Most salespeople work in mature, overcrowded industries, your offerings perceived (often unfairly) as commodities. Growth requires taking market share from your competitors, while they try to do the same to you. How else can you grow 12 percent a year in an industry that's only growing by 3 percent?It's not easy for any salesperson to execute a competitive displacement--or, in other words, eat their lunch. You might think this requires a bloodthirsty whatever it takes attitude, but that's the opposite of what works. If you act like a Mafia don, you only make yourself difficult to trust and impossible to see as a long-term partner. Instead, this book shows you how to find and maintain a long-term competitive advantage by taking steps like:- ranking prospective new clients not by their size or convenience to you, but by who stands to gain the most from your solution.- understanding the different priorities for everyone in your prospect's organization, from the CEO to the accountants, and addressing their various concerns.- developing a systematic contact plan for all those different stakeholders so you can win over the right people at the organization in the optimal sequence.Your competitors may be tough, but with the strategies you'll discover in this book, you'll soon be eating their lunch.

    In the season prior to his arrival in 2008, the Atlanta Falcons had a 4-12 record and the franchise had never before achieved back-to-back winning seasons. Under Smith's leadership, the Falcons earned an 11-5 record in his first season and would go on to become perennial playoff and Super Bowl contenders earning Smith AP Coach of year in 2008 and voted Coach of Year by his peers in 2008, 2010 and 2012.You Win in the Locker Room First draws on the extraordinary experiences of Coach Mike Smith and Jon Gordon--consultant to numerous college and professional teams--to explore the seven powerful principles that any business, school, organization, or sports team can adopt to revitalize their organization.Step by step, the authors outline a strategy for building a thriving organization and provide a practical framework that give leaders the tools they need to create a great culture, lead with the right mindset, create strong relationships, improve teamwork, execute at a higher level, and avoid the pitfalls that sabotage far too many leaders and organizations.In addition to sharing what went right with the Falcons, Smith also transparently shares what went wrong his last two seasons and provides invaluable lessons leaders can take away from his victories, success, failures and mistakes.Whether it's an executive leadership team of a Fortune 500 company, a sports team, an emergency room team, military team, or a school team successful leaders coach their team and develop, mentor, encourage, and guide them. This not only improves the team, it improves the leaders and their relationships, connections, and organization.You Win in the Locker Room First offers a rare behind-the-scenes look at one of the most pressure packed leadership jobs on the planet and what leaders can learn from these experiences in order to build their own winning team.

     It’s the story about how a Chinese fishing village became a global economic powerhouse of innovation and technology. Just four decades ago Shenzhen was a backwater area, populated by fishermen and rice farmers. Today, it’s home to up to 20 million people and some of the world’s leading technology companies and most innovative tech startups. No other city better symbolizes the rise of modern China. And no other city challenges Silicon Valley more aggressively as the global hub for innovation and technology startups. In many ways, the Chinese city has already outsmarted the Valley. “Shenzhen has an energy of growth – the same energy I felt when I first came to Silicon Valley ten years ago. And it’s not just in technology. It’s this idea that whoever you are, whatever you’re into, you can come to China, and especially Shenzhen, and do it!” American entrepreneur Scotty Allen says in the book. Shenzhen Superstars is written for anyone who wants to be part of this raging growth story – no matter if you’re a tech buff, investor or just someone curious about knowing what’s driving the future. As a journalist for CNN, Forbes and other international media, Johan Nylander has witnessed the astonishing transformation of the south Chinese city. Its speed, energy and determination are just mind-blowing. His aim is to take you inside, to the very heart of what is shaping this vibrant city. KEY QUOTES FROM THE BOOK “In terms of hardware plus software innovation, Shenzhen is ahead of the curve.” – Jeffrey Towson, private equity investor and Peking University professor “The next ten years will be the era of robots and intelligent machines, and Shenzhen will play well to that.” – Jixun Foo, managing partner of GGV Capital “Shenzhen is just better than Silicon Valley in terms of hardware and software integration.” – Qin Li, CEO of startup Sennotech “If you’re not already in Shenzhen, you're crazy.” – Edith Yeung, general partner of 500 Startups

    It is based on an extensive analysis of some of the best TED speakers, such as Brene Brown, Daniel Pink, Amy Cuddy, Larry Lessig, Seth Godin, Bill Gates and many, many more. Included in the book are sample sexy slides from TED talks, as well as from across the web, to help you master the art of presentation design. Learn how to breathe life into your slides, instead of draining it out of your audience By the end of this guide, you too will be able to create sexy presentation slides that keep your audiences mesmerized. More importantly, you will be able to design presentations that breathe life into your slides, instead of draining it out of your audience. Not convinced yet? Here’s just a taste of what you’ll learn inside the book:•The most common mistake most presenters make – and how you can avoid it•The one principle that will make you better than 90% of most speakers•How to quickly create a presentation storyboard•Bill Gates’ trick for transforming his slides from dull to dashing•The Seth Godin presentation formula•The importance of contrast•Locating and using sexy fonts•Spicing up your presentations with video•Displaying data without being dull•Ensuring consistency between slides•How to deliver a great TED talk (or any other speech or presentation)•And much, much more…If you're ready to create sexy, mesmerizing slides, then scroll up and buy the book to get started...

    Sock Monkey And The Other Toys Marvel At The Prismatic Spectrum On The Parlour Floor, Coming From The Glass Door Knob. Winter Turns To Spring, And The Apple Tree Sprouts New Leaves, Casting A Warm Green Shadow On The Door. The Door Knob Seems To Be Broken, Ending The Light Show, Until Mr Crow Plans To End The Door Knob With Scientific Techniques.

    “You’re none of those things. Don’t let them control your mind and your actions.” “But if I’m not any of those things, then what am I?” “You are the witness. If you change your perspective and see these emotions for what they are, you are not them; you are human consciousness witnessing what comes into focus. You can let them take over or you can control your mind and your will. You let external elements influence your actions, or you take control of your emotions and can make decisions that take you where you want to go in life. It’s a choice and only you can make it.” New Trader sat quietly. That was deep. Join New Trader in the next installment of his trading journey. He's come a long way, but he still has much to learn from his mentor, Rich Trader. Learn more about entries and exits, trend following essentials, and risk management and psychology. Praise for the first edition of New Trader Rich Trader 2: As in all of Steve’s books, I am consistently amazed at how, despite his obvious mastery of our business, he can recall with intimate detail what it was like to make the full gamut of “New Trader” mistakes. “New Trader, Rich Trader 2” will have New Traders reaching for their highlighters, while Rich Traders smile knowingly at distant memories of painful missteps. Wherever you are in the journey from New to Rich Trader, this book is an indispensable tool filled with lots of “Aha” moments.  To Steve, congratulations on a job well done, and to all the New Traders reading this, pat yourself on the back for having found an indispensable aid in your journey from novice to pro. Richard L. Weissman, Professional Trader and Author of Trade Like a Casino

    This candid autobiography will demystify medical education and inspire you. Equal parts heartfelt, self-deprecating humor, and irreverent storytelling, John takes us along for the ride as he tracks his transformation from uncertain, head injured, liberal-arts student to intern, resident and then medical doctor.

    That's the essence of relationship marketing. Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales, and more.If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you.Outlines how to become a significant center of influence for your customers and prospects Explains the unspoken rules of online etiquette--and the common turnoffs that drive customers and potential partners away Details the unique cultures of Facebook, Twitter, and other popular online platforms Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch Even if you currently have zero presence online, this book will help you see measurable results in a short time.

    But what happens when the underground becomes just another market? What happens when the very tools that the artists and activists have used to build word of mouth are coopted by corporate America? What happens to cultural resistance when it becomes just another marketing platform?Unmarketable examines the corrosive effects of corporate infiltration of the underground. Activist and author Anne Elizabeth Moore takes a critical look at the savvy advertising agencies, corporate marketing teams, and branding experts who use DIY techniques to reach a youth market—and at members of the underground who have helped forward corporate agendas through their own artistic, and occasionally activist, projects.Covering everything from Adbusters to Tylenol's indie-star-studded Ouch! campaign, Unmarketable is a lively, funny, and much-needed look at what's happening to the underground and what it means for activism, commerce, and integrity in a world dominated by corporations.

    Organized around a strategic marketing framework"Services Marketing" guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

    Following on the footsteps of the National Best Seller "Choose Yourself" James Altucher is back with the revealing, funny, and embarrassing stories from his own life that show that even in the worst case scenario there is always a way towards reinvention and happiness.

    *How to make someone reply back to your emails (using only the subject line). *How to set deadlines so that they're met by your team. *What you need to do before, during and after every meeting to increase adoption rates. *How to ensure 100% commitment from a team member in six easy steps. *Using just four questions, how to know what your remote employees are really thinking. *How to leave the perfect voice message. *The secret formula for establishing trust with your team. And much, much more! Here's what's covered in the book:Tactic #1: One Word That Influences Your Virtual TeamTactic #2: Set DeadlinesTactic #3: Assign ResponsibilityTactic #4: Explain TasksTactic #5: When Delegating Tasks, Write Them OutTactic #6: The Secret Formula for Establishing TrustTactic #7: Increase Reliability Among Your TeamTactic #8: Increase the Level of LikeabilityTactic #9: Six Steps to Ensure 100% CommitmentTactic #10: Know What Someone Is Really ThinkingTactic #11: Leave the Perfect Voice MessageTactic #12: Write Assertive EmailsTactic #13: What You Should Do Before Every MeetingTactic #14: What You Should Do During Every MeetingTactic #15: What You Should Do After Every MeetingTactic #16: Use Your Voice to Your AdvantageTactic #17: Make Your Emails Stand Out Using The Subject Line

    He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever.

    Why did Ray Kroc's plan for McDonald's thrive when many burger joints failed? And how, decades later, did Krispy Kreme fail to heed Kroc's hard-won lessons? How did Walt Disney's most dismal day as a young cartoonist radically change his career? When Estée Lauder was a child in Queens, New York, the average American spent $8 a year on toiletries. Why did she spot an opportunity in selling high-priced cosmetics, and why did she pound on Saks's doors? How did Thomas Watson Jr. decide to roll the dice and put all of IBM's chips on computing, when his father thought it could be a losing idea? We learn about these CEOs' greatest challenges and failures, and how they successfully rode the waves of demographic and technological change.New Ideas from Dead CEOs not only gives us fascinating insights into these CEOs' lives, but also shows how we can apply their ideas to the present-day triumphs and struggles of Sony, Dell, Costco, Carnival Cruises, Time Warner, and numerous other companies trying to figure out how to stay on top or climb back up.The featured CEOs in this book were not candidates for sainthood. Many of them knew "god" only as a prefix to "dammit." But they were devoted to their businesses, not just to their egos and their personal bank accounts and yachts. Extraordinarily fresh and deeply thoughtful, Todd G. Buchholz's New Ideas from Dead CEOs is a truly enjoyable and fun—yet serious and realistic—look at what we still have to learn and absorb from these decomposing CEOs.

    As wildly successful young entrepreneur Cameron Johnson shows, you don't have to live that way. We've entered a new age of entrepreneurship, with the Web making it easier than ever to start and run your own company. As Johnson's remarkable story reveals, the entrepreneurial way of life is a great way to make sure you love what you do -- and it offers the potential to achieve extraordinary success by following your gut instincts and going for what you really want.What about the risks? Don't you need lots of money? Don't most start-ups fail? Johnson shares his essential secrets to entrepreneurial success that show you how he got into the life at very low risk, and, with very little money, took an idea that excited him and ran with it, achieving great success and satisfaction with businesses he loved. He didn't have an MBA; he didn't even have a college degree. But he had learned the simple yet vital secrets he reveals.Cameron Johnson is a seriously happy entrepreneur who started his first business when he was nine with $50 and a home computer. Before he'd turned twenty-one he'd started twelve successful businesses and was offered $10 million in venture capital to grow his hot Web company CertificateSwap.com -- praised by "Entrepreneur" magazine as one of the Web businesses helping the tech industry get its groove back -- even bigger. He has never taken out a loan or racked up any debt, and every one of his businesses has been highlyprofitable -- so profitable that he made his first million before graduating from high school, and he's put away enough cash so that he could retire today. But that's the last thing on earth he'd want to do; he's much too happy starting up new companies.Through the story of his own impressive career so far, in "You Call the Shots," Johnson takes you behind the scenes of entrepreneurial success and empowers you to hit the ground running with your own great business idea, no matter how young you are or how little money you have to invest.