Polya, How to Solve It will show anyone in any field how to think straight. In lucid and appealing prose, Polya reveals how the mathematical method of demonstrating a proof or finding an unknown can be of help in attacking any problem that can be reasoned out--from building a bridge to winning a game of anagrams. Generations of readers have relished Polya's deft--indeed, brilliant--instructions on stripping away irrelevancies and going straight to the heart of the problem.

    The book teaches the basic methods for defining, planning, and tracking a project, as well as techniques for leading and building strong project teams.This new edition includes: Downloadable, customizable project management formsStudy aids for passing the popular Project Management Professional certification examGuidelines for building high-performance project teamsNew examples of project management at work in the 21st centuryEric Verzuh (Seattle, WA) is certified by the Project Management Institute and is President of The Versatile Company, which delivers project management training and consulting services to such companies as Adobe Systems, Inc., GE, Lockheed Martin, Nordstrom, and the United States Postal Service. He is also the author of The Portable MBA in Project Management (0-471-26899-2), from Wiley.

    And now there’s a sure-fire way to solve their problems and test solutions: the sprint.While working at Google, designer Jake Knapp created a unique problem-solving method that he coined a “design sprint”—a five-day process to help companies answer crucial questions. His ‘sprints’ were used on everything from Google Search to Chrome to Google X. When he moved to Google Ventures, he joined Braden Kowitz and John Zeratsky, both designers and partners there who worked on products like YouTube and Gmail. Together Knapp, Zeratsky, and Kowitz have run over 100 sprints with their portfolio companies. They’ve seen firsthand how sprints can overcome challenges in all kinds of companies: healthcare, fitness, finance, retailers, and more.A practical guide to answering business questions, Sprint is a book for groups of any size, from small startups to Fortune 100s, from teachers to non-profits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.

    From Adam Smith and Andrew Carnegie to Bill Gates and Warren Buffett, The Business Book is perfect for college students, would-be entrepreneurs, or anyone interested in how business works.The Business Book is the perfect primer to key theories of business and management, covering inspirational business ideas, business strategy and alternative business models. One hundred key quotations introduce you to the work of great commercial thinkers, leaders, and gurus from Henry Ford to Steve Jobs, and to topics spanning from start-ups to ethics.

    You’ll learn…• How a noise reduction headset at 35,000 feet led to the creation of Pepsi’s new trademarked signature sound.• How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO’s incredible turnaround.• How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution.• How a toy stuffed bear in a girl’s bedroom helped revolutionize a fashion retailer’s 1,000 stores in 20 different countries.• How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year.• How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.

    These people are celebrities now. What was it like when they were just a couple friends with an idea? Founders like Steve Wozniak (Apple), Caterina Fake (Flickr), Mitch Kapor (Lotus), Max Levchin (PayPal), and Sabeer Bhatia (Hotmail) tell you in their own words about their surprising and often very funny discoveries as they learned how to build a company.Where did they get the ideas that made them rich? How did they convince investors to back them? What went wrong, and how did they recover?Nearly all technical people have thought of one day starting or working for a startup. For them, this book is the closest you can come to being a fly on the wall at a successful startup, to learn how it's done.But ultimately these interviews are required reading for anyone who wants to understand business, because startups are business reduced to its essence. The reason their founders become rich is that startups do what businesses do--create value--more intensively than almost any other part of the economy. How? What are the secrets that make successful startups so insanely productive? Read this book, and let the founders themselves tell you.

    Now, in the wake of the global financial crisis, the principles of wikinomics have become more powerful than ever. Many of the institutions that have served us well for decades or centuries seem stuck in the past and unable to move forward. And yet, in every corner of the globe, a powerful new model of economic and social innovation is sweeping across all sectors-one where people with drive, passion, and expertise take advantage of new Web-based tools to get more involved in making the world more prosperous, just, and sustainable. Tapscott and Williams show that in over a dozen fields-from finance to health care, science to education, the media to the environment-we have reached a historic turning point: cling to the old industrial-era paradigms or use collaborative innovation to revolutionize not only the way we work, but how we live, learn, create, govern, and care for one another. You'll meet innovators such as: * An Iraq veteran whose start-up car company is "staffed" by over 4,500 competing designers and supplied by microfactories around the world * A microlending community where 570,000 individuals help fund new ventures-from Angola to Vietnam * An online community for people with life-altering diseases that also serves as a large-scale research project * An astronomer who is mapping the universe with the help of 250,000 citizen scientists Tapscott and Williams once again use original research to provide vivid new examples of organizations that are successfully embracing the principles of wikinomics to change the world. Visit www.Macrowikinomics.com.

    Joining the professional web designers and programmers are new audiences who need to know a little bit of code at work (update a content management system or e-commerce store) and those who want to make their personal blogs more attractive. Many books teaching HTML and CSS are dry and only written for those who want to become programmers, which is why this book takes an entirely new approach. • Introduces HTML and CSS in a way that makes them accessible to everyone—hobbyists, students, and professionals—and it’s full-color throughout • Utilizes information graphics and lifestyle photography to explain the topics in a simple way that is engaging • Boasts a unique structure that allows you to progress through the chapters from beginning to end or just dip into topics of particular interest at your leisureThis educational book is one that you will enjoy picking up, reading, then referring back to. It will make you wish other technical topics were presented in such a simple, attractive and engaging way!

    Richard Shell has taught thousands of business leaders, administrators, and other professionals how to survive and thrive in the sometimes rough-and-tumble world of negotiation. His systematic, step-by-step approach comes to life in this book, which is available in over ten foreign editions and combines lively storytelling, proven tactics, and reliable insights gleaned from the latest negotiation research.This updated edition includes:A brand-new "Negotiation I.Q." test designed by Shell and used by executives at the Wharton workshop that reveals each reader's unique strengths and weaknesses as a negotiatorA concise manual on how to avoid the perils and pitfalls of online negotiations involving e-mail and instant messagingA detailed look at how gender and cultural differences can derail negotiations, and advice for putting talks back on track

    The tools and recipes in this book will help you uncover and solve hidden (and not-so-hidden) problems with your technology, your methodology, and those difficult "people" issues on your team.Project retrospectives help teams examine what went right and what went wrong on a project. But traditionally, retrospectives (also known as "post-mortems") are only helpful at the end of the project--too late to help. You need agile retrospectives that are iterative and incremental. You need to accurately find and fix problems to help the team today.Now, Derby and Larsen show you the tools, tricks, and tips you need to fix the problems you face on a software development project on an on-going basis. You'll see how to architect retrospectives in general, how to design them specifically for your team and organization, how to run them effectively, how to make the needed changes, and how to scale these techniques up. You'll learn how to deal with problems, and implement solutions effectively throughout the project--not just at the end.With regular tune-ups, your team will hum like a precise, world-class orchestra.ContentsForwardPrefaceIntroduction1. Helping your team inspect and adapt2. A retrospective custom-fit for your team3. Leading retrospectives4. Activities to set the stage5. Activities to gather data6. Activities to gather insights7. Activities to decide what to do8. Activities to close the retrospective9. Releases and project retrospectives10. Make it soA1. Facilitation suppliesA2. Debriefing activitiesA3. Activities quick reference matrixA4. Resources for learning facilitation skillsA5. Bibliography

    Within this book you'll find all the entrepreneurial advice you need to run a business: Recognizing great entrepreneurial opportunities Writing a business plan and building your financial statements Securing financing with venture capital or debt financing Franchising your business Managing a growing business Protecting intellectual property Selling a business when the time comes

    What failed startups don't have are enough customers.Founders and employees fail to spend time thinking about (and working on) traction in the same way they work on building a product. This shortsighted approach has startups trying random tactics - some ads, a blog post or two - in an unstructured way that's guaranteed to fail. This book changes that. Traction Book provides startup founders and employees with the framework successful companies have used to get traction. It allows you to think about which marketing channels make sense for you, given your industry and company stage. This framework has been used by founders like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), and Alex Pachikov (Evernote) to build some of the biggest companies and organizations in the world. We interviewed each of the above founders - along with 35+ others - and pulled out the repeatable tactics and strategies they used to get traction. We then cover every possible marketing channel you can use to get traction, and show you which channels will be your key to growth. This book shows you how to grow at a time when getting traction is more important than ever. Below are the channels we cover in the book:Viral Marketing Public Relations (PR) Unconventional PR Search Engine Marketing (SEM) Social and Display Ads Offline Ads Search Engine Optimization (SEO) Content Marketing Email Marketing Engineering as Marketing Target Market Blogs Business Development (BD) Sales Affiliate Programs Existing Platforms Trade Shows Offline Events Speaking Engagements Community BuildingThis book draws on interviews with the following individuals: Jimmy Wales, Co-founder of Wikipedia Alexis Ohanian, Co-founder of reddit Eric Ries, Author of The Lean Startup Rand Fishkin, Founder of SEOmoz Noah Kagan, Founder of AppSumo Patrick McKenzie, CEO of Bingo Card Creator Sam Yagan, Co-founder of OkCupid Andrew Chen, Investor at 500 Startups Justin Kan, Founder of Justin.tv Mark Cramer, CEO of SurfCanyon Colin Nederkoorn, CEO of Customer.io Jason Cohen, Founder of WP Engine Chris Fralic, Partner at First Round Paul English, CEO of Kayak.com Rob Walling, Founder of MicroConf Brian Riley, Co-founder of SlidePad Steve Welch, Co-founder of DreamIt Jason Kincaid, Blogger at TechCrunch Nikhil Sethi, Founder of Adaptly Rick Perreault, CEO of Unbounce Alex Pachikov, Co-founder of Evernote David Skok, Partner at Matrix Ashish Kundra, CEO of myZamana David Hauser, Founder of Grasshopper Matt Monahan, CEO of Inflection Jeff Atwood, Co-founder of Discourse Dan Martell, CEO of Clarity.fm Chris McCann, Founder of StartupDigest Ryan Holiday, Exec at American Apparel Todd Vollmer, Enterprise Sales Veteran Sandi MacPherson, Founder of Quibb Andrew Warner, Founder of Mixergy Sean Murphy, Founder of SKMurphy Satish Dharmaraj, Partner at Redpoint Garry Tan, Partner at Y Combinator Steve Barsh, CEO of Packlate Michael Bodekaer, Co-founder of Smart Launch Zack Linford, Founder of Optimozo

    Acclaimed for its readability and presentation of current knowledge, this textbook's philosophy is that OB knowledge is for everyone, not just traditional managers. The new reality is that everyone - sales representatives, production employees, physicians - needs OB knowledge to successfully work in and around organizations. Organizational Behavior is unparalleled in its ability to engage students by bringing cutting edge OB concepts closer to reality through the 'theory-practice link' approach. McShane and Von Glinow help readers connect OB theories to emerging workplace realities through hundreds of fascinating real-life stories from across the United States and around the world. be the source of the hottest topics, such as: employee engagement, resilience, four-drive theory, blogs and wikis, psychological harassment, learning orientation, Schwartz's values model, separating socioemotional from constructive conflict, and much, much, more.

    Leaving source code open has generated some of the most sophisticated developments in computer technology, including, most notably, Linux and Apache, which pose a significant challenge to Microsoft in the marketplace. As Steven Weber discusses, open source's success in a highly competitive industry has subverted many assumptions about how businesses are run, and how intellectual products are created and protected.Traditionally, intellectual property law has allowed companies to control knowledge and has guarded the rights of the innovator, at the expense of industry-wide cooperation. In turn, engineers of new software code are richly rewarded; but, as Weber shows, in spite of the conventional wisdom that innovation is driven by the promise of individual and corporate wealth, ensuring the free distribution of code among computer programmers can empower a more effective process for building intellectual products. In the case of Open Source, independent programmers--sometimes hundreds or thousands of them--make unpaid contributions to software that develops organically, through trial and error.Weber argues that the success of open source is not a freakish exception to economic principles. The open source community is guided by standards, rules, decisionmaking procedures, and sanctioning mechanisms. Weber explains the political and economic dynamics of this mysterious but important market development.

    The goal of the book is to share the techniques of the best companies. This book is aimed primarily at Product Managers working on technology-powered products. That includes the hundreds of "tech companies" like Google, Facebook, Amazon, Twitter and the like, as well as the thousands of companies moving to leverage technology (financial companies, media companies, retailers, manufacturers, nearly every industry). Inspired covers companies from early stage start-ups to large, established companies. The products might be consumer products or devices, business services for small businesses to enterprises, internal tools, and developer platforms.Inspired is secondarily aimed at the designers, engineers, user researchers and data scientists that work closely with the product managers on product teams at these same companies.