But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here.Understand the essentials - your market, your proposition, and your delivery.Create a site that is seen by the right people, provides a compelling experience, and generates the desired action.Learn how to use testing to improve your site's conversion rate.Discover the holistic nature of web site optimization and why multiplicity matters.Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action. Combine creativity with analysis for the best possible results. Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry.Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.

    

      The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and “Mad Men” did it. In today’s service-based, social media-focused, information economy, the job is called life, and everyone does it.  Here’s how you can do it. And do it better.

    Thanks to Bruce Kasanoff’s engaging writing and sage advice, this is an enjoyable book that’s full of new ideas to put into action immediately." -- Adam Grant, Wharton professor and bestselling author of Give and Take Do you feel uncomfortable blowing your own horn? Do you struggle to get your fair share of attention? If either is true, this little gem of a book is for you. It provides you with quick and effective tips on the most appropriate ways to make a name for yourself in our hyper-connected world. The book is organized around the author's "Simplify Your Future" framework for managing your career and life: Be generous and expert, trustworthy and clear, open-minded and adaptable, persistent and present.

    Steward founded his company, Worldwide Technology, Inc., on a shoestring budget and borrowed money, well aware of the high-risk nature of the venture he was undertaking. Despite the fact that he was a novice entrepreneur, he was certain he would succeed. Steward believed intensely that God wouldn't let him down.Doing Business by the Good Book shares the inspiring lessons culled straight from the Bible, that Steward used to build his privately held billion-dollar company into a global information technology enterprise.

    This rapid change is often overwhelming, and sellers face an intense pressure from their bosses to deliver immediate results. Their livelihoods are totally dependent on their ability to get up to speed quickly. Sales guru Jill Konrath offers both new and experienced salespeople a plan for rapidly absorbing new information and mastering new skills by becoming agile sellers. Readers will learn the mindsets, learning strategies and habits that they can use in crazy-busy times to start strong and stay nimble. From time management tools to personal motivation, creativity, and gamification strategies, Konrath teaches sellers how to get more done in less time, regardless of the environment. To succeed in today's sales world, having go-to systems for rapid information and skill acquisition isn't only useful, but absolutely required. Konrath focuses on the meta-skills that will get sellers to high levels of sales and proficiency - and ultimately mastery - much faster than their usual methods. Readers who loved the no-nonsense advice in SNAP Selling and Selling to Big Companies will find Agile Selling equally valuable. Jill Konrath is a sales strategist whose clients include IBM, Microsoft, Accenture, Staples, Hilton, and numerous midmarket firms. She's a frequent speaker at sales conferences and kick-off meetings. Her previous books include Selling to Big Companies (one of Fortune's "Must Reads" for sellers) and SNAP Selling. Over 100,000 people read her weekly sales newsletter.

    In this book, you'll discover your negotiating behavioral style through self-assessment questionnaires, gain the tools needed to deal with negotiation sharks (or bullies), learn tips for recognizing and interpreting your negotiating counterpart's body language to create beneficial outcomes, and see examples on how to counter unethical and unprofessional tactics effectively—and much more. Using their 30 years of experience as business professionals, lead negotiators, consumers, and parents, Peter Stark and Jane Flaherty provide you with the tools you need to become a successful negotiator who builds win-win relationships.

    That's saying a lot. His stories are often unusual, challenging, uncategorizable, and brilliant. This collection assembles 18 of them, including his very first story. Included are:ALOYSADAM HAD THREE BROTHERSSEVEN-DAY TERRORDAY OF THE GLACIERSODOM AND GOMORRAH, TEXASTHROUGH OTHER EYES THE WEIRDEST WORLDTHE SIX FINGERS OF TIME, by R. A. LaffertyTRY TO REMEMBERMcGONIGAL'S WORMTHE POLITE PEOPLE OF PUDIBUNDIAIN THE GARDENALL THE PEOPLEDREAMTHE WAGONSOTHER SIDE OF THE MOONTHE UGLY SEASATURDAY YOU DIEIf you enjoy this ebook, don't forget to search your favorite ebook store for "Wildside Press Megapack" to see more of the 290+ volumes in this series, covering adventure, historical fiction, mysteries, westerns, ghost stories, science fiction -- and much, much more!

    A field guide to business success that combines some of the hottest business concepts with the realities of the modern workplace to help professionals everywhere harness their personal potential and take charge of their careers.

    When you surround yourself with images of who you want to become, what you want to have, where you want to live, or where you want to vacation, your life changes to match those images and those desires. In THE COMPLETE GUIDE TO VISION BOARDS: THE ULTIMATE STARTER KIT TO GET WILDLY CLEAR AND CREATE THE LIFE OF YOUR DREAMS, internationally renowned entrepreneur Christine Kane reveals a no-nonsense, how-to guide for people who want to create big outcomes in their lives. Drawn from nearly a decade of experience holding vision board workshops during her business retreats as well as her own personal experience learning how to tailor vision boards for ultimate clarity in personal outcomes, Christine walks readers through creating visions boards, step by step, to create a life infused with the power of intention. This new edition is based on Christine's original book that has been read and acclaimed by more than 50,000 people worldwide. THE COMPLETE GUIDE TO VISION BOARDS features never-before-seen chapters and a comprehensive Q&A section that will guide you to making the perfect vision board. THE COMPLETE GUIDE will show you: *how to harness the power of intention in a completely revolutionary way *how to overcome cynicism, fear, and guilt that hinders you from personal success *the one step everyone forgets after creating their first vision board *the perfect crafty tools to take action and have fun *bonus guides and music recommendations to help you focus your vision board *three key vision board types that can unlock your goals in the coming year If you've already created your first vision board, this book will help you learn how to move from beginner to advanced vision boards to get bigger, better results. Experience personal transformation by discovering the secret behind the creative process and move your authentic intention into solid, personal transformation. This book is a great decision-making guide if you struggle with setting clear, detailed goals for your career, business, relationships, or home life. If you want to achieve things you didn’t even think were possible, THE COMPLETE GUIDE TO VISION BOARDS is right for you.

    Chandramouli Venkatesan identifies this as developing the capability to succeed and continuously improve that capability. He calls this the Get Better Model, or GBM—your model to continuously improve how good you are.A GBM is made up of four key components and these must be practised deliberately for getting better—getting better by yourself; getting better by leveraging others; making others get better; and making and implementing a get-better plan.This powerful and life-changing book shows you how you can unlock your potential at work, and in life, and constantly get better.

    Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity—time—Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale.

    A real life case study with sample project documents and diagrams is used to more practically explain these international tools, techniques, and lean principles to a broad range of practitioners, including: - Business analysts, systems analysts, developers and project managers - Entrepreneurs, product owners and product managers - Consultants, UX designers and marketing specialists - C-suite executives, investors and managers of companies of all sizes.

    Whether you are selling houses or mutual funds, advertisements or ideas—or anything else—this book is for you.When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettger’s life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America? The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable—and more valuable to your company—when you apply Bettger’s keen insights on: • The power of enthusiasm • How to conquer fear • The key word for turning a skeptical client into an enthusiastic buyer • The quickest way to win confidence • Seven golden rules for closing a sale

    She muddles through life in Washington, D.C. despondent, yet unmotivated to do anything about it. When a horrific accident on a Downtown street leaves Missi shaken, numb, and wealthy beyond her wildest imagination, it also becomes a catalyst for unthinkable change, launching her on a journey to a place completely foreign to her—rural Mississippi. The cynical, solitary city girl must confront a lifetime of lies created by the woman she always knew to be her mother and contend with a large, loud, extended family she had no idea existed. Missi's fortitude is tested by strange new surroundings and a cantankerous grandfather, but it is a child-like woman with Down syndrome, with whom Missi shares an unbreakable bond, who changes her the most. Buying the Farm is a poignant story about loss, gain, and both the joy and pain that come from being a part of a family. This is a new release of an edition originally published by Kimberly Conn.