Howard Farran shows that running a business isn’t all that complicated—if, you’re focusing on the right three areas: •People: maximizing the potential of employees, customers, and yourself.•Time: mastering the efficiency that helps a business turn the biggest profit possible.•Money: learning to love the numbers that function as the business’s scorecard.With simplicity, good humor, and plenty of stories Dr. Farran reveals the actions that can lead anyone to bigger profits, happier people, and a more fulfilling life.

    The monograph vociferouslydemanded that socialism be sacrificed for a competitive market economic system, so India cangrow at 10 per cent per year, achieve self-reliance, full employment and produce nuclear weaponry.The then Prime Minister Indira Gandhi denounced the plan as dangerous.Fifty years later, Swamy redefines his path-breaking ideas on India-specific economic developmentin his seminal work, Reset. It undertakes a nuanced analysis of the manner in which the highlyprosperous Indian economy witnessed a long, accelerated decline due to persistent British imperialistaggression, and compares the distinctive manner in which Asian giants—India and China—sufferedat the hands of imperialism. He critically analyses the highs and lows of the Nehruvian model ofcentralized economic planning borrowed from the Soviet Union, and the debilitating circumstancesthat impelled him, as Commerce Minister in Prime Minister Chandra Shekhar’s government, todraw up a blueprint for economic reforms.

    Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers - from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management. -Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers.- --Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management-A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted.- --Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks-This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it.- --Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells-This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing.- --Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans-Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success- --Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands-Marketing Genius offers marketers 99% inspiration for only 1% perspiration.- --Hugh Burkitt, CEO, The Marketing Society

    A lot of time and money has been invested in you. Once you graduate, you're supposed to cash in that ticket for as much money and status as you can. Your parents and peers expect it, and with thousands of dollars of student loans, you may feel that there's really no other choice. You can't risk "wasting" that expensive education. It's the safe thing to do. Isn't it?Not necessarily. In fact, when you measure success by more than money, what you think is your safest choice may actually be the riskiest. The "safe" choice can lead to enormous psychological and spiritual pain, costing you a chance to live your life. As Ralph Waldo Emerson observed, "Sometimes money costs too much."Mark Albion doesn't pretend to have all the answers, but his unique perspective can help you find yours. He guides you through a framework of four crucial questions and twelve principles to consider when making career decisions. Using tales of experience to caution and uplift, Albion helps you construct your personal, strategic "destiny plan."An inspirational yet practical career guide, More Than Money encourages aspiring MBAs, current students, and graduates to give themselves permission to be who they really want to be and to find their path of service and fulfillment. As Albion says, in the end "we won't remember you for the size of your wallet as much as for the size of your heart."

    It matters WHY you do it. “What’s good, if brief, is twice as good.” – Baltasar Gracian Don't you hate it when you've always wanted to read a book but never able to quite find the time? Or do you just want to extract the key ideas of a book without having to spend weeks and months reading through it all? Fret not! Welcome to Top Line Summaries, brought to you by BrevityBooks Publishing - encapsulating the core concepts, big ideas and best bits from all your favourite business and leadership, personal development and self-help bestselling books. In an age where personal time is more limited than ever, our core belief is that ‘being brief is best.’ Whether in business or at home, Topline Summaries will get you on the express road to success! The latest book to get the infamous 'Topline Summary Treatment' is Simon Sinek's groundbreaking book, Start with Why. “The more organizations and people who learn to start with WHY, the more people there will be who wake up being fulfilled by the work they do.” – Simon Sinek, Start with Why Have you ever wondered why some companies fail, others do average, and some - the rare few – become huge success stories? Why is it that some leaders never achieve greatness and others motivate millions? What sets apart the mundane from the masterful, the indifferent from the inspirational? Simon Sinek encapsulated the answers to all of these questions in his groundbreaking book Start with Why, following on from his hugely popular and now legendary TED talk. We have extracted the best and most pertinent parts of the book and here it now is, available just a short read away!

    The cases in the 15th edition are excerpted and edited by the authors. The syntax is not altered, therefore retains the language of the courts. As in recent previous editions, the 15th edition includes a mix of actual AND hypothetical cases. This text is our most research-based Business Law text.

    No matter what our financial or family situation, we each get 24 hours a day. In the practical and straightforward style to which his Dragon's Den contestants are accustomed, Duncan Bannatyne explains how we can make the most of our time to get the most from our lives, and not just our working day. What do you really want to do with your life? This book will help you identify the goals and aspirations that really matter to you so that you can make them happen. It will give you the confidence to make your ambitions a reality and teach you how to focus on the things that count. In a series of short chapters, illustrated with examples from his extraordinary career in business, Duncan will show you how to make quicker, better decisions and how to make things happen - fast. Duncan knows more about what can be achieved in a day, a year and a lifetime than most and in this book he shares how you can achieve your ideal work/life balance.

    Well, here's some great news: amazing opportunities exist in the Canadian real estate market for investors who understand how big-picture economic fundamentals can be combined with sound property analysis to create exceptional wealth. Your key to success is to learn the powerful techniques that have helped thousands of others to make money and accomplish their lifestyle dreams through intelligent real estate investing.In Real Estate Investing in Canada, you'll discover the breakthrough Authentic Canadian Real Estate (ACRE) system, a step-by-step program designed to unlock the secrets behind profitable real estate investing. Developed by Canadians for Canadians, savvy investors have already used this ACRE approach to purchase nearly $1 billion in property. You can learn how the ACRE system can help you cut through real estate market hype to get honest answers about critical investment questions.In Real Estate Investing in Canada, you'll learn:how to spot a market that is over-priced or, better yet, under-priced how to know if a town will boom or bust--before it happens how to accurately analyze any property--even if you're a novice investor decide, within 30 seconds, whether a property has profit potential or not the 18 secrets to street-smart negotiations--how to use them to get the deal you want the 7 proven strategies that will get the bank to say yes to your deals how to get your offer accepted, even in a competitive market the single most important step for an overachieving real estate investor (it's not what you think!) The fundamentals of the real estate market have changed dramatically over the past few years, and investors need to know how to read the signs so they get in and--just as importantly--out of the market at the right time.So, if you're serious about informed investing, read Real Estate Investing in Canada, learn the ACRE system, and join the ranks fo Canada's top real estate investors.********************************************************Canadians are looking to real estate investing to build wealth given the unpredictable nature of the stock market. The Authentic Canadian Real Estate (ACRE) System is the first of its kind to show ordinary Canadians how to profit from investing in residential real estate. In Real Estate Investing in Canada, readers will discover how to cut through the hype and emotion of a real estate market and assess the inherent risks and rewards. Whether buying a first property or the 100th, this book gives every investor new-found tools, strategies and confidence to achieve their investment goals.What Canadian real estate investors are saying about the ACRE System and Don R. Campbell: "This is a great book. One strategy alone saved me over $28,000 in the last nine months!" -- Michael Millenaar"Full of practical Canadian content and presented in an organized and respectful system. It directly addresses how you get the money and financing you need to purchase enough real estate to achieve your goals." -- Tamara MacLaren"One of Don Campbell's great gifts is his near-genius ability to take something that appears complex and break it down into a simple step-by-step system that anyone can follow. I am convinced that everyone will thoroughly enjoy, and more important, benefit financially, by reading this book." -- Russell Westcott"The power of Real Estate Investing in Canada lies in the super simple, street-proven systems that it offers you. It makes real estate dreams possible and reachable for any Canadian. If you are serious about learning the truth, cutting through all the hype and being successful, this is your real estate bible!"-- Valden Palm, Misterrrsp.com A portion of the proceeds from this book will be donated to Habitat for Humanity Canada.Special BonusThe markets across the country are continually shifting and you must keep on top of the latest information. So, as a bonus, every registered reader of Real Estate Investing in Canada will have proprietary access to critical forms and ongoing market research at www.reincanada.com.

    Because it is difficult to detect, the Financial Matrix easily seduces people into willingly enslaving themselves with debt. But Orrin Woodward discovered its existence and managed to free himself. Now his book brings you that same awareness and gives you the tools and principles to break free and create a life of abundance.

    Like an Art of War for design, this slim volume contains guidance, inspiration, and reassurance for all those who labor with the user in mind. If you work on the web, in print, or in film or video, this book can help. If you know someone working on the creative arena, this makes a great gift. Funny, too.Look for fresh aphorisms on our Facebook page.

    After winning the highest award in his field, Vincent was offered a 3 percent raise. He knew at that moment he needed a monumental change. One month away from their baby being born, Vincent and Elizabeth started a side photography business out of desperation. In less than four years, they grew their business to pay off all of their debt, including their home, and left their jobs for a life of freedom. With the world moving rapidly towards a freelance model, Freelance to Freedom is not only timely and necessary, but it’s also entertaining, engaging and paints a picture for anyone looking for a life of freedom with money, time and location.

      APPROACH: Atkinson is a  managerially-oriented book that focuses on both quantitative and qualitative aspects of classical and contemporary managerial accounting.   COMPETITORS: Garrison, MH;

    This course is usually the first course taught at the undergraduate level. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. Presents a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

    Wearied by eight years in the bond market and disillusioned by the financial services profession, he decides to get an “honest job” for a change. Before he knows what hit him, Jimmy finds himself waiting on tables of barflies at his local Waffle House.Amidst the glorious chaos of the night shift, the 24-hour diner affords a bevy of comedic experiences as the author struggles to ingratiate himself with a motley crew of waiters and cooks.Unexpectedly, the restaurant also becomes a font of insight into financial markets and the human condition.In a uniquely hilarious and thought-provoking narrative, Waffle Street unravels the enigmas of money, banking, economics, and grits once and for all. As they laugh heartily at the author’sexpense, readers will develop a profound appreciation for the first principle of economics: there really is no such thing as a free lunch.