How do you stack up?If you read nothing else on communicating effectively, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you express your ideas with clarity and impact—no matter what the situation.Leading experts such as Deborah Tannen, Jay Conger, and Nick Morgan provide the insights and advice you need to:• Pitch your brilliant idea—successfully• Connect with your audience• Establish credibility• Inspire others to carry out your vision• Adapt to stakeholders’ decision-making styles• Frame goals around common interests• Build consensus and win supportLooking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series:HBR’s 10 Must Reads: The EssentialsHBR’s 10 Must Reads on CollaborationHBR’s 10 Must Reads on InnovationHBR’s 10 Must Reads on LeadershipHBR’s 10 Must Reads on Making Smart DecisionsHBR’s 10 Must Reads on Managing YourselfHBR’s 10 Must Reads on Strategic MarketingHBR’s 10 Must Reads on Teams

    The author of Scientific Advertising, Claude C. Hopkins, is well known as the father of modern advertising techniques, and this book has been widely used by students of advertising and marketing. This book covers many important aspects of advertising including how advertising laws are established, mail order advertising, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign.

    You'll be taught each and every step of the influence process-including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to:- Identify a handful of high-leverage behaviors that lead to rapid and profound change.- Apply strategies for changing both thoughts and actions.- Marshall six sources of influence to make change inevitable.Influencer takes you on a fascinating journey from San Francisco to Thailand where you'll see how seemingly “insignificant” people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover why some managers have increased productivity repeatedly and significantly-while others have failed miserably.

    Maxwell has done exactly that in The 21 Irrefutable Laws of Leadership. He has combined insights learned from his thirty-plus years of leadership successes and mistakes with observations from the worlds of business, politics, sports, religion, and military conflict. The result is a revealing study of leadership delivered as only a communicator like Maxwell can.

    This text is intended for algebra-based introductory physics courses taken primarily by pre-med, agricultural, technology and architectural students.

    Essential for the classroom. -Robert Silverman, University at Buffalo Nonprofit Management: Principles and Practice, the first comprehensive textbook written for the Nonprofit Management course, covers such topics as the scope and structure of the nonprofit sector, leadership of nonprofits, managing the nonprofit organization, fundraising, nonprofit enterprise, financial management, collaborations and mergers, nonprofit lobbying and advocacy, and international trends. Written specifically for students, this text integrates research, theory, and the practitioner literature and includes more than is found in the more prescriptive, practitioner-oriented alternatives. Providing an overview suitable for students enrolled in their first course in the field, the book also includes cases and discussions of advanced issues for those with experience. Key FeaturesTakes a balanced approach to varied perspectives and controversial issues and encompasses traditional concepts as well as new approaches and thinking Integrates social sciences research, management theory, and practitioner literature Includes mini-cases to enhance student understanding of the issues involved in real-world situations Gives students direction on where to go in the literature to learn more through chapter-ending Suggestions for Further Reading Includes Questions for Discussion at the end of each chapter to help students apply chapter content to actual nonprofit organizationsAccompanied by High-Quality Ancillaries This text is supported by Instructor Resources on CD, featuring sample syllabi, suggested exercises and discussion questions, PowerPoint slides, and more. This CD is available to qualified instructors by contacting Customer Care at 1-800-818-SAGE (7243) from 6 am 5 pm, PST. Nonprofit Management is ideal for courses in Nonprofit Management, Not-for-Profit Management, and Public Management.

    The New York Times bestseller that introduced the business world to a future that s already here -- now in paperback with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the Year.In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses -- the endlessly long tail of that same curve.

    This book provides information on software tools, specific work flow for specific kinds of projects, and information on various topics. It includes resources for both instructors and students such as checklists, 700 categorized web references, and more.

    In Richard Halgin and Susan Krauss Whitbourne’s Abnormal Psychology: Clinical Perspectives on Psychological Disorders, students are shown the human side of Abnormal Psychology. Through the wide

    Do It Now! Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to CRM to social media marketing! - Prioritize--because you can't measure, listen to, and analyze everything - Use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors - Measure real social media ROI: sales, leads, and customer satisfaction - Track the performance of all paid, earned, and owned social media channels - Leverage "listening data" way beyond PR and marketing: for strategic planning, product development, and HR - Start optimizing web and social content in real time - Implement advanced tools, processes, and algorithms for accurately measuring influence - Integrate paid and social data to drive more value from both - Make the most of surveys, focus groups, and offline research synergies - Focus new marketing and social media investments where they'll deliver the most value Foreword by Scott Monty Global Head of Social Media, Ford Motor Company

    First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement.As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe—witness today's schoolbooks, superstores, sporting arenas, and brand-name synergy—a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald's workers are risking their jobs to join the Teamsters, and how "culture jammers" utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in "Joe Chemo" for "Joe Camel").No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing."This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable." —Naomi Klein, from her Introduction

    This text is a brief version of the highly regarded hardcover introductory text, "Sociology: A Down-to-Earth Approach, 7/e." The essential 15 chapters cover all of the topics in the 22-chapter text, and retain the dual emphases on micro and macro (individual and structural) sociology. James Henslin has a unique ability to engage students without talking down to them or sacrificing content. With wit, personal reflection, and illuminating examples, he shares with readers a passion for sociology unmatched by any other introductory text.

    If you want to succeed in life or business, this book is a must.

    Intended for students of General Chemistry, this text contains: macroscopic to microscopic molecular illustrations; step-by-step worked exercises in every chapter; and a range of end-of-chapter problems, which provide applications covering a variety of freshman interests, including engineering, medicine, materials, and environmental studies.

    It encourages an even-handed appreciation of the different perspectives contributing to our knowledge of organizations and challenges readers to broaden their intellectual reach.