Results That Last: Hardwiring Behaviors That Will Take Your Company to the Top


Quint Studer - 2006
    His informal tone, sense of humor, and real-world stories bring his business principles to life. Results That Last has a vital, optimistic quality that will keep readers re-reading long after other leadership books have been relegated to a dark corner of the shelf.--Nido Qubein, author of How to Get Anything You Want; President, High Point University; Chairman, Great Harvest Bread Company; and founder, National Speakers Association FoundationResults That Last is long overdue and fills a big gap in effective business management. There are legions of books that show us the way to achieve successful results in business, but very few that teach us how to institutionalize success. In reality, achieving success is the easy part. The real challenge is to achieve results that last. Quint Studer not only proves it is possible to hardwire a culture for lasting results, but lays out a simple, logical, and effective way to do so. Anyone who wants to make success a habit needs to read this book.--Bob MacDonald, former CEO, Allianz Life of North America and author of Beat the System: 11 Secrets to Building an Entrepreneurial Culture in a Bureaucratic WorldI have always been fascinated by how the various parts of an organization work together to achieve strategic objectives. In Results That Last, Quint Studer explores the complex subject of performance improvement in a fresh, readable, and easy-to-grasp way. By standardizing certain business practices and leader behaviors, any company in any field can create an environment that allows it to achieve and sustain long-term results.--David F. Giannetto, coauthor of The Performance Power Grid: The Proven Method to Create and Sustain Superior Organizational Performance

How Successful People Lead: Taking Your Influence to the Next Level


John C. Maxwell - 2013
    Maxwell explains how true leadership works.It is not generated by your title. In fact, being named to a position is the lowest of the five levels every effective leader achieves. To be more than a boss people are required to follow, you must master the ability to inspire and invest in people. You need to build a team that produces not only results, but also future leaders. By combining the advice contained in these pages with skill and dedication, you can reach the pinnacle of leadership-where your influence extends beyond your immediate reach for the benefit of others. Derived from material previously published in the Wall Street Journal bestseller The 5 Levels of Leadership.

How to Blog for Profit without Selling Your Soul


Ruth Soukup - 2013
    It is an invaluable tool for experienced and novice bloggers alike, explaining not only what it takes to create an authentic, successful, and profitable blog, but how to get there.Change the Way You Blog:Empower yourself to stop comparing your blog to othersUnderstand what makes awesome content and how to create itDiscover the critical importance of compelling presentationIncrease your blog traffic through proven techniquesDevelop a solid Pinterest strategy for capturing viral growthBoost your revenue through diversified income streamsLearn how to work smarter not harder

Ogilvy on Advertising


David Ogilvy - 1983
    223 photos.

ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income


Darren Rowse - 2008
    Whether you're just starting out or have been blogging for years, these two professional bloggers show you how to turn your passion for blogging into extra revenue. This practical guide to creating and marketing a blog with the potential for generating a six-figure income shows you how to choose subject matter that works for you, handle technical issues, and evaluate your blog's success so that you can use your blog to generate income indirectly.

Code Halos: How the Digital Lives of People, Things, and Organizations Are Changing the Rules of Business


Malcolm Frank - 2014
    Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, organizations, processes, and products--what authors Malcolm Frank, Paul Roehrig, and Ben Pring call Code Halos. This is far beyond "Big Data" and analytics. Code Halos spark new commercial models that can dramatically flip market dominance from industry stalwarts to challengers. In this new book, the authors show leaders how digital innovators and traditional companies can build Code Halo solutions to drive success. The book:Examines the explosion of digital information that now surrounds us and describes the profound impact this is having on individuals, corporations, and societies; Shows how the Crossroads Model can help anticipate and navigate this market shift; Provides examples of traditional firms already harnessing the power of Code Halos including GE's Brilliant Machines, Disney's theme park Magic Band, and Allstate's mobile devices and analytics that transform auto insurance. With reasoned insight, new data, real-world cases, and practical guidance, Code Halos shows seasoned executives, entrepreneurs, students, line-of-business owners, and technology leaders how to master the new rules of the Code Halo economy.

Marketing High Technology


William H. Davidow - 1986
    Gives practical advice on developing and marketing products in the technology industry, looks in detail at Intel's marketing campaign against Motorola, and stresses the importance of commitment to a successful campaign.

Social Media Marketing when you have NO CLUE!: Youtube, Instagram, Pinterest, Twitter, Facebook (Beginner Internet Marketing Series 4)


Gundi Gabrielle - 2017
    What is unique about each Social Media Platform? We'll cover what is unique about each social media platform and how best to use them, so you don't post the same everywhere. You'll be able to decide which social networks are best suited for your particular business and brand and how to use all the unique features available.Tips for creating great graphical posts and how to research viral topics are discussed as well as a number of great training resources (both free and paid) to take your social media marketing to the next level. Interactive with many Videos and Outside Resources Social Media Marketing has become one of the most effective strategies to build your brand online, spread your message and attract new clients and customers.This book will help you take your social media game to the next level. FREE Bonus Report: “Words that Sell” The Psychology behind the 10 most Influential Words in the English Language and how you can use them to GrowYour Following and turn Readers into Buyers Would You Like To Know More? Download now and start your Social Media Portfolio on a road to SuccessScroll to the top of the page and select the BUY button.

Great Demo!: How to Create and Execute Stunning Software Demonstrations


Peter E. Cohan - 2003
    It draws upon the experiences of thousands of demonstrations, both delivered and received from vendors and customers. The distinctive "Do the Last Thing First" concept generates a "Wow!" response from customers. The Great Demo! method is presented simply and clearly, and is elaborated more fully in each successive chapter, providing a rich toolkit for software sales teams. Real-life anecdotes, examples, and axioms offer humorous and effective punctuation. Updated with new best practices, tips and techniques, this second edition now includes a complete chapter on remote demonstrations--an area of increased activity and unique challenges. An additional chapter on managing evaluations (for fun and profit) extends the utility of the book to those in sales and management. Great Demo! is a terrific read on an airplane or between customer visits. It offers a straightforward process for creating and delivering highly compelling software demonstrations, excellent advice, tips, and the occasional epiphany.

Awesomely Simple: Essential Business Strategies for Turning Ideas Into Action


John Spence - 2009
    The six core strategies to elevate any business-and how to implement them-made simpleWhat do the world's most successful companies and organization have in common? And what can you actually take away and use from their examples? Distilling the best fundamental business strategies, trusted advisor and strategist John Spence helps you take a hard look at your business and together develop specific plans and action steps that will allow you to dramatically improve the success of your company.Delivered in Spence's approachable and straightforward manner, Awesomely Simple reveals the six key strategies that create a foundation for achieving business excellence: Vivid Vision, Best People, A Performance-Oriented Culture, Robust Communication, A Sense of Urgency, and Extreme Customer Focus.Filled with case studies and clear action items, includes easy-to-follow guidelines for implementing the strategies in any organization no matter its mission or size After concisely breaking down each strategy, Spence gives specific examples, tips, tools, discussion questions and exercises for how to execute them successfully A perfect resource for business leaders, Awesomely Simple will help you turn ideas into positive action and achieve lasting business success.

Career Advice for Uniquely Ambitious People: A decision-making guide for uncommon success


Eric Jorgenson - 2018
    It's not likely to be advice you'll hear from anyone else. It is only about an hour to read, but the concepts will ring in your ears for years. [From the Book's Introduction] Many people have been incredibly generous to me throughout the first decade of my career. To return that good karma, I try to pay it forward… to be open and available for people who ask me for insight or advice or just have questions about where to go next. I find myself having many conversations about career decisions. Recently, many of these conversations have repeating many of the same pieces of advice. Over the years I’ve gotten enough positive feedback that publishing these thoughts seems worthwhile. After our conversations I’m often told that this advice was unique, counterintuitive, and valuable. That is a high compliment. And if more people would think the same, then I should put these thought somewhere more scalable and accessible. So, I’ve written them down here.

Brazen Careerist: The New Rules for Success


Penelope Trunk - 2007
    Penelope Trunk, expert business advice columnist for the Boston Globe, gives anything but standard advice to help members of the X and Y generations succeed on their own terms in any industry. Trunk asserts that a take-charge attitude and thinking outside the box are the only ways to make it in today's job market. With 45 tips that will get you thinking bigger, acting bolder, and blazing trails you never thought possible, Brazen Careerist will forever change your career outlook. Guy Kawasaki, author of The Art of the Start "Take everything you think you 'know' about career strategies, throw them away, and read this book because the rules have changed. 'Brazen,' 'counter-intuitive,' and 'radical' are the best three descriptions of Trunk's work. Life is too short to be stuck in a rat hole..." Robert I. Sutton, Ph.D, author of the New York Times Bestseller The No Asshole Rule "A delightful book, with some edgy advice that made me squirm a bit at times. I agreed with 90% of it, found myself arguing with the other 10%, and was completely engaged from start to finish." Paul D. Tieger, author of Do What You Are and CEO of SpeedReading People, LLC "Penelope Trunk brings considerable savvy and a fresh new perspective to the business of career success. Bold and sometimes unconventional, Brazen Careerist gives readers much to think about as well as concrete, practical suggestions that will help them know what they want, and know how to get it." Keith Ferrazzi, bestselling author of Never Eat Alone: And Other Secrets to Success, One Relationship at a Time "Brazen Careerist has the street-smarts you need to make your career and life work for you from the start. Read it now, or you'll wish you had when you're 40!"

Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer


Carl Sewell - 1990
    A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years.Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His "Ten Commandants" provide the essential guidelines, including:- Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your estimate or throw in an extra service free of charge.- No complaints? Something's wrong: If you never ask your customers what else they want, how are you going to give it to them?- Measure everything: Telling your employees to do their best won't work if you don't know how they can improve.

Risk/Reward: Why Intelligent Leaps and Daring Choices Are the Best Career Moves You Can Make


Anne Kreamer - 2015
    . . not so much. But no matter how adventurous we might be in our personal lives, most of us are wary of allowing risk into our careers. With an economy in constant flux and a job market in which uncertainty is the only constant, stepping outside one’s comfort zone can feel dangerous. But as the findings of this eye-opening and urgent book attest, the avoidance of risk might pose the greatest danger of all to our career prospects. In Risk/Reward, trend-spotter and career guru Anne Kreamer makes the compelling case that embracing risk is essential to managing a twenty-first-century career. Risk-taking isn’t just for entrepreneurs, nor does it require working on a figurative tightrope. Rather, Kreamer says, conscious, consistent, and modest risk-taking can help us become more able to recognize opportunity when it appears, and more likely to seize the chance to make the right change at the right moment. Risk/Reward presents a framework for making the most of today’s ever-evolving workplace and turning risk-taking into a daily practice. Using proprietary data from three national studies about the American worker, Kreamer explores the importance of career risk-taking through profiles of four Risk/Reward personality types: Pioneers, Thinkers, Defenders, and Drifters. She presents a Risk/Reward Matrix that anyone can use to identify his or her own innate risk threshold, and she identifies constructive ways to implement risk in everyday situations—from initiating an uncomfortable conversation with a boss to sharing out-of-the-box ideas with colleagues or constructively challenging long-held practices in an organization. Peppered throughout Risk/Reward are insights and hard-won wisdom from notable achievers such as bestselling author Anna Quindlen, journalist Jane Pauley, CNBC financial maven Jim Cramer, thought leader Po Bronson, and Facebook COO Sheryl Sandberg. Timely and insightful, Risk/Reward is a unique blend of practical and inspirational wisdom that even the most risk-averse person can harness on the path toward success and fulfillment.

Powerful: Building a Culture of Freedom and Responsibility


Patty McCord - 2018
    McCord helped create the unique and high-performing culture at Netflix, where she was chief talent officer. In her new book, Powerful: Building a Culture of Freedom and Responsibility, she shares what she learned there and elsewhere in Silicon Valley.McCord advocates practicing radical honesty in the workplace, saying good-bye to employees who don’t fit the company’s emerging needs, and motivating with challenging work, not promises, perks, and bonus plans. McCord argues that the old standbys of corporate HR―annual performance reviews, retention plans, employee empowerment and engagement programs―often end up being a colossal waste of time and resources. Her road-tested advice, offered with humor and irreverence, provides readers a different path for creating a culture of high performance and profitability.Powerful will change how you think about work and the way a business should be run.