much that it becomes unable to act—so change never occurs. The emotional side is ready, or even eager, to act on change, but it can act compulsively and without focus. This means that changes based solely on emotion are likely to fail. To bring about real change, a leader must stimulate the emotional side of a group’s psyche to get the process of change underway, then harness its rational side to give this change a concerted direction…  This companion to Switch includes: Overview of the book Important People Key Takeaways Analysis of Key Takeaways and much more!