Through text, case studies, and hands-on exercises, the book guides students in discovering the concepts of entrepreneurship and the competencies, skills, know-how and experience that are sufficient to pursue different entrepreneurial opportunities. The authors recognize that there is no substitute for actually startinga company, but believe that it is possible to expose students to many of the vital issues and immerse them in key learning experiences.

    It’s fully updated to match the latest sociology teaching, research and developments to support your learning about sociology today.Brought to you by a team of experts, Collins Sociology Themes and Perspectives is written by Michael Haralambos and Martin Holborn and has supported over one million sociology students worldwide.Build your understanding through clear and comprehensive explanations and apply your knowledge with contextualised examples and research. Stay relevant with the most up-to-date developments, empirical studies and theories while consolidating your learning with quick-reference conclusions and summaries at the end of each chapter. Bring sociology alive with full-colour explanations and photos.New topics covered in this sociology book include globalisation, the Arab Spring, the possible decline of US power, UK Coalition policies, environmental sociology, new media, the financial crash and recession, network society, crime and deviance sociology, victimology – and many more! For additional resources, try the Haralambos and Holborn AQA A-level Sociology Themes and Perspectives Year 1 and AS (9780008242770) and Year 2 (9780008242787) sociology textbooks written specifically for the 2015 AQA specification.Contents:• Chapter 1: Stratification, class and inequality• Chapter 2: Sex and gender• Chapter 3: ‘Race’, ethnicity and nationality• Chapter 4: Poverty, social exclusion and the welfare state• Chapter 5: Health, medicine and the body• Chapter 6: Crime and deviance• Chapter 7: Religion• Chapter 8: Families, households and personal life• Chapter 9: Power, politics and the state• Chapter 10: Education• Chapter 11: Culture, socialisation and identity• Chapter 12: The mass media• Chapter 13: Age and the life course• Chapter 14: Methodology• Chapter 15: Sociological theory

    Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.

    Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management

    The only classroom-based integrated study system for professional certification gives you complete coverage of all objectives for the PMP exam, hundreds of practice exam questions, and hands-on exercises. The CD-ROM features full practice exam software with interactive tutorials and lab simulations, plus an adaptive test engine.

    Typical characteristics of a left brainer.What makes a good marketing executive? A person who is highly visual, intuitive, and holistic. Typical characteristics of a right brainer.These different mind-sets often result in conflicting approaches to branding, and the Ries' thought-provoking observations—culled from years on the front lines—support this conclusion, including:Management deals in reality. Marketing deals in perception.Management demands better products. Marketing demands different products.Management deals in verbal abstractions. Marketing deals in visual hammers.Using some of the world's most famous brands and products to illustrate their argument, the authors convincingly show why some brands succeed (Nokia, Nintendo, and Red Bull) while others decline (Saturn, Sony, and Motorola). In doing so, they sound a clarion call: to survive in today's media-saturated society, managers must understand how to think like marketers—and vice versa. Featuring the engaging, no-holds-barred writing that readers have come to expect from Al and Laura Ries, War in the Boardroom offers a fresh look at a perennial problem and provides a game plan for companies that want to break through the deadlock and start reaping the rewards.

    Learn Ricardo's secrets and let some of the Semco magic rub off on you and your company.

    As Senge makes clear, in the long run the only sustainable competitive advantage is your organization’s ability to learn faster than the competition. The leadership stories in the book demonstrate the many ways that the core ideas in The Fifth Discipline, many of which seemed radical when first published in 1990, have become deeply integrated into people’s ways of seeing the world and their managerial practices. In The Fifth Discipline, Senge describes how companies can rid themselves of the learning “disabilities” that threaten their productivity and success by adopting the strategies of learning organizations—ones in which new and expansive patterns of thinking are nurtured, collective aspiration is set free, and people are continually learning how to create results they truly desire. The updated and revised Currency edition of this business classic contains over one hundred pages of new material based on interviews with dozens of practitioners at companies like BP, Unilever, Intel, Ford, HP, Saudi Aramco, and organizations like Roca, Oxfam, and The World Bank. It features a new Foreword about the success Peter Senge has achieved with learning organizations since the book’s inception, as well as new chapters on Impetus (getting started), Strategies, Leaders’ New Work, Systems Citizens, and Frontiers for the Future. Mastering the disciplines Senge outlines in the book will:• Reignite the spark of genuine learning driven by people focused on what truly matters to them• Bridge teamwork into macro-creativity• Free you of confining assumptions and mindsets• Teach you to see the forest and the trees• End the struggle between work and personal time

    "Social Media Explained" explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social media initiative! The is the must-have guide for understanding the sociological and psychological drivers that make social media marketing work.

    The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks are the foundation. But while everyone in business may know Porter’s name, many managers misunderstand and misuse his concepts.Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porter’s revolutionary thinking. Written with Porter’s full cooperation by Joan Magretta, his former editor at Harvard Business Review, this new book delivers fresh, clear examples to illustrate and update Porter’s ideas.Magretta uses her wide business experience to translate Porter’s powerful insights into practice and to correct the most common misconceptions about them—for instance, that competition is about being unique, not being the best; that it is a contest over profits, not a battle between rivals; that strategy is about choosing to make some customers unhappy, not being all things to all customers.An added feature is an original Q&A with Porter himself, which includes answers to managers’ FAQs.Eminently readable, this book will enable every manager in your organization to grasp Porter’s ideas—and swiftly deploy them to drive your company’s success.

    

    Organizational pioneer Schein updates his influential understanding of culture--what it is, how it is created, how it evolves, and how it can be changed. Focusing on today's business realities, Schein draws on a wide range of contemporary research to redefine culture, offers new information on the topic of occupational cultures, and demonstrates the crucial role leaders play in successfully applying the principles of culture to achieve organizational goals. He also tackles the complex question of how an existing culture can be changed--one of the toughest challenges of leadership. The result is a vital resource for understanding and practicing organizational effectiveness.

    He could not have been greater than the Katipunan. Nor could he have risen above it. To understand him, one must understand the Katipunan. He looms great because of the society. He must, therefore, be seen in and through the Katipuanan, and this method of unraveling the thin and scattered threads of his life is valid only because of the lack of materials. In examing my sources of information, I have adopted the attitude of friendly hostility. It has been my experience that most of the errors in the difficult task of interpretation--which, after all, is the most important in any book--spring from the scholar's uncritical attitude. He takes for granted that the fame of an author is sufficient guaranty of reliability and competence. Such mental outlook smacks of hypocrisy and cowardice. I have, therefore, dismissed this line of reasoning as inadequate. In this book, I have subjected my sources to a severe scrutiny, looked for loopholes, inconsistencies, and inaccuracies in order to arrive at a balanced conclusion. Ricarte, for instance, hitherto, regarded as incontrovertible, is, after a careful examination, not always accurate and reliable. So is General Pio del Pilar. So are certain documents on the trial and death of Bonifacio. And so are some of the opinons expressed by the great scholars Epifanio de los Santos and Teodoro M. Kalaw. I shall probably hear loud protests and whispered innuendos, but I invite the potential objectors to my method to read my Notes carefully, for in them I have embodied th reasons for repudiating some of the claims of famous scholars, for simissing this authroity and for accepting that document."T.A.A.

    The text begins with basic skills related to personal experience and then carefully progresses to the more sophisticated reasoning skills required for abstract, academic contexts. Thinking Critically introduces students to the cognitive process while teaching them to develop their higher-order thinking and language abilities. A number of distinctive characteristics make the text an effective tool for both instructors and students. Exercises, discussion topics, and writing assignments encourage active participation, stimulating students to critically examine their own and others' thinking.

    The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.This book introduces the idea of design thinking‚ the collaborative process by which the designer′s sensibilities and methods are employed to match people′s needs not only with what is technically feasible and a viable business strategy. In short‚ design thinking converts need into demand. It′s a human−centered approach to problem solving that helps people and organizations become more innovative and more creative.Design thinking is not just applicable to so−called creative industries or people who work in the design field. It′s a methodology that has been used by organizations such as Kaiser Permanente to icnrease the quality of patient care by re−examining the ways that their nurses manage shift change‚ or Kraft to rethink supply chain management. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization‚ product‚ or service to drive new alternatives for business and society.