This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.

    Dr. Peale offers a simple, sure-fire solution for stress: a healthy dose of enthusiasm. Enthusiasm is the magic ingredient that can make the difference between success and failure, and it can help you to: • improve your problem-solving abilities • overcome your fears • sharpen your mind • make your job more rewarding • calm your tensions • build self-confidence • kindle the powerful motivation that makes things happen

    Samuelson, First American Nobel Prize Winner in Economics "The best book there is about the stock market and all that goes with it." —The New York Times Book Review "Anyone whose orientation is toward where the action is, where the happenings happen, should buy a copy of The Money Game and read it with due diligence." —Book World " 'Adam Smith' is a veteran observer and commentator on the events and people of Wall Street.... His thorough knowledge of financial affairs gives his observations a great degree of authenticity. But the joy of reading this book comes from his delightful sense of humor. He is a lively and ingeniously witty writer who never stoops to acerbity. None of the solemn, sacred cows of Wall Street escapes debunking." —Library Journal