this short book is the best source on editing sales copy ever created and critical to making more money in direct marketing. All the top copywriting courses say it over and over. The power in your marketing comes from understanding your buyers but... All the professionalism comes from polishing your copy to the point buyers can’t stop reading/listening to your sales message until they have an uncontrollable urge to buy. Nobody has ever covered the subject of editing copy to the degree outlined in this book and even the most seasoned ad writers have been learning a lot from the secrets shared inside this instant classic. The Halbert Copywriting Method Part III reveals the editing formulas and patterns found in the works of history’s best copywriters and shows you how to inject hidden psychology into your promotions few people have ever heard of but make no mistake. Even when it comes to the classic techniques explained in this book, you will want to read every line because Bond puts a powerful new twist on even the most well-known editing strategies. If The Halbert Copywriting Method Part III doesn’t make you a better copywriter, nothing will. This simple to use formula is great for... • Punching up your own copy • Smoothing out copy created using templates • Cleaning up ads generated by copywriting software Once you have devoured this quick read, you can then start using the simple checklist at the back with a complete understanding of how to create the famous “greased slide” effect which will add sales to all your promotions.

    It’s an eye-opener to the fact that we don’t have to do a million things to be productive (or successful). And it’s a coach that helps us trim the fat, get real with our purpose, and start living more intentionally-Goop Dalton helps readers by teaching us to focus on the most important things and create our own operating systems that are exclusive to our lives as individuals. By doing this, we can simplify and make life even better- San Francisco Book ReviewDalton’s ground-up approach to productivity teaches readers to identify their real priorities and, in doing so, cut their massive to-do lists down to size by learning to say no to the tasks that pull them away from their North Star-GratefulOverwhelmed. Do you wake up in the morning already feeling behind? Does the pressure of keeping it all together make you feel anxious and irritable?Tanya Dalton, CEO and productivity expert, offers you a liberating shift in perspective: feeling overwhelmed isn't the result of having too much to do -- it's from not knowing where to start.Doing less might seem counterintuitive, but doing less is more productive, because you’re concentrating on the work you actually want to be doing. Through this book, you can learn how to:Identify what is important to you and clarify your priorities.Develop ways to streamline your specific workflow.Discover your purpose.Named Top 10 Business Book of the Year by Fortune magazine, The Joy of Missing Out is chock-full of resources and printables. This is a legitimate action plan for change. Once you reject the pressure to do more, something amazing happens: you discover you can finally live a guilt-free, abundant life.

    Forever.

    This book offers a large menu of strategies, resources, organizations, tips and suggestions for parents to find optimal learning opportunities for their kids, covering the gamut of talent areas, including academics, the arts, technology, creativity, music and thinking skills.The focus of this definitive resource is on giving parents the tools needed to ensure that their gifted kids are happy and successful both in and out of school. Additional topics covered include information on volunteering at your child's school, different school options and specialty programs for gifted kids, tips for handling special circumstances and strategies for finding the best resources for parents on the Web. This easy-to-read book is sure to be a favorite of parents of gifted kids for years to come!Texas Association for the Gifted and Talented 2009 Legacy Book Award Winner - Parenting

    While the previous model focused on teacher outcomes, the new version places focus on student outcomes, with strategies teachers can use to help students grasp the information and skills transferred through their instruction. Throughout the book, Marzano details the elements of three overarching categories of teaching, which define what must happen to optimize student learning: students must receive feedback, get meaningful content instruction, and have their basic psychological needs met.BenefitsExplore instructional strategies that correspond to each of the 43 elements of The New Art and Science of Teaching, which have been carefully designed to maximize student engagement and achievement. Gain ten design questions and a general framework that will help determine which classroom strategies you should use to foster student learning. Analyze the behavioral evidence that proves the strategies of an element are helping learners reach their peak academic success. Study the state of the modern standards movement and what changes must be made in K 12 education to ensure high levels of learning for all. Download free reproducible scales specific to the elements in The New Art and Science of Teaching. ContentsChapter 1: Providing and Communicating Clear Learning GoalsChapter 2: Conducting AssessmentChapter 3: Conducting Direct Instruction LessonsChapter 4: Practicing and Deepening LessonsChapter 5: Implementing Knowledge Application LessonsChapter 6: Using Strategies That Appear in All Types of LessonsChapter 7: Using Engagement StrategiesChapter 8: Implementing Rules and ProceduresChapter 9: Building RelationshipsChapter 10: Communicating High ExpectationsChapter 11: Making System Changes"

    It is written for all members of the adoption triad: adoptees, birth parents, and adoptive parents as well as those who are in relationship with them, including professionals. It explains the influence imprinted upon the nuerological system and, thus, on future functioning. It explains how false beliefs create fear and perpetuate being ruled by the wounded child. It is a book which will help adoptees discover their authentic selves after living without seeing themselves reflected back all their lives.

    This book shows how Lean and Six Sigma methods complement each other. It outlines a program for combining the synergies of these initiatives to provide the organization with greater speed, less process variation, and more bottom-line impact.

     This clever and pithy book challenges introverts to take ownership of their personalities...with quiet strength. Sophia Dembling asserts that the introvert’s lifestyle is not “wrong” or lacking, as society or extroverts would have us believe. Through a combination of personal insights and psychology, The Introvert’s Way helps and encourages introverts to embrace their nature, to respect traits they may have been ashamed of and reframe them as assets. You’re not shy; rather, you appreciate the joys of quiet. You’re not antisocial; instead, you enjoy recharging through time alone. You’re not unfriendly, but you do find more meaning in one-on-one connections than large gatherings. By honoring what makes them unique, this astute and inspiring book challenges introverts to “own” their introversion, igniting a quiet revolution that will change how they see themselves and how they engage with the world.

    The introduction calls it a conceptual frame around which to organize your data and your impressions . . . a suggested path.

    Students will receive a grounding in areas that vary from treatment to organizational and community settings. This edition also includes of new case studies, practice examples and guiding principles.

    Awakening the reader like caffeine for the heart, am I being kind revives the spirit and blazes a direct path to a more peaceful and kindhearted world. In this captivating guide to personal transformation, author and inspirational speaker Michael J. Chase reveals how one simple question has the power to change your life and the lives of those around you. As you ask, "am I being kind" in seven vital areas of your life, you discover the secret to creating unlimited joy, inner peace, and the life you've always dreamed of. Having experienced the "art of unkindness" throughout much of his life, Michael shares his own journey of self-discovery and the lessons learned from unlikely spiritual teachers along the way. Through riveting true stories and a unique step-by-step program, am I being kind shows you how the astonishing power of kindness can change your heart, your life, and ultimately, your world.

    There are many differences between inattentive ADHD and the hyperactive/impulsive form of ADHD, and much of the generic information about "ADHD" isn't particularly helpful for those with the inattentive ADHD. Adults with inattentive ADHD are neither impulsive or hyperactive, but often have greater problems with issues such as absent mindedness and lack of confidence.Lifting the Fog isn't just another book on ADHD is provides specific information about how inattentive ADHD affects adults and how it differs from other forms of ADHD. It also includes useful information on the different treatment options available and provides a range of practical tips for helping manage the negative effects of inattentive ADHD.

    Or Hillary Clinton, or Steven Spielberg. Clearly they have no trouble getting stuff done. For the great majority of us, though, what a comfort to discover that we’re not wastrels and slackers, but doers . . . in our own way. It may sound counterintuitive, but according to philosopher John Perry, you can accomplish a lot by putting things off. He calls it “structured procrastination”:In 1995, while not working on some project I should have been working on, I began to feel rotten about myself. But then I noticed something. On the whole, I had a reputation as a person who got a lot done and made a reasonable contribution. . . . A paradox. Rather than getting to work on my important projects, I began to think about this conundrum. I realized that I was what I call a structured procrastinator: a person who gets a lot done by not doing other things.Celebrating a nearly universal character flaw, The Art of Procrastination is a wise, charming, compulsively readable book—really, a tongue-in-cheek argument of ideas. Perry offers ingenious strategies, like the defensive to-do list (“1. Learn Chinese . . .”) and task triage. He discusses the double-edged relationship between the computer and procrastination—on the one hand, it allows the procrastinator to fire off a letter or paper at the last possible minute; on the other, it’s a dangerous time suck (Perry counters this by never surfing until he’s already hungry for lunch). Or what may be procrastination’s greatest gift: the chance to accomplish surprising, wonderful things by not sticking to a rigid schedule. For example, Perry wrote this book by avoiding the work he was supposed to be doing—grading papers and evaluating dissertation ideas. How lucky for us.

    Those limitations are not part of our "original equipment." In the words of bestselling author and beloved teacher Guy Finley, "When you realize no else on this earth can be like you... that no other soul may know the beauty, sorrow, light and darkness you alone are given to see, then you will no longer want to be like anyone else on this earth. You will, at last, be the fearless individual you heart of hearts has called you to be."There is a world of wisdom in this small gem of a book. Guy Finley is a master at opening our eyes, ears, and hearts to the plain and simple truths of this life. We are not our sense of inadequacy, our compulsions, our defeated thoughts and feelings. We can choose the fearless path because we were, in fact, born fearless.

    In recent years, while continuing to learn more about strengths, Gallup scientists have also been ex....