If you have ever wondered why your boss ignored a suggestion that could save millions of dollars, or why you have the same argument again and again with your spouse, the answers are here. As well as the tools to do something about it.

    Success in persuasion is down to a combination of self-assesment and situational assessment - being aware of what's going on inside you and happening around you. Persuasion exposes the set of golden behavioural rules that will boost your persuasive powers and get a positive result for you with increased regularity. Broken down into intercative tests, example dialogues, coffee break summaries and general facts, in this book you will discover how to: *Read body language*Know how you are coming across to others*Get people interested in what you are saying*Choose the right words in any situation*Be confident and persuasive on the telephone*Be a good listener*Negotiate successfully to get results*Identify, understand and deal with different peoples' personalities*Influence peoples' decisions*Improve your memory and then use it as a persuasive tool to ensure you use your natural skills for the ultimate competitive advantage at work and in life.

    Presenting its subject in five parts, the text provides grounding in the elements and applications of classical rhetoric; the strategies and tactics of argumentation; the effective presentation and organization of discourses; the development of power, grace, and felicity in expression; and the history of rhetorical principles. Numerous examples of classic and contemporary rhetoric, from paragraphs to complete essays, appear throughout the book, many followed by detailed analyses. The fourth edition of Classical Rhetoric for the Modern Student features a new section on the Progymnasmata (classical composition exercises), a new analysis of a color advertisement in the Introduction, an updated survey of the history of rhetoric, and an updated section on External Aids to Invention.

    The Persuasion Skills Black Book is a manual for quickly learning some very powerful hypnotic language patterns that you can use in practical, real world situations. These patterns are not necessarily about sending people into a hypnotic trance but just a way to move you from one perspective on an issue to another. By the book's end you will have the structures in place to make more money, attract more people and have more fun. Just some of the applications include: Managers: powerfully motivate your teams Leaders: inspire people to your vision Parents: protect and encourage your children Teachers: get your classes to commit to learning Coaches: build client confidence and commitment Sales Pros: obliterate objections and get to 'yes' Marketers: boost your response with compelling copy Couples: strengthen and build your relationship Singles: attract and impress potential partners Employees: manage your boss and gain promotions Customers: get your complaints handled properly Service Staff: turn angry customers into best friends Job Seekers: ace interviews and win the job you want All of us: get more of what you want from life What new opportunities open up to you when you can persuade others to do what you want, easily and effortlessly, in any situation? Acclaimed NLP trainer, Rintu Basu, has worked hard to devise this book so that you don't have to. As well as clearly laid-out chapters, examples and case studies, the whole book has been written using the very patterns you'll be learning. So, as you read and use your new skills, your conscious understanding and unconscious ability will continue to deepen.

    Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages.Drawing on the history of propaganda as well as on contemporary research in social psychology, Age of Propaganda shows how the tactics used by political campaigners, sales agents, advertisers, televangelists, demagogues, and others often take advantage of our emotions by appealing to our deepest fears and most irrational hopes, creating a distorted vision of the world we live in.This revised and updated edition includes coverage of the Clinton/Lewinsky scandal, recent election campaigns, talk radio, teen suicide, U.F.O. abductions, the Columbine shootings, and novel propaganda tactics based on hypocrisy and false allegations.

    The average attention span has dropped to 8 seconds.So whether you're presenting to a large audience, meeting one-on-one, talking on the phone, or even sending an email, you've got to engage others fast, before they tune you out , , , maybe forever.Your challenge: to get heard, get remembered & get results.Through fast, fun, actionable tips, You've Got 8 Seconds explains what works and what doesn't, what's forgettable and what sticks. With stories, scripts, and examples of good and bad messages, the book reveals three main strategies to get heard in a noisy world:FOCUS: Design a strong message--then say it in seconds.VARIETY: Make routine information come alive.PRESENCE: Convey confidence and command attention.You'll discover practical techniques, including the Fast-Focus Method™, which the author uses to help senior executives make their messages stick; how to stand out in the first seconds of a presentation; and 10 actions that spell executive presence.The next time you speak, others will either tune in or tune out. You've got 8 seconds--make them count!

    Mitnick claims that this socialengineering tactic was the single-most effective method in hisarsenal. This indispensable book examines a variety of maneuversthat are aimed at deceiving unsuspecting victims, while it alsoaddresses ways to prevent social engineering threats.Examines social engineering, the science of influencing atarget to perform a desired task or divulge informationArms you with invaluable information about the many methods oftrickery that hackers use in order to gather information with theintent of executing identity theft, fraud, or gaining computersystem accessReveals vital steps for preventing social engineeringthreatsSocial Engineering: The Art of Human Hacking does itspart to prepare you against nefarious hackers--now you can doyour part by putting to good use the critical information withinits pages.

    

    As Cohen writes, "You'll discover how to take over a room, read people, and build anticipation to a feverish pitch so people are burning to hear what you have to say."Win the Crowd will teach you Steve Cohen's Maxims of Magic, simple rules you can use to take charge of practically any situation, from on-the-job disagreements to dating to important cocktail parties. The Maxims of Magic will wash away insecurities and hesitations, and replace them with confidence, poise, and leadership. What's more, Steve Cohen will show you:How to Create a Magic Moment. Capturing people's imaginations and attention so they listen carefully to every word you say.How to Command a Room. Showing everyone in the room that you are speaking right to them, making them all feel unique—and completely focused on you.How to Read People. Learning to sense what people are feeling and thinking as you speak, what they want from you, and how to make them feel like they are getting it.Misdirection. The most important trick in all of magic—getting inside people's heads, and directing what they are thinking at every minute.When you strip away the sleight of hand tricks, magicians are essentially masters of attracting and holding attention and impressing audiences, exactly the psychological secrets you need to be successful in life and business.

    Volume I describes the Meta Model, a framework for comprehending the structure of language; Volume II applies NLP theory to nonverbal communication.

    We struggle to understand why people behave as they do, and why they choose dysfuntional, repetitive behaviours. We can't understand why some are habitually dependent, while others are exhaustingly self-sacrificing or unfairly unkind.If you want to improve your understanding of the Human race, the Drama Triangle will help.Once you understand three archetypal roles - the Victim, the Persecutor and the Rescuer, you can identify when you have been on the Drama Triangle in the past, if you are playing it now and who is inviting you to take up one of the roles in their Triangle.Essential reading for everyone, this book is easy to read and even easier to understand, providing a gentle introduction to this dynamic area of Transactional Analysis.

    But negotiation is also an integral part of our everyday lives, whether you are resolving a quarrel, creating a family budget, or simply deciding where to eat lunch. Yet it’s easy to believe we’re usually at a disadvantage—that others are born negotiators, while we are not.Nothing could be further from the truth. Negotiation is a skill that just about everyone can learn to do well. Some people enjoy it. Others do not. But everyone can cultivate it and learn how to handle common challenges such as these:Salary negotiations: Few situations are as awkward as salary negotiations when you’re being offered a new job. The employer has the upper hand, but there are reasonable steps you can take to ensure that you are treated fairly and get the going rate for your position.Sharp tactics: Aggressive negotiators are often not as sharp as they seem, since many rely on standard tricks that are easy to spot—if you know what to look for. Be alert for nibbling, limited authority, and double-talk tactics, among other gambits, and know how to counter them.Haggling: Haggling is what many people hate about negotiation. But it’s possible to turn a win/lose confrontation into a mutually satisfying agreement by focusing on the interests of the two sides, which can be complementary.Good negotiating goes beyond succeeding in the marketplace; these skills are crucial for solving conflicts of all types, getting fractious groups to work together, counseling friends in distress, persuading people to give to a charity, and generally getting anyone to accept your point of view—and they enable you to do it in ways that enhance rather than strain relationships.Wouldn’t a course that equips you with such valuable knowledge pay for itself many times over?The Art of Negotiating the Best Deal is exactly that course, taught by an expert negotiator, mediator, business school teacher, and former corporate attorney: Seth Freeman, an adjunct professor at New York University Stern School of Business and at Columbia University. In 24 engaging and practical lectures, Professor Freeman teaches you how to approach all phases of a negotiation and deal with a wide range of problems. You’ll learn how to negotiate effectively in both competitive and collaborative situations, always being “hard on the problem and soft on the person”—which is the key to achieving a mutually beneficial outcome.

    We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you clinch successful deals in business and beyond.This book will inspire you to: Control the negotiation even before you enter the room Understand your counterpart's position and gain their trust Keep your negotiations from becoming confrontations Understand the rules of negotiating across cultures Find ways to expand the pie for all involved Set the stage for a healthy relationship after the ink has dried Know when to walk away from a deal

    Chances are you weren’t successful in shifting that person’s beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind – and offers ways to influence that process.Remember that we don’t change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.