Explains all the ?nuts and bolts? of r?sum? creation and illustrates professional techniques with actual examples that show why the techniques work.

    Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: • How to get new customers, clients, or patients and how make more profit from existing ones. • Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. • How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. • A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. • How to annihilate competitors and make yourself the only logical choice. • How to get amazing results on a small budget using the secrets of direct response marketing. • How to charge high prices for your products and services and have customers actually thank you for it.

    Green and Robert M. Galford to bring us the essential tool for all consultants, negotiators, and advisors.In today's fast-paced networked economy, professionals must work harder than ever to maintain and improve their business skills and knowledge. But technical mastery of one's discipline is not enough, assert world-renowned professional advisors David H. Maister, Charles H. Green, and Robert M. Galford. The key to professional success, they argue, is the ability to earn the trust and confidence of clients. To demonstrate the paramount importance of trust, the authors use anecdotes, experiences, and examples -- successes and mistakes, their own and others' -- to great effect. The result is an immensely readable book that will be welcomed by the inexperienced advisor and the most seasoned expert alike.

     Jen Thoden describes the five colors that will become your signature go-to always-know-these-colors-look-amazing-on-me colors, which include: - 2 colors that will bring you immediate confidence in yourself - 1 color that will pull your wardrobe together - 2 colors that will have you digging deep on who you really are Jen Thoden discovered her five signature colors when she was struggling with her own identity. She was depressed, divorced, 40 and seemed to have no purpose. She managed to transform her life into one of success and happiness using the steps she’s outlined in this book. Discovering her five signature colors helped her get to know her true self, gain confidence in owning her strengths and flaws and the creativity to design a life that truly brings her happiness. Jen Thoden believes that you can live a happy fulfilled life when you are being your authentic self. Being yourself is so much easier than trying to be someone else. Join Jen on this personal journey and start transforming your life with your signature colors.

    Julien Smith has delivered a surprise, a confrontation, a book that will push you, scare you and possibly stick with you for years to come. The idea is simple: your flinch mechanism can save your life. It shortcircuits the conscious mind and allows you to pull back and avoid danger faster than you can even imagine it’s there. But what if danger is exactly what you need? What if facing the flinch is the one best way to get what you want? Here’s a chance to read the book everyone will be talking about, before they do. What are you afraid of? Here's how to find out.

    For Individuals, Teams and Organizations Is it possible to create a positive workforce in negative times? Yes, it is, says speaker, strategist and consultant Liz Jazwiec, RN. But first you have to get real about how tough a job in healthcare really is. About the negative things you and your staff members do to make it even tougher. In her new book, Eat THAT Cookie! How Workplace Positivity Pays Off...For Individuals, Teams and Organizations, Liz gets real about all that and more. In her darkly humorous, ever-so-slightly sarcastic style -after all she was an ER nurse - she builds a case for the powerful benefits of a positive workplace. (Hint: better patient service, improved efficiencies and lower employee turnover all make the list.) Funny, inspiring and relatable, Eat THAT Cookie! is packed with realistic, down-to-earth tactics leaders can use right now to infuse positivity into their culture. Why hokeyness - in the form of giant smiley face cookies and no-negativity days - actually works. Readers will learn: How to decree and enforce mandatory fun so that it s really, well, fun Guidelines for doing celebrations the right way Strategies for dealing with queens, poisoners, complainers and other problem people How not to succumb to process paralysis Why victim thinking is so destructive, and how to eliminate it from the organization How to stop judging shoe-heel smashers, pants unzippers, and other irritating patients For the first 18 years of my career I used to say that if we could just get some decent patients I would love my work! says Liz. But the perfect clientele doesn t exist. And guess what? I can have a good day anyway. I ve found that happiness is a decision anywhere, any time, in any economy. Put the tips in Eat THAT Cookie! into practice, you ll be amazed by the rapid improvements you see in your organization - in terms of energy, focus, productivity and yes, happiness.

    Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. "Lead with a Story" contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: - Define culture and values - Engender creativity and innovation - Foster collaboration and build relationships - Provide coaching and feedback - Lead change - And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.

    Building on his work as director of the Harvard Negotiation Project, Fisher now teams with Harvard psychologist Daniel Shapiro, an expert on the emotional dimension of negotiation and author of Negotiating the Nonnegotiable: How to Resolve Your Most Emotionally Charged Conflicts. In Beyond Reason, Fisher and Shapiro show readers how to use emotions to turn a disagreement-big or small, professional or personal-into an opportunity for mutual gain.

    Now in its third edition, this completely updated classic has been expanded to included all new advice on e-mail and the e-writing world, plus a fresh point of view on political correctness. With dozens of examples, many of them new, and useful tips for writing as well as faster on a computer, Writing That Works will show you how to improve anything you write:Presentations that move ideas and actionMemos and letters that get things donePlans and reports that make things happenFund-raising and sales letters that produce resultsResumes and letters that lead to interviewsSpeeches that make a point

    Ideas for new businesses, solutions to the world's problems, and artistic breakthroughs are common, but great execution is rare. According to Scott Belsky, the capacity to make ideas happen can be developed by anyone willing to develop their organizational habits and leadership capability. That's why he founded Behance, a company that helps creative people and teams across industries develop these skills. Belsky has spent six years studying the habits of creative people and teams that are especially productive-the ones who make their ideas happen time and time again. After interviewing hundreds of successful creatives, he has compiled their most powerful-and often counterintuitive-practices, such as: •Generate ideas in moderation and kill ideas liberally •Prioritize through nagging •Encourage fighting within your team While many of us obsess about discovering great new ideas, Belsky shows why it's better to develop the capacity to make ideas happen-a capacity that endures over time.

    So, of the thousands of questions they might ask, which ones will they ask?After extensive research among hundreds of interviewers and thousands of interviewees, finally here's the book that will give you the answer.Why You? is based on direct input from top interviewers in REED's unrivalled recruitment network. It offers powerful preparation techniques, the lowdown on how to answer the most common questions and - above all - how to adopt a winning mindset at interview, one that will help you succeed on the day.From classic questions like 'tell me about yourself' and 'what are your greatest weaknesses?' to puzzlers like 'sell me this pen' and 'how many traffic lights are there in London?', James Reed reveals what interviewers are really asking.James Reed is the Chairman of REED, the recruitment specialists. He first joined the company in 1992 after graduating from Harvard Business School; since then REED has more than quadrupled in size and reed.co.uk has become the number one job site in the UK and Europe. REED now receives more than 46 million job applications a year and has delivered over 100 programmes helping more than 140,000 long-term unemployed people back into work. James is co-author of Put Your Mindset to Work, winner of the 'Commuter's Read' prize at the CMI Management Book Awards 2012. He is also a Fellow of the Chartered Institute of Personnel and Development (CIPD).

    And there is no one better at identifying the skills you need to become a master communicator than Dianna Booher - an internationally recognized communications expert whose seminars and workshops are immensely popular with Fortune 500 companies, and whose best-selling instructional audiotapes and videotapes have reached an even wider audience. Now Dianna Booher has gathered her best techniques into this book that's designed to be read on the go by busy professionals. Each tip is conveniently numbered for fingertip access to your areas of interest. And each is based on real-life problems and concerns raised by participants in Booher's workshops. Want to learn how to hold your own in meetings? Turn directly to Part 4, where you'll find 22 specific tips, ranging from "humanizing" your approach to learning how to disagree without being disagreeable. Want to know how to give bad news without creating bad feelings? Go straight to Part 8, where you'll learn techniques for saying no in the most positive way and of making your points in a firm, fair, nonthreatening manner. You'll also learn how to answer questions so that people understand and remember what you say; win people over to your way of thinking; negotiate so that everyone feels like a winner; apologize sincerely without groveling; mediate conflicts without getting caught in the line of fire; give advice that someone can really use; establish a track record for truthfulness; take the sting out of criticism leveled at you, and give feedback to others without leaving them devastated; listen so that you really hear;minimize "cross talk" between the genders at home and in the workplace; build rapport across cultural lines; and much more! Written in a light and informal style that is both accessible and entertaining, this book will arm you with all the verbal communication skills you need to succ

    When restructures, mergers, bankruptcies, and layoffs hit the workplace, employees and managers naturally find the resulting situational shifts to be challenging. But the psychological transitions that accompany them are even more stressful. Organizational transitions affect people; it is always people, rather than a company, who have to embrace a new situation and carry out the corresponding change. As veteran business consultant William Bridges explains, transition is successful when employees have a purpose, a plan, and a part to play. This indispensable guide is now updated to reflect the challenges of today's ever-changing, always-on, and globally connected workplaces. Directed at managers on all rungs of the corporate ladder, this expanded edition of the classic bestseller provides practical, step-by-step strategies for minimizing disruptions and navigating uncertain times.

    This is a growing problem?possibly effecting over 25 percent of the US population?and a predictable one that can be managed and keep everyday problems from becoming high conflict disputes.

    The result--based on in-depth, original research--is sure to be the most important and useful book for anyone seeking to crack the code of how to build a rewarding, personally satisfying career.Like weather systems and financial markets, careers contain patterns. What Citrin and Smith found from their research and extensive experience is that people with extraordinary careers are guided by five straightforward patterns that can be harnessed and used by everyone. These individuals:- Understand the value of you by translating their knowledge and experience into action, building their personal value over each phase of their career- Practice benevolent leadership by not clawing their way to the top but by being carried there- Solve the permission paradox, the dilemma of not being able to get a job without experience and not getting the experience without the job- Differentiate using the 20/80 principle of performance by storming past their defined jobs to create breakthrough ideas and deliver unexpected impact- Do not micromanage their careers, but macromanage them by gravitating toward the things they are best at and have a passion for, and working with people they like and respectNo one manages your career for you. But with Citrin and Smith as your guide, you'll be able to understand--and act on--the root causes of success. And what better source for strategic career advice than Spencer Stuart, the firm that over the past ten years has conducted more than 60 percent of the searches for Fortune 1000 CEOs?