Start-up Expert: Get Ready


Alistair Milne - 2011
    After reading the Start-up Expert's first book 'Get Ready' you will have a better understanding of the challenges ahead and whether you have the character and determination to succeed. You will be reassured that qualifications are irrelevant and read stories about those who succeed against all odds. The book is designed to serve as encouragement and inspiration, while at the same time providing practical advice.Alistair Milne is a serial entrepreneur and investor who already has 16 years of hands on start-up experience at age 33. Alistair has started more than 6 businesses since founding his first limited company at 17 and he has invested in many more. He moved to Monaco aged just 25 and his businesses currently employ well over 250 people.Alistair has no degree in business studies or MBA, everything he knows about start-ups has been learned the hard way through running actual businesses from start to exit. He is truly a 'Start-up Expert'.

Mourinho: Further Anatomy of a Winner


Patrick Barclay - 2011
    From translator and assistant to Sir Bobby Robson at Barcelona, to Champions League-winning manager at Porto and on to turning Chelsea into one of Europe`s most successful clubs, followed by Champions League victory at Inter-Milan, and now manager of Real Madrid, Jose Mourinho`s ascent has been rapid. Backed by Abramovich`s billions, Mourinho weeded out those not fully committed to his methods, made several astute signings and improved the performances of many Chelsea stars. The result: in his first season in 2005, Chelsea won both the Premier League title and the Carling Cup, followed by another title the following season. Mourinho then left for Inter-Milan where he delivered a treble in his second season in charge, and is now tasked with bringing Real Madrid`s `Galacticos` the silverware they crave. Further Anatomy of a Winner is an intelligent, analytical and now fully updated account of the life and psychology of one of the greatest football managers.

How I Raised Myself From Failure to Success in Selling


Frank Bettger - 1947
    Whether you are selling houses or mutual funds, advertisements or ideas—or anything else—this book is for you.When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettger’s life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America? The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable—and more valuable to your company—when you apply Bettger’s keen insights on: • The power of enthusiasm • How to conquer fear • The key word for turning a skeptical client into an enthusiastic buyer • The quickest way to win confidence • Seven golden rules for closing a sale

Joel on Software


Joel Spolsky - 2004
    For years, Joel Spolsky has done exactly this at www.joelonsoftware.com. Now, for the first time, you can own a collection of the most important essays from his site in one book, with exclusive commentary and new insights from joel.

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know


Mark Jeffery - 2010
    Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing.Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.

Crushing YouTube: How to Start a YouTube Channel, Launch Your YouTube Business and Make Money


Joseph Hogue - 2019
     If you're serious about starting a YouTube business and want to make money on YouTube, I can show you the way. I've doubled my monthly income by creating a YouTube channel. Thousands of people watch each video and I've built a community that supports and motivates me every day...and that's all in less than two years! Is it Too Late to Start a YouTube Business? I"ve been developing online businesses since 2012 but was late to the game on YouTube. By the time I started my YouTube channel, people were already saying, "YouTube is dead!"; People were saying you couldn"t grow on YouTube anymore and that small channels couldn't win in the YouTube algorithm. I'm living proof you CAN start a YouTube business and be successful. I average $3,500 a month on ads alone (June 2019) and another three- to four-thousand on sponsorships, affiliates and my own products. In fact, I believe we’re just coming into the Age of YouTube with the rollout of 5G and every business owner needs a video presence. A YouTube How-To from Someone that's Been There I've seen the frustration for small YouTubers, trying to compete and get views against the million-subscriber monsters. I know what it’s like to start a channel from nothing. I’ll not only show you how to set up your channel to look professional, I’ll reveal the secrets even some of the biggest YouTube creators don’t know. In this book, you'll learn: How to get YouTube video ideas and hack the most popular videos for viral success (Pg 49) Five steps to building a YouTube channel brand that creates an army of supporters (Pg 69) The easy way to record videos, even if you don't like to be on camera (Pg 85) Five income streams that guarantee you WILL make money on YouTube (Pg 135) Since starting my YouTube channel, I've consulted and helped other video influencers grow their channels for millions of views. I’ve helped them find sponsorships and make enough money to quit their day job to make YouTube a full-time business. I can do the same for you with this book. I can show you the way but YOU have to get started. Scroll back up and click Buy Now to create your YouTube business and start making money on YouTube.

The McKinsey Way


Ethan M. Rasiel - 1999
    --Julie Bick, best-selling author of ALL I REALLY NEED TO KNOW IN BUSINESS I LEARNED AT MICROSOFT. Enlivened by witty anecdotes, THE MCKINSEY WAY contains valuable lessons on widely diverse topics such as marketing, interviewing, team-building, and brainstorming. --Paul H. Zipkin, Vice-Dean, The Fuqua School of BusinessIt's been called a breeding ground for gurus. McKinsey & Company is the gold-standard consulting firm whose alumni include titans such as In Search of Excellence author Tom Peters, Harvey Golub of American Express, and Japan's Kenichi Ohmae.When Fortune 100 corporations are stymied, it's the McKinsey-ites whom they call for help. In THE MCKINSEY WAY, former McKinsey associate Ethan Rasiel lifts the veil to show you how the secretive McKinsey works its magic, and helps you emulate the firm's well-honed practices in problem solving, communication, and management.He shows you how McKinsey-ites think about business problems and how they work at solving them, explaining the way McKinsey approaches every aspect of a task: How McKinsey recruits and molds its elite consultants; How to sell without selling; How to use facts, not fear them; Techniques to jump-start research and make brainstorming more productive; How to build and keep a team at the top its game; Powerful presentation methods, including the famous waterfall chart, rarely seen outside McKinsey; How to get ultimate buy-in to your findings; Survival tips for working in high-pressure organizations.Both a behind-the-scenes look at one of the most admired and secretive companies in the business world and a toolkit of problem-solving techniques without peer, THE MCKINSEY WAY is fascinating reading that empowers every business decision maker to become a better strategic player in any organization.

Just F*ing Demo!: Tactics for Leading Kickass Product Demos


Rob Falcone - 2014
    Making matters worse, those leading the demos can rarely afford to spend months at a time figuring out how to improve their success rates. In Just F*Ing Demo!, Rob Falcone outlines the tactics that helped him overcome these challenges, lead clear, relevant demos, and exceed revenue generation goals quarter after quarter. The book will teach readers: - How to structure a demo; - How to ask questions that uncover what your audience truly cares about; - How to translate audience needs into a flow that is extremely easy to follow; - How to use simple but powerful interpersonal tactics within the demo itself. Just F*Ing Demo! distills Falcone’s highly successful training program into an intentionally concise yet impactful read. From the entrepreneur seeking investment to the sales professional chasing a deal, anyone can carve out a few hours, read this book, and immediately make their demos kick ass.

This Time I Dance!: Creating the Work You Love


Tama J. Kieves - 2002
    What is most difficult is deciding to make the change, especially when you are good at what you do, and wonder whether you should just stick it out in an unhappy-albeit well-paid-environment instead of taking a risk and starting over doing something you love. In This Time I Dance!, Tama Kieves shares the inspiring wisdom that led her from being a successful Harvard lawyer to an even more successful writer and life coach. The best part? She's happy with her career!We all look for what will make us happy in life, but we don't always make the choices that we should when it comes to sustaining that happiness. Tama Kieves shows how to do just that: how to stay happy and employed doing something you love, and what it takes to stop being a stressed-out worker and make peace with your career-and, most important, with yourself. Filled with solutions to the anxieties and roadblocks you may confront on your path, This Time I Dance! is for all those who are unfulfilled at work and uncertain of the practical steps that they should follow to achieve their dreams.

The Flawless Consulting Fieldbook and Companion: AGuide to Understanding Your Expertise


Peter Block - 2000
    Whether you work as a consultant or you work with consultants, this relentlessly practical guide will be your best friend as you discover how consulting influences your business- and real life-decisions and those of others.The Flawless Consulting Fieldbook and Companion is packed with: Sample scenarios Case studies Client-consultant dialogues Hands-on tools Action plans Implementation checklists Wow! A companion a business owner can't be without! The insights of 30 consultants the caliber of Peter Block is priceless.--Sue Mosby, principal, CDFM2 Architecture Inc.This book is a companion piece for both the desktop and bedside of those who do consulting full time or in their role as leader. I plan to keep this book close to me to both guide and inspire my work.--Phil Harkins, president, Linkage, Inc.

Richard Branson: The Life and Business Lessons of Richard Branson


George Ilian - 2015
    It is not a text book nor a biography, but more of a cheat sheet for reading on the bus or in the bathroom, so that you can pick out the most significant points without having to carry around a bag of weighty tomes. You can read it all in one sitting, or look up specific case studies as and when you are looking for inspiration or direction. The key lessons outlined here are drawn from interviews Branson has given over his more than 40 years in business, from the numerous blogs and articles written by him and about him, and, most importantly, from the successes and failures of many of his commercial ventures. Though his theories and analysis are certainly important, and this book does indeed give them credence, the hardcore details of what worked and what didn’t, combined with the reasons why, are the most useful sources you have as a businessman, whether you are following in Branson’s footsteps as an entrepreneur, or contemplating his businesses from afar. Additionally You Get 2 Bonus Ebooks - 69 Ways to Make Money From Home - Bitcoins Beginner’s Guide

A Book of Angels: Reflections on Angels Past and Present, and True Stories of How They Touch Our L Ives


Sophy Burnham - 1905
    "A golden conjunction of heaven and earth...reminding us that there are angels in every religion." -The Washington Post"As far as angels are concerned, now you see them, now you don't. A Book of Angels gives us a lovely, sustained glimpse." -Chicago TribuneWhen Sophy Burnham wrote A Book of Angels, she inspired a phenomenon. An instant bestseller when it was originally published in 1990, this beautiful book not only tells the extraordinary true stories of present-day encounters with angels, but also traces the study of angels throughout history and in different cultures. Burnham writes about the powerful male angels, Buddhist bodhisattvas, Islamic angels, Hindu Apsaras, the mysterious angels of the Jewish Kabbalah, cherubim, seraphim, guardian angels, the angel of death, and others.What are angels? What do they look like? Whom do they choose to visit? Why do they appear sometimes and not others, and would you recognize one if it appeared before you? With great feeling, Burnham offers an eloquent report from the place where earth and heaven meet. A wondrous journey into the world of angels, this book is a song of praise to life.

The Unusual Billionaires


Saurabh Mukherjea - 2016
    This book tells the story of these seven companies, handpicked out of 5000 listed on the stock exchange. Built by visionary business leaders, they have delivered outstanding results for a decade and more.Saurabh Mukherjea tells you why focusing on the core business is central to corporate success and how a promoter giving up control to the top management could be a boon. He also explains how investors can generate market-beating investment returns from identifying companies such as these using a simple set of metrics.

You'll Win Nothing With Kids


Jim White - 2007
    You'll find Jim in the same place every week, failing to organise a bunch of lads into something resembling a team while on the far side of the park his opposite number, a wannabe Mourinho in brashly monogrammed tracksuit, struts the sidelines, shouting - always shouting. This is the hilarious story of Jim White's time as manager of his son's football team: the highs, the lows, and the dog turd in the centre circle. At this level, winning spirit is not so much about passion, pride and belief as praying that your star centre forward has remembered his boots. Most importantly, it's about the enduring relationship between fathers, sons and football. This is the story no one who has ever watched his or her child play sport will want to miss.

The Commanders


Bob Woodward - 1991
    The Commanders, an account of the use of the military in the first Bush administration, is in many respects their story -- the intimate account of the tensions, disagreements and debates on the road to war.