Best of
Entrepreneurship

2000

Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers


Jeff Cox - 2000
    Now, in collaboration with sales and marketing guru Howard Stevens, CEO of the H. R. Chally Group, he tells a story in the style of an ancient parable to reveal vital lessons gleaned from decades of research on salespeople and customers -- lessons that will help you identify the right way to sell successfully. Selling the Wheel recounts the story of Max, the resourceful fellow who invented the Wheel and found himself faced with the challenge of convincing people to accept his breakthrough innovation. In so doing, it demonstrates four essential selling styles, each requiring a distinctly different type of salesperson and selling approach. As Chally's research clearly shows, no company can be all things to all customers: sales tactics and strategies must change as technologies and markets mature to reflect new values demanded by customers. Written with humor and filled with practical insights, Selling the Wheel will be treasured by managers, salespeople, and entrepreneurs everywhere.

The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty


Rita Gunther McGrath - 2000
    It provides both a guide to energizing the organization to find tomorrow's opportunities and a set of entrepreneurial principles you can use personally to transform the arenas in which you compete. The authors present simple but powerful ways to stop thinking and acting by the old rules and start thinking with the discipline of a habitual entrepreneur.They show how to: eliminate paralyzing uncertainty by creating an entrepreneurial frame that shapes a shared understanding of what is to be accomplished; create a richly stocked opportunity register to redesign existing products, find new sources of differentiation, resegment existing markets, reconfigure market spaces, and seize the huge upside potential of breakthroughs; build a dynamic portfolio of businesses and options that continuously move your organization toward the future while simultaneously leaving the past behind; execute dynamically your ideas so that you can move fast, with confidence and without undue risk; and develop your own way of leading with an entrepreneurial mindset to create a vibrant entrepreneurial climate within your organization.

The 100 Absolutely Unbreakable Laws of Business Success


Brian Tracy - 2000
    The 100 Absolutely Unbreakable Laws of Business Success is based on those years of study and provides a wide-ranging view of the things that make some businesses -- and lives -- work, and others fail.The author provides a wealth of practical advice distilled into 100 easy-to-follow laws covering the major areas of work and business, such as leadership, money, economics, selling, negotiating, and time management. He includes numerous examples to show how each law functions in the real world and practical guidance on applying it to one's life and work.

The Prime Movers: Traits of the Great Wealth Creators


Edwin A. Locke - 2000
    They're a rare breed that inspires awe, envy, admiration -- sometimes even hatred. They're idolized, criticized, and demonized. In short, they stand out from the rest of humanity. After all, not everyone can build personal fortunes worth billions or create dominant business empires. It takes a remarkable person, blessed with the "traits of wealth", to accomplish these things.The Prime Movers takes a penetrating look at some of these remarkable people -- and reveals seven attributes common to all great wealth creators: independent vision, an active mind, competence and confidence, the drive to action, egoistic passion, love of ability in others, and virtue. In the right mix, these traits are what makes someone a Bill Gates, Sam Walton, Mary Kay, or Ross Perot.Sometimes irreverent, sometimes surprising, but always fascinating, The Prime Movers sheds welcome light on the powerful personalities and driving forces behind the world's famous (and infamous) ultra-wealthy elite.

eBoys: The First Inside Account of Venture Capitalists at Work


Randall E. Stross - 2000
    The six tall men who started Benchmark, Silicon Valley's most exciting venture capital firm, put themselves at the cutting edge of the new economy by backing billion dollar start-ups like eBay and Webvan.