The detailed, state-of-the-art information in this edition reflects current procedures and promotes the delivery of comprehensive patient care. This text provides nurses with the tools needed to deliver safe, cost-effective, high-quality patient care.More than 400 contemporary and traditional specialty surgical interventions, in addition to numerous minimally invasive surgical procedures, are explained.Approximately 1,000 full-color illustrations and photos build familiarity with surgical anatomy, procedures, methods and equipment.Places a strong emphasis on patient education and discharge planning, as well as patient safety.Best Practice boxes apply evidence-based practice to perioperative nursing.Sample Plans of Care link interventions to clearly identified outcomes.Research Highlight boxes translate research into practice for patient care.Addresses Emergency preparedness and bioterrorism considerations.Ambulatory, pediatric, geriatric, trauma surgeries, as well as complementary and alternative therapies, are given special attention.History boxes summarize significant historical events related to surgery and perioperative nursing.The latest invasive and non-invasive technological advances related to surgical procedures, including areas such as interventional radiology, are featured.Patient and Family Education boxes offer guidelines for pre- and post-procedural care, side effects and complications, discharge/follow-up care, home care, psychosocial care and referrals.Surgical Pharmacology tables summarize the drugs most commonly used for specific surgical procedures, including generic and trade names, purpose/description and pharmacokinetics.Patient Safety boxes highlight recent JCAHO initiatives designed to prioritize patient safety.Recent OSHA guidelines regarding workplace safety are emphasized.

    The first half of the book deals with classical physical optics; the second principally with the quantum nature of light. Chapters 1 and 2 treat the propagation of light waves, including the concepts of phase and group velocities, and the vectorial nature of light. Chapter 3 applies the concepts of partial coherence and coherence length to the study of interference, and Chapter 4 takes up multiple-beam interference and includes Fabry-Perot interferometry and multilayer-film theory. Diffraction and holography are the subjects of Chapter 5, and the propagation of light in material media (including crystal and nonlinear optics) are central to Chapter 6. Chapters 7 and 8 introduce the quantum theory of light and elementary optical spectra, and Chapter 9 explores the theory of light amplification and lasers. Chapter 10 briefly outlines ray optics in order to introduce students to the matrix method for treating optical systems and to apply the ray matrix to the study of laser resonators.Many applications of the laser to the study of optics are integrated throughout the text. The author assumes students have had an intermediate course in electricity and magnetism and some advanced mathematics beyond calculus. For classroom use, a list of problems is included at the end of each chapter, with selected answers at the end of the book.

    It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century.

    The book uses the theme of evolution to develop a broad-scale view of animal diversity--students focus not only the organisms themselves, but also the processes that produce evolutionary diversity. The book is unique in its comprehensive survey of zoological diversity and its emphasis on evolutionary, systematic and ecological principles, all in one package.

    The text is published in full color and contains striking sailing photography from well-known photographer Billy Black, and world-class illustrations from award-winning illustrator Peter Bull. One of the text's most distinguishing features is its user friendly "spreads" in which instructional topics are self-contained on opposing pages throughout the book. This easy to read learning tool follows the critically acclaimed Sailing Made Easy, which Sailing Magazine called "best in class" upon its release in 2010. Sailing Made Easy is the #1 resource in basic sailing education, and Coastal Cruising Made Easy is poised to become the industry standard in intermediate sailing education.

    This text provides a balance of theory and practice as it surveys the major theories and research on leadership and managerial effectiveness in formal organizations. Changes in the Seventh Edition include a reorganization of chapters to make room for additional material while maintaining the unique structure that addresses both academics and practitioners. The text now covers ethical, spiritual, servant, and authentic leadership and discusses diversity in leadership roles.

    Well known author, Fred Luthans is the 5th highest Publisher in Academy of Management Journals, is a senior research scientist with the Gallup Organization, and continues to do research in the organizational behavior area. Organizational Behavior, 11th Edition is ideal for instructors who take a research-based and conceptual approach to their OB course.

    Senator S. I. Hayakawa discusses the role of language in human life, the many functions of language, and how language—sometimes without our knowing—shapes our thinking in this engaging and highly respected book. Provocative and erudite, it examines the relationship between language and racial and religious prejudice; the nature and dangers of advertising from a linguistic point of view; and, in an additional chapter called “The Empty Eye,” the content, form, and hidden message of television, from situation comedies to news coverage to political advertising.

    Learn about the components of a BI architecture, how to choose the appropriate tools and technologies, and how to roll out a BI strategy throughout the organisation.

    With clear writing and a straightforward approach, leading massage authority Susan G. Salvo and her team of expert contributors and reviewers provide cutting-edge, practical information and professional insight in one broad, in-depth, and visually engaging resources, giving you everything you need to launch a successful career in massage therapy.Clear, straightforward approach simplifies complex content for better understanding.Thorough anatomy and physiology coverage integrated throughout helps you master essential A&P concepts without buying additional resources.Emphasis on kinesiology includes more than 170 images of muscles, bones, joints, and related structures, and useful muscle action charts.Bound-in DVD guides you through 2 hours of techniques, routines, client interactions, and case scenarios.675 high-quality illustrations clarify difficult concepts in vibrant detail.Biography profiles and candid interviews provide a real-world perspective on massage practice from the most respected authorities in massage and bodywork. DVD icons throughout the text and E-Resources lists at the end of each chapter direct you to corresponding multimedia resources on the bound-in DVD and companion Evolve website to help you save time and study more efficiently. All-new Clinical Massage chapter broadens your career potential with detailed information on trigger points, posture, gait, and rehabilitation for working in physician-referred practices, multidisciplinary clinics, and sports injury environments.All-new Research Literacy chapter demonstrates the importance of research-based massage practice and guides you through the process of acquiring and applying the latest information.Expanded Business chapter helps you prepare for today's job market and appeal to potential employers and clients using digital media and social networking tools.Numerous case studies and critical thinking questions challenge you to apply your knowledge and understanding in realistic scenarios.Vibrant group muscle illustrations help you accurately identify, locate, and palpate muscles.Charts and tables summarize important information such as nutrition and pharmacology for fast, easy reference at a glance.Innovative motion photographs demonstrate technique sequence in greater clarity than traditional images.Content reflects the most essential massage therapy topics as identified by the Massage Therapy Body of Knowledge (MTBOK). Enhanced online resources on Evolve make chapter review and exam preparation fun and engaging.

    This title presents the use of focus companies and the financial statements. The decision-making focus shows the relevance of financial accounting regardless of whether or not the student has chosen to major in accounting.

    Many leadership books can be boring. Instead of reading another repetitive book about 100 leadership essentials by a corporate CEO, search no more for the perfect leadership book. In "The Diary of a West Point Cadet," by Captain Preston Pysh, the author teaches essential West Point leadership through the most fun and unique reading of any book in its class. If you are an aspiring cadet, a small-group leader, or even an emerging leader in corporate America, this book is for you. Each intriguing firsthand account of Preston's most memorable stories from attending West Point will capture your interest and imagination. At the conclusion of each gripping story, Preston efficiently summarizes how the experience taught him lessons about leadership, which later prepared him to be a combat commander. If you like twists and turns while reading and learning, you are in for a treat. Prepare to be glued to your seat and the text as you experience unforgettable stories and lessons from "The Point."

    Regulations that have changed since the 2006 edition are precisely marked and all data is intuitively indexed by subject matter and accompanied by the correct docket source information. Retypeset for better legibility, this edition also includes a study guide, a pilot/controller glossary, the NASA Aviation Safety reporting form, and important Federal Aviation Administration (FAA) contact information. Updates are provided to account for FAA regulation changes throughout the publication year via the Aviation Supplies & Academics website or e-mail.

    We all know how artists and are at risk from filesharing; now digital manufacturing and 3D printing mean that no industry is immune. But the same technology that enables easy piracy also offers a huge opportunity: artists and businesses can share what they do at low cost, while building relationships with fans.So how can you embrace free, while finding the superfans who will help you thrive? How can you make money in the Free world? Here are ten ideas to reshape your future. Welcome to the Curve.Nicholas Lovell is an author and consultant who helps companies embrace the transformative power of the internet. His blog, GAMESbrief, is read by those seeking to learn how digital is transforming gaming - and how to apply that knowledge to other industries. His clients have included Atari, Firefly, nDreams and Square Enix (creators of Tomb Raider), as well as Channel 4 and IPC Media. He is a columnist for Gamasutra, a contributor to the Wall Street Journal, and his articles have appeared in TechCrunch andWired. He lives in London.

    Now, he takes us further into the design realm and shows how we can apply time-honored design principles to presentation layouts.Throughout Presentation Zen Design, Garr shares his lessons on designing effective presentations that contain text, graphs, color, images, and video. After establishing guidelines for each of the various elements, he explains how to achieve an overall harmony and balance using the tenets of Zen simplicity. Not only will you discover how to design your slides for more professional-looking presentations, you'll learn to communicate more clearly and will accomplish the goal of making a stronger, more lasting connection with your audience.