Book picks similar to
Repositioning: Marketing in an Era of Competition, Change and Crisis by Jack Trout
marketing
business
management
marketing-advertising
But I'm Not An Expert!: Go from newbie to expert and radically skyrocket your influence without feeling like a fraud
Meera Kothand - 2018
The strategies and hacks you’ll discover are not gimmicks or secrets. These are intentional, calculated steps that you can take to get there. If you’ve ever dreamed of becoming known as an expert in your industry but aren’t sure how to get started, this book will show you how. Here’s what’s packed in this how-to guide:
The FASTEST way to position yourself as an expert and flaunt your credibilityand social proof (10,000 followers or subscribers NOT required)
My step-by-step roadmap to getting that coveted expert tag even if you‘re starting with no list or social media following
The MOST neglected aspect of the funneland how it affects your ability to build expertise
Why minimum viable conceptsdon’t just apply to products! Discover what an MVCP & MVEM are and how they could work magic for a time-starved solopreneur
Unlock the 3-part expert quotient—ingredients that have propelled several solopreneurs to build a successful expert business
How to create a marketing plan (it doesn’t need a huge ad spend or rocket science!)
The exact content formula to help you claim expert status QUICKLY (ingredients include 4 main content types and 3 content levers)
and more!
Imagine describing yourself as an expert to others and not feeling the slightest twinge of anxiety…Imagine becoming highly sought after when you have the expert tag attached to a skill set that an audience is hungry for…That’s the power of building an expert business and the promise behind “But I’m not an expert!”Whatever your reason for picking up a copy of this book, you willwalk away with ideas to market and “sell” yourself as an expert. Intrigued yet? Then scroll to the top and click or tap “Buy Now.”You’ll be surprised at how quickly your audience starts to view you as an expert when you implement these strategies and techniques.
Warren Buffett's Three Favorite Books
Preston Pysh - 2012
A starting point for amateur and intermediate investors to finally understand the content found in The Intelligent Investor, Security Analysis, and the Wealth of Nations. Easy to understand, yet covers complex topics for stocks, bonds, and preferred shares. Did you know Warren Buffett, the world's wealthiest stock investor, is quoted as saying three books have shaped his investment philosophy? For more than half a century, he used the information provided in these three books to go from nothing - to a massive $39 billion net worth. The three books that gave him this wisdom are: The Wealth of Nations (pub. 1776) by Adam Smith, Security Analysis (pub. 1934) by Benjamin Graham, and The Intelligent Investor (pub. 1949), also by Benjamin Graham. In fact, Benjamin Graham was Buffett's professor at Columbia and the most influential financial advisor he ever had. So, have you ever tried reading Graham's books? Many might agree the books are as exciting as listening to Ben Stein read the 30th page of The Wall Street Journal. It is time we fixed that. Instead of keeping these billion-dollar secrets hidden behind thousands of pages of financial jargon, I wrote one simple guide - Warren Buffett's Three Favorite Books. If you're looking for a guide that explains how the wealthy really think and buy assets, you're in the right place. This isn't a get-rich-quick book. Instead, this is where your investing techniques take a turn in the road. This book will teach you how to accumulate assets and become very wealthy over decades of wise decisions and proper asset valuation. The best part about the book is the methods are taught in an easy-to-follow and understandable scenario for all to enjoy!
Eyes Wide Open
Noreena Hertz - 2013
Who should we trust? Who should we believe? How can we make sure we make the right choices This is the book that will help you through that data deluge and show you how to make better and smarter decisions.Internationally renowned thinker, forecaster, and bestselling author Noreena Hertz reveals the extent to which life's big decisions are made on the basis of flawed information, weak assumptions, corrupted data, insufficient scrutiny of others, and a lack of self-knowledge. Taking us on a journey that reveals the extent to which we cede our intellectual power at our peril, Hertz shows how errors in decision-making lead young people to under-save for retirement, doctors to miss tumors, CEOs to make catastrophic investments, governments to adopt the wrong economic policies, and parents to irreversibly traumatize their children.To avert such disasters, Hertz persuasively argues, we need to become empowered decision-makers, capable of making high-stakes choices and holding accountable those who advise us.By weaving together cutting-edge research with real-world examples from Hollywood to Harry Potter, NASA to World War Two spies, Hertz constructs a path to more astute and empowered decision-making in ten clear steps. With a razor-sharp intellect and an instinct for popular storytelling, she offers counterintuitive, actionable guidance for making better choices-whether you are a business-person, a professional, a patient , or a parent.
Psychology Of Money: Learn The Secrets To Becoming Rich By Thinking Rich (Success, Entrepreneur Book 1)
Daniel McOwell - 2014
Regularly priced at $5.99. Read on your PC, Mac, smart phone, tablet or Kindle device.Have you ever wondered if there was some sort of mental edge you could get to both get and retain wealth? Is there a certain way you need to think and react to amass what the truly rich do? Is it possible to tap into these secrets and score big in life?Being able to find financial opportunity is one thing, but it takes a definite mindset of money psychology to create it where there seems none available. Download this book TODAY and:
Learn About The Psychology Of Money.
Discover The Secrets To Becoming Rich By Thinking Rich.
Learn How To Reduce Expenses.
Learn Ways To Increase Income.
Learn About Stock Investing.
Find Out The Value Of Technical And Fundamental Stock Analysis.
Are you willing to jump in and start a business? Can you see yourself venturing into high paid fields in order to get your financial golden ticket? Download this book NOW and:
Learn How To Become An Entrepreneur.
Learn The Specifics To Starting A Small Business.
Find Out How To Succeed In Sales And Marketing.
Learn How To Get The Attitude And Confidence It Takes To Make It Big.
Learn To Manage Your Time And Give It Value.
Learn How To Be Patient And Smart With Your Investments.
If you have the desire to be massively wealthy then learn what it takes to reach that goal. Download this book TODAY and start a true path to financial freedom! Download your copy today! To order, click the BUY button and download your copy right now!Tags: Become Rich, Becoming rich, psychology of money, thinking rich, rich, success, entrepreneur
Advanced Rhinocerology: "to help you through the jungle" (The Rhino Books)
Scott Alexander - 1981
Thank you, Scott, for a wonderful book that has changed my life!" --Scott Alexander"Compelling...startling...I recommend it for everyone!" --Scott Alexander
If Aristotle Ran General Motors: The New Soul of Business
Tom Morris - 1997
Author Tom Morris has emerged as one of America's most popular motivational speakers, bringing his inspirational message of ancient wisdom in modern business to thousands of employees at major companies like AT&T and Merrill Lynch. In 1998 Morris will give more than 100 keynote speeches at corporate seminars to further establish If Aristotle Ran General Motors as a must-read for anyone doing business today.
Will It Fly?: How to Test Your Next Business Idea So You Don't Waste Your Time and Money
Pat Flynn - 2016
A lack of proper validation kills more businesses than anything else. As Joel Barker says, “Speed is only useful if you’re running in the right direction.” Will It Fly? will help you make sure you are clear for takeoff. It answers questions like: - Does your business idea have merit? - Will it succeed in the market you’re trying to serve, or will it just be a waste of time and resources? - Is it a good idea for you? In other words, will it fly?Chock-full of practical suggestions you can apply to your business idea today, Will It Fly? combines action-based exercises and real-world case studies with anecdotes from the author’s personal experience of making money online, hosting successful podcasts, testing niche sites, and launching several online businesses.Will It Fly? will challenge you to think critically, act deliberately, and dare greatly. You can think of the book as your business flight manual, something you can refer to for honest and straight-forward advice as you begin to test your idea and build a business that takes off and soars.In five parts, Will It Fly? will guide you through the validation of your next business idea:- Part one, Mission Design, helps you make sure your target idea aligns with and supports your goals. - Part two, Development Lab, walks you through uncovering important details about your idea that you haven't even thought about. - Part three, Flight Planning, is all about assessing current market conditions. - Part four, Flight Simulator, focuses on the actual validating and testing of an idea with a small segment of a target market. - Finally, Part five, All Systems Go, is for final analysis to help you make sure your idea is one you are ready to move forward with.
Brand Warfare: 10 Rules for Building the Killer Brand
David F. D'Alessandro - 2001
It is more than a book about brands, and contains many sound lessons for strategy and the role of leaders.Michael E. Porter, Harvard Business SchoolPractical, psychologically astute, and clearly written, this book has much to offer business folk of all stripes.Publishers Weekly
The Starbucks Story
John Simmons - 2005
You can get a cup at any caf, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? The Starbucks Story tells the brand's story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly - at least in terms of conventional business development. Starbucks is a phenomenon. Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world. It has become the quintessential brand of the modern age, built around the creation of an experience that can be consistently reproduced across the world. Originally published in 2004 as 'My Sister's A Barista: How they made Starbucks a home away from home', this new 2012 edition has been updated to bring the brand up to date.
Get Rich Click!: The Ultimate Guide to Making Money on the Internet
Marc Ostrofsky - 2009
Get Rich Click! is a comprehensive source of information from one of the world's most successful Internet entrepreneurs. This book outlines proven strategies and techniques for the Internet entrepreneur, and is full of real-life success stories about people of all ages who have made millions on line!
Organizational Physics - The Science of Growing a Business
Lex Sisney - 2012
Understand them, and you can create extraordinary growth. Ignore them, and you run the risk of becoming another statistic. It's become almost cliche 8 out of every 10 new ventures fail. Of the ones that succeed, how many truly thrive-for the long run? And of those that thrive, how many continually overcome their growth hurdles ... and ultimately scale, with meaning, purpose, and profitability? The answer, sadly, is not many. Author Lex Sisney is on a mission to change that picture. After more than a decade spent leading and coaching high-growth technology companies, Lex discovered that the companies that thrive do so in accordance with 6 Laws - universal principles that govern the success or failure of every individual, team, and organization.
Brand Media Strategy: Integrated Communications Planning in the Digital Era
Antony Young - 2010
And with this rapidly evolving technology come powerful ways to track what’s working, what’s not, and how to get the maximum impact for your brand in a shrinking economy. Media and brand expert Antony Young explores how today’s most innovative marketers are integrating the latest media tools into a comprehensive strategy to grow their brands and are getting unprecedented results. He explores:• the future of advertising in traditional media and how to judge the investment’s value in today’s results-driven marketing world• how to get the maximum impact out of digital media, including online searches, social media, and mobile phones• the importance of employing non-traditional media vehicles, such as marketing, PR, branded entertainment, and product placement.
Buy It, Rent It, Profit!: Make Money as a Landlord in ANY Real Estate Market
Bryan M. Chavis - 2009
Drawing on his ten years of experience managing and owning hundreds of rental properties, Bryan M. Chavis shows how you can leverage as little as $10,000 into a lifelong stream of wealth using nothing more than good instincts, smart research, and a little elbow grease. Learn how to buy desirable properties, attract quality tenants, negotiate lease agreements, collect rent, finance a mortgage, and manage the property. From leases to property-evaluation documents, you’ll find a complete tool kit in this book, which contains every form and checklist you need to run a single-unit apartment or an entire rental building. With added guidance from building-maintenance experts, property attorneys, and tenants’ rights organizations, Buy It, Rent It, Profit! is the go-to guide for anyone interested in becoming a landlord and achieving profitable, consistent results.
Why Are We So Clueless about the Stock Market? Learn how to invest your money, how to pick stocks, and how to make money in the stock market
Mariusz Skonieczny - 2009
Material covered includes the difference between stocks and businesses, what constitutes a good business, when to buy and sell stocks, and how to value individual stocks. The book also includes a chapter covering four case studies as well as a supplemental chapter on the pros and cons of real estate versus stock market investing.
Business Model Generation
Alexander Osterwalder - 2010
You will learn how to systematically understand, design, and implement a new business model or analyze and renovate an old one.2) Co-created by 470 strategy practitionersBusiness Model Generation practices what it preaches. Co-authored by 470 Business Model Canvas practitioners from 45 countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly-integrated, visual, lie-flat design that enables immediate hands-on use.3) Designed for doersBusiness Model Generation is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation: executives, consultants, entrepreneurs and leaders of all organizations.