Carr and Maria J. Kefalas to a small town in Iowa to chronicle the exodus of young people from America’s countryside and to understand the process of the rural brain drain. One in five Americans, nearly sixty million people, live in small towns, and the rate at which young people are permanently leaving has grave local and national repercussions. Carr and Kefalas follow the trajectories of college-bound “Achievers”; working-class “Stayers,” trapped in a region’s dying agro-industrial economy; “Seekers,” who join the military as a way out; and “Returners,” who eventually circle back to their hometowns. Surprisingly, the authors find that adults in a community play a pivotal part in their town’s decline by pushing away “the best and brightest” and underinvesting in those who choose to stay. The emptying out of small towns is a nationwide concern, but there are strategies for arresting the process and creating sustainable, thriving communities. Hollowing Out the Middle is a wake- up call we can’t afford to ignore.

    

    This book has a wide audience, anyone from the ages 18-31, and the people that employ them. The book is not meant for just people in business, it is meant for any professional. What John has seen, on a national level, is a need for additional training resources for the millennial group on core aspects of being a professional. This book helps them lead a healthy and successful life. Author’s Bio: John M. Crossman is a nationally recognized writer and speaker to college students with regard to careers and success. In addition, he is a mentor and a passionate advocate for young professionals. John is President of Crossman & Company, a regional commercial real estate company based in Orlando. He is married and has two daughters.

    Even worse, the publishing industry is full of predatory promotion services that don't work, or use old-school tactics that do nothing to sell books. Eager authors, frustrated by lack of sales, then resort to spammy tactics that give self-publishers a bad name. In Book Marketing is Dead I wrote that what passes for book marketing these days is virtually useless, but I didn't provide a way forward. I wanted to show that there was a more effective way to sell books, so I built a platform from scratch, grew a list of over 50K subscribers, got 1000+ book reviews, and sold over 20K books in less than a year. I even made some money (enough to rent a castle for Nanowrimo). I'm still doing a lot wrong, but I've proven that:  You CAN make a living with your writing  Book marketing isn't hard if you do it right  SELL MORE BOOKS WITH LESS MARKETINGThis book is a crash course on some of the more creative book marketing strategies I've discovered in my first year of publishing fiction. It will provide simple, actionable steps to publishing a high quality book quickly, doing only as much marketing as is necessary to launch your book like a rockstar, and keep it selling enough to support you while you write more books. I only mention the things I actually use, that I know work, and ignore all the other things that don't get results. We'll discuss:  how to write books readers love  self-publishing without getting ripped off  how to get hundreds of book reviews  paid advertising and release strategies  pricing and pre-orders  book giveaways for rapid listbuilding  how to target your audience  viral exposure and press coverage  setting up automated funnels so you spend less time promoting  marketing hacks so good they should be illegal  and how to reach your first $1000 on Kindle  LAUNCH BIG EVEN IF YOU'RE STARTING SMALL "Guerrilla" is a style of warfare intended to surprise and harass enemies. It can also mean using unconventional and usually inexpensive means to generate interest or raise concern among the public. That's basically how I'll use it: book marketing strategies from the trenches to help you win the publishing war. However, instead of "surprise and harass" I will focus on "surprise and delight." First you need to show up and get in front of the right people. Then you need to surprise and delight them. You need to be remarkable enough to be noticed. Few authors are using these strategies (yet) so it's relatively easy to outrank your competition, get more visibility and reach new readers. FREE BONUS WORKBOOK This book is mostly theory and ideas, and links to a lot of external resources, but I've recently finished a companion workbook that goes into more detail and gives exact, step-by-step plans to follow. For a limited time, this book includes access to the 67-page PDF.

    A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

    Strong, principled and compassionate, Mo’s personal integrity and unending drive are touchstones that have made Keller Williams one of the most successful franchises in real estate history. Originally a music teacher, Mo taught for 14 years before entering the real estate field. Partnered with Jerry Brown and Ruth Honeycutt, she established her first real estate office, a Century 21 franchise, in Edmond, Okla., in 1975. It became the third top-producing office out of 7,500 Century 21 locations in North America. In 1986, the company was sold to Merrill Lynch Realty, where she served as a district vice president until December 1989. In 1992, Mo partnered with Gary Keller, co-founder of Keller Williams Realty, and became the regional director for Oklahoma. In January 1995, she was offered the executive roles of president, chief executive officer, and co-owner.In 2005, Mo assumed her current role as vice chairman of the board of Keller Williams Realty. After decades of success, which earned her innumerable professional accolades and awards, Mo is focused on the future. She continues to nurture the Keller Williams culture through training, coaching and consulting with Keller Williams associates and leaders. Her most recent and exciting endeavor has been writing this book: A Joy-filled Life, which she is currently touring North America and speaking about. In 2014, she also launched MoMentorship.com. Through this online mentorship platform, Mo shares life-changing principles to a rapidly growing community of members and all profits generated are contributed to charity. In every way, Mo is committed to leaving a legacy: the higher purpose of business is to give, care and share.

    Good to Great Summarized for Busy People

    . ." "There's no way . . ." "It's impossible . . ." Enough. Get off your ass make your "someday" goals a priority—today. After years of coaching and consulting hundreds of startup rookies as well as seasoned entrepreneurs, executives, and CEOs, Bedros Keuilian realized that most people who want to start a business, grow an existing business, author a book, make more money, or make a bigger impact usually take the long, slow, painful way to get there . . . and more than 80 percent of entrepreneurs never get to their desired destination or achieve their full potential in business. They treat their dream as if it were merely a hobby and dip their toes in the water, but they never commit to diving in—you get the idea. It's time to cut the bullshit excuses. Everyone has a gift, a purpose. It's your duty to figure out what your gift is and how you're going to share it with the world. Man Up: How to Cut the Bullshit and Kick Ass in Business (and in Life) is your guide to doing exactly that. Keuilian, founder and CEO of Fit Body Boot Camp and known as the "hidden genius" behind many of the most successful brands and businesses throughout multiple industries, will show you how to break out of the sea of mediocrity, get singularly focused on your purpose, and do what it takes—not only to achieve but dominate your goals. With Keuilian's no-nonsense approach in both business and personal spheres, you'll be able to define your purpose and have clarity of vision—and a plan—to make the quantum leap. Whether it's creating and growing a company, leaving a legacy, making a difference, or launching a new brand, you will discover how to use your passion, purpose, and sheer grit to overcome any adversity that attempts to derail your progress. If there's an area of your life in which you need to man up, this book will get you there.

    K. Rowling wrote her first story at age six. From then on, writing was her passion. In 1990, an idea popped into her head that changed her life. She envisioned an orphaned Harry Potter, who learns he is a wizard. Rowling began to write amazing tales and became one of the world's most famous authors.

    The author, Elliot Bogod, is a Founder and Managing Director of Broadway Realty, a real estate brokerage in Manhattan. With over twenty years experience, Elliot has sold over $2 billion in New York real estate. In this book, you will find: • A list of “magic words” often used in real estate investment, with clear and detailed explanations • Methods for evaluating the locations for your investments, using vibrant Manhattan neighborhoods as an example. • Review of different types of residential investments: condominiums, co-ops and townhouses • Detailed advice on investing in various types of commercial real estate: retail locations, offices, restaurants, hotels, garages and others • Multiple strategies, tactics and techniques for building wealth through your investments • Clear and concise information on mortgages, taxes and laws • Methods for achieving success through managing a team of experts working for you

    Packed full of hilariously stories, exclusive anecdotes and refreshing appraisals, in The Greatest Games Jamie Carragher takes you into the heart of these matches, revealing new insights into the teams, players and coaches that have shaped football.

    Wall Street lost more than 49% of the typical investor's money—twice—since the year 2000. And studies show that because they followed the conventional wisdom, almost half of all Boomers won't have enough money to cover even basic living expenses during their retirement years. Now the financial gurus whose advice got you into this mess in the first place are telling you to "take more risk," "work till you drop," and "plan on spending less in retirement." Don't let them fool you again!In The Bank On Yourself Revolution, financial security expert Pamela Yellen details how hundreds of thousands of people of all ages and incomes have bucked the system to secure their families' financial futures without gambling in the Wall Street Casino or taking any unnecessary risks. You'll discover a proven step-by-step plan for growing your wealth safely, predictably, and guaranteed every single year—even when the markets are tumbling. And you'll learn how to bypass banks, credit card and financing companies to become your own source of financing for cars, vacations, a college education, business expenses and other major purchases.The Bank On Yourself Revolution isn't a "get-rich-quick" scheme; it's about having real wealth and financial security for as long as you live. You can finally know how much money you'll have next year, in 10, 20 or 30 years—and at every point along the way. Join the Revolution and take control of your own financial future!

    Kevin Vanhoozer contends that the postmodern crisis in hermeneutics - "incredulity towards meaning, " a deep-set skepticism concerning the possibility of correct interpretationis fundamentally a crisis in theology provoked by an inadequate view of God and by the announcement of God's "death."

    Required reading for all present and future leaders, this classic is for those who have to "get the job done"--military or not.

    . . whether you’re running an entire company or in your first management job.Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his leadership team have integrated innovation into everything P&G does and created new customers and new markets. Through eye-opening stories A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers. Their inspiring lessons can help you learn how to:• Make consumers and customers the boss, not the CEO or the management team• Innovate to grow a mature business• Develop higher growth, higher margin businesses • Create new customers and new markets • Revitalize a business model• Reach outside your own business and tap into the abundant brainpower and creativity of the world • Integrate innovation into the mainstream of your managerial decision making • Manage risk• Become a leader of innovationWe live in a world of unprecedented change, increasing global competitiveness, and the very real threat of commoditization. Innovation in this world is the best way to win—arguably the only way to really win. Innovation is not a separate, discrete activity but the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis.This is a game-changing book that helps you redefine your leadership and improve your management game.