Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company's bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

    I'm going to share that mindset with you — along with hundreds of actionable techniques and proven habits — so you can shortcut those years.Introducing The Effective Engineer — the only book designed specifically for today's software engineers, based on extensive interviews with engineering leaders at top tech companies, and packed with hundreds of techniques to accelerate your career.For two years, I embarked on a quest seeking an answer to one question:How do the most effective engineers make their efforts, their teams, and their careers more successful?I interviewed and collected stories from engineering VPs, directors, managers, and other leaders at today's top software companies: established, household names like Google, Facebook, Twitter, and LinkedIn; rapidly growing mid-sized companies like Dropbox, Square, Box, Airbnb, and Etsy; and startups like Reddit, Stripe, Instagram, and Lyft.These leaders shared stories about the most valuable insights they've learned and the most common and costly mistakes that they've seen engineers — sometimes themselves — make.This is just a small sampling of the hard questions I posed to them:- What engineering qualities correlate with future success?- What have you done that has paid off the highest returns?- What separates the most effective engineers you've worked with from everyone else?- What's the most valuable lesson your team has learned in the past year?- What advice do you give to new engineers on your team? Everyone's story is different, but many of the lessons share common themes.You'll get to hear stories like:- How did Instagram's team of 5 engineers build and support a service that grew to over 40 million users by the time the company was acquired?- How and why did Quora deploy code to production 40 to 50 times per day?- How did the team behind Google Docs become the fastest acquisition to rewrite its software to run on Google's infrastructure?- How does Etsy use continuous experimentation to design features that are guaranteed to increase revenue at launch?- How did Facebook's small infrastructure team effectively operate thousands of database servers?- How did Dropbox go from barely hiring any new engineers to nearly tripling its team size year-over-year? What's more, I've distilled their stories into actionable habits and lessons that you can follow step-by-step to make your career and your team more successful.The skills used by effective engineers are all learnable.And I'll teach them to you. With The Effective Engineer, I'll teach you a unifying framework called leverage — the value produced per unit of time invested — that you can use to identify the activities that produce disproportionate results.Here's a sneak peek at some of the lessons you'll learn. You'll learn how to:- Prioritize the right projects and tasks to increase your impact.- Earn more leeway from your peers and managers on your projects.- Spend less time maintaining and fixing software and more time building and shipping new features.- Produce more accurate software estimates.- Validate your ideas cheaply to reduce wasted work.- Navigate organizational and people-related bottlenecks.- Find the appropriate level of code reviews, testing, abstraction, and technical debt to balance speed and quality.- Shorten your debugging workflow to increase your iteration speed.

    Insomnia, sleep deprivation, snoring and sleep apnea — this comprehensive resource has it all. … Dr. Andrew Weil Andrew Thomas Weil is an American medical doctor, teacher, and best-selling author on holistic health. He is founder, professor, and director of the Arizona Center for Integrative Medicine at the University of Arizona. * * * * * * * * After decades of research, author, Ronald M. Bazar, presents Sleep Secrets, an all-inclusive guide to discovering the underlying causes of your insomnia and how to cure it. From ancient time-proven sleep wisdom to cutting-edge products, from expert sleep-doctor advice to insightful tips, from new research insights to highly successful mind-body methodologies and breakthrough practices, this remarkable resource gives you all of the information you need to change your sleep habits forever. Bazar has had decades of direct experience in natural and alternative health solutions as well as manufacturing and retailing good-sleep products. In the author’s own words: My research in those fields has aided me in my pursuit to find as many pieces as I could to the puzzle of insomnia. What I realize from my research is that every one of us is unique and the problems that stand in our way of having a good night’s sleep are individual to each of us. There is no one-size-fits-all approach to solving your sleep difficulties. And that’s where my new book, Sleep Secrets, displays its strength. Sleep Secrets will give you the information you need to discover the underlying causes of your insomnia. As well, it will encourage you to choose the solutions that work for you, your lifestyle and your special requirements. Sleep Secrets is for you if: • You have trouble sleeping even when you are tired. • You worry instead of falling asleep. • You take more than 30 minutes to fall asleep. • You wake in the night and take more than 30 minutes to fall back to sleep. • You have sleep patterns that negatively affect your sex life. • You want to stop taking sleeping pills. • You wake up exhausted. • You are fatigued at work. • You are drowsy and have difficulty concentrating. • You are moody or depressed. • You suffer from increasing health issues. • You suffer from snoring or sleep apnea. • You realize lack of sleep is affecting your work, your relationships and possibly your physical safety. • You are young or old and suffer from sleep deprivation. Sleep Secrets is a comprehensive, educational, and entertaining resource guide designed to help you find your unique sleep solutions and enjoy deep, restful, rejuvenating sleep. Scroll back to the top of the page and select the Buy button.

     With a foreword by Larry Page, and contributions from Bono and Bill Gates. Measure What Matters is about using Objectives and Key Results (OKRs), a revolutionary approach to goal-setting, to make tough choices in business. In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs and with them at the foundation of their management, the startup grew from forty employees to more than 70,000 with a market cap exceeding $600 billion. The startup was Google. Since then Doerr has introduced OKRs to more than fifty companies, helping tech giants and charities exceed all expectations. In the OKR model objectives define what we seek to achieve and key results are how those top­ priority goals will be attained. OKRs focus effort, foster coordination and enhance workplace satisfaction. They surface an organization's most important work as everyone's goals from entry-level to CEO are transparent to the entire institution. In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will show you how to collect timely, relevant data to track progress - to measure what matters. It will help any organization or team aim high, move fast, and excel.

    The average hiring mistake costs a company $1.5 million or more a year and countless wasted hours. This statistic becomes even more startling when you consider that the typical hiring success rate of managers is only 50 percent.The silver lining is that "who" problems are easily preventable. Based on more than 1,300 hours of interviews with more than 20 billionaires and 300 CEOs, Who presents Smart and Street's A Method for Hiring. Refined through the largest research study of its kind ever undertaken, the A Method stresses fundamental elements that anyone can implement-and it has a 90 percent success rate.Whether you're a member of a board of directors looking for a new CEO, the owner of a small business searching for the right people to make your company grow, or a parent in need of a new babysitter, it's all about Who. Inside you'll learn how to- avoid common "voodoo hiring" methods- define the outcomes you seek- generate a flow of A Players to your team-by implementing the #1 tactic used by successful businesspeople- ask the right interview questions to dramatically improve your ability to quickly distinguish an A Player from a B or C candidate- attract the person you want to hire, by emphasizing the points the candidate cares about mostIn business, you are who you hire. In Who, Geoff Smart and Randy Street offer simple, easy-to-follow steps that will put the right people in place for optimal success.

    So get ready for another deliciously dark sampling of some of the most fascinating true murder cases of the first half of the 20th Century. These stories, the SECOND of three short collections, are unified by a single theme: they all involve physicians. And not for the autopsy, but as perpetrators or accused perpetrators. You may never see your family care giver again in the same light. Told in the characteristic wry, anecdotal reportorial style that made Alan Hynd famous in his day (two wartime best sellers in 1943, contributions to The Reader's Digest, Colliers, Coronet, The Saturday Evening Post, True, Liberty, The American Mercury and almost every true detective magazine in print) these tales will have you cringing one minute, laughing the next, and gasping in shock a moment later. Truly, no one could make up classics like these. Take for example, the case of the man who used rattlesnakes to speed the demise of a fading relationship, a case where non-barking dogs pointed out a killer, and the Great Swope poison case, where a man's in-laws just couldn't wait for their inheritance. As a bonus, consider "Pretty: Louie Amberg, the Brooklyn, N.Y., psychopath of the 1920s and '30s, as well as an unusual couple in Southern California kept the neighbors up at night --- and gossiping. Pulp non-fiction? Maybe. True crime is always more macabre than any novelist could imagine. So sit back and enjoy these forays into some of the darkest aspects of human nature. (With illustrations)

    Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. Learn how the ambiguously-named "PM" (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate, what a great PM resume and cover letter look like, and finally, how to master the interview: estimation questions, behavioral questions, case questions, product questions, technical questions, and the super important "pitch."

    The truth is: Most to-do lists are a distraction that often cause you to procrastinate on important tasks. Fortunately, the TODOIST app is specifically designed help you manage all your day-to-day tasks -- even when juggling dozens of projects. Todoist is widely considered to be the #1 to-do list app because of its simple functionality. It's elegantly designed so you can download it right now and create your first task list within five minutes. On the other hand, it has many advanced features that allow you to manage hundreds of tasks and projects, without making you feel overwhelmed. All of this and more is covered in the book, " Master Todoist ." DOWNLOAD: Master Todoist: How to Use a Simple App to Create Actionable To-Do Lists The goal of Master Todoist is to help you rethink your to-do lists. On the surface, you’ll find a walkthrough of all the app's features, but you’ll also discover many advanced strategies for focusing on the tasks that truly matter. Specifically, you will learn how to: Identify the activities that are most important for your personal and professional life Remember every single date-specific appointment, meeting, and personal obligation Create projects with clearly identifiable next steps Use Todoist to remove the distractions and "noise" that prevent you from focusing on your big-picture activities Implement the advanced features to streamline the most precious asset that you possess -- your time You can eliminate that feeling of overwhelm by redesigning the way you manage tasks. And in Master Todoist, you'll discover how you can take massive action in your life by relying on a simple app that's trusted by over 5 million users. Learn How to Get the Important Things Done by Clicking the "Buy Now" Button at the Top of the Page.

    Life is good until someone breaks into her shop,making her question if the life she left behind in New York followed her.As the local sheriff, Matt is keeping a close eye on the place and an even closer eye on the beautiful owner who refuses to take the break in seriously. Two conflicting personalities that burn bright on their own become down right explosive when thrown together. But in order to move toward a future together, they will have to let go of their past and accept the mistakes they made.***Welcome to Red Maple Falls, a small town filled with big personalities. Nestled in the White Mountains of New Hampshire it is home to the Hayes siblings, three brothers and three sisters, all awaiting their happily ever after.Book 1: Mad About Matt (Matt and Shay) Book 2: Crushing on Kate (Kate and Caleb) Book 3: Moments with Mason (Mason and Cassie)Book 4: Catching Cooper (Cooper and Sarah) Book 5: Hung Up on Hadley (Hadley and Sam)Book 5.5 A Bride for Sam (Hadley and Sam) Book 6: Dreaming of Daisy (Daisy and Nick) (Coming 2/19/18)

    Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.

    This internationally recognized standard provides the essential tools to practice project management and deliver organizational results.

    Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.Eyal provides readers with:• Practical insights to create user habits that stick.• Actionable steps for building products people love.• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

    Each entry deals with one fallacy, explaining what the fallacy is, giving and analysing an example, outlining when/where/why the particular fallacy tends to occur and finally showing how you can perpetrate the fallacy on other people in order to win an argument. Originally published to great acclaim in 1985 as "The Book of Fallacy", this is a classic brought up-to-date for a whole new generation.

    If you want to stand a head above the rest of the pack, 301 Smart Answers to Tough Interview Questions is the definitive guide you need to the real, and sometimes quirky, questions employers are using to weed out candidates.Do you know the best answers to:--It looks like you were fired twice. How did that make you feel?--Do you know who painted this work of art? --What is the best-managed company in America?--If you could be any product in the world, what would you choose?--How many cigars are smoked in a year?--Are you a better visionary or implementer? Why?Leaning on her own years of experience and the experiences of more than 5,000 recent candidates, Vicky Oliver shows you how to finesse your way onto a company's payroll."Everything I always wanted to know about job interviews but was afraid to be asked."-Claude Chene, Senior Vice President, Head of Business Development, U.K. and Europe, Sanford Bernstein & Co.

    Visit the SEO Made Simple (fourth edition) page for more information. http: //www.amazon.com/SEO-Made-Simple-4th-Ed... More Than 30,000 Copies Sold! The original SEO Made Simple: Strategies for Dominating the World's Leading Search Engine, is a tell-all guide for anyone trying to reach the highly coveted #1 ranking on Google for their Web site or Blog. Learn from a leading Webmaster the specific SEO techniques that deliver top rankings in less than 30 days. Whether you're a search engine optimization expert or new to Web site rankings, the techniques revealed in SEO Made Simple will give you everything you need to dominate the leading search engines. Generate tons of traffic to your website absolutely FREE with top search engine placement on Google, Yahoo! and MSN. SEO Made Simple is the only resource on search engine optimization that you'll ever need.