Simply by designing your product the right way, you can build a flourishing business from scratch. No advertising or marketing budget, no need for a sales force, and venture capitalists will flock to throw money at you. Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop"--to use it, you have to spread it. After all, what's the sense of being on Facebook if none of your friends are? The result: Never before has there been the potential to create wealth this fast, on this scale, and starting with so little. In this game-changing must-read, Penenberg tells the fascinating story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses--some worth billions of dollars--that we have all grown to rely on. The trick is that they created something people really want, so much so that their customers happily spread the word about their product for them. All kinds of businesses--from the smallest start-ups to nonprofit organizations to the biggest multinational corporations--can use the paradigm-busting power of viral loops to enable their business through technology. Viral Loop is a must-read for any entrepreneur or business interested in uncorking viral loops to benefit their bottom line.

    But not if you know the 5-step formula that works whether you’re trying to stop smoking or start recycling. Dr. John C. Norcross, an internationally recognized expert, has studied how people make transformative, permanent changes in their lives. Over the past thirty years, he and his research team have helped thousands of people overcome dozens of behavioral ailments. Now his cutting-edge, scientific approach to personal improvement is being made available in this indispensable guide. Unlike 95 percent of self-help books, the Changeology plan has a documented track record of success. Whether you want to quit overeating or drinking, or end depression, debt, and relationship distress, Dr. Norcross gives you the tools you need to change what you want within 90 days. Changeology shows you: *¦ How to define your goals and get started in a new direction * How to pump up your motivation and prepare for self-change * How to prevent relapses into old patterns * How to master the skills that will help you sustain change * How to personalize your journey with Check Yourself assessments and an inter- active website, www.ChangeologyBook.com. Whatever your goal or resolution, you can use Changeology to achieve a life filled with greater health and happiness.

    has been involved in some of the most sensational cases of our time. Now Grave Secrets takes you on a personal tour behind the scenes of these notorious incidents-touching on cases as varied as O.J. Simpson, Vincent Foster, and even the much-publicized "Alien Autopsy." Through shocking eyewitness testimony and crucial findings of facts, Cyril Wecht's expert opinion is sure to enlighten and fascinate true crime fans everywhere! � Newly updated for paperback! br� GRAVE SECRETS provides controversial and stunning revelations, such as: br� Evidence pointing to a second killer in the O.J. Simpson murder case br� Whether or not White House counselVincent Foster really committed suicide br� Why the secrets surrounding the "Alien Autopsy" continue to elude the public br� Cyril Wecht has provided expert commentary on "20/20," "Nightline," "The Larry King Show," and news specials with Dan Rather, Geraldo Rivera, Tom Snyder, and Maury Povich br� Cyril Wecht is the former president of both the American Academy of Forensic Science and the American College of Legal Medicine br� Contains 8 pages of compelling photos

    The author shows how each manager must be a human resource problem solver. The tenth edition emphasises the most relevant and up-to-date practices.

    With topics such as pointless professional development where the author learned how to make bird noises, insanely incompetent teachers who make the good ones look bad, the shit parades that are parent conferences, lack of discipline even for kids who attack people with weapons, outrageous parent requests such as checking the size and color of a teenager's poop, this follow-up to the wildly popular memoir Teacher Misery does not disappoint! Think the stories in Teacher Misery were crazy? Just wait till you read More Teacher Misery!"Morris opens up about the comical misery that has become the teaching profession-giving a voice to teachers everywhere." Parent Herald"One of the funniest teacher books you'll ever read!" Bored Teachers"The stories that Morris tells about the school system are riveting. The antics and violence and outright stupidity that she and other teachers have had to endure are outright insane -- some of it is so crazy it's almost unbelievable." Mission Incomplete"A must read for every single human being on this world, from teachers to parents, students, administrators,  just name it. Let me be honest, nonfiction kind of book is not my cup of tea, but this book is simply amazing, hilarious, keep surprising me non stop!" Jessica's Book Blog"This one is just the most hilarious and heart-breaking ever! Laugh out loud funny!" Teachers Are Terrific"Her stories are so ridiculous, that a non-educator might actually believe they're fabricated. Unfortunately, those of us who are on the inside know it's all too real. Her stories are laugh out loud funny, touching, and at times, maddening." Having a Mom Moment"This book is a great read and a real eye-opener." Carpe Librum"I recommend this book for many reasons. Morris is a great writer who did a great job at presenting her case. She is funny and entertaining. She is above all honest with her interpretation and the things that she sees around her. I liked the variation in text and material. Overall, this books needs to be spread around the country. She isn't the only person that feels this way. There are thousands of other people out there like her and their voices need to be heard." The Next Book on my List"This book was a HILARIOUS read!" The Simply Organized Teacher"I dare you not to laugh out loud!" Robin O'Bryant, New York Times bestselling author of Ketchup is a Vegetable and Other Lies Moms Tell Themselves "Jane is a gifted storyteller, you will chuckle and you will sig. The perfect gift for your kid's teacher or a teacher friend!" Joyce Kaufman, EdD, Host of The Joyce Kaufman Show, Newstalk 850 WFTL "Jane Morris gives us a beautifully written exposé about the worst sides of today's students, parents and school administrators." Bruce Tulgan, bestselling author of Not Everyone Gets a Trophy: How to Manage the Millenials "Jane Morris lifts the curtain on the horror teachers in our country face every day." Laurie Notaro, New York Times bestselling author of The Idiot Girls' Action-Adventure Club "The stories Morris tells are unbelievable and yet, I'm positive they're true." Jen Mann, New York Times bestselling author of People I Want to Punch in the Throat "Morris dishes on the truth about trying to teach in this culture and it is hilarious, informative, and insightful." Stefanie Wilder Taylor, New York Times bestselling author of Sippy Cups Are Not for Chardonnay "A compelling answer to anyone thoughtless enough to assert that teachers have it easy.

    And you'll be well-equipped to achieve your dreams!

    Its disillusioned and darkly funny narrator is an Irish oncologist, who is searching for a scientific breakthrough in the lab of a New York hospital while struggling with his failing marriage and his growing alienation within the city's urban spaces. Tending to the health of his laboratory mice, he finds comfort in work that is measurable, results that are quantifiable.But life is every bit as persistent as the illness he studies. As he starts a new treatment on his mice, he meets a beautiful but elusive Russian translator at the hospital, his estranged wife begins to call, his neighbours are acting strangely and his supervisor pressures him to push ahead professionally. And always there is the pull of family; of the place he considers home.Shot through with Duffy's haunting, beautiful descriptions of the science underlying cancer, which starkly illustrate the paradox of an illness at whose heart is a persistent and deadly life force, This Living and Immortal Thing shows how the cruelty of the disease is a price we pay for the joy and complexity of being in the world.

    The Workbook follows "The Warren Buffett Way, 3e," providing a combination of multiple choice and essay questions for each chapter in the core book. Given the depth and range of questions, a reader who masters the material in the Workbook will be equipped with the knowledge to begin to apply Buffett's methods to his/her own investment portfolio. All answers are provided in the Workbook, including answers to the essay questions. The perfect accompaniment to "The Warren Buffett Way, 3e" and "The Warren Buffett Way Video""Course," the Workbook will provide readers with a sure path to begin investing just like Warren Buffett.

    The exciting result is an accessible, visually stunning book that’s packed with facts that kids can use to impress their friends and families.The Ultimate Dinopedia is organized by the periods that are well known to young enthusiasts: Triassic, Jurassic, and Cretaceous. It includes almost every dinosaur ever discovered, and highlights 125 species that scientists know sufficiently to describe in rich detail. Special features include How We Know What They Looked Like, Baby Dinosaurs, Great Dinosaur Goofs, and much more. Every featured dino gets a fact box that delivers important information at a glance—Scientific Name, Discoverer, Place and Date of Discovery, Length, Habitat, Diet, Fossils, Fun Facts, and Range Map. This book provides—in fabulously illustrated, kid-friendly form—all the information an 8-year-old fact hound needs to lord that knowledge over parents and teachers!

    In his widely quoted Crossing the Chasm, he identified and addressed the greatest challenge facing new ventures. Now he s back with a book for established businesses that need to learn how to adapt or suffer the slow declines into marginalized performance that have characterized so many Fortune 500 icons in recent years.Deregulation, globalization, and e-commerce are exerting unprecedented pressures on company profits. In this new economic ecosystem, companies must dramatically differentiate from their direct competitors or risk declining performance and eventual extinction. But how do companies choose the right innovation strategy? Or overcome internal inertia that resists the kind of radical commitments needed to truly set the company s offers apart?Illustrating his arguments with more than one hundred examples and a full-length case study based on his unprecedented access to Cisco Systems, Moore shows businesses how to meet today s Darwinian challenges, whether they re producing commodity products or customized services. For companies whose competitive differentiation to the marketplace is still effective, he demonstrates how innovations in execution can help boost productivity, whether a company is competing in a growth market, a mature market, or even a declining market. For companies in danger of succumbing to competitive pressures, he shows how to overcome inertia by engaging the entire corporate community in an unceasing commitment to innovate and evolve.For any business competing in today s eat-or-be-eaten economic jungle, this groundbreaking guide shows not only how to survive, but also thrive."

    Parker has talked tomany of those closely invloved in the scene and has uncovered many previously undisclosed - and often outrageous facts about Rollins' life.

    Using wit and wry humor, Haley in the other essays discusses such topics as: what it takes to be schizophrenic; the art and technique required to have an awful marriage; and how to be an awful therapist. His rationale for a directive therapy is the subject of other essays.

    . . do you know how to accurately judge raw human talent? Understand a person's unique combination of traits? Develop that talent? Convert what supposedly are "soft" subjective judgments about people into objective criteria that are as specific, verifiable, and concrete as the contents of a financial statement?     The talent masters do. They put people before numbers for the simple reason that it is talent that delivers the numbers. Success comes from those who are able to extract meaning from events and the forces affecting a business, and are able to look at the world and assess the risks to take and the risks to avoid.     The Talent Masters itself stems from a unique combination of talent: During a forty-year career at General Electric, Bill Conaty worked closely with CEOs Jack Welch and Jeff Immelt to build that company's worldrenowned talent machine. Ram Charan is the legendary advisor to companies around the world. Together they use their unparalleled experience and insight to write the definitive book on talent—a breakthrough in how to take a business to the next level:• Secrets of the masters. The specifics on how companies regarded as world-class—GE, P&G, Hindustan Unilever (and others)—base their stellar performance decade after decade on their systems for finding and nurturing leadership talent.• Intimate and systemic. Why deep knowledge and intimacy with your talent and a systemic rhythm of reviews are the foundation for creating a steady, selfrenewing stream of leaders for all levels of an organization—from first-line supervisors to the CEO.• The competency that lasts. Financial results, market share, brand, and legacy products all have a half-life that seems to grow shorter by the year. Talent is the only competency that endures.• What to do Monday morning. The Talent Masters tool kit provides the specific guidelines for assessing and improving your company’s talent mastery capabilities.

    Hence, modern management minds have been looking for solutions beyond the reservoir of Western management thoughts and practices. They have examined and experimented with Japanese and Chinese systems of management. Of late, their focus has shifted to Indian philosophy to find solutions to re-occurring irritants in efficient management practices. As a step in this direction, Western management executives are being encouraged to put purpose before self during retraining sessions at institutions of management learning. Through Ved Vyasa's Bhagavad Gita, they are attempting to inspire themselves with the supremacy of action, learning to enrich matter with forces of spirit, realizing that the principle of karma has invaluable merits. The present work is a systematic presentation of the vital management contents as enshrined in Bhagavad Gita, the eternal Song of Wisdom. The book is a running treatise comprising principles, precepts, and practices employed by Lord Krishna to achieve his mission incarnate objectives, examining such qualities as: the dignity of work, commitment appreciations, strategic intervention, internal conflict --- management, and the management of uncertainties --- the skills of verbal and non-verbal communication, logic, and intellect --- the humility and ethicality of approach, respect for virtue and merit, skillful ego management, and total impartiality --- using energy as a management tool, the principle of causality, and the unified concept of management performance --- and much more

    John McNally tells the story of two unlucky people who forge an improbable yet possibly life-saving connection in a world overshadowed by the Patriot Act and No Child Left Behind -- a world in which hulking government bureaucracies and vast corporations join forces to numb the populace into apathy with various standardization and surveillance programs. But McNally sees hope in the daily experiences of his characters: sometimes, haphazardly, by going about their own very particular lives, people circumvent the official program and begin to actively claim lives of freedom and dignity. "America's Report Card" is an arresting and humane portrait of life taking place in the margins, outside the stunted imagination of government and media. As in his critically acclaimed novel "The Book of Ralph", McNally dazzles with characters like Jainey O'Sullivan -- a lonely, confused, purple-and-green-haired sometime truant, Jainey cares so little about high school that on her final standardized test, she writes an essay heaping scorn on the test administrators even as she asks her faceless reader for help. Charlie Wolf leads a fairy-tale graduate student life, with just enough money and clout to keep him in books, vodka, a threadbare apartment, and a beautiful, intellectual girlfriend. But the bohemian dream starts to crumble when Charlie takes a job scoring standardized tests and finds himself surrounded by people who are either plodding blindly along or caught up in wild conspiracy theories.When Charlie and Jainey stumble upon one another, they also stumble upon their own bravery and compassion. They try to protect each other from their habitual bad luck and the shadowy threats lurking at the edges of their lives, and what ensues doesn't follow any prescribed course.The official version of American life today may get the broad strokes and primary colors right, but "America's Report Card" reveals how the government and the media overlook the corners and shadows where our individual realities unfold all too often in chaotic, precarious, and bewildering ways. This wholly original, wildly entertaining novel mirrors our part in the dark but frequently redemptive comedy that is life.