Changing the function of a word, or a room, can produce surprise and meaning. In How to Architect, Patt--an architect and the creator of a series of wildly popular online videos about architecture--presents the basics of architecture in A-Z form, starting with A is for Asymmetry (as seen in Chartres Cathedral and Frank Gehry), detouring through N is for Narrative, and ending with Z is for Zeal (a quality that successful architects tend to have, even in fiction--see The Fountainhead's architect-hero Howard Roark.)How to Architect is a book to guide you on the road to architecture. If you are just starting on that journey or thinking about becoming an architect, it is a place to begin. If you are already an architect and want to remind yourself of what drew you to the profession, it is a book of affirmation. And if you are just curious about what goes into the design and construction of buildings, this book tells you how architects think. Patt introduces each entry with a hand-drawn letter, and accompanies the text with illustrations that illuminate the concept discussed: a fallen Humpty Dumpty illustrates the perils of fragile egos; photographs of an X-Acto knife and other hand tools remind us of architecture's nondigital origins.How to Architect offers encouragement to aspiring architects but also mounts a defense of architecture as a profession--by calling out a defiant verb: architect!

    It includes three entirely new chapters on the Internet, computer graphics, and multimedia. Thorough yet flexible, Introduction to Computers is appropriate for a full-semester course -- with or without a hands-on lab. The text is available with a student CD-ROM that contains interactive multimedia materials for each chapter. Also available are an Electronic Study Guide on CD-ROM, HyperGraphics package, and an Instructor's Productivity Center on CD-ROM.

    This clever book teaches artists the unique skill of drawing perspective for spectacular landscapes, fantastic interiors, and other wildly animated backgrounds to fit comic-strip panels.

    The new edition of "Strategic Marketing" uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.

    The long-awaited second edition includes: new coverage on Postmodernism and its relationship to the Modernist era; a reorganization of Mesopotamian and Prehistoric architecture based on thematic lines of development; an expanded chapter on Medieval architecture, including developments from the end of the Roman Empire to the Renaissance; and an expanded art program that includes over 500 images in black and white and color. Understanding Architecture continues to be the only text in the field to examine architecture as a cultural phenomenon as well as an artistic and technological achievement with its straightforward, two-part structure: (1) The Elements of Architecture and (2) The History and Meaning of Architecture. Comprehensive, clearly written, affordable, and accessible, Understanding Architecture is a classic survey of Western architecture.

    Home, Witold Rybczynski seduced readers into a new appreciation of the spaces they live in. He also introduced us to "an unerringly lucid writer who knows how to translate architectural ideas into layman's terms" (The Dallas Morning News). Rybczynski's vast knowledge, his sense of wonder, and his elegantly uncluttered prose shine on every page of his latest meditation on the art of building. Looking Around is about architecture as an art of compromise - between beauty and function, aspiration and engineering, builders and clients. It is the story of the Seagram Building in New York and the Wexner Center for the Visual Arts in Columbus, Ohio - a museum that opened without a single painting on view, so that critics could better appreciate its design. But what of the visitors who want a building that displays art well? What of those who work in the building? Looking Around explores the notion of the architect as superstar and assesses giants from Palladio to Michael Graves, styles from classicism to high tech. It demonstrates how architecture actually works - or doesn't - in corporate headquarters, airports, private homes, and the special buildings designed to represent our civilization. For all its erudition, Looking Around is also bracingly straightforward. Rybczynski looks closely and critically at structures that may once have dazzled us with their ostentation and expense, and sees them as triumphs or failures - of aesthetic ideals and of lasting function. This is a fascinating and illuminating book about an art form integral to our lives.

    Over 3.5 billion years of natural history have evolved innumerable examples of forms, systems, and processes that we can now apply beneficially to modern green design.Aimed at architects, urban designers and product designers, Biomimicry in Architecture looks to the natural world to seek clues as to how we can achieve radical increases in resource efficiency. Packed with inspiring case studies predicting future trends, the principal chapters look in turn at: structural efficiency; material manufacture; zero-waste systems; water; energy generation; the thermal environment; and biomimetic products.Together, it is an amazing sourcebook of extraordinary design solutions to equip us for the challenges of building a sustainable and restorative future.

    This eleventh edition has been carefully revised to expand and clarify concepts throughout the text, while adding new material on developing ideas, critical thinking, and time and motion.

    Now, updated and expanded, this classic reference continues to bring to readers the full array of civilization's architectural achievements.Insightful, engagingly written and graced with close to a thousand superb illustrations, the Second Edition of this extraordinary volume offers a sweeping narrative that examines architecture as it reflects the social, economic, and technological aspects of human history. The scope of the book is astonishing. Kostof examines a surprisingly wide variety of man-made structures: prehistoric huts and the TVA, the pyramids of Giza and the Rome railway station, the ziggurat and the department store. Kostof considered every building worthy of attention, every structure a potential source of insight, whether it be prehistoric hunting camps at Terra Amata, or the caves at Lascaux with their magnificent paintings, or a twenty-story hotel on the Las Vegas Strip.

    The text is rounded off by rich, relevant, and teachable cases. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students. The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.

    

    The best-selling reference focuses on the basic materials and methods used in building construction. Emphasizing common construction systems such as light wood frames, masonry bearing walls, steel frames, and reinforced concrete, the new edition includes new coverage of green design and energy-efficient construction energies, and is based on the International Building Code(r).

    Logolounge features the work of superstar artists and firms such as Michael Vanderbyl and Sibley Peteet Design and includes both new campaigns and never-before-seen projects. With 2,000 logos from a variety of sources, this visually compelling volume will become the go-to resource for inspiration from the best in the field.

    The development of interpretive modes of various stripes--post-structuralist, Marxian, phenomenological, psychoanalytic, as well as others dissenting or eccentric--has given scholars a range of tools for rethinking architecture in relation to other fields and for reasserting architectures general importance in intellectual discourse.This anthology presents forty-seven of the primary texts of architecture theory, introducing each with an explication of the concepts and categories necessary for its understanding and evaluation. It also presents twelve documents of projects or events that had major theoretical repercussions for the period. Several of the essays appear here in English for the first time.ContributorsDiana Agrest, Stanford Anderson, Archizoom, George Baird, Jennifer Bloomer, Massimo Cacciari, Jean-Louis Cohen, Beatriz Colomina, Alan Colquhoun, Maurice Culot, Jacques Derrida, Ignasi de Sol�-Morales, Peter Eisenman, Robin Evans, Michel Foucault, Kenneth Frampton, Mario Gandelsonas, Frank Gehry, J�rgen Habermas, John Hejduk, Denis Hollier, Bernard Huet, Catherine Ingraham, Fredric Jameson, Charles A. Jencks, Jeffrey Kipnis, Fred Koetter, Rem Koolhaas, Leon Krier, Sanford Kwinter, Henri Lefebvre, Daniel Libeskind, Mary McLeod, Alberto P�rez-G�mez, Jos� Quetglas, Aldo Rossi, Colin Rowe, Massimo Scolari, Denise Scott Brown, Robert Segrest, Jorge Silvetti, Robert Somol, Martin Steinmann, Robert A. M. Stern, James Stirling, Manfredo Tafuri, Georges Teyssot, Bernard Tschumi, Anthony Vidler, Paul Virilio, Mark Wigley

    Through several revisions and updates during Pevsner's lifetime, it continued to be a seminal essay on the subject, and even after his death, it remains as stimulating as it was back in the mid-twentieth century. Sir Nikolaus Pevsner (1902-1983) was one of the twentieth century's most learned and stimulating writers on art and architecture. He established his reputation with Pioneers of Modern Design, though he is probably best known for his celebrated series of guides, The Buildings of England, acknowledged as one of the great achievements of twentieth-century scholarship. He was also founding editor of The Pelican History of Art, the most comprehensive and scholarly history of art ever published in English. A revised and updated full-color edition of the classic study of the history of European architecture