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Authority Marketing Manual: A Step By Step Guide For How To Turn Your Passion Into Profit by Rebekah Welch
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Challenging Love
KaLyn Cooper - 2017
But once they return to their normal lives, secrets from their pasts threaten to tear them apart. They are thrown into a web of temptations, lies and deceit, testing their fragile connection. Challenging Love is a novella in KaLyn Cooper’s popular Black Swan series of active duty military women and the men who dare to love them. If you enjoy books by Susan Stoker, Elle James and Cristin Harber, you’ll enjoy this fast read.
Accounting Comes Alive: The Color Accounting Parable
Mark Robilliard - 2010
As such, I believe that it is of value to anyone who is interested in understanding accounting, from high school students to undergrads to MBAs to business executives." – Professor Paul Healy, Harvard Business SchoolFor anyone who has struggled with accounting comes this quick read like no other. Using a breakthrough visual system called Color Accounting™ this best-seller makes learning accounting easy. The book engages you in the story of an ambitious man being taught accounting and business by his wise grandfather. The parable brilliantly simplifies how accounting and business truly work, in such a way that anyone can really ‘get it’. Color Accounting strips away obscure detail and jargon – leaving you to focus on the essence of what you really need to know.You will literally see how accounting works in the many colorful diagrams that lead you through the setting up and running of a business - clarifying principles that you can apply to your own life and workplace. By reading The Color Accounting Parable you will learn to read and interpret Balance Sheets and Income Statements with confidence. Plus you will learn how to avoid 5 fatal mistakes that business owners often make. The authors are two certified accountants who worked for the largest accounting firm in the world. They draw on their experiences teaching at some of the most reputable universities, corporations, banks, law firms, not-for-profit organizations and government agencies in the United States and around the world.
Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism)
Michael Masterson - 2009
What's more, training a copywriter to write good copy was just as slow... often taking two to four years and generating lots of hurt feelings.Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism) eliminates both of these problems. It is far and away the best -- and fastest -- way to improve copy... and cut a copywriter's learning curve in half.In this book, direct-marketing expert Michael Masterson and master copywriter Mike Palmer reveal their methodical, step-by-step process for turning "B-level" copy into control beating "A-level" copy in just 24 hours.This is the exact process that was directly responsible for helping one company boost its revenues into the $300-million-a-year range (while creating six-figure incomes for many of its copywriters).Needless to say, Copy Logic! works.Simply follow Masterson and Palmer's clearly outlined steps and detailed examples, and you can't help bu come out with significantly stronger copy.Whether you're a business owner, marketing director, copy chief, or copywriter, Copy Logic! will help you produce bigger winners, more often.
Traction
Gino Wickman - 2007
Get a grip and gain control with the Entrepreneurial Operating System (EOS). Inside Traction, you’ll discover simple yet powerful ways to run your company with more focus, growth and enjoyment. Based on years of real-world implementation, the EOS is a practical method for achieving the business success you have always envisioned.
The Indie Author Power Pack: How To Write, Publish & Market Your Book
Sean Platt - 2014
This indispensable bundle - AVAILABLE ONLY FOR A LIMITED TIME - has over 1000 pages of solid tactics, proven strategies, and actionable advice you can use during each step of the publishing process, from content creation to production and distribution to marketing. Tap into: * expert methods for building story worlds, characters, and plots * a psychology-driven model to shape stories into must-have "products" * best practices for editing * practical approaches to cover design, formatting and pricing * optimized tips for selling fiction vs non-fiction * short-term vs long-term marketing plans * updated tactics for building platform and launching new books * collaborative techniques for selling * strategies for optimizing profit beyond the written word These are THE SAME recently updated editions of popular titles you've heard of by industry names you trust. In fact, the authors have collaborated to bring you additional exclusive BONUS content you can access FREE! Whether you're a newbie or an indie expert, you'll find plenty of insights here to help inform your career. THE INDIE AUTHOR POWER PACK includes the full versions of: ________________ * WRITE. PUBLISH. REPEAT.: The No-Luck-Required Guide to Self-Publishing Success - Sean Platt & Johnny B. Truant In 2013, Johnny B. Truant and Sean Platt published 1.5 million words and made their full-time livings as indie authors. In WRITE. PUBLISH. REPEAT., they tell you exactly how they did it: how they created over 15 independent franchises across 50+ published works, how they turned their art into a logical, sustainable business, and how any independent author can do the same to build a sustainable, profitable, future-proof career with their writing. ________________ * LET'S GET DIGITAL: How To Self-Publish, And Why You Should - David Gaughran The internet has revolutionized every business it has come into contact with, and publishing is no different. These changes are handing power back to the writer. It's up to YOU if you want to profit from them. With practical, hands-on publishing advice; best practices on editing, cover design, formatting, and pricing; and effective marketing strategies that won't eat into your writing time or budget. And that's just for starters... ________________ * HOW TO MARKET A BOOK - Joanna Penn Get to grips with marketing! Learn the values and marketing principles that will help your long-term career as a writer and encourage you to think more like an entrepreneur, while using short-term tactics to kick up immediate sales. Includes recommendations for branding, content marketing, social networking and working with the media. With methods to take you beyond the book into professional speaking, making money from other products and creating new opportunities.
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Guy Kawasaki - 2004
Everyone who wants to make the world a better place becomes possessed by a grand idea.But what does it take to turn your idea into action? Whether you are an entrepreneur, intrapreneur, or not-for-profit crusader, there’s no shortage of advice available on issues such as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis. Or else they focus on the wrong priorities and go broke before they discover their mistakes. In The Art of the Start, Guy Kawasaki brings two decades of experience as one of business’s most original and irreverent strategists to offer the essential guide for anyone starting anything, from a multinational corporation to a church group. At Apple in the 1980s, he helped lead one of the great companies of the century, turning ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, a venture capital firm, he has field-tested his ideas with dozens of newly hatched companies. And as the author of bestselling business books and articles, he has advised thousands of people who are making their startup dreams real. From raising money to hiring the right people, from defining your positioning to creating a brand, from creating buzz to buzzing the competition, from managing a board to fostering a community, this book will guide you through an adventure that’s more art than science—the art of the start.
The New Influencers: A Marketer's Guide to the New Social Media
Paul Gillin - 2007
Paul Gillin’s The New Influencers explores these forces at work, identifying the new influencers, their goals and motivations, and offers strategies for both large and small organizations on how to influence the influencers.
Company of One: Why Staying Small Is the Next Big Thing for Business
Paul Jarvis - 2019
Not as a freelancer who only gets paid on a per piece basis, and not as an entrepreneurial start-up that wants to scale as soon as possible, but as a small business that is deliberately committed to staying that way. By staying small, one can have freedom to pursue more meaningful pleasures in life, and avoid the headaches that result from dealing with employees, long meetings, or worrying about expansion. Company of One introduces this unique business strategy and explains how to make it work for you, including how to generate cash flow on an ongoing basis. Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. Instead, he now works for himself out of his home on a small, lush island off of Vancouver, and lives a much more rewarding and productive life. He no longer has to contend with an environment that constantly demands more productivity, more output, and more growth. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own.
Of Love and Life: 31 Dream Street / Hidden / The Two Mrs Robinsons
Lisa Jewell - 2007
But when a quiet tragedy and an unwelcome letter interrupt Toby's sedate existence, he needs his housemates to find some direction in their lives. Leah Pilgrim has watched the tenants of the house over the road for several years, and when the owner of 31 Silversmith Road asks her for advice, he opens the door not only to the eccentric building across the street - but to five lives in various stages of turmoil. Can Toby and Leah help these misfits to grow up, move on and move out? And in doing so, can they make their own dreams come true? Hidden : A trail of blood winding through a squalid flat in Margate leads DCI Dave Gosworth to the body of Jacqui Jennings, her skull smashed with a chisel. For Dave it is just the start of a long and puzzling case...Forty miles away in South London a young single mother named Melanie Stenning is blissfully unaware of Jacqui's life and death. But that trail of blood will one day lead straight to her door - with terrifying repercussions. For Melanie is about to fall in love with a stranger...Fourteen months later, Melanie has a new husband, a new baby and a new home on the isolated Kent coast. But when her seven-year-old daughter Poppy disappears, she is forced to question everything in her new life, including the man she loves. Because DCI Dave Goswrth has come knocking - with some chilling questions... The Two Mrs Robinsons: Anna lives with Oliver Robinson and their 3-year-old son Charlie. They met when she worked as a waitress at his restaurant; he had recently separated and she was a shoulder to cry on. But friendship turned to love. Now she juggles motherhood with part-time work and she couldn't be happier. Or perhaps she could? Oliver has never divorced his first wife Eve who is everything Anna is not. Eve insists on making herself part of their lives and her demands soak up much of their time and income. Anna understands that Oliver needs to support his two teenage children, but why should they keep Eve too? The situation looks set to grumble on indefinitely unless someone or something shakes it up. And something does - it's called Fate. Oliver is killed in a car crash, leaving both women shattered. How will they react to this appalling tragedy? Will it drive them further apart, or force them to cut their losses and pull together for the sake of their children and their futures?
Wings of Pegasus
Jay Allan - 2019
A grim, haunted expanse of space, vast lightyears filled with dead, empty worlds. A dark place, the graveyard of an empire…and a frontier where vast riches can be had by those with the courage—and the luck—to survive. But trade in old tech is not for the timid. Prospectors face rival crews, ancient imperial security systems, and the ever-present shadow of the Union’s dread spy agency, Sector Nine, as they plunge forth in search of artifacts worth vast fortunes. Andi Lafarge and the crew of Pegasus are among the elite of the strange brotherhood that ventures forth, seeking the remnants of humanity’s lost past. She and her people will face the deadliest challenges, fight constant battles, and plunge forth into the darkest corners of the lost region of space. Pegasus has a new mission, one far more important than even Andi had her crew realize, a search for ancient technology that could determine the outcome of the next Confederation-Union war. To get it, they must travel to a vast ocean world…and they must find what they seek before Sector Nine does. They will fight, suffer, endure. But they will never fail. Not while Andi Lafarge still draws breath. The Andromeda Chronicles Andromeda Rising Wings of Pegasus Into to Badlands (Coming) Blood on the Stars Book 1 - Duel in the Dark Book 2 - Call to Arms Book 3 - Ruins of Empire Book 4 - Echoes of Glory Book 5 - Cauldron of Fire Book 6 - Dauntless Book 7 - The White Fleet Book 8 - Black Dawn Book 9 - Invasion Book 10 - Nightfall Book 11 - The Grand Alliance Book 12 - The Colossus Book 13 – The Others Book 14 – The Last Stand (Coming)
Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers
Jeff Cox - 2000
Now, in collaboration with sales and marketing guru Howard Stevens, CEO of the H. R. Chally Group, he tells a story in the style of an ancient parable to reveal vital lessons gleaned from decades of research on salespeople and customers -- lessons that will help you identify the right way to sell successfully. Selling the Wheel recounts the story of Max, the resourceful fellow who invented the Wheel and found himself faced with the challenge of convincing people to accept his breakthrough innovation. In so doing, it demonstrates four essential selling styles, each requiring a distinctly different type of salesperson and selling approach. As Chally's research clearly shows, no company can be all things to all customers: sales tactics and strategies must change as technologies and markets mature to reflect new values demanded by customers. Written with humor and filled with practical insights, Selling the Wheel will be treasured by managers, salespeople, and entrepreneurs everywhere.
Columbus: the Accidental Hero (Kindle Single)
Kevin Jackson - 2014
When Columbus set sail from Spain in 1492, he had no intention of seeking out new lands. He was trying to reach China and India by a western sea route. And even after he landed on islands off the coast of America, he continued to believe that he was close to the realms of the Great Khan. COLUMBUS: THE ACCIDENTAL HERO tells the thrilling and little-known story of the reality behind the myth, and replaces the story-book Columbus by the much more fascinating and complex man who found the New World and changed our planet forever.
The Other Side of Midnight and Sands of Time
Sidney Sheldon - 2008
Zero to One: Notes on Startups, or How to Build the Future
Peter Thiel - 2014
In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself.Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique. Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.
The Millionaire Map: The Ultimate Guide to Creating, Enjoying, and Sharing Wealth
Jim Stovall - 2013
Trump On the heels of the best-selling success of The Ultimate Gift and the major motion picture from 20th Century Fox based on that book, Jim Stovall brings you The Millionaire Map. "This is the book I wished was available 30 years ago when I was desperate and broke with only a dream of one day being a millionaire. Now, as a multimillionaire, I want to share the wisdom I've gained from the journey and provide other travelers with a map to guide them on their journey." -- Jim StovallThe Millionaire Map Reveals:You can't expand your wallet until you expand your mind.Becoming a millionaire is not just about all the things you want to have, but it's about the things you want to do and give.In order to climb to the financial peak, you've got to crawl out of the valley of debt.You will either voluntarily control your money now, or it will force its control on you later.The vast majority of people never arrive at their destination-not because they don't have what it takes but because they don't manage what they have.