Every company lives on it; no manager can control it. Everyone must learn to deal with it.Now, Geoffrey Moore, author of Crossing the Chasm and Inside the Tornado, two bestselling works that helped guide the high-tech revolution, explores the new management paradigms that will guide businesses in the twenty-first century, showing them how to survive and thrive on the fault line.In this long-awaited new book, Moore turns his attention to the most important question for businesses: How can companies that rose to prominence prior to the age of the Internet manage for shareholder value now that the Internet is upon us?The old management truths are dead. Business models that worked admirably until the last decade of the twentieth century must be replaced. The dotcoms are invading every sector of commerce, overturning established relationships, reengineering markets, attacking long-established price points, and disintermediating longstanding institutions.What should management do when it is under direct assault from companies no one ever heard of even a few years ago?In a book that will reset the management agenda in the age of the Internet, Moore shows why sensitivity to stock price is the single most important lever for managing in the future, both as a leading indicator of shifts in competitive advantage and as an employee motivator for making necessary changes in organizations heretofore impervious to change. He prescribes a new agenda for management teams that includesNew strategies for achieving and sustaining competitive advantageNew metrics to keep management teams on course with these strategiesA specific blueprint for how the blue-chip companies can meet the challenge of the dotcomsModels of organizational change for each stage of market developmentThe crucial role of declaring a culture inenabling swift response to global changeToday practically every company, whether inside the high-tech sector or not, is living on the fault line. By synthesizing his groundbreaking earlier work on the dynamics of technology-based markets with a new focus on managing publicly held corporations for shareholder value, Geoffrey Moore provides a highly prescriptive guide for any company struggling to manage the disruptive forces of the new economy.In Crossing the Chasm and Inside the Tornado, Moore created a new language for navigating the technology adoption life cycle. In Living on the Fault Line, he once again offers a brilliant set of navigational tools to help meet today's defining management challenge-managing for shareholder value in the age of the Internet.

    The book includes three core chapters from the original bestseller that focus on market research, marketing, and spreading word-of-mouth among your best customers. Sure, you already know that customers are writing about your products on blogs or talking about your brand on Twitter and Facebook. Now, turn that interest into opportunity and profit. In these economic times, marketers like you are increasing their investment in social technologies, while cutting back on more traditional expenses. Why? Because they work—no matter the economic climate. Marketing in the Groundswell shows you how you can build social applications, measure their results, and use the social technology movement to your company's advantage.

    It also includes real world cases.

    McCoy, USMCIf you read one book in your lifetime on the warrior culture, this is that book. Active-duty Marine Colonel B. P. McCoy expertly relates his innermost thoughts and feelings, drawing on his mastery of personal leadership. Colonel McCoy understands the intangibles that make up our modern-day warriors, those young Americans on whom we place so much responsibility when we send them into harm's way.The author begins with the institutional design that leads some to believe that because of a manifestation of the American culture in which we're taught to kill from a young age through the use of video games, the task of a warrior would somehow be easily executed, based solely on these inequities. To the contrary, Colonel McCoy points out that the battlefield commander is hampered by the societal digression and the simple fact that young Americans can point a video weapon and kill, never feeling the true effects or suffering associated with actual combat. He explains that our culture is not that of predator, but more of prey. Through examples, he concludes that the American society places grave consequence on the taking of a human life, while we still require our young to bear arms against our enemies and to extinguish life. Only through superb training, conducted by passionate leaders, do our young Americans become moral warriors.Colonel McCoy describes the total cost of combat and the price paid by all who choose to become warriors. By pointing to positive training examples and keying on the effects of situational training—battle drills—conducted prior to and during combat, he successfully trained his Marines and developed the proper habits that would be the difference between life and death during combat. He directed his Marines to become "experts in the application of violence," without sacrificing their humanity. In the book, it became clear that he found the combination that allowed his men to achieve tactical superiority in every aspect.The essence of war is violence and the act of killing legitimate human targets without hesitation. To accomplish this, he instituted meaningful training and used his refined principles as a human being to guide him in the leadership and administration on the moral code that rules the field of battle. He is the perfect example of all that we hold dear in our warrior culture. He loved his men, showed them the right way through his personal example, guided his actions with passion and relayed his feelings to his men completely. He is quick to note his own shortcomings and how he overcame them and was the inspiration to the team that triumphed when all Marines survived the day.Emotionally riveting, The Passion of Command provides inside information into the warrior culture and allows one to grasp the complexities when hardening the mind, body, and spirit for the rigors of combat. Most find it difficult to communicate the human effects of combat to people who have never experienced the harsh realities associated with actually engaging an enemy. Colonel McCoy doesn't have that problem. He has opened the door and let the reader in

    It encourages readers to expect more from companies, to give more of themselves, and to fall back in love with their work and their lives.

    A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company’s bottom line.In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency—where one slip-up can go around the world via social media instantaneously.Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm.

    The Acorn Principle is a guide to doing a complete "life checkup" that will help you pinpoint your talents and strengths. Nurturing those strengths is the key to the success you've always wanted but didn't know how to attain. By reading this book and doing the simple exercises, you'll learn things about yourself that you and most people don't even suspect. You will learn: Why some people attract you and others repel you * How to predict your instinctive reactions to various situations to understand what circumstances you thrive in and why * Where your intellectual blind spots are * Why you like and dislike certain things and how to use that knowledge to motivate yourself * Who are the most influential people in your life and how to connect with them and others more effectively * How to control your simple daily actions in such a way that you develop new abilities and continually grow a better life.The potential to live the life of your dreams exists within you. The more you explore your talents, your relationships, and the patterns in your life, the more readily you will be able to tap into those potentials. A more fulfilling and meaningful life is possible for you without changing your nature; it will come from discovering who you already are. The mighty oak sleeps within you . . . right now.

    Businesses make millions of decisions every day. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business. These big decisions are counterintuitive-they go against the conventional wisdom. In hindsight, taking a different direction may seem easy, but these bet-the-company moves involve drama, doubt, and high tension. What made Apple's board bring back Steve Jobs to the company? How did Johnson & Johnson decide to recall every bottle of Tylenol after a poisoning scare that involved only a small batch of the drug? What made Henry Ford decide to double the wages of his autoworkers, and how did that change the American economy for the next century? Here management consultant Verne Harnish, the CEO of Gazelles, and Fortune's editors provide the background stories behind the greatest business decisions of all time. In this fully original book, you'll get a glimpse into the thought processes leading up to these groundbreaking moments and will learn how the decisions have shaped the thinking of today's top leaders. The book also contains an insightful foreword by management guru Jim Collins, the author of Built To Last and Good To Great, which explains the importance of decision making in creating a successful company. ADVANCED PRAISE FOR FORTUNE Greatest Business Decisions"CEOs make thousands of decisions every year, but only a few of them have dramatic impact on a company's brand, performance, and culture. IBM knows something about those types of 'big bets.' This book is a concise look at some of those big decisions and the C-suite moves that separated winners from the competition." - Samuel J. Palmisano, Chairman and former CEO, IBM"A great resouce! Learning about how others make great decisions can help you make great decisions! A fascinating, practical history that can change the way that you make decisions. Required reading for decison-makers- at all levels!" -Marshall Goldsmith, named the No. 1 Leadership Thinker in the World by Thinkers50, is a consultant and author of the New York Times bestsellers MOJO and What Got You Here Won't Get You There."When you look at the best business decisions that have been made throughout the years, a clear pattern emerges: The best decisions require not only great insight, but courage and commitment as well. The greatest business leaders are the ones who focus their energy not solely on profits, but on improving people's lives. These important lessons from our past, which this book brings to light, are more relevant than ever today." -Bill Ford, Executive Chairman, Ford Motor

    Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you.Likeonomics provides real-world case studies of brands and individuals that have used these principles to become wildly successful, including:- An iconic technology brand that awakened a revolution among their employees by standing for something bigger than their products- A Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career. A regional team of financial advisors that went from being last in the nation among 176 branches to first, and stayed there for 13 of the next 15 years- A tiny professional sports talent agent who achieved the impossible by landing the #1 drafted player in the NFL draft as a client through the power of relationships- Author Rohit Bhargava is a founding member of the world's largest group of social media strategists at Ogilvy, where he has led marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of other large companiesWith Likeonomics as a guide, readers will get unconventional advice on how to stand out in a good way, avoid the hype and strategic traps of social media, and appeal to customers in a way that secures your company as a trusted and believable resource.

    Drawing on his extraordinary personal experience, it provides in-depth, comprehensive lessons and practical takeaways.Whether serving as an elite soldier, training as a high-level shooter or becoming an expert in HALO (high-altitude, low-opening) and HAHO (high-altitude, high-opening) parachuting, Jay has always strived to be at the very top of the game.More than most, Jay knows that military service develops skillsets you’d never dreamed of having, and which can be applied to our day-to-day lives. We are prone to underestimating ourselves, but physical and mental endurance and resilience – as well as realising our own full potential – are well within our reach.

     Jeanne Bliss, who served as a senior customer executive at five major companies, says there s no shortcut to becoming beloved you can t hire a fancy marketing firm to get there. You earn it by how you decide to run your business as Wegman s and Harley-Davidson have for decades and as relatively new companies like Zipcar and Zappos are doing right now. After studying and working with dozens of beloved companies, Bliss has identified five key decisions that lead to customer devotion: Decide to believe Decide with clarity of purpose Decide to be real Decide to be there Decide to say sorry Her examples and advice will help readers sustain growth and profit even in a tough economy."

    This thoroughly documented and easy-to-read book is the first of its kind. Vitale gives you the keys to their minds. All you have to do is turn the keys. They said 'yes' to you long before you said a word and they were begging to buy from you shortly after you uttered your first sentence. Buying Trances is an exciting ride to the edge of the mind. His finest work to date." -Kevin Hogan, author, The Psychology of Persuasion and Covert Hypnosis "This book maps marketing's final frontier-the customer's mind-and exposes the buying trance. Frankly, this may be the smartest marketing book ever written." -Dave Lakhani, coauthor, Persuasion: The Art of Getting What You Want "As with all of Vitale's books, there are magical secrets chucked out like a mad Vegas poker dealer on every page. Not only will you learn to put people into buying trances with this book, the act of reading it will put you in a trance and force you to master it." -Mark Joyner, #1 bestselling author, The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less "Vitale's expertise in hypnotic marketing combined with his extensive research challenges the reader on many different levels. He forces you to delve deeper into the benefits of creating a buying atmosphere and a trance-like desire on the part of your prospect. I found this an absolutelyfascinating book." -Joseph Sugarman, President, BluBlocker Corporation "Buying Trances is not your run-of-the-mill marketing book. It's an exceptionally well-written, well thought out, high-level work that gives the reader unique insights into how to capture a prospect's attention. Cutting-edge stuff that is a must for every serious marketer to absorb and implement." -Robert Ringer, author, To Be or Not to Be Intimidated?: That Is the Question "Vitale's understanding of how and why people think and act like they do is remarkable. Byunscrambling complex ideas and explaining them in simple language, he reveals how to fashion messages that will turn people into compulsive buyers of our products and services. Now we can take control and create the buying trance. It's a totally refreshing and very effective approach to hugely profitable sales and marketing!" -Winston Marsh, veteran Australian marketer

    When asked about this, he replied, "The little things matter. All I need is one little wrinkle in one sock to put a blister on one foot--and it could ruin my whole season. I started teaching about shoes and socks early in my career, and I saw that it really did cut down on blisters during the season. That little detail gave us an edge." Coach Wooden knew the long-term impact of "little things done well." Now Pat Williams takes Coach Wooden's lesson, along with stories of people whose lives have exemplified the importance of little things done well, and shows readers how the small things one does or doesn't do drastically affect one's integrity, reputation, health, career, faith, and success. People who want to do their best in life, family, work, and faith will benefit from this entertaining and inspirational book.

    But do visitors see it that way? Church consultant Gary McIntosh invites readers to take a look at their church through the eyes of visitors and potential visitors. His starting point, grounded in an understanding of God as a "welcomer," is that churches should see those who enter their doors as not merely visitors, but as guests, and themselves as gracious hosts. This practical book offers sound advice on assessing and improving the ways in which churches attract people, welcome them, do follow-up, and bring them into the church family. It also offers suggestions for making a welcoming attitude part of the very fabric of the local church.

    This book helps readers learn inside information about the world's most popular bands that translates directly and memorably into actionable business practices.