Book picks similar to
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers by Gerald Zaltman
business
non-fiction
nonfiction
psychology
How to Design TED Worthy Presentation Slides: Presentation Design Principles from the Best TED Talks (How to Give a TED Talk)
Akash Karia - 2013
It is based on an extensive analysis of some of the best TED speakers, such as Brene Brown, Daniel Pink, Amy Cuddy, Larry Lessig, Seth Godin, Bill Gates and many, many more. Included in the book are sample sexy slides from TED talks, as well as from across the web, to help you master the art of presentation design. Learn how to breathe life into your slides, instead of draining it out of your audience By the end of this guide, you too will be able to create sexy presentation slides that keep your audiences mesmerized. More importantly, you will be able to design presentations that breathe life into your slides, instead of draining it out of your audience. Not convinced yet? Here’s just a taste of what you’ll learn inside the book:•The most common mistake most presenters make – and how you can avoid it•The one principle that will make you better than 90% of most speakers•How to quickly create a presentation storyboard•Bill Gates’ trick for transforming his slides from dull to dashing•The Seth Godin presentation formula•The importance of contrast•Locating and using sexy fonts•Spicing up your presentations with video•Displaying data without being dull•Ensuring consistency between slides•How to deliver a great TED talk (or any other speech or presentation)•And much, much more…If you're ready to create sexy, mesmerizing slides, then scroll up and buy the book to get started...
Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
Brian Kurtz - 2019
In this book, "titan" of direct marketing Brian Kurtz teaches you how to find and sell to your audience without ever losing sight of the people you are selling to, and without compromising on the respect and care they deserve.This book is about direct marketing, or "measurable marketing," in any medium. Direct marketing is the only way to get a specific return on your investment--every time you run a campaign, there has to be some way to measure it. Brian shows you how to track what is effective in marketing to the people in your target audience and how to diversify your marketing to ensure you can provide for them over the long haul.Brian explains the 4 Pillars of Being Extraordinary, the 5 Principles of Original Source, how to track the metrics that matter, strategies and tactics to build a responsive database (list building), how to tailor offers to your list, the 7 Characteristics of World-Class Copy-Writers, multichannel marketing, the importance of customer service, how to overdeliver, and so much more!
Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition
Jay Abraham - 2000
Using clear examples from his own experience, Jay explains just how easy it can be to find and/or create new opportunities for wealth-building in any existing business, enterprise, or venture.And just how easy can it be? One entrepreneur took the concept of the ballpoint pen and refined it into a mulimillion-dollar idea: roll-on deodorant. Fred Smith of Federal Express took the methods that banks use for clearing checks to develop an overnight delivery company that has revolutionized the way we do business. Now, what have you seen-- or are going to see-- that you could take and turn to your advantage?In Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition, the program focuses on helping you spot the hidden assets, overlooked opportunities, and untapped resources around you, and gives you, and gives you fresh eyes with which to see and capitalize on them. You'll also learn how to adapt and apply these tools to your unique circumstances to maximize your income, influence, power, and success.
The Science of Being Lucky: How to Engineer Good Fortune, Consistently Catch Lucky Breaks, and Live a Charmed Life
Peter Hollins - 2017
Is luck a cosmic force that we can randomly stumble upon, or is there something real that people we consider lucky have discovered? The Science of Being Lucky is an in-depth look at what all lucky people have in common and how they set themselves up for success time after time.Put success into your own hands, not fate's.The Science of Being Lucky takes you on a science-based journey into what luck is, what we think it is, and how to get more of it in your life. The journey begins by breaking down and defining the lucky breaks, coincidences, and serendipitous events in our lives - then delves into the specific traits, life factors, and perspectives that create lucky outcomes.The Science of Being Lucky will open your eyes to what is behind each moment you would call lucky and give you a concrete action plan to create more of the same. Luck doesn't have to be just fantasy.Become immune to bad luck.Peter Hollins has studied psychology and peak human performance for over a dozen years and is a bestselling author. He has worked with dozens of individuals to unlock their potential and path towards success. His writing draws on his academic, coaching, and research experience. He's no stranger to bad luck, having broken the same toe three times, but he's found ways to reverse his luck and live the good life.Ditch the lucky underwear and rabbit's foot.-The human illusion of control and lucky thinking.-Popular methods for luck - do they work? (One does, one does not)-The downside of probabilities.-Avoiding bad luck internally and externally.Set yourself up for inevitable success.-Coincidence, serendipity, and other "small world" phenomenon.-Three traits that practically manufacture luck.-Max Gunther's famous "strategic luck planning" approach to life.Stack the deck in your favor and live better.The Science of Being Lucky will teach you how to turn lead into gold, a cloudy day into paradise, and your life into the stuff of movies.You will learn to create the conditions for luck and success instead of hoping for them. The more you internalize these mindsets, the luckier you'll get until your friends ask you what your secret is. The secret? It's not actually about luck."Break a leg" TODAY by scrolling up and clicking the BUY NOW button!
The Fire Starter Sessions: A Soulful + Practical Guide to Creating Success on Your Own Terms
Danielle LaPorte - 2012
As the creator of DanielleLaPorte.com--deemed “the best place online for kick-ass spirituality,” Danielle LaPorte’s straight-talk life-and-livelihood sermons have been read by over one million people. Bold but empathetic, she reframes popular self-help and success concepts: : Life balance is a myth, and the pursuit of it is causing us more stress then the craving for balance itself. : Being well-rounded is over-rated. When you focus on developing your true strengths, you enter your mastery zone. : Screw your principles (they might be holding you back). : We have ambition backwards. Getting clear on how you want to feel in your life + work is more important than setting goals. It's the most potent form of clarity that you can have, and it's what leads to true fulfillment.
Cultural Intelligence: Living and Working Globally
David C. Thomas - 2009
But it's impossible to learn the customs and traits of every single culture. David Thomas and Kerr Inkson present a universal set of techniques and people skills that will allow you to adapt quickly to, and thrive in, any cultural environment. You'll learn to discard your own culturally based assumptions and pay careful attention, in a mindful and creative way, to cues in cross-cultural situations. The authors show how to apply cultural intelligence in a series of specific situations: making decisions; communicating, negotiating, and resolving conflicts; leading and motivating others; and designing, managing, and contributing to multicultural groups and teams.This extensively revised third edition has been updated with new stories showing cultural intelligence in action. Thomas and Inkson have broadened the focus beyond business to include organizations of all kinds--nonprofits, governments, educational institutions, and more. And they include a reliable and valid measure of cultural intelligence based on a decade of research by an international team of scholars.
Close That Sale! The 24 Best Sales Closing Techniques Ever Discovered
Brian Tracy - 1986
In 25 fast-moving chapters, based on thousands of sales conversations, and the experience of more than 1,000,000 salespeople worldwide, you learn how to make more sales, faster than you ever thought possible.This book can quickly take you to the top of your field in professional selling, saving you years of hard work, and earning you thousands of dollars that you would have left on the table.
Getting to Yes with Yourself: (and Other Worthy Opponents)
William Ury - 2015
Over the years, Ury has discovered that the greatest obstacle to successful agreements and satisfying relationships is not the other side, as difficult as they can be. The biggest obstacle is actually our own selves—our natural tendency to react in ways that do not serve our true interests.But this obstacle can also become our biggest opportunity, Ury argues. If we learn to understand and influence ourselves first, we lay the groundwork for understanding and influencing others. In this prequel to Getting to Yes, Ury offers a seven-step method to help you reach agreement with yourself first, dramatically improving your ability to negotiate with others.Practical and effective, Getting to Yes with Yourself helps readers reach good agreements with others, develop healthy relationships, make their businesses more productive, and live far more satisfying lives.
The Art of Persuasion: The Language of Influence and Manipulation
Andrzej Batko - 2004
From Jobless to Amazon Bestseller: The Step-by-Step System I Followed to Write, Self-publish, Market and Promote my Book to Become a #1 Bestseller on Amazon
Marc Reklau - 2015
Why you should choose Self-publishing. Why you should choose Amazon. How to write you book fast without ever suffering from “writer’s block”. How to find a title that sells for your book. How to get a cover that sells made. How to price your book right. Why it’s easier than you thought to get an Amazon bestseller. How to market and promote your book and get it in the top of the charts on Amazon. What your book can do for you in the long term (passive income, traditional publishing contracts, radio & TV appearances etc.). And so much more! Think of it! If you publish on Amazon, millions of people are only a click away from downloading your book on their Kindle, PC, Mac, tablets or smartphones. That’s an enormous amount of potential customers! Why not use Amazon’s “look inside” feature and check out the first chapters of “From Jobless to Amazon Bestseller” before you buy?
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The Secret of Selling Anything
Harry Browne - 2012
You're probably tired of being told "you can do it if you just believe you can."You're probably tired of reading about tricks that made a particular sale ~ tricks that may have been appropriate to a particular situation, but not yours ~ and even if they were appropriate, how would you have thought of them at the right time?If you've read books on selling before or listened to "sales experts," you're probably tired of being pumped with hot air ~ told how you must "come alive," be full of enthusiasm, dominate the world around ~ all the things that don't happen to be a part of your basic nature.Well, this book isn't anything like that. In fact, this book was written to refute many cliches of selling that have been accepted without question for years.This book will prove to you, I hope, that the stereotyped image of the "born salesman" is a mistake. You don't have to remake your personality and become super-enthusiastic, super-aggressive, domineering. Not only are those traits not necessary, they are actually a hindrance to making sales.And you won't have to develop that uncanny ability to come up with the right answer at the right time ~ that super-human knack of having the brilliant flash of insight that is so prevalent in books on selling. Sure, given several days to think about it, the writer of a sales book can always come up with a solution to a sales problem. But how does that help you when confronted face-to-face with a question that must be answered now? This book will show you that you don't need such skills.This book can truly revolutionize your selling career ~ but only because it will show you that you no longer need to waste your time developing skills that are of no value to a salesman. For example, here are some of the points that will be made in the course of this book:-- Contrary to the accepted mythology, enthusiasm is not a virtue; it destroys more sales than it creates.-- "Positive thinking" is an unrealistic fallacy. The salesman who thinks negatively has a far greater chance for success than the so-called "positive thinker."-- Sales success does not come from convincing people to buy things they don't want.-- The salesman who always has an answer for every objection is also probably plugging along with a very low income.-- Extroverts don't make the best salesmen; they are invariably outsold by introverts.-- To be a good salesman, you don't have to be a "smooth talker".-- Another all-time sales fallacy is the statement "When the going gets tough, the tough get going". When the going gets tough, I usually take a vacation.-- The desire to be able to motivate others is unrealistic and foolish. A really-great salesman will never try to motivate anyone.Perhaps all of this sounds so far removed from what you've heard about selling through the years that you wonder how it could possibly be true. I intend to demonstrate the validity of these statements in two ways.First, my own experience verifies their worth. Almost invariably, in any selling experience where I've found myself, I have outsold everyone else around me ~ usually while working far fewer hours.In addition, I've seen these principles work for a few others, too ~ a very few, for they are unknown to most people.But there is nothing mysterious about them ~ and that brings us to second way in which I will demonstrate their validity. I will prove them to you. We will deal with life logically and carefully in this book. Everything will be proven in terms of the real world as it is ~ in ways we can both understand.
Business the Bill Gates Way: 10 Secrets of the World's Richest Business Leader
Des Dearlove - 1998
The book reveals the secrets, deals, schemes and dreams of these, the world's fiercest business competitors.
The Napkin The Melon The Monkey: How to Be Happy and Successful by Simply Changing Your Mind
Barbara Burke - 2006
But one day she loses control and yells back. Terrified that she’ll be fired, she seeks out Isabel, the call center’s sage. The advice she receives from her wise mentor changes her life:· SODA (Stop. Observe. Decide. Act)—a sure-fire formula for remaining calm in any situation· Unplugging—a centuries-old practice to reduce anxiety and promote creativity· Aha!s—22 practical insights that become the framework for living a happy life This modern-day fable shows us that the best way to reduce stress is to cultivate mindfulness. While we cannot control much of what happens, we can get better outcomes if we stop to see situations clearly and calmly. This book serves as both a powerful resource for business professionals looking for practical, easy-to-use tools for dealing with difficult people and an inspirational tale for those who want better relationships and a happier life.
Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition
John Michael Morgan - 2011
Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered.Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing.Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters--because it creates a stronger bond with those who love you Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.
The Art of Pricing: How to Find the Hidden Profits to Grow Your Business
Rafi Mohammed - 2005
The result is that businesses of all sizes, from start-ups to the Fortune 100, leave money on the table. In The Art of Pricing, Rafi Mohammed, one of the world’s leading experts on pricing strategy, shows:• The astonishing impact that small changes to a pricing strategy can have on the bottom line• How the right pricing strategy can boost profits and grow your customer base • Why the right way to think about pricing is as a series of easy-to-implement strategies that allow companies to serve and profit from the largest possible customer base• Why the art of pricing involves understanding and capitalizing on the fact that different customer segments are willing to pay different prices for the same product • Why an effective pricing strategy is not about price gouging but one that incorporates fairness into every important pricing decisionThe Art of Pricing will be the invaluable missing link for people running companies, departments, divisions, and product lines, as well as for those in sales and marketing. Dr. Mohammed shows that an effective pricing strategy helps complete the circle by reaping the rewards due for the enormous effort, creativity, and investment made in developing and marketing products and services. Using a range of examples, from neighborhood restaurants to huge companies like Ford, he shows the importance of not falling short—and shortchanging yourself—when it comes to the heretofore little understood art of pricing. Also available as an eBook