No, membership is not dead, argues author Sarah Sladek. But associations do need to change their thinking and their models. In The End of Membership As We Know It: Building the Fortune-Flipping, Must-Have Association of the Next Century, Sladek offers practical, proven ways that associations can respond to changes affecting participation such as the generational shifts in the workforce, social changes, and technology-eased access to content and community.The End of Membership As We Know It explains:How niche the new competitive advantage is Why organizational culture has an enormous impact on recruitment and retention What emerging member-prospects value and want Why and how to focus on member ROI instead of program ROI How to craft and deliver compelling benefits rather than features How to extend your reach Which emerging models are taking root and showing promise Providing numerous real-world examples along with specific guidance, The End of Membership As We Know It is a must-have guide for moving your membership model into the future.

    

    

    Google's AdWords platform enables you to create pay-per-click advertisements that appear as 'sponsored links' when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It's that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits. So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do? Take a couple of hours to read this book. Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business. Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you'll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one.

    The book covers such topics as board structure and process, board member recruitment and orientation, board-staff relations, and financial management. This new edition includes updated information on topics that have recently increased in importance including new Form 990; dealing with the financial crisis, risk management, and mergers.Shows executives and board members how to be more effective, meet difficult situations head-on, and deal with commonplace challenges with confidence Topics include information on the viability of for-profit ventures, board retreats, board diversity, fundraising, financial oversight, strategic thinking, and the use of technology From Boardsource the premier resource for practical information, tools, best practices, training, and leadership development for board members of nonprofit organizations worldwide Offers insight gained from the BoardSource Governance Index Survey, hundreds of board self-assessments, and questions and challenges heard by BoardSource from thousands of nonprofit leaders.

     Just in time for New Year's resolutions, learn how to reach your goals-finally-by overcoming the many hurdles that have defeated you before. Most of us have no idea why we fail to reach our goals. Now Dr. Heidi Grant Halvorson, a rising star in the field of social psychology shows us how to overcome the hurdles that have defeated us before. Dr. Grant Halvorson offers insights-many surprising-that readers can use immediately, including how to: • Set a goal so that you will persist even in the face of adversity • Build willpower, which can be strengthened like a muscle • Avoid the kind of positive thinking that makes people fail The strategies outlined in this book will not only help everyone reach their own goals but will also prove invaluable to parents, teachers, coaches, and employers. Dr. Grant Halvorson shows readers a new approach to problem solving that will change the way they approach their entire lives. Watch a Video

    In the third edition of this text, all chapters are completely infused with additional content, updated examples, and new case studies. Like its predecessors, it identifies core strategies for preventing and resolving both intermittent and chronic conflicts in the workplace. In addition, the bookIncludes a new foreword by Warren Bennis, which represents his most recent thinking about judgment calls and candid communications in the workplace Presents new chapters on leadership and transformational conflict coaching, and organizational systems design This definitive and comprehensive work provides a handy guide for managers, employees, union representatives, human resource experts, and consultants seeking to maintain stable and productive workplaces.

    . . IN 300 WORDS OR LESSIt’s a daunting task. Even the most seasoned professionals find business school application essays to be among the hardest pieces they ever write. With a diverse pool of talented people applying to the nation’s top schools from the most successful companies and prestigious undergraduate programs in the world, a simple biography detailing accomplishments and goals isn’t enough. Applicants need clear and compelling arguments that grab admissions officers and absolutely refuse to let go.To help them write the essays that get them accepted into Harvard or any of the country’s other top programs, the staff of The Harbus---HBS’s student newspaper---have updated and revised their collection of sixty-five actual application essays as well as their detailed analysis of them so that applicants will be able to:* Avoid common pitfalls* Play to their strengths* Get their message acrossWherever they are applying, the advice and tested strategies in 65 Successful Harvard Business School Application Essays give business professionals and undergraduates the insider’s knowledge to market themselves most effectively and truly own the process.

    The word "talent" by it's use in present times connotes the inherent gifts and abilities in people, hence the parable has been used to teach on the stewardship of our God-given gifts and talents. However, the talent as used in this parable was a currency in biblical times just as the dollar is in our days. A second look at this parable shows that it contains powerful secrets for financial abundance. This book is intended on one hand to be a reminder of the things you may have learnt on finances from the Bible. On the other hand, it is intended to ignite a spark in your heart to take practical steps towards wealth creation. It goes a little beyond conventional teachings on giving, to cultivating wealth-building habits like saving, investing and entrepreneuring. It ends with supernatural wealth building principles through addiction to the Kingdom of God. In this book and the included workbook you will discover how to: Build a Wealth Mentality Develop Financial Intelligence Break the poverty cycle in your life Make, Multiply and Manage Your Money God's way through wise investments Discover and Develop your God-given gifts and abilities to release your financial increase

    Matriarch b. Tusker c. Patriarch d. ElderphantWhich is the only snake that builds a nest? a. Rattlesnake b. King Cobra c. Rat snake d. MambaIf questions like these fascinate you, then this one-of-its-kind quiz book is a must for your bookshelf! Compiled from India's only national-level quiz on wildlife, this book packs in incredible information on the amazing world of animals and plants. Get a low-down on bizarre animal facts and increase your sense of wonder with some mind-boggling questions on exotic and familiar species. Peppered with amazing trivia and charming illustrations, this fun and irresistible book is an absolute essential. Use it to test your own knowledge and quiz your friends.

    This book punctures that misguided myth—and it will liberate you from others’ expectations and from your own illusions about success. This book is a practical manual for leading the right way and for the right reasons. It explores how to identify and overcome the blind spots that may be hurting your career; whether you have the right mindset for the kind of success that you’re seeking; how to develop just the right amount of “healthy ego” to make an impact; and how to make an impact on the world in a way that’s true to who you are (be forewarned, this might involve a completely different path than your current one). This book will take you on a journey, showing you famous figures from history and the present—some who got it right, and some who didn’t. You’ll look at seven roads to hell within the world of leadership, and seven roads out of hell, to guide you safely to a meaningful legacy. All royalties support the University of Southern California’s Neighborhood Academic Initiative to prepare local urban schoolchildren for college.

    

    These two highly-respected economists and educators have revised this best-selling MICRO FIRST book to include more current topics and events while maintaining its hallmark feature of teaching economics through stories, graphs, and equations; relevant to students with various learning styles (verbal, visual, and numerical).

    But despite their education and hard work, too many African Americans, Latinos, and Asian Americans still find unique obstacles on the path to senior management. And there are too few minority mentors available to help them understand and overcome these challenges. Keith R. Wyche, a division president at a Fortune 500 company, is the perfect mentor for ambitious minority businesspeople at all levels. His book is filled with thought-provoking insights and practical advice based on his own experiences and those of the many people he has counseled. He discusses the importance of:Understanding corporate culture--and the impact it has on your career Being visible--because you can't get ahead if nobody knows who you are Staying current--why minorities must be continuous learners Good Is Not Enough also includes anecdotes from prominent CEOs such as Ken Chenault of American Express, Richard Parsons of Time Warner, and Alwyn Lewis of Kmart.

    It is an inspirational short read that will offer you a concise insight of his life, not only as a simple biography but also as a guide for self-improvement and innovative thinking. The main facts gathered here are drawn from interviews, articles and books about him and explain the simple principles, which he used to build his vast fortune. At the end of each chapter, you will find summarized tips that you can quickly access when you need inspiration or useful advice. Learn the most significant skills and qualities that made Musk one of the most famous and creative entrepreneurs of our time and follow his lessons.