Book picks similar to
Introduction to Mass Communication: Media Literacy and Culture [With CDROM] by Stanley J. Baran
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Literary Theory: The Basics
Hans Bertens - 2000
Providing the ideal first step in understanding the often bewildering world of literary theory, this text is an easy to follow and clearly presented introduction to this fascinating area.
The Story of Christianity: Volume 1: The Early Church to the Reformation
Justo L. González - 1978
It brings alive the people, dramatic events, and ideas that shaped the first fifteen centuries of Europe, such as the Spanish and Portuguese conquest of the New World. Historian Justo Gonzalez shows how various social, political, and economic movements affected Christianity's internal growth.Gonzalez skillfully weaves in relevant details from the lives of prominent figures from the apostles to John Wycliffe, tracing out core theological issues and developments as reflected in the lives and struggles of leading thinkers within the various traditions of the church. "The history of the church, while showing all the characteristics fo human history, is much more than the history of an institution or movement," Gonzalez stresses. "It is a history of the deeds of the spirit in and through the men and women who have gone before in the faith." The Story of Christianity demonstrates at each point what new challenges and opportunities faced the church, and how Christians struggled with the various options open to them, thereby shaping the future direction of the church.The Story of Christianity will serve as a fascinating introduction to the panoramic history of Christianity for students and teachers of church history, for pastors, and for general readers.
The College Solution: A Guide for Everyone Looking for the Right School at the Right Price
Lynn O'Shaughnessy - 2008
Taking the guesswork out of saving and finding money for college, this is a practical and insightful must-have guide for every parent.
unSpun: Finding Facts in a World of Disinformation
Brooks Jackson - 2007
The news media–once the vaunted watchdogs of our republic–are often too timid or distracted to identify these deceptions.unSpun is the secret decoder ring for the twenty-first-century world of disinformation. Written by Brooks Jackson and Kathleen Hall Jamieson, the founders of the acclaimed website FactCheck.org, unSpun reveals the secrets of separating facts from disinformation, such as: • the warning signs of spin, hype, and bogus news• common tricks used to deceive us• how to find trustworthy and objective sources of informationTelling fact from fiction shouldn’t be a difficult task. With this book and a healthy dose of skepticism, anyone can cut through the haze of biased media reportage to be a savvier consumer and a better-informed citizen.“Read this book and you will not go unarmed into the political wars ahead of us. Jackson and Jamieson equip us to be our own truth squad, and that just might be the salvation of democracy.” –Bill Moyers“THE DEFINITIVE B.S. DETECTOR–AN ABSOLUTELY INVALUABLE GUIDEBOOK.”–Mark Shields, syndicated columnist and political analyst, NewsHour with Jim Lehrer“unSpun is an essential guide to cutting through the political fog. Just in time for the 2008 campaign, Brooks Jackson and Kathleen Hall Jamieson have written a citizen’s guide to avoiding the malarkey of partisan politics.”–Mara Liasson, NPR national political correspondent“The Internet may be a wildly effective means of communication and an invaluable source of knowledge, but it has also become a new virtual haven for scammers–financial, political, even personal. Better than anything written before, unSpun shows us how to recognize these scams and protect ourselves from them.”–Craig Newmark, founder and customer service representative, Craigslist.orgFrom the Trade Paperback edition.
Modern Database Management
Jeffrey A. Hoffer - 1994
Intended for professional development programs in introductory database management.
M: Marketing
Dhruv Grewal - 2007
This course is usually the first course taught at the undergraduate level. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. Presents a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.
Management [With Access Code]
Richard L. Daft - 1988
Daft addresses themes and issues directly relevant to both the everyday demands and significant challenges facing businesses today. Comprehensive coverage helps develop managers able to look beyond traditional techniques and ideas to tap into a full breadth of management skills. With the best in proven management and new competencies that harness creativity, D.A.F.T. is Management.
Business Law: Legal Environment, Online Commerce, Business Ethics, and International Issues
Henry R. Cheeseman - 1992
Visually engaging, enticing and current examples with an overall focus on business.Legal Environment of Business and E-Commerce; Torts, Crimes, and Intellectual Property; Contracts and E-Commerce; Domestic and International Sales and Lease Contracts; Negotiable Instruments and E-Money; Credit, Secured Transactions, and Bankruptcy; Agency and Employment; Business Organizations and Ethics; Government Regulation; Property; Special Topics; Global EnvironmentMARKET Business Law continues its dedication to being the most engaging text for readers by featuring a visually appealing format with enticing and current examples while maintaining its focus on business.
Biochemistry
Jeremy M. Berg - 1975
In the new edition of Biochemistry, instructors will see the all the hallmark features that made this a consistent bestseller for the undergraduate biochemistry course: exceptional clarity and concision, a more biological focus, cutting-edge content, and an elegant, uncluttered design. Accomplished in both the classroom and the laboratory, coauthors Jeremy Berg and John Tymoczko draw on the field's dynamic research to illustrate its fundamental ideas.
Calculus
Ron Larson - 1999
It has been widely praised by a generation of users for its solid and effective pedagogy that addresses the needs of a broad range of teaching and learning styles and environments. Each title is just one component in a comprehensive calculus course program that carefully integrates and coordinates print, media, and technology products for successful teaching and learning.
Readicide: How Schools Are Killing Reading and What You Can Do About It
Kelly Gallagher - 2009
Reading is dying in our schools. Educators are familiar with many of the factors that have contributed to the decline—poverty, second-language issues, and the ever-expanding choices of electronic entertainment. In this provocative book
Readicide: How Schools are Killing Reading and What You Can Do About It
, author and teacher Kelly Gallagher suggests it is time to recognize a new and significant contributor to the death of reading: our schools. InReadicide, Gallagher argues that American schools are actively (though unwittingly) furthering the decline of reading. Specifically, he contends that the standard instructional practices used in most schools are killing reading by:Valuing standardized testing over the development of lifelong readersMandating breadth over depth in instruction Requiring students to read difficult texts without proper instructional support and insisting students focus on academic textsIgnoring the importance of developing recreational readingLosing sight of authentic instruction in the looming shadow of political pressures
Readicide
provides teachers, literacy coaches, and administrators with specific steps to reverse the downward spiral in reading—steps that will help prevent the loss of another generation of readers.
Women: Images and Realities: A Multicultural Anthology
Amy Kesselman - 1995
It presents a multidisciplinary collection of academic essays and analyses, personal narratives, and fiction and poetry about women's lives. The selections illustrate the variety of women's experiences, primarily in the United States, considering both commonalities and differences among women and appreciating women's diverse approaches to living and fostering change.
Discovering the Universe [with CD-ROM]
Neil F. Comins - 1984
The accompanying CD-ROM features a special student version of the award-winning virtual planetarium software Starry Night plus software animations and videos, all illustrations from the text, interactive Q&A and exercises, and supplementary resources. Material can be updated periodically from the Freeman Web site. www.whfreeman.com/astronomy. There is an online study guide offering a CD-Web guide, chapter objectives, key terms, review questions, Starry Night observations exercises and online tutorials.
Admission Assessment Exam Review
HESI - 2012
Plus, it helps you identify areas of weakness so you can focus your study time. Sample problems and step-by-step examples with explanations in the math and physics sections show you how to work through each problem so you understand the steps it takes to complete the equation. Practice tests with answer keys for each topic - located in the appendices for quick access - help you assess your understanding of each topic and familiarize you with the types of questions you're likely to encounter on the actual exam. HESI Hints boxes offer valuable test-taking tips, as well as rationales, suggestions, examples, and reminders for specific topics.End-of-chapter review questions help you gauge your understanding of chapter content.A full-color layout and more illustrations in the life science chapters visually reinforce key concepts for better understanding.Expanded and updated content in each chapter ensures you're studying the most current content.Basic algebra review in the math section offers additional review and practice.Color-coded chapters help you quickly find specific topic sections.Helpful organizational features in each chapter include an introduction, key terms, chapter outline, and a bulleted chapter summary to help you focus your study.A glossary at the end of the text offers quick access to key terms and their definitions.
Sound and Sense: An Introduction to Poetry
Laurence Perrine - 1956
Normal visible cover wear, binding tight, writing and markings inside