Book picks similar to
Clicks, Bricks & Brands by Martin Lindstrom
branding-and-products
business
marketing
neuromarketing
The Magic of Getting What You Want
David J. Schwartz - 1983
Explains how to determine personal objectives and learn how to work effectively with others to reach one's goal and to achieve greater prosperity, happiness, influence, and personal fulfillment.
New Wellness Revolution
Paul Zane Pilzer - 2002
Five years ago, Paul Zane Pilzer outlined the future of an industry he called "wellness" and showed readers how they could get in on the profitable bottom floor. The New Wellness Revolution, Second Edition includes more guidance and business advice for entrepreneurs, product distributors, physicians, and other wellness professionals. It's an industry that will only grow, so get in while you can.
Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
David R. Bell - 2014
Bell argues that the way we use the Internet is still largely shaped by the physical world we inhabit.Anyone can go online and buy a pair of jeans—but the likelihood that we will do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes, among other factors, play a critical role in our decision making when it comes to buying online. Our willingness to search for and consume information also depends on where we live and whom we live next to.In Location Is (Still) Everything, Bell offers a fascinating, in-depth look at online commerce and retailing through his years of research, investing, and advising experience. His unique GRAVITY framework is a powerful and practical tool that uses fundamental human behaviors and location-based conditions to explain how the real and virtual worlds intersect — and what Internet sellers must do in order to succeed. Entrepreneurs, managers, students, and investors will all benefit from understanding how and why we use the Internet to search, shop, and sell.
The Self-made Billionaire Effect Deluxe: How Extreme Producers Create Massive Value
John Sviokla - 2014
Or what Steve Case might have done for PepsiCo if he hadn’t left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross?Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires. People like Mark Cuban, John Paul DeJoria, Sara Blakely, and T. Boone Pickens all built businesses—in some cases, multiple businesses—that are among today’s most iconic brands. This fact raises two profound questions: Why couldn’t their former employers hang on to to these extraordinarily talented people? And why are most big companies unable to create as much new value as the world’s roughly 800 self-made billionaires?John Sviokla and Mitch Cohen decided to look more closely at self-made billionaires because creating $1 billion or more in value is an incredible feat. Drawing on extensive research and interviews, the authors concluded that many of the myths perpetuated about billionaires are simply not true. These billionaires aren’t necessarily smarter, harder working, or luckier than their peers. They aren’t all prodigies, crossing the billionaire finish line in their twenties. Nor, most of the time, do they create something brand-new: More than 80 percent of the billionaires in the research sample earned their billions in highly competitive industries.The key difference is what the authors call the “Producer” mind-set, in contrast with the far more pervasive “Performer” mind-set. Performers strive to excel in well-defined areas, and are important. But Producers are critical to any company looking to create massive value because they redefine what’s possible, rather than simply meeting preexisting goals and standards. Combining sound judgment with imaginative vision, Producers think up entirely new products, services, strategies, and business models.Big companies tend to reward Performers and discourage the unconventional ways of Producers. But it’s the latter who integrate multiple ideas, perspectives, and actions, and who trust their insights enough to make game-changing bets.This book breaks down the five critical habits of mind of massive value-creators, so you can learn how to identify, encourage, and retain such individuals—and maybe even become one yourself. The Self-made Billionaire Effect will forever change the way you think about talent and business value.
The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company
Joseph A. Michelli - 2008
With ceaseless attention to every luxurious detail, the company has set the bar for creating memorable customer experiences in world-class settings. Now, for the first time, the leadership secrets behind the company's extraordinary success are revealed.The New Gold Standard takes you on an exclusive tour behind the scenes of The Ritz-Carlton Hotel Company. Granted unprecedented access to the company's executives, staff, and its award-winning Leadership Center training facilities, bestselling author Joseph Michelli explored every level of leadership within the organization. He emerged with the key principles leaders at any company can use to provide a customer experience unlike any other, such as:Understanding the ever-evolving needs of customersEmpowering employees by treating them with the utmost respectAnticipating customers' unexpressed needs and concernsDeveloping and conducting an unsurpassed training regimenSharing engaging stories from the company's employees--from the corporate office and hotels around the globe--Michelli describes the innovative methods the company uses to create peerless guest experiences and explains how it constantly hones and improves them.The New Gold Standard weaves practical how-to advice, proven leadership tools, and the wisdom of experts to help you create and embed superior customer-service principles, processes, and practices in your own organization.
How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands
Jenni Romaniuk - 2015
Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers.This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you.If you read and loved How Brands Grow, it's time to move to the next level of marketing. And if you haven't, get ready -- this book will change the way you think about marketing forever.
The New Relationship Marketing
Mari Smith - 2011
That's the essence of relationship marketing. Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales, and more.If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you.Outlines how to become a significant center of influence for your customers and prospects Explains the unspoken rules of online etiquette--and the common turnoffs that drive customers and potential partners away Details the unique cultures of Facebook, Twitter, and other popular online platforms Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch Even if you currently have zero presence online, this book will help you see measurable results in a short time.
Wealth Made Easy: Millionaires and Billionaires Help You Crack the Code to Getting Rich
Greg S. Reid - 2019
You need to win and keep winning. To get there you need great connections and insider advice.But it's not as simple as tracking down the elite few - the wealth hackers of the world - and getting them to spill their secrets. . . Or is it?©2019 Dr. Greg Reid (P)2019 Brilliance Publishing, Inc., all rights reserved.
Passive Income Freedom: 23 Passive Income Blueprints: Go Step-by-Step from Complete Beginner to $5,000-10,000/mo in the next 6 Months!
Gundi Gabrielle - 2018
If you are ready for freedom,
Ready to get out of the rat race and the drudgery of boring, unfulfilling jobs,
Ready to get out under that pile of debt and bills to pay,
Ready to become the person you were meant to be
with the freedom to pursue your passions and
share some AWEsome with the world...
Then...
this book will be an amazing resource. Taking you by the hand and giving you:
A Tour-de-Force Ride through the many - vastly different - realms of passive income entrepreneurship.
So you know what's out there. You know what your passive income options are. And you can then decide which path to choose - with - an action plan in place on how to get there.
Don't worry, these are fun... :)
As always with SassyZenGirl books, great business info doesn't have to be dull and boring.
You will smile, you will be excited - and - you will have a sound passive income strategy plan once you finish this book!
Are you ready?
Then scroll up to the top and hit that BUY BUTTON...:)
Think Like a Champion: An Informal Education in Business and Life
Donald J. Trump - 2009
These have been personally selected by Donald Trump for this book, giving his special perspective in what amounts to an “informal education” on how to succeed in business and life. The pieces are engaging, informative, and educational, presenting the clearest picture yet into the mind and heart of an extraordinary individual.Essay titles include:The More You Learn, The More You Realize What You Don’t KnowSometimes We Hesitate with Good ReasonThere Are Times When You Should Move OnKeep the Big Picture in MindGive Your Higher Self a ChanceDiscover and Live Your PurposeKeep It Short, Fast, and DirectStrive for WholenessGo Against the TideYou Can Create Your Own Luck
Tuned In
Craig Stull - 2008
An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.
Vivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future
Cameron Herold - 2018
But there is a way to share your excitement for the future of your company in a clear, compelling, and powerful way—and entrepreneur and business growth expert Cameron Herold can show you how. Vivid Vision is a revolutionary tool that will help owners, CEOs, and senior managers create inspirational, detailed, and actionable three-year mission statements for their companies. In this easy-to-follow guide, Herold walks organization leaders through the simple steps to creating their own Vivid Vision, from brainstorming to sharing the ideas to using the document to drive progress in the years to come. By focusing on mapping out how you see your company looking and feeling in every category of business, without getting bogged down by data and numbers, Vivid Vision creates a holistic road map to success that will get all of your teammates passionate about the big picture. Your company is your dream, one that you want to share with your staff, clients, and stakeholders. Vivid Vision is the tool you need to make that dream a reality.
Success: Why You Fail Where Others Succeed - 5 Life-Changing Personal Development Tips You Wish You Knew (Success Principles Book 1)
Thibaut Meurisse - 2016
How much more success, happiness, and fulfillment do you think could get?Obsessed with improvement, I’ve read over 100 self-help books in the past three years. I’ve also published articles on major personal development websites such as Lifehack, Goalcast, Addicted2Success or Tiny Buddha. In this book, I’ll share what I’ve learned over the past few years and teach you the 5 critical concepts that I believe everyone needs to know to live a fulfilling life.
Here’s what you’ll get from this book:
You’ll benefit from what I’ve learned from reading over 100 personal development books and spending hundreds of hours watching videos from personal development experts.
You’ll save yourself the hassle of looking for the right information among the millions of articles and websites out there.
You’ll learn about 5 powerful life-changing tips that I’ve personally benefited from. Even better, you can start incorporating them into your life right away!
You wouldn’t have read up to this point if you weren’t interested in discovering these 5 life-changing tips.So what are you waiting for? Click the BUY button and download your copy todayThis book is part of the "Success Principles" series below:
Book 1 - Success: Why You Fail Where Others Succeed - 5 Personal Development Tips You Wish You Knew
Book 2 - Crush Your Limits: Break Free from Limitations and Achieve Your True Potential
Book 3 - Success is Inevitable: 17 Laws to Unlock Your Hidden Potential, Skyrocket Your Confidence and Get What You Want from Life.
The Corporate Culture Survival Guide
Edgar H. Schein - 1999
Schein gets back to basics and delivers a dynamite primer on changing cultures packed with practical advice. Here, Schein separates the sense from the nonsense regarding culture change theory and practice and tells in plain terms how readers can assess their organization to determine if its current culture fits its people and products. He then examines corporate culture on three levels--behaviors, values, and shared assumptions--and shows how each factors into change initiatives. Framed around the questions managers ask most often, the book uses case studies to show what successful change looks like and to demonstrate how you can dismantle a dysfunctional culture. A Warren Bennis Book
Insane Productivity for Lazy People: A Complete System for Becoming Incredibly Productive
Andrii Sedniev - 2017
It is based on 10 years of research and experiments to find out exactly what can increase the productivity of an average lazy person several times. Many elements of this system are used by billionaires, Olympic champions, CEOs and even presidents of countries. The book is entertaining to read and has plenty of examples and insights about what can destroy or skyrocket productivity. The goal of this book is to change your mindset and encourage you to implement several simple productivity tools that will allow you to do more work in a day than the majority of people can do in a week — while working less hours and having more fun.
