So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base--the path to stable growth, season after season. The book's entertaining stories and action steps reveal how anyone can: * Cultivate the 3Cs of evergreen companies: character, community, and content * Build loyalty programs that turn satisfied customers into enthusiastic advocates * Nurture profitable customers while pruning those who sap time and money * Inject authenticity into social media communications * Invert the expectations gap that can drive customers away From Internet startups and mom-and-pop businesses to multinational giants, strong companies are rooted in customer retention. Evergreen helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits.

    In this extraordinary new road map for success, Tom Oliver--a motivational self-made entrepreneur and coach to many of the world's most notable CEOs, philanthropists, and entertainers--shows you how to dramatically alter your life path. Nothing IsImpossible is a proven seven-step whole-brain plananyone can use to improve his or her business, life, and career from the man Deepak Chopra calls anextraordinary leader.Have you ever struggled with success?Have you ever felt that your strengths were left untapped--your true talents unrecognized?Do you have a different plan for yourself from the one others might imagine for you?As Oliver explains, what really distinguishes people who get things done and realize their dreams from those who don't is that they don't allow their self-doubts to stop them--they don't cultivate what the Buddha called the habit of doubt. This book dispels that doubt, freeing you to set and meet the personal and professional goals most people only dream about.Clearly, step by step, with personal anecdotes from some of the world's most influential leaders and his own remarkable life, Oliver presents a practical playbook for anyone who wants to change his or her life and future. It also features comprehensive exercises and abundant resources.Whether you're a business professional, athlete, entrepreneur, artist, or anyone else, after readingand implementing the wisdom of Nothing Is Impossibleyou'll be able to transcend the boundaries of what today's world thinks is possible.

    By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief--and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential. Unmatched as a source of competitive advantage, Design Thinking is the driving force behind those who will lead industries through transformations and evolutions.This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups.Explore the digitized future using new design criteria to create real value for the user Foster radical innovation through an inspiring framework for action Gather the right people to build highly-motivated teams Apply Design Thinking, Systems Thinking, Big Data Analytics, and Lean Start-up using new tools and a fresh new perspective Create Minimum Viable Ecosystems (MVEs) for digital processes and services which becomes for example essential in building Blockchain applications Practical frameworks, real-world solutions, and radical innovation wrapped in a whole new outlook give you the power to mindfully lead to new heights. From systems and operations to people, projects, culture, digitalization, and beyond, this invaluable mind shift paves the way for organizations--and individuals--to do great things. When you're ready to give your organization a big step forward, The Design Thinking Playbook is your practical guide to a more innovative future.

    It is one of the most insidious, most damaging, and yet most ubiquitous of corporate activities. We all hate it. And yet nobody does anything about it. Until now... Straight-talking Sam Culbert, management guru and UCLA professor, minces no words as he puts managers on notice that -- with the performance review as their weapon of choice -- they have built a corporate culture based on intimidation and fear. Teaming up with Wall Street Journal Senior Editor Lawrence Rout, he shows us why performance reviews are bogus and how they undermine both creativity and productivity. And he puts a good deal of the blame squarely on human resources professionals, who perpetuate the very practice that they should be trying to eliminate. But Culbert does more than merely tear down. He also offers a substitute -- the performance preview -- that will actually accomplish the tasks that performance reviews were supposed to, but never will: holding people accountable for their actions and their results, and giving managers and their employees the kind of feedback they need for improving their skills and to give the company more of what it needs. With passion, humor, and a rare insight into what motivates all of us to do our best, Culbert offers all of us a chance to be better managers, better employees and, indeed, better people. Culbert has long said his goal is to make the world of work fit for human consumption. "Get Rid of the Performance Review!" shows us how to do just that.

    Expressing yourself creatively--through drawing, painting, sculpture, photography--allows you to tap into a source of inner wisdom that provides guidance, soothes emotional pain, and revitalizes your being.The Soul's Palette reveals art's transformative powers. Exercises include working with materials for drawing, painting, sculpting, and collage; simple drawing and journal projects; self-guided meditations and affirmations; ideas for cultivating intuition, inspiration, and spontaneity; exploring personal symbols; and making art a spiritual practice.

    The Idea Book is 150 pages of ideas, 150 empty pages for your own idea. It’s an idea book. The “book part” consists of 63 different chapters on how you can develop new ideas. Every chapter ends with a practical activity, or exercise, where the reader can practice the lesson of that chapter. The book is full of stories, anecdotes, and quotes about how to generate ideas. The “notebook part” is a place for you to work on and store your best ideas. Follow the tradition of a long line of creatives who have used a small, black notebook to catch their ideas. The combination of creativity boosts from the chapters, and a beautiful notebook for your ideas makes The Idea Book the perfect companion for anyone who wants to nurture their creativity.

    This method encourages people to study, discuss, learn from, and build on what works well when they are at their best, rather than focusing on what's going wrong.The theory, practice, and spirit of this approach to organizational change is described in plain language. The authors provide guidelines for defining the change agenda, initiative, or project; forming the "steering team"; and launching an organization-wide kick off. Case histories demonstrate how organizations can attain sustained positive change by studying their strengths.

     Meet Spills, Bea Silly, Albert, and Marge. No, they aren't TV's latest cartoon characters. They're just a few of the new and improved Muses. Combining the whimsical and spiritual appeal of Sark with the concrete step-by-step approach of The Artist's Way, The Nine Modern Day Muses (and a Bodyguard) presents a fresh approach toward accessing your creativity, and is designed specifically for our frazzled and time-sensitive era. Creativity coach Jill Badonsky takes the nine classical Greek Muses and updates them for our time. Along with a little help from their no-nonsense bodyguard, Arnold, they personify ten principles designed to overcome creative blocks and embrace the wonders of self-expression. Meet Aha-Phrodite, the inspired Muse of paying attention to possibility and new ideas. And Audacity, the uninhibited Muse of the courage to take risks. Lull gives you permission to let go of the process and take a break; Marge brings common sense and a call to action; while nurturing Muse Song sings your praises. Arnold acts as protection against such intruders as discouragement, creativity blocks, and mindless TV. With these and other encouraging, supportive, and practical Muses as your guides, you'll discover how to view your talents and creative potential in a positive light, with passion and self assurance. Each Muse will take you on a journey and share with you: o Empowering exercises to awaken creativity o Brainstorming o Muse rituals to inspire faith and confidence o Muse walks o Spiritual affirmations o Quotes from mortals who've been inspired by the Muses o Journaling and much more. This entertaining, inspirational, and practical book is an indispensable handbook for the twenty-first-century seeker.

    They are with us today and will become increasingly common in coming years, along with virtual reality and digital personal assistants. As these tools advance deeper into everyday use, they raise the question—how will they transform society, the economy, and politics? If companies need fewer workers due to automation and robotics, what happens to those who once held those jobs and don't have the skills for new jobs? And since many social benefits are delivered through jobs, how are people outside the workforce for a lengthy period of time going to earn a living and get health care and social benefits? Looking past today's headlines, political scientist and cultural observer Darrell M. West argues that society needs to rethink the concept of jobs, reconfigure the social contract, move toward a system of lifetime learning, and develop a new kind of politics that can deal with economic dislocations. With the U.S. governance system in shambles because of political polarization and hyper-partisanship, dealing creatively with the transition to a fully digital economy will vex political leaders and complicate the adoption of remedies that could ease the transition pain. It is imperative that we make major adjustments in how we think about work and the social contract in order to prevent society from spiraling out of control. This book presents a number of proposals to help people deal with the transition from an industrial to a digital economy. We must broaden the concept of employment to include volunteering and parenting and pay greater attention to the opportunities for leisure time. New forms of identity will be possible when the "job" no longer defines people's sense of personal meaning, and they engage in a broader range of activities. Workers will need help throughout their lifetimes to acquire new skills and develop new job capabilities. Political reforms will be necessary to reduce polarization and restore civility so there can be open and healthy debate about where responsibility lies for economic well-being. This book is an important contribution to a discussion about tomorrow—one that needs to take place today.

    Both personally and globally, change drives our lives. Despite the new opportunities change can bring, many of us resist and fear it, even as we long for a healthier lifestyle or agree we need a more sustainable culture. Change: Realizing Your Greatest Potential turns this unavoidable condition of life from something fearsome to something empowering by revealing a new perspective on reality. The way we were taught to think of the world is not the way it really is. We are not a mosaic of separate beings in competition for resources. Instead, each of us is an integral part of a whole that encompasses all creation. We are an intrinsic driver behind the force of change. As such, our creative potential is limitless. That potential comes from what author Ilchi Lee discovered over the course of his inner explorations that each of us has a beautiful mind that desires to benefit all beings. This inherent nature is our true greatness and the true power to solidify the changes we envision in our personal lives and the world. Change is urgently needed; the current course of our civilization is no longer tenable. But major changes are not feasible, Lee says, unless we begin with changing ourselves. He says we can start a big change, no matter how daunting it is, with changing our personal attitudes and energy. Change tells you how.

    David Jobber’s clear writing style, engaging examples and comprehensive coverage of all the essential concepts combine to make this book a trusted and stimulating choice to support your course.This sixth edition is fully updated to offer a contemporary perspective on marketing, with the latest digital developments and ethical accountability emphasised throughout. You’ll find this book packed with examples of marketing practice in well-known companies, brought to life through real print, video and online advertising examples.

    Risk measurement and quantitative tools are critical aids for supporting risk management, but quantitative tools alone are no substitute for judgment, wisdom, and knowledge. Managers within a financial organization must be, before anything else, risk managers in the true sense of managing the risks that the firm faces.

    A manager spots consumer-spending patterns no one else sees and defines new market categories your enterprise can serve. A strategist anticipates global changes and correctly interprets their business implications. Companies' competitiveness, even survival, increasingly hinge on such "clever people." But the truth is, clever people are as fiercely independent as they are clever-they don't want to be led. So how do you corral these players in your organization and inspire them to achieve their highest potential? In Clever, Rob Goffee and Gareth Jones offer potent insights drawn from their extensive research. The authors explain how to: • Identify your clever people and their motivations • Shelter your "clevers" from political distractions that can inhibit their productivity • Help clevers generate even more value by creating clever teams • Manage the unique tensions that can arise when clevers work together Leading clever people can be enormously challenging, yet doing so effectively is the key to your organization's sustained success. Lively and engaging, this book provides the ideas, practices, and examples you need to create an environment where your most brilliant people can flourish.

     From energizing morning routines, to insanely efficient work routines, to empowering evening rituals, the ultra-successful structure their days to utilize every last waking minute to its fullest potential. And in this book, you will learn how to do the same. How will you learn to create the ultimate daily routine? Inside the book: The secret to creating the ultimate morning routine so you can have your best day every day (Hint: It has 3 parts) How to get more done with an ultra-efficient work routine (plus the ultimate work routine for squeezing every last drop of potential out of your work hours) How to renew your energy throughout the day with an “energy ritual” for all-day energy and productivity (plus how to schedule tasks according to your energy levels) Why having cold showers every morning can leave you feeling more energized, happy, and productive The secret to waking up feeling energized (Hint: It has nothing to do with how long you sleep for) How to finish your day with a powerful evening routine so you can kick ass the next day (plus an example of a great evening ritual you can copy) And much more… To create a powerful daily routine and perform at the peak of your abilities day in and day out, scroll up to the top of this page and click BUY NOW.

    For this reason, more and more software companies are rapidly turning to Agile development to cope with fast changing markets, unknown or changing product requirements, borderless competition, and to solve complex problems. Yet little has been written to guide product managers through the transition in working with Agile teams and the numerous benefits that it affords. "'Agile Excellence for Product Managers'" is a plain speaking guide on how to work with Agile development teams to achieve phenomenal product success. It covers the why and how of agile development (including Scrum, XP, and Lean, ) the role of product management, release planning, release management, road mapping, creating and prioritizing a product backlog, documentation, product launches, organizational implications and more. It is a must read for product managers making the switch to Agile development as well as product owners and project managers looking for better ways to organize and lead in their companies.