You can get a cup at any caf, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? The Starbucks Story tells the brand's story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly - at least in terms of conventional business development. Starbucks is a phenomenon. Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world. It has become the quintessential brand of the modern age, built around the creation of an experience that can be consistently reproduced across the world. Originally published in 2004 as 'My Sister's A Barista: How they made Starbucks a home away from home', this new 2012 edition has been updated to bring the brand up to date.

    With this practical book, you'll explore the often-misunderstood practice of user story mapping, and learn how it can help keep your team stay focused on users and their experience throughout the development process.You and your team will learn that user stories aren't a way to write better specifications, but a way to organize and have better conversations. This book will help you understand what kinds of conversations you should be having, when to have them, and what to keep track of when you do. Learn the key concepts used to create a great story map. Understand how user stories really work, and how to make good use of them in agile and lean projects. Examine the nuts and bolts of managing stories through the development cycle. Use strategies that help you continue to learn before and after the product's release to customers and usersUser Story Mapping is ideal for agile and lean software development team members, product managers and UX practitioners in commercial product companies, and business analysts and project managers in IT organizations—whether you're new to this approach or want to understand more about it.

    David Kuo saw it all: the sky's-the-limit optimism, the hundreds of millions spent in a giddy grab for market share, the investors slavering to be inside, the belief that there really were new rules. He also saw what happened when wretched excess and ego-driven blunders forced gravity to reassert itself and when, ultimately, Wall Street demanded results. His book, alive with hilarious incidents and colorful characters, is destined to become a touchstone of the dot-com era.

    Yet at Zapier, we've been working remotely since our founding in October of 2011. This book shares everything we've learned about running a remote team—our successes and our failures.Beginning as a series of posts on the Zapier blog, this book is an ongoing work about our experiences as a remote team, with much of the book written by Zapier CEO Wade Foster along with chapters from our team members and other remote employees. We'll update it periodically so you can learn how our thinking and processes change as we've grown from three to 20+ people and beyond, and will keep the older versions of each chapter archived so you can learn with us over time.Who Is This Guide For?Whether you currently work in or run a remote team, or you hope to work in or run a remote team in the future, this book will have nuggets of wisdom that you can apply to your current situation.

    The blades start moving in 60 seconds. What do you do? If you want to work at Google, or any of America's best companies, you need to have an answer to this and other puzzling questions. Are You Smart Enough to Work at Google? guides readers through the surprising solutions to dozens of the most challenging interview questions. The book covers the importance of creative thinking, ways to get a leg up on the competition, what your Facebook page says about you, and much more. Are You Smart Enough to Work at Google? is a must-read for anyone who wants to succeed in today's job market.

    We have put thousands of hours into the fourth edition of the book, writing and revising its material to include significant improvements and new material based on feedback from previous editions.

    This quick read is a must for new managers -- and also for senior managers who are seeking a framework to help newer managers avoid the common mistakes." - Dave Stachowiak, Host of the ‘Coaching for Leaders’ podcast Do you feel stressed and overwhelmed with tasks that you can’t keep up with? Are you struggling with the delegation of work to your employees?  Effective Delegation of Authority is a brief guide for new managers that will help you improve your delegation skills in simple steps.If you’re a manager or entrepreneur who leads three or more employees, then this book is for you.It’s a super-short book that’ll help you avoid the common mistakes that new managers make when delegating tasks.It includes a comprehensive step-by-step process that tells you exactly what to do before delegation, during delegation, and after delegation.You’ll also get immediately applicable tactics that you can implement straightway with your subordinates. Here’s a partial list of what’s covered:  How to determine what to delegate to your employees before starting the delegation process The method you should follow to decide who to delegate work to on your team The five traits that every task should have before you delegate it.  How to describe authority levels the right way before you delegate work How to avoid micromanaging your employees How to check in with your subordinates and give them meaningful feedback.  How to avoid being too prescriptive, while still giving your employees a good description of what they need to accomplish The most important thing you should do after you delegate a task to verify understanding Some examples of delegation to help you understand the concepts better A downloadable sample delegation template and one-page cheat sheet that you can use as quick reference guides The book is divided into three sections that will serve as your new manager checklist:   Section I: Before Delegation Step One: Determine What to Delegate Step Two: Determine Who to Delegate to Section II: During Delegation Step One: Explain the Task Clearly Step Two: Describe Goals, Not Actions Step Three: Give Clear Timelines

    As for the latter, are you a programmer and curious about being your own boss? Where do you turn for information? Until now, online and traditional literature havent caught up with the reality of the post-dot com bust.Micro-ISV: From Vision to Reality explains what works and why in today's emerging micro-ISV sector. Currently, thousands of programmers build and deliver great solutions ISV-style, earning success and revenues much larger than you might guess. Written by and for micro-ISVs, with help from some of the leaders of the field, this book takes you beyond just daydreaming to running your own business. It thoroughly explores how it is indeed possible to launch and maintain a small and successful ISV business, and is an ideal read if you're interested in getting started.

    We can all learn from these strategies. In this detailed analysis of IoT and Amazon's and other leading companies approach to it, John Rossman guides readers with practical insights and recommendations into the strategies and mindset transforming business and society. "John has laid out a blueprint not only for an enterprise wanting to understand how sensors embedded in their business can innovate old ways of working while also providing an excellent path for individuals wanting to start their own IoT business. The book is not only a reference tool but also paints a story around innovation and customer centricity to challenge the reader to think differently in solving problems." Eric Martinez -- Founder of Modjoul, former EVP AIG and Safeco Insurance The Amazon Way on IoT explains how the combination of sensors, cloud computing and machine learning can be used to improve customer experiences, drive operational improvements and build new business models. Rossman offers: - Guidance through the maze of emerging technologies, customer experiences, and business models, to arrive at a recipe just right for your organization - Key methods to success from Amazon’s master playbook such as creating seamless customer experiences, process improvement and new business models and utilizing tools such as sensors, machine learning and cloud computing - Approaches to help you tackle the technology, business and internal challenges in innovating with the internet of things. Renowned Harvard business professor Michael Porter describes the IoT as the backbone for a third-wave of technology-led innovation and digital disruption. The Amazon Way on IoT is for business people who want to learn cases, key concepts, technologies and tools to help develop, explain and execute their own IoT approach. As a leader at Amazon who held a front-row seat during its formative years, Rossman understands the iconic company better than most. From the launch of Amazon’s third-party seller program to its foray into enterprise services, he witnessed it all – the amazing successes, the little-known failures, and the experiments with outcomes still to be determined. Rossman once again examines the heart of Amazon.com’s secret to success, along with other leading companies. He incorporates an extensive focus on sophisticated IoT technologies and strategies related to Amazon’s rise: tens of millions of items in stock, the company’s technological prowess, and the many customer service innovations such as “one-click.” “This is an excellent book. And a very important book. It evokes both business thought and technical thought, which is rare.” -- Larry Hughes, former head of Amazon cyber security

    The massive pressure on CIOs continues to increase as the opportunities to use technology in business become more prevalent and more competitive. As CIOs often find themselves at the center of business conflict, they must not only familiarize themselves with Machiavellian tactics as a defensive weapon, but also learn to use them as an offensive weapon in extreme situations so that they can increase IT’s contribution to their enterprises.As Italian political philosopher Niccolo Machiavelli implied, you're either predator or prey, and the animal you most resemble determines your position on the food chain. In The Wolf in CIO's Clothing Gartner analyst and author Tina Nunno expands on Machiavelli's metaphor, examining seven animal types and the leadership attributes of each. Nunno posits the wolf — a social animal with strong predatory instincts — as the ideal example of how a leader can adapt and thrive.Technology may be black and white, but successful leadership demands an ability to exist in the grey. Drawing on her experience with hundreds of CIOs, Nunno charts a viable way to master the Machiavellian principles of power, manipulation, love, and war. Through compelling case studies, her approach demonstrates how CIOs and IT leaders can adjust their leadership styles in extreme situations for their own success and that of their teams.

    Many owners and CEOs think they have to be involved in every aspect of their business. They spend valuable brainpower on low-priority decisions. Before long, they're overworked and burned out.Instead of doing everything, it's time to focus on the right things.A CEO Only Does Three Things zeroes in on the three pillars of business: culture, people, and numbers. Steeped in twenty-plus years of practical knowledge, training, and consulting with some of the world's largest companies, this indispensable guide shows how to articulate the right culture for your business, hire people with the right mindsets, and inspire your teams to produce optimal results.Hundreds of CEOs have used Taylor's methods to create fulfilled, efficient, professional lives, and you can join them. Learn how to focus on the work you love-and avoid CEO burnout.

    These are proven and tested, based on cumulative professional experience from consulting engagements given to global clients, and on the many workshops and seminars I've delivered on various topics. I decided to write <i>Personal Coaching: Influence and Lead !</i> as a stand-alone bonanza, practical book for you to use. <b>Personal Coaching: Influence and Lead ! - A Surefire field guide for individuals and teams, Genuine and proven!</b>*** Learn the power of a support coalition to further your goals and support your endeavors, differentiate between the naysayers and the supporters.*** Do you know whom to address in an Important presentation? Do you talk back at the people sitting in the last rows? I am sure you do! Is it a mistake? Read <i>Personal Coaching: Influence and Lead !</i> and know the answer!Ace your next meeting and interview<h2>Change the stories you tell with <i>Personal Coaching: Influence and Lead !</i></h2>The biggest most challenging obstacle we have to change is?*** If you answer Yourself - you are correct!*** You want to know how to change your self-fulfilling convictions? Don't you? I am sure you do!*** Powerful concepts of the influence the narratives have your life!Liberating yourself from your stories is an extremely powerful exercise! ---------------------------------------------------************* Once you have read Read <i><b>Personal Coaching: Influence and Lead !</b></i>, you will have access to tested concepts that immediately increase performance and ultimately make your life much easier. Thanks again for buying and striving to learn and better yourself.*************---------------------------------------------------<h3> HURRY - to get your copy of <i>Personal Coaching: Influence and Lead ! Fundamentals for Personal and Professional Growth</i>, Scroll up and Click the buy button now!! 100% Satisfaction Guaranteed</h3><h2> More Books by Michael</h2><div style="text-align: center;"><a href="//amazon.com/dp/B00ATJUROG"><... width="150" height="200" alt="Influence Silent Influencing" src="//pnay.co.il/uploads/sapir-cs/Personal Growth Silent Influencing Project management_small.jpg"></img></a>      <a href="//amazon.com/dp/B00B4ZVPQI"><... width="150" height="200" alt="Leadership Effective Teams" src="//pnay.co.il/uploads/sapir-cs/Leadershi...      <a href="//amazon.com/dp/B00E4NO0WI"><... width="150" height="200" alt="Motivational Books Marketing Impossible" src="//pnay.co.il/uploads/sapir-cs/Motivatio...      <a href="//amazon.

    The authors guide individuals and teams on an inspiring journey to show them how to persevere through challenges, overcome obstacles, and create success together.Stick Together follows Coach David, a high school basketball coach looking to motivate his team for the new season. The team members are given sticks with words written on them and tasked with a number of missions:To find another player with the same word written on their stick To explain why that word is important for a team to be their best To render their sticks unbreakable As the players work together to complete their tasks, they discover how to make their team stronger and create an unbreakable bond. Perfect for student athletes and teams in all industries including business, education, healthcare, and nonprofit, and for readers of all ages, Stick Together will resonate with anyone looking to improve their team performance and excel in a group environment.

    This book is a tutorial and exposition of the principles of Web site design. It aids users in building web sites that stand out from the noise of the web and bring them to the content in an effective and efficient way. This four-color book gives substantial critiques of existing Web site designs.

    Join him as he races to learn the fundamentals of team and personal effectiveness before he loses his job - and the woman he loves.Along the way you'll arm yourself with the tools you need to cut through the daily tangled web of organizational politics and interpersonal issues that hinder performance. You'll learn to: Use the "Integrity Tools" to boost performance, trust and personal power Hold others accountable without being overbearing Evoke sustainable, outstanding performance in teams