While the work entails elements of software development, marketing, and advertising, it's neither purely technical nor traditional "agency" work. Because the industry is relatively new, the gap in understanding between the clients buying the work and the teams building it is often wide, and the methods of delivery vary.Enter the Geek Girls Guide. Nancy Lyons and Meghan Wilker don't just tell you how to deliver digital work, they demonstrate how to think about it. Interactive Project Management helps clients, agencies, and industry professionals better understand the critical role of the interactive project manager, and presents a collaborative, people-focused approach to delivering high-quality digital work. This concise volume helps build understanding across all stakeholders in interactive work, and most importantly, it won't put you to sleep.

    With vital performance and career lessons and ideas for how to apply them, it is a must-read for managers at every level.

    Mohr’s work helping women play bigger has earned acclaim from the likes of Maria Shriver and Jillian Michaels, and has been featured on the Today show, CNN, and a host of other media outlets.   Sheryl Sandberg’s Lean In gave many women new awareness about what kinds of changes they need to make to become more successful; yet most women need help implementing them. In the tradition of Brené Brown’s Daring Greatly, Playing Big provides real, practical tools to help women quiet self-doubt, identify their callings, “unhook” from praise and criticism, unlearn counterproductive good girl habits, and begin taking bold action.   While not all women aspire to end up in the corner office, every woman aspires to something. Playing Big fills a major gap among women’s career books; it isn’t just for corporate women. The book offers tools to help every woman play bigger—whether she’s an executive, community volunteer, artist, or stay-at-home mom.   Thousands of women across the country have been transformed by Mohr’s program, and now this book makes the ideas and practices available to everyone who is ready to play big.

    But his team members—and Mother Nature—had other plans. An ambitious yet naïve sheepdog is called upon to lead Monarch Enterprises, a troubled organization on a beautiful isle. Confronted with broken systems and challenging personality types, Sam must learn how to marshal his team before the imminent storm washes everything away. Along the way, he gleans valuable lessons from an unlikely mentor: a wise, old puffin.This delightful, quick read will:Teach you communication techniques that enhance teamwork and productivityBring to life the principles used by hundreds of successful organizationsProvide relevant, practical insights based on real-world experiencesStimulate lively and positive interaction (discussion guide included)Based on the principles successfully used by major corporations, health organizations, over 250 colleges and universities, government agencies, churches, and non-profits

    The quality of our thinking, in turn, is determined by the quality of our questions, for questions are the engine, the driving force behind thinking. Without questions, we have nothing to think about. Without essential questions, we often fail to focus our thinking on the significant and substantive. When we ask essential questions, we deal with what is necessary, relevant, and indispensable to a matter at hand. We recognize what is at the heart of the matter. Our thinking is grounded and disciplined. We are ready to learn. We are intellectually able to find our way about. To be successful in life, one needs to ask essential questions: essential questions when reading, writing, and speaking; when shopping, working, and parenting; when forming friendships, choosing life-partners, and interacting with the mass media and through the internet. This thinker’s guide is a starting place for understanding concepts that, when applied, lead to essential questions.

    In constant demand as a coach, speaker, and consultant to companies around the world, David Rock has proven that the secret to leading people (and living and working with them) is found in the space between their ears. "If people are being paid to think," he writes, "isn't it time the business world found out what the thing doing the work, the brain, is all about?" Supported by the latest groundbreaking research, Quiet Leadership provides a brain-based approach that will help busy leaders, executives, and managers improve their own and their colleagues' performance. Rock offers a practical, six-step guide to making permanent workplace performance change by unleashing higher productivity, new levels of morale, and greater job satisfaction.

    But how about Alex Rodriguez, Jeter's teammate, former American League MVP, and probable future Hall of Famer? Many would argue he's even better than Jeter. And what about Jeter's seemingly unassailable status as one of the greatest Yankees of all time? Such discussions highlight one of the great joys of being a baseball fan: arguing over who's really great and who falls just short, who doesn't get the respect he deserves and who gets too much. In other words, who's overrated and who's underrated. In The Stark Truth, baseball analyst, writer, and researcher Jayson Stark of ESPN considers the entire history of professional baseball and picks the most overblown and underappreciated players in the history of the game. His results, based on extensive research using both traditional and more modern methods of evaluating baseball players and performance, are provocative, entertaining, and go a long way toward settling many of baseball's most persistent debates. No book can hope to settle every baseball argument, but The Stark Truth: The Most Overrated and Underrated Players in Baseball History takes one of baseball's most enduring debates and provides some compelling and stunning clarity.

    Do It Now! Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to CRM to social media marketing! - Prioritize--because you can't measure, listen to, and analyze everything - Use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors - Measure real social media ROI: sales, leads, and customer satisfaction - Track the performance of all paid, earned, and owned social media channels - Leverage "listening data" way beyond PR and marketing: for strategic planning, product development, and HR - Start optimizing web and social content in real time - Implement advanced tools, processes, and algorithms for accurately measuring influence - Integrate paid and social data to drive more value from both - Make the most of surveys, focus groups, and offline research synergies - Focus new marketing and social media investments where they'll deliver the most value Foreword by Scott Monty Global Head of Social Media, Ford Motor Company

    Now, based on new research conducted with leaders, change makers and culture shifters, she’s showing us how to put those ideas into practice so we can step up and lead. Leadership is not about titles, status and power over people. Leaders are people who hold themselves accountable for recognising the potential in people and ideas, and developing that potential. This is a book for everyone who is ready to choose courage over comfort, make a difference and lead.When we dare to lead, we don't pretend to have the right answers; we stay curious and ask the right questions. We don't see power as finite and hoard it; we know that power becomes infinite when we share it and work to align authority and accountability. We don't avoid difficult conversations and situations; we lean into the vulnerability that’s necessary to do good work.But daring leadership in a culture that's defined by scarcity, fear and uncertainty requires building courage skills, which are uniquely human. The irony is that we're choosing not to invest in developing the hearts and minds of leaders at the same time we're scrambling to figure out what we have to offer that machines can't do better and faster. What can we do better? Empathy, connection and courage to start.Brené Brown spent the past two decades researching the emotions that give meaning to our lives. Over the past seven years, she found that leaders in organisations ranging from small entrepreneurial start-ups and family-owned businesses to non-profits, civic organisations and Fortune 50 companies, are asking the same questions:How do you cultivate braver, more daring leaders? And, how do you embed the value of courage in your culture?Dare to Lead answers these questions and gives us actionable strategies and real examples from her new research-based, courage-building programme.Brené writes, ‘One of the most important findings of my career is that courage can be taught, developed and measured. Courage is a collection of four skill sets supported by twenty-eight behaviours. All it requires is a commitment to doing bold work, having tough conversations and showing up with our whole hearts. Easy? No. Choosing courage over comfort is not easy. Worth it? Always. We want to be brave with our lives and work. It's why we're here.’

    Scientific research suggests that the practice of mindfulness (a technique for learning to live in the present moment) can help individuals to gain clarity, reduce stress, optimize performance, and develop a greater sense of well-being.  In The Mindful Leader, Michael Carroll explains what mindfulness is and how to develop it in the hectic and often stressful environment of the twenty-first century workplace. He focuses on ten key principles of mindfulness and how they apply to leading groups and organizations. Along the way, Carroll addresses a range of topics, including how to:    •  heal the “toxic workplace,” where anxiety and stress impede performance    •  cultivate courage and confidence in the face of workplace difficulties    •  pursue organizational goals without neglecting what’s happening here and now    •  lead with wisdom and gentleness, not just with ambition and power    •  start a personal meditation practice to develop your innate leadership talents Full of engaging stories and practical exercises, The Mindful Leader will help leaders in any field to discover their innate intelligence, bravery, and joy on the job.

    Very often it is not about them failing to get results that are needed, but them failing to understand the various constituent groups they have to interact with. This book is organized according to the contexts that leaders are most likely to encounter.

    Showing how any reader can gain more pleasure from poetry, it looks at the ways in which poetry interacts with the language we use in our everyday lives and explores how poems use language and form to create meaning.Drawing on examples ranging from Chaucer to children's rhymes, Cole Porter to Carol Ann Duffy, and from around the English-speaking world, it looks at aspects including:how technical aspects such as rhythm and measures work how different tones of voice affect a poem how poetic language relates to everyday language how different types of poetry work, from sonnets to free verse how the form and 'space' of a poem contributes to its meaning.Poetry: The Basics is an invaluable and easy to read guide for anyone wanting to get to grips with reading and writing poetry.

    What has propelled their record streak of growth? Their management system, and it can do the same for you no matter what business you are in or what level. Learning it is as simple as six building blocks distilled by New York Times bestselling author and global CEO advisor Ram Charan and Julia Yang in The Amazon Management System.   The Ultimate Digital Engine that Powered Amazon’s Unprecedented Growth and Shareholder Value Creation:Building Block 1: Customer-Obsessed Business Model Building Block 2: Continuous Bar-Raising Talent Pool Building Block 3: AI-Powered Data & Metrics System Building Block 4: Ground-Breaking Invention Machine Building Block 5: High-Velocity & High-Quality Decision-Making Building Block 6: A forever Day 1 culture. From their high-velocity decision-making to their top talent hiring practices, the insider secrets behind Amazon’s success are now within anyone’s grasp, block by block. Whether you are an established CEO or a recent college grad, this concise and actionable book will help your business win in a new digital era that demands nonstop innovation.

    A new book that explores the science of productivity, and why, in today’s world, managing how you think—rather than what you think—can transform your life.

    You know, all those things that make life great.Most people think productivity is about finding or saving time. But it's not. It's about making our time work for us. Just imagine having free time again. It's not a pipe dream.In Free to Focus, New York Times bestselling author Michael Hyatt reveals to readers nine proven ways to win at work so they are finally free to succeed at the rest of life--their health, relationships, hobbies, and more. He helps readers redefine their goals, evaluate what's working, cut out the nonessentials, focus on the most important tasks, manage their time and energy, and build momentum for a lifetime of success.