Given the intricacies of the industry, it's also going to be the most resistant to change. Alan Wolk, an industry veteran and longtime analyst and observer, lays out how the television industry is adapting to the digital era, explaining what's really happening in a tone that will appeal to laypeople and insiders alike. In the first section, Wolk takes us through how the industry works today, focusing on how the various players actually make money and who pays who for what. The next section deals with the changes that are taking place in the industry today–everything from time shifting to binge viewing to cord cutting–and how those changes are starting to create some seismic shifts. In the final section, Wolk reveals his predictions for the future and what the industry will look like in ten years time. Andrew Wallenstein, co-editor-in-chief of Variety says "Alan Wolk is one of the most insightful observers writing about the media business today. There's no better expert to help you navigate the confusing, complicated nexus of TV and the Internet." David Zaslav, President and CEO of Discovery Communications says "Alan Wolk has a deep understanding of the complex nature of television today… this is a fantastic primer of the business and one of the most educated perspectives on the future of our rapidly evolving industry."

    Product DetailsPaperback: 79 pagesPublisher: Project Management Inst (May 31, 2006)Language: EnglishISBN-10: 1930699905ISBN-13: 978-1930699908Product Dimensions: 10.9 x 8.5 x 0.3 inchesShipping Weight: 1.2 poundsAverage Customer Review: 3.7 out of 5 stars See all reviews (6 customer reviews)Amazon Best Sellers Rank: #372,351 in Books (See Top 100 in Books)

    This is the story of his life: the ups, the downs, from finding fame to losing his father, and his love-affair with music. Raised in Lancashire, as the youngest of nine children with a father who played opera at home, Alfie's story is not typical of opera stars. His dreams of singing were only ever going to be dreams until fate intervened in the form of a stranger: he was training as a car mechanic when a customer overheard him and told him about a London audition which Alfie needed to try out for. He got the part and never looked back. This is the story of how Alfie went from car mechanic to this generation's most popular and well-known opera star. How he became celebrated by Baz Luhrman, Cameron Macintosh and Michael Parkinson as the best tenor we've produced in a generation. This is also the story of snobbery from within the establishment and how Alfie has created serious upset with some of the more traditionally inclined members of the opera scene. It's a story which his legions of fans will love.

    Yet, for every public intervention that spurs entrepreneurial activity, there are many failed efforts that waste untold billions in taxpayer dollars. When has governmental sponsorship succeeded in boosting growth, and when has it fallen terribly short? Should the government be involved in such undertakings at all? "Boulevard of Broken Dreams" is the first extensive look at the ways governments have supported entrepreneurs and venture capitalists across decades and continents. Josh Lerner, one of the foremost experts in the field, provides valuable insights into why some public initiatives work while others are hobbled by pitfalls, and he offers suggestions for how public ventures should be implemented in the future. Discussing the complex history of Silicon Valley and other pioneering centers of venture capital, Lerner uncovers the extent of government influence in prompting growth. He examines the public strategies used to advance new ventures, points to the challenges of these endeavors, and reveals the common flaws undermining far too many programs - poor design, a lack of understanding for the entrepreneurial process, and implementation problems. Lerner explains why governments cannot dictate how venture markets evolve, and why they must balance their positions as catalysts with an awareness of their limited ability to stimulate the entrepreneurial sector. As governments worldwide seek to spur economic growth in ever more aggressive ways, "Boulevard of Broken Dreams" offers an important caution. The book argues for a careful approach to government support of entrepreneurial activities, so that the mistakes of earlier efforts are not repeated.

    Learn how to get your listener’s attention, keep her interest, and make your point—all in thirty seconds!Milo Frank, America’s foremost business communications consultant, shows you how to focus your objectives, utilize the “hook” technique, use the secrets of TV and advertising writers, tell terrific anecdotes that make your point, shine in meetings and question-and-answer sessions, and more! These proven techniques give you the edge that successful people share—the art of communicating quickly, precisely, and powerfully!

    In its scope and itnerest it can be compared with Freud's Totem and Taboo, the subtext Girard refutes with polemic daring, vast erudition, and a persuasiveness that leaves the reader compelled to respond, one way or another.This is the single fullest summation of Girard's ideas to date, the book by which they will stand or fall. In a dialogue with two psychiatrists (Jean-Michel Oughourlian and Guy Lefort), Girard probes an encyclopedic array of topics, ranging across the entire spectrum of anthropology, psychoanalysis, and cultural production.Girard's point of departure is what he calles "mimesis," the conflict that arises when human rivals compete to differentiate themselves from each other, yet succeed only in becoming more and more alike. At certain points in the life of a society, according to Girard, this mimetic conflict erupts into a crisis in which all difference dissolves in indiscriminate violence. In primitive societies, such crises were resolved by the "scapegoating mechanism," in which the community, en masse, turned on an unpremeditated victim. The repression of this collective murder and its repetition in ritual sacrifice then formed the foundations of both religion and the restored social order.How does Christianity, at once the most "sacrificial" of religions and a faith with a non-violent ideology, fit into this scheme? Girard grants Freud's point, in Totem and Taboo, that Christianity is similar to primitive religion, but only to refute Freud—if Christ is sacrificed, Girard argues, it is not becuase God willed it, but because human beings wanted it.The book is not merely, or perhaps not mainly, biblical exegesis, for within its scope fall some of the most vexing problems of social history—the paradox that violence has social efficacy, the function of the scapegoat, the mechanism of anti-semitism.

    Born in the North London suburbs, his parents, Harold and Connie, both teachers, first met as teenage Communists in the 1930s Jewish East End. The family home was filled with stories of relatives in London, the United States and France and of those who had disappeared in Europe.Unlike the children around them, Rosen and his brother Brian grew up dreaming of a socialist revolution; Party meetings were held in the front room, summers were for communist camping holidays, till it all changed after a trip to East Germany, when in 1957 his parents decided to leave “the Party.” Michael followed his own journey of radical self-discovery: running away to the Aldermaston March to ban the bomb, writing and performing in experimental political theatre, getting arrested during the 1968 movements.

    The rules, policies, and institutions that have guided the world since World War II have largely run their course. Respect for sovereignty alone cannot uphold order in an age defined by global challenges from terrorism and the spread of nuclear weapons to climate change and cyberspace. Meanwhile, great power rivalry is returning. Weak states pose problems just as confounding as strong ones. The United States remains the world’s strongest country, but American foreign policy has at times made matters worse, both by what the U.S. has done and by what it has failed to do. The Middle East is in chaos, Asia is threatened by China’s rise and a reckless North Korea, and Europe, for decades the world’s most stable region, is now anything but. As Richard Haass explains, the election of Donald Trump and the unexpected vote for “Brexit” signals that many in modern democracies reject important aspects of globalization, including borders open to trade and immigrants.In A World in Disarray, Haass argues for an updated global operating system—call it world order 2.0—that reflects the reality that power is widely distributed and that borders count for less. One critical element of this adjustment will be adopting a new approach to sovereignty, one that embraces its obligations and responsibilities as well as its rights and protections. Haass also details how the U.S. should act towards China and Russia, as well as in Asia, Europe, and the Middle East. He suggests, too, what the country should do to address its dysfunctional politics, mounting debt, and the lack of agreement on the nature of its relationship with the world.A World in Disarray is a wise examination, one rich in history, of the current world, along with how we got here and what needs doing. Haass shows that the world cannot have stability or prosperity without the United States, but that the United States cannot be a force for global stability and prosperity without its politicians and citizens reaching a new understanding.

    Pete Van Wieren’s legacy began in 1976, when he and a young Skip Caray were hired to call Atlanta Braves games. During the next three decades, "the Professor" and Caray became the voices of a team known nationwide as America's Team courtesy of Ted Turner's SuperStation TBS. In this heartfelt autobiography, Van Wieren shares his memories of thrilling moments in Braves history, such as the 1995 season when the Braves won the world championship; the pitching mastery of Greg Maddux, Tom Glavine, and John Smoltz; the heartbreak of the 1996 World Series loss to the Yankees; and Atlanta's unprecedented run of 14 consecutive division titles.

    In it, Jonathan Rauch, a former correspondent for The Economist and a columnist for National Journal, showed with startling clarity the reasons why America's political system (and, in fact, other political systems as well) was becoming increasingly ineffective. Today, as Rauch's predictions continue to manifest themselves in a national politics of "sound and fury" and little effective legislation, and in increasing voter cynicism, this book has achieved renown as the classic and essential work on why politics and government don't work. In Government's End, Rauch has completely rewritten and updated his earlier work to reassess his theory, analyze the political stalemate of the last few years, and explain why sweeping reform efforts of the kind led by Ronald Reagan, Bill Clinton, and Newt Gingrich aren't the answers. He also looks ahead at what is likely to happen -- or not happen -- next, and proposes ideas for what we must do to fix the system. For anyone who cares about the health of American democracy -- and indeed of international security -- Government's End is a fascinating, disturbing, and vitally important book.

    Patrick Collins, an internationally recognized expert on the subject, offers an original, comprehensive guide to maximizing negotiation skills, whether in a one-on-one encounter or a larger, more formal negotiating session.Collins explains what negotiation is and isn’t (“negotiation is not confrontation”) and discusses ways to overcome the fear of negotiation, strategies for gaining the upper hand by manipulating the environment, and tactics tailored to negotiation type. What he offers is much more than just a guide to “magic words” or a collection of case studies; Collins provides a hard-working handbook on assessing situations and pinpointing the appropriate techniques for any given circumstance. There’s great real-life advice, including details on how to negotiate at restaurants and hotels. The tips are often surprisingly, almost shockingly simple and logical—such as the suggestion to get in line behind a belligerent customer to boost your own chances for success. Readers will come away with a set of “guerrilla negotiating” tactics, and a better understanding of:• when to continue talking and when to walk away• how to identify words that sabotage your best efforts• how to identify cultural customs that will smooth the process• how to bluff for maximum effectivenessEach chapter concludes with “key thoughts” that summarize the main lessons in the preceding pages.Viewing negotiation as both science and art, Collins will help executives, managers, and almost anyone master the skills to have the upper hand in any situation.

    As recounted by Ben Rich, the operation's brilliant boss for nearly two decades, the chronicle of Lockheed's legendary Skunk Works is a drama of cold war confrontations and Gulf War air combat, of extraordinary feats of engineering & achievement against fantastic odds. Here are up-close portraits of the maverick band of scientists & engineers who made the Skunk Works so renowned. Filled with telling personal anecdotes & high adventure, with narratives from the CIA & from Air Force pilots who flew the many classified, risky missions, this book is a portrait of the most spectacular aviation triumphs of the 20th century.

    So you want to know how to compose the winning arguent? How to prepare it? Deliver it? Spense believes that argument begins with the person, and that to argue successfully one must accomplish more than mere teechnique. He maintains that success in arguments, as in life, is a derivative of personal growth, of discoverring who we are, and embracing the uniqueness that is individual to each of us. The Laws of Arguing According to Gerry Spence1. Everyone is capable of making the winning aargument.2. Winning is getting what we want, which also means helping "others" get what they want.3. Learn that words are a weapon, and can be used hostilely in combat.4. Know that there is always a "biological advantage" of delivering the TRUTH.5. Assault is not argument.6. Use fear as an ally in pubic speaking or in argument. Learn to convert its energy.7. Let emotions show and don't discourage passion.8. Don't be blinded by brilliance.9. Learn to speak with the body. The body sometimes speaks more powerfully than words. 10 Know that the enemy is not the person with whom we are engaged in a failing argument, but the vision within ourselves

    Calvin Trillin employs everything from a Gilbert and Sullivan style, for describing George Bush’s rescue in the South Carolina primary by the Christian Right (“I am, when all is said and done, a Robertson Republican”), to a bilingual approach, when commenting on the President’s casual acknowledgment, after months of trying to persuade the nation otherwise, that there was never any evidence of Iraqi involvement in 9/11: “The Web may say, or maybe Lexis-Nexis / If chutzpa is a word they use in Texas.”Trillin deals not only with George W. Bush but with the people around him—Supreme Commander Karl Rove and Condoleezza (Mushroom Cloud) Rice and Nanny Dick Cheney (“One mystery I’ve tried to disentangle: / Why Cheney’s head is always at an angle . . .”) The armchair warriors Trillin refers to as the Sissy Hawk Brigade are celebrated in such poems as “Richard Perle: Whose Fault Is He?” and “A Sissy Hawk Cheer” (“All-out war is still our druthers— / Fiercely fought, and fought by others.”).Trillin may never be poet laureate—certainly not while George W. Bush is in office—but his wit and his political insight produce what has been called “doggerel for the ages.”

    And Harry J.Friedman is very good at it. Someone once said, "Harry is the kind of guy who would sell someone a kickstand and then a $3,000 bicycle to go on top of it. "What makes him and his bookon retail selling so unique is his uncanny ability to turn shoppers into buyers, and teach others how to do the same. "No Thanks, I'm Just Looking" will give you the inside scoop on how to skyrocket your career with a system of practical money-making steps that are easy to learn and fun to use. No theoretical mumbojumbo oroutdated 1940s methodologies.Unlike most sales trainers who are obsessed with handling objections and tricky closing techniques, Harryconcentrates more on "front-end selling." He'll show you how to get past customer resistance - that "I don't like you and I don't trust you" defensive shield thatcustomers are seemingly born with. And he'll show you how to probe more effectively so you can find outexactly what your customers want so that all you have to do is deliver it. The essence of front-end selling is having your customers say "I'11 take it" before you everhave to ask "Will you buy it?"The fun really begins, however, when you learn his unique version of the trial close - how to routinely add on additional merchandise, while you're closing thesale on the main item. This will put you in control of the sale and set you up for the final step which will reduce returns, build referrals and increase your repeat business.This book will save you countless hours of trial and error experience and allow you to focus on the things that really work. It will become your retail bible as you read it over and over. And each time you do,you'll turn up another batch of gems that just keep making you money.