For Arpita, it is a second chance at love. Payal and Nitin make the campus their home while Geet faces a tragic loss. Join Suraj and Priya as they break away from the family business to carve out a path for themselves and discover how Rahul and Dimple spend an unusual honeymoon. These are just a few stories from this colorfulcollection set against the backdrop of life on campus andaspirations for an MBA degree. The book is a ride through different shades of life and experiences. Whether you are single or married, this book is an absolute must read for anyone who wishes to take an unconventional decision in life.

    No really, it is. Let me explain.It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.Whether your focus is on personal branding or on branding your company culture--you've got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can't get out of their heads).Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here's a taste of some of the personal branding advice you'll find in this book:You must become the first solution your customer thinks of when they have a problem you can solve. How?The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:1) Frequency2) Repetition3) AnchoringIn this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?If you're looking for a branding book that promises a quick fix, this isn't the book for you. But if you want to create a brand that sticks like superglue--read this book!Go ahead and let the wimps and whiners have the get-rich quick schemes that fizzle and fall flat like a wet firework. You want to ignite a branding bonfire.

    straight from an experienced pro that has seen millions of dollars exchange hands at the closing table.” - Peter Voogd, #1 International Bestselling Author of 6 Months to 6 Figures There are countless real estate books on the market today, so why read this one? What sets it apart from all the others out there?Bestselling Author, Alex Goldstein, brings a unique perspective that many others do not. As a successful realtor and investor, Alex has been on both sides of a real estate transaction, so he knows what strategies and techniques will lead to a successful deal, and which ones should be avoided at all costs. That’s why he chose the name, "No Nonsense Real Estate," for his third book.Goldstein offers practical, proven home buying techniques, free of fluff or confusing jargon.This book is for anyone who is getting ready to buy or sell a home and wants to be as informed as possible as they get ready to begin the process so there are no surprises – whether they will be working with a realtor or doing it on their own. 9 REASONS TO READ THIS BOOK NOW: 1. AGENT - Go through the pros and cons of working with a real estate agent, and the two ways that they can add the most value,2. ECONOMICS - You'll understand the fundamental economics of the housing market in the simplest terms possible3. INVESTING - Avoid the top five mistakes (almost) all new real estate investors make4. NEGOTIATIONS - Five critical elements of a successful negotiation5. FINANCING - Possible financing options, from traditional loans to seller financing6. SELLING - Seven secrets that make selling a home as painless as possible7. BUYING - Demystifying contracts and closing costs takes the fear out of the process8. CLOSING - Walk through eight steps involved in a real estate transaction closing9. PRACTICAL - Learn how all the different parts come together in a real life case studyYou also receive three free gifts. Goldstein has put together a special document answering the most popular questions every buyer, seller or investor has during a real estate transaction. You also get special access to an easy-to-understand glossary of the most popular real estate jargon. Last but not least, every reader is access to a free video training that will teach you how to choose the best home for your family.

    On your path to success, both the biggest hurdle and the biggest support is your own mind – depending on how you have trained it.”– CHANAKYANo school or university teaches us how to make friends, have a successful career, maintain a healthy married life, run a family or live life in general. How many times have we wished for a roadmap to navigate the confusing landscape of daily-life, to have a guidebook to show us the way? In his much-awaited book Thus Spoke Chanakya, bestselling author Radhakrishnan Pillai decodes ancient texts from the illustrious Kautilya’s Arthashastra within the context of modern times and doles them out in short, crisp passages for everyday practice and use. A perfect read for those who yearn to master the teachings of Chanakya for overall success. Radhakrishnan Pillai is the bestselling author of Corporate Chanakya, Chanakya’s 7 Secrets of Leadership, Chanakya in You and Katha Chanakya. He has a PhD in Kautilya’s Athashastra and a Master’s degree in Sanskrit. A renowned management consultant and speaker, he heads the Leadership Center at the University of Mumbai.

    Organized around a strategic marketing framework"Services Marketing" guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

    The new Professional in Human Resources (PHR) and Senior Professional in Human Resources (SPHR) exams from the Human Resources Certification Institute (HRCI) reflect the evolving industry standards for determining competence in the field of HR. This new edition of the leading PHR/SPHR Study Guide reflects those changes. Serving as an ideal resource for HR professionals who are seeking to validate their skills and knowledge, this updated edition helps those professionals prepare for these challenging exams.Features study tools that are designed to reinforce understanding of key functional areasProvides access to bonus materials, including a practice exam for the PHR as well as one for the SPHR. Also includes flashcards and ancillary PDFsAddresses key topics such as strategic management, workforce planning and employment, compensation and benefits, employee and labor relations, and Occupational Safety and Health Administration regulationsThis new edition is must-have preparation for those looking to take the PHR or SPHR certification exams in order to strengthen their resume.

    This work contains components of the model, which include staffing models and strategy, staffing support systems (legal compliance, planning, job analysis and rewards), core staffing systems (recruitment, selection, employment), and staffing system and retention management.

    Covering such topics as: Whether you should be a limited company or self employed? What part of business finances do you really need to understand and which parts can you ignore. Whether you become VAT registered. When your tax is due and how much it will be. Setting up bank accounts. Getting paid by your customers. Managing your cash flow. Getting your pricing right. Russell Smith has worked with over 400 clients all across the UK and is a national expert on small business tax and accounts. His clients include doctors, dentists, psychologists, web-designers, musicians, marketing agencies, IT contractors, artists, graphic designers and many more. Russell Smith is the only chartered accountant in the world to blog every day - you can find it at www.rsaccountancy.co.uk/daily-blog. Russell also has a YouTube channel where he releases weekly 2 minute finance basics: www.youtube.com/RussellSmithtips. There is also a free tax, accounts and profit review with customised action plan worth £200 for readers of this book.

    Blending theory with practice, this book provides applied advice.

     In this new edition, Management, 9e has been extensively revised with a sincere commitment to help instructors teach and students learn in today's complex and globally competitive environment. The subject matter has been carefully chosen to meet AACSB accreditation guidelines while allowing extensive flexibility to fit various course designs and sizes. Along with updates of core material, Management, 9e offers a number of changes in the organization, content, and design that respond to current themes and developments in the theory and practice of management.

    This edition explores the major concepts and theories of the psychology of bargaining and negotiation, and the dynamics of interpersonal and intergroup conflict and its resolution.

    1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.

    Many leadership books can be boring. Instead of reading another repetitive book about 100 leadership essentials by a corporate CEO, search no more for the perfect leadership book. In "The Diary of a West Point Cadet," by Captain Preston Pysh, the author teaches essential West Point leadership through the most fun and unique reading of any book in its class. If you are an aspiring cadet, a small-group leader, or even an emerging leader in corporate America, this book is for you. Each intriguing firsthand account of Preston's most memorable stories from attending West Point will capture your interest and imagination. At the conclusion of each gripping story, Preston efficiently summarizes how the experience taught him lessons about leadership, which later prepared him to be a combat commander. If you like twists and turns while reading and learning, you are in for a treat. Prepare to be glued to your seat and the text as you experience unforgettable stories and lessons from "The Point."

    It offers Web exercises for every chapter, password protected instructor support material and syllabus manager.

    I'll show you where to find the best materials from the best suppliers to fuel your Etsy selling success.After getting more than 1 million views on YouTube with over 100,000 follow up questions answered for handmade businesses since 2012, Renae Christine has learned that 90% of handmade businesses fail within the first 5 years due to lack of proper suppliers or the know-how to find those suppliers of the best materials.Read this resource guide to learn:Why every Etsy seller and handmade business owner needs a supplier.Why you should avoid your local craft store's clearance section like the plague.Common mistakes that you could be making.How much money you need to place an initial order, which might surprise you.Where to find tens of thousands of proper material suppliers.The questions to ask before taking on a supplier and placing an order so you don't waste your money.15 of Renae Christine's favorite suppliers from a convention she scoured just for handmade businesses.Additional bonus suppliers listed from different handmade industries.Is this resource guide for you?You need this guide if you:You're in the 'Etsy business for beginners' phase of businessYou feel like your business or Etsy shop just can't get off the ground and you don't know whyYou want to learn how to sell on Etsy through proper strategies and avoid making mistakesRenae Christine has been featured in Yahoo Finance, ABC, CBS, Reuters, Bloomberg Business Week and in thousands of other publications worldwide. She is the worldwide known business coach for everything handmade. Renae is even more rare because she built a six-figure stationery business herself.