His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement. In Primal Branding, Hanlon explores those seven components, known as the primal code, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand. These techniques, work for everyone involved in creating and selling an image-from marketing managers to social advocates to business leaders seeking to increase customer preference for new or existing products. Primal Branding presents a world of new possibility for marketers of every stripe—and the opportunity to move from being just another product on the shelf to becoming a desired and necessary part of the culture.

    Now, in a tour-de-force narrative twenty years in the making, Ashton leads us on a journey through humanity’s greatest creations to uncover the surprising truth behind who creates and how they do it. From the crystallographer’s laboratory where the secrets of DNA were first revealed by a long forgotten woman, to the electromagnetic chamber where the stealth bomber was born on a twenty-five-cent bet, to the Ohio bicycle shop where the Wright brothers set out to “fly a horse,” Ashton showcases the seemingly unremarkable individuals, gradual steps, multiple failures, and countless ordinary and usually uncredited acts that lead to our most astounding breakthroughs.Creators, he shows, apply in particular ways the everyday, ordinary thinking of which we are all capable, taking thousands of small steps and working in an endless loop of problem and solution. He examines why innovators meet resistance and how they overcome it, why most organizations stifle creative people, and how the most creative organizations work. Drawing on examples from art, science, business, and invention, from Mozart to the Muppets, Archimedes to Apple, Kandinsky to a can of Coke, How to Fly a Horse is a passionate and immensely rewarding exploration of how “new” comes to be.

    In Anything You Want, Sivers details his journey and the lessons learned along the way of creating CD Baby and building a business close to his heart. “[Sivers is] one of the last music-business folk heroes,” says Esquire magazine. His less-scripted approach to business is refreshing and will educate readers to feel empowered to follow their own dreams. Aspiring entrepreneurs and others trying to make their own way will be particularly comforted by Sivers straight talk and transparency -a reminder that anything you want is within your reach. Anything You Want is also available in a 5 pack, 52 pack and very limited edition Collectible, signed by Derek.

    In The Millionaire Messenger, Brendon Burchard pulls back the curtains on the once-secretive "expert industry" and shows how to become an influential and highly paid advice expert through websites, books, speeches, seminars, coaching, consulting, and online programs.  Blessed to receive life’s golden ticket - a second chance - after surviving a dramatic car accident, Burchard has dedicated his life to helping others find their voice, live more fully, and follow their dreams.  By following his 10-step program, average, ordinary people can learn to package their struggles, successes, research, or life’s story into advice for others and become experts on any given topic.  In the industry of people who share their advice and knowledge with the world and get paid for it, Burchard is the “guru’s guru." If you’ve ever wondered how the gurus spread their message, serve others, and build a real business, then this is a must-read.

    Depending on when you ask this controversial Princeton University guest lecturer, he might answer: "I race motorcycles in Europe." "I ski in the Andes." "I scuba dive in Panama." "I dance tango in Buenos Aires." He has spent more than five years learning the secrets of the New Rich, a fast-growing subculture who has abandoned the "deferred-life plan" and instead mastered the new currencies-time and mobility-to create luxury lifestyles in the here and now. Whether you are an overworked employee or an entrepreneur trapped in your own business, this book is the compass for a new and revolutionary world.Join Tim Ferriss as he teaches you:- How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want?- How blue-chip escape artists travel the world without quitting their jobs?- How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist?- How to trade a long-haul career for short work bursts and freuent "mini-retirements"?- What the crucial difference is between absolute and relative income?- How to train your boss to value performance over presence, or kill your job (or company) if it's beyond repair?- What automated cash-flow "muses" are and how to create one in 2 to 4 weeks?- How to cultivate selective ignorance-and create time-with a low-information diet?- What the management secrets of Remote Control CEOs are?- How to get free housing worldwide and airfare at 50-80% off?- How to fill the void and create a meaningful life after removing work and the office

    This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.

    Things a Little Bird Told Me From GQ's "Nerd of the Year" to one of Time's most influential people in the world, Biz Stone represents different things to different people. But he is known to all as the creative, effervescent, funny, charmingly positive and remarkably savvy co-founder of Twitter-the social media platform that singlehandedly changed the way the world works. Now, Biz tells fascinating, pivotal, and personal stories from his early life and his careers at Google and Twitter, sharing his knowledge about the nature and importance of ingenuity today. In Biz's world: Opportunity can be manufactured Great work comes from abandoning a linear way of thinking Creativity never runs out Asking questions is free Empathy is core to personal and global success In this book, Biz also addresses failure, the value of vulnerability, ambition, and corporate culture. Whether seeking behind-the-scenes stories, advice, or wisdom and principles from one of the most successful businessmen of the new century, Things a Little Bird Told Me will satisfy every reader.

    500 CEOs.An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.The E-Myth Revisited will help you grow your business in a productive, assured way.

    It's the art of anticipating your opponent's next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world. Using a diverse array of rich case studies—from pop culture, TV, movies, sports, politics, and history—the authors show how nearly every business and personal interaction has a game-theory component to it. Are the winners of reality-TV contests instinctive game theorists? Do big-time investors see things that most people miss? What do great poker players know that you don't? Mastering game theory will make you more successful in business and life, and this lively book is the key to that mastery.

    While you may think that an exaggeration, every person on this planet is required to sell others on their ideas to advance themselves and their goals. The skill of selling is a MUST for promoting yourself, your business and your ideas. While many think that if they do a better job and work hard they will get raises and promotions. The facts prove otherwise though, as the only people that are getting promoted in life are those that are able to most successfully sell their ideas to others. It is said that the number one reason a business fails is a shortage of capital, but the reality is that business fails because of the inability to sell ideas, products and services to the public in quantities great enough to insure its success.While this book will be read by millions of career sales people it is written for those that do not consider themselves sales people but who want to achieve more success in their life. This book is about how to get more done in your life through selling and to show the reader how success is impossible without understanding the concepts of selling. You will be introduced to incredibly simple ways to sell any product or idea to anyone at any time. You will learn how to get others to “buy in “ and agree with your ideas and get behind you and help you.You will learn strategies that will insure you are successful in life and show you exactly how to get to where you want to go. You will know how to eliminate confrontation and end disagreements with just words and your attitude. You will be shown what the “greats“ do to be persuasive, the only reason people don't like sales, how to predict what others will do and say, how to build trust, how to separate yourself from the average, why your prospect gets weird around money, how to “hard sell“ without using pressure, the two single most important steps to success in sales and much much more.This is a fresh look at selling and how to use this forgotten art in a respectful, ethical way to get everything you want in life.

    But using traditional methods can be expensive and time-consuming. You don’t have the luxury of spending thousands or taking the next couple years to position yourself as a market leader. You need it now. Booked is a 5-step process that helps you quickly position yourself as an expert in your industry, directly connect you with an unlimited supply of prospects, and work them through processes that will generate a predictable number of leads and appointments. When you have that predictable number of appointments, you’ll have a predictable stream of new clients. While the system does leverage LinkedIn, Facebook, and email, it is not about the platform. It’s about the process. No matter where your clients can be found, the process can work for you.

    Using clear examples from his own experience, Jay explains just how easy it can be to find and/or create new opportunities for wealth-building in any existing business, enterprise, or venture.And just how easy can it be? One entrepreneur took the concept of the ballpoint pen and refined it into a mulimillion-dollar idea: roll-on deodorant. Fred Smith of Federal Express took the methods that banks use for clearing checks to develop an overnight delivery company that has revolutionized the way we do business. Now, what have you seen-- or are going to see-- that you could take and turn to your advantage?In Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition, the program focuses on helping you spot the hidden assets, overlooked opportunities, and untapped resources around you, and gives you, and gives you fresh eyes with which to see and capitalize on them. You'll also learn how to adapt and apply these tools to your unique circumstances to maximize your income, influence, power, and success.

    With challenging chapters on topics like creative confidence, making bold decisions, and separating the need for feedback from the desire for encouragement, even if you've read other books on the subject or if this is your first, The Dance of The Possible will surprise you, make you think, laugh and perhaps even dance when you get back to work

    Green and Robert M. Galford to bring us the essential tool for all consultants, negotiators, and advisors.In today's fast-paced networked economy, professionals must work harder than ever to maintain and improve their business skills and knowledge. But technical mastery of one's discipline is not enough, assert world-renowned professional advisors David H. Maister, Charles H. Green, and Robert M. Galford. The key to professional success, they argue, is the ability to earn the trust and confidence of clients. To demonstrate the paramount importance of trust, the authors use anecdotes, experiences, and examples -- successes and mistakes, their own and others' -- to great effect. The result is an immensely readable book that will be welcomed by the inexperienced advisor and the most seasoned expert alike.

    Why We Buy is based on hard data gleaned from thousands of hours of field research–in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.