A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising.Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating whyadvertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility;the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR;advertising should only be used to maintain brands once they have been established through publicity.Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.

    After the crash, many real estate investors lost everything they’d worked so hard to achieve—but not every investor suffered that fate. Even during the worst parts of the downturn, some real estate professionals were able to grow and scale their businesses. Not only did they come out the other side unscathed, but they also created a better financial situation than ever before. In Recession-Proof Real Estate Investing, accomplished investor J Scott dives into the theory of economic cycles and the real-world strategies for harnessing them to your advantage. With a glossary of terms, articulate visuals, and clear instructions for every type of investor, this easy-to-follow guide will show you how to make money during all of the market’s twists and turns. Inside, you'll discover: The basics behind how our economy works and how to make it work for you The four major phases of the economic cycle: Expansion, Peak, Recession, Recovery How to know when economic shifts are likely to occur and strategies to withstand those impending changes The positive and negative impacts the economic cycle has on real estate investing and businesses Strategies to continue to profit and grow your business during every point in the economic cycle Multiple strategies to modify your investing tactics—not only to survive economic downturn, but to also thrive!

    And everything is based on the “science of investing” – evidenced with studies from peer-reviewed journals.Overall, this adds up to a complete retirement guide, packed with the latest and best knowledge. Don’t enter your retirement without it.

    The strategy of buy-and-hold has been replaced by buy-and-hope. Trying to grow your assets means worrying about how the next geopolitical crisis or government announcement will affect your portfolio. In an age of stunted economics and uncertain interest rates, attempting to guess market direction can seem futile.The good news is, you don't have to anymore. There is a better way to invest. It's time to borrow a page from the pros and radically change your entire philosophy to building a solid, high-yielding portfolio.The Complete Guide to Option Selling takes you through the process step by step. Updated to help you draw steady, high pro ts in an age of skittish markets, this classic text covers the ins and outs of:The Fundamentals of Option Selling Why writing options works so well, what kind of investor writes options, and how futures options could be the missing piece to your puzzleOption-Selling Strategy and Risk Management Choosing the right options to sell, the most powerful spread strategies, the mechanics of selling, and protecting yourself from downside risk like a proMarket Analysis and Writing Options How to find the best markets to take premium, the secret of seasonal trends, and tips on building your premium ladder You don't need a fancy Greek calculator to succeed in writing options. All you need is a little knowledge, a lot of common sense, and The Complete Guide to Option Selling.PRAISE FOR THE COMPLETE GUIDE TO OPTION SELLING: "A must-read. Cordier and Gross have covered all the bases in this book about the (arguably) best option strategy--writing options." -- LAWRENCE MCMILLAN, bestselling author of Options as a Strategic Investment and editor of The Option Strategist Newsletter and Daily Volume Alerts"The Complete Guide to Option Selling offers investors a truly unique, practical, and valuable perspective into another dimension of option strategy. A very cool book and interesting angle!" -- JARED A. LEVY, risk manager and author of Your Options Handbook and The Bloomberg Visual Guide to Options"James and Michael not only have an excellent ability to analyze market fundamentals, but more importantly, to design the appropriate option strategy to take advantage of their market outlook." -- DANIEL P. COLLINS, editor-in-Chief, Futures Magazine"The Complete Guide to Option Selling is an excellent reminder that selling options is less stressful and more forgiving than traditional direction trading strategies. This book has what it takes and is valuable to both novice and experienced traders." -- JACK WALKER, author of Volatility Trading Digest"Cordier and Gross comprehensively and convincingly demonstrate how options selling strategies can function not only as a facile income-producing technique but also as a performance-based investment strategy all on their own." -- GIL MORALES, Managing director of MoKa investors, LLC, and coauthor of the bestselling books Trade Like an O'Neil Disciple, How to Make Money Selling Stocks Short, and In the Cockpit with the O'Neil Disciples

    This work covers the project lifecycle, addressing every key issue participants face: politics, people, process, project management, and tools.

    The book talks about in-demand online skills and the different paths one can take to become an expert in these fields. A stable income from freelancing in college was the bedrock that had allowed the authors to explore their ambitions further and get to where they are today. In the process, they've worked with many of their own batch mates, colleagues and friends to help them set up highly successful freelance careers. The author duo decided to detail their story of what worked for them and how anyone in the country could thrive without being tied down to a full-time job. The authors feel the timing of the book is perfect because of the growing freelance economy and growing aspirations among millennials to find a job they love and not just something that pays their bills.

    It busts popular myths and misconceptions as well. A thorough reading of this book will enable you to chart your own investment plans, and soon, you’ll be all set for your personal-wealth-creation journey through equity investment. Investonomy is an initiative to empower existing, as well as potential, investors like you.

     In the $600 billion software industry it is the business, not the technology, that determines success or failure. This fact -- one that thousands of once glamorous start-ups have unhappily discovered for themselves -- is the well-documented conclusion of this enormously readable and revealing new book by Michael Cusumano, based on nearly twenty years of research and consulting with software producers around the world. Cusumano builds on dozens of personal experiences and case studies to show how issues of strategy and organization are irrevocably linked with those of managing the technology and demonstrates that a thorough understanding of these issues is vital to success. At the heart of the book Cusumano poses seven questions that underpin a three-pronged management framework. He argues that companies must adopt one of three basic business models: become a products company at one end of the strategic spectrum, a services company at the other end, or a hybrid solutions company in between. The author describes the characteristics of the different models, evaluates their strengths and weaknesses, and shows how each is more or less appropriate for different stages in the evolution of a business as well as in good versus bad economic times. Readers will also find invaluable Cusumano's treatment of software development issues ranging from architecture and teams to project management and testing, as well as two chapters devoted to what it takes to create a successful software start-up. Highlights include eight fundamental guidelines for evaluating potential software winners and Cusumano's probing analysis, based on firsthand knowledge, of ten start-ups that have met with varying degrees of success. The Business of Software is timely essential reading for managers, programmers, entrepreneurs, and others who follow the global software industry.

    The betrayal cut so deeply that Versace had vowed never to love again. It was just about her and her babies for now on. However, her brother's friend may change all that. Hurricane Katrina has taught Dior LaCroix that nothing in that life is promised to anyone. So, when Ferrari's little sister, Versace comes into his life, Dior wants to shoot his shot. But there's only one problem... she's mean as hell. Versace got Dior breaking down every emotional wall that her baby daddy has put up. Will Dior and Versace's hood love be able to survive Versace's distrust, or will it phase out as quickly as Versace's temper? Jump into this standalone of when a hood nigga meets a project chick, New Orleans style. Ain't nothing like hood love.

    The aim here is not to motivate you to get started, but to educate the various possibilities of getting things done. Hence the ideal reader is someone who has a product / service in their mind, completed their business calculations, is willing to manage the risks and just about to get started. Right from naming your company, registering it, banking, taxation through selling your products / services, this book will guide you on how to get it done in a quicker and affordable manner. Entrepreneurship is a journey. It needs proper fundamentals and systems in place to run the distance. The founder must plan well ahead while starting up or be willing to adapt to changes as the company grows. I sincerely hope this book will give that initial clarity, help you explore the possibilities and get started quickly.

    Wagner poses one questions: "Why have random acts of kindness when you have intentional acts of goodwill?" Life As A daymaker offers wealth of oppertunities to spread cheer, encouragment or advice to anyone who opens it's cover. Author David Wagner offers suggestions on how to make one's life meaningful and rewarding, using a single, simple premise.

    Selling to the C-Suite is the first book that reveals how to land those career-making sales in the words of CEOs themselves!With 60 years of combined experience selling to corporations around the world, Nicholas A.C. Read and Stephen J. Bistritz, Ed.D., conducted in-depth interviews with executive- level decision makers of more than 500 organizations. One thing they learned might surprise you: leaders at the highest corporate levels don't avoid sales pitches; in fact, they welcome them--provided the salesperson approaches them the right way. Inside this invaluable book, CEOs reveal exactly which sales techniques they find most effective, as well as those you should avoid.Selling to the C-Suite provides all the insight you need to:Gain access to executivesEstablish trust and credibilityLeverage relationshipsCreate value at the executive levelIt also reveals when executives personally enter the buying process and sheds light on what role they play.Selling to the C-Suite provides field-tested techniques to put you well ahead of thecompetition when it comes to making those multimillion-dollar sales you never thought possible.

    Mary Fahy has written a tale aimed at persons who find themselves in a period of transition, or who are experiencing loss or new birth in their lives. She tells the story of a tree that awakens one spring morning to discover that she has survived the winter, but with many changes in her being and appearance. Overcoming feelings of anger, fear and abandonment, the tree comes to appreciate the abundance she has been given and finds ways to share this mystery with others. Finally, the tree understands the mystery of love and fidelity. In the tradition of Hope for the Flowers, this beautifully illustrated, sensitively written book has become a classic in its own right. Readers will recognize their own story in it--a story of affirmation, indomitable spirit and love. +

    Strong, principled and compassionate, Mo’s personal integrity and unending drive are touchstones that have made Keller Williams one of the most successful franchises in real estate history. Originally a music teacher, Mo taught for 14 years before entering the real estate field. Partnered with Jerry Brown and Ruth Honeycutt, she established her first real estate office, a Century 21 franchise, in Edmond, Okla., in 1975. It became the third top-producing office out of 7,500 Century 21 locations in North America. In 1986, the company was sold to Merrill Lynch Realty, where she served as a district vice president until December 1989. In 1992, Mo partnered with Gary Keller, co-founder of Keller Williams Realty, and became the regional director for Oklahoma. In January 1995, she was offered the executive roles of president, chief executive officer, and co-owner.In 2005, Mo assumed her current role as vice chairman of the board of Keller Williams Realty. After decades of success, which earned her innumerable professional accolades and awards, Mo is focused on the future. She continues to nurture the Keller Williams culture through training, coaching and consulting with Keller Williams associates and leaders. Her most recent and exciting endeavor has been writing this book: A Joy-filled Life, which she is currently touring North America and speaking about. In 2014, she also launched MoMentorship.com. Through this online mentorship platform, Mo shares life-changing principles to a rapidly growing community of members and all profits generated are contributed to charity. In every way, Mo is committed to leaving a legacy: the higher purpose of business is to give, care and share.

    This guide shows companies how to help customers influence each other through word-of-mouth marketing techniques.