Book picks similar to
The New Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line by Bob Willard
Consumer Behavior: Building Marketing Strategy
Delbert I. Hawkins - 2010
It is the most current, relevant, and balanced presentation of the subject matter in the context of building marketing strategy. It presents a comprehensive description of various concepts and theories useful for understanding consumer behaviour and illustrates with the help of examples, how these concepts are used in the development of such strategy. About Author: Del HawkinsUniversity Of OregonAmit MookerjeeIndian Institute of Management ,Lucknow Table Of Contents: Part One: Introduction1. Consumer Behavior and Marketing StrategyPart Two: External Influences2. Cross-Cultural Variations in Consumer Behavior3. The Changing Society: Values4. The Changing Society: Demographics and Social Stratification5. The Changing Society: Subcultures6. The Society: Families and Households7. Group Influences on Consumer BehaviorPart Three: Internal Influences8. Perception9. Learning, Memory, and Product Positioning10. Motivation, Personality, and Emotion11. Attitudes and Influencing Attitudes12. Self-Concept and LifestylePart Four: Consumer Decision Process13. Situational Influences14. Consumer Decision Process and Problem Recognition15. Information Search16. Alternative Evaluation and Selection17. Outlet Selection and Purchase18. Post purchase Processes, Customer Satisfaction, and Customer CommitmentPart Five: Organizations as Consumers19. Organizational Buyer BehaviorPart Six: Consumer Behavior and Marketing Regulation20. Marketing Regulation and Consumer Behavior Special Features: Updated chapters having important emerging trends and concepts such as internet and technology More than half of the ?Opening Vignettes? and ?Consumer Insights? are new or substantially revised Application of consumer behavior concepts and theories to marketing problems Discussion on marketing to ethnic sub-cultures Multiple global examples along with use of data and examples from Indian context 35 cases- 31 cases
Human Resource Management
R. Wayne Mondy - 1990
It reflects the latest information (in 2001), including the impact of global competition and rapid technological advances, that have accelerated trends such as shared service centres, outsourcing and just-in-time training. A number of actual company examples demonstrates how concepts are being used in several leading-edge organizations.
Digital Marketing: Strategy, Implementation and Practice
Dave Chaffey - 2012
Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.
David W. Cravens - 1982
The new edition of "Strategic Marketing" uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.
The Legal Environment of Business: Text and Cases
Frank B. Cross - 1991
The cases, content, and features of the exciting new ninth edition have been thoroughly updated to represent the latest developments in the business law environment. An excellent assortment of cases ranges from precedent-setting landmarks to important recent decisions, and ethical, global, and corporate themes are integrated throughout. In addition, numerous features and exercises help you master key concepts and apply what you've learned to real-world issues, and the book offers an unmatched range of support resources, including innovative online review tools.
Human Resource Champions: The Next Agenda for Adding Value and Delivering Results
Dave Ulrich - 1996
He provides a framework that identifies four distinct roles of human resource professionals: strategic player, administrative expert, employee champion, and change agent. He includes many examples to demonstrate that human resource professionals must operate in all four areas simultaneously in order to contribute fully. He urges a shift of these professionals' mentality from "what I do" to "what I deliver" and makes specific recommendations for how individuals in human resources can partner with line managers to make organizations more competitive.
Renewable Energy: A Primer for the Twenty-First Century
Bruce Usher - 2019
Now renewables are overtaking fossil fuels, with wind and solar energy becoming cheaper and more competitive every year. Growth in renewable energy will further accelerate as electric vehicles become less expensive than traditional automobiles. Understanding the implications of the energy transition will prepare us for the many changes ahead.This book is a primer for readers of all levels on the coming energy transition and its global consequences. Bruce Usher provides a concise yet comprehensive explanation for the extraordinary growth in wind and solar energy; the trajectory of the transition from fossil fuels to renewables; and the implications for industries, countries, and the climate. Written in a straightforward style with easy-to-understand visual aids, the book illuminates the strengths and weaknesses of renewable energy based on business fundamentals and analysis of the economic forces that have given renewables a tailwind. Usher dissects the winners and losers, illustrating how governments and businesses with a far-sighted approach will reap long-term benefits while others will trail behind. Alongside the business and finance case for renewable energy, he provides a timely illustration of the threat of catastrophic climate change and the perils of delay. A short and powerful guide to our energy present and future, this book makes it clear that, from both economic and environmental perspectives, there is no time to lose.
Strategic Management: Text and Cases
Gregory G. Dess - 1995
The text is rounded off by rich, relevant, and teachable cases. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students. The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.
International Business: The Challenges of Globalization
John J. Wild - 1999
"International Business: The Challenges of Globalization" presents international business in a comprehensive yet concise framework with unrivaled clarity. Real-world examples and engaging features help bring the concepts to life and make international business accessible to all readers. The sixth edition captures and explains the influence of the global credit crisis and recent recession on international business, while also emphasizing its focus on the crucial role of emerging markets in today's global marketplace. Accompanied by myIBlab!myIBlab-myiblab.com-is a powerful online tool that combines assessment, reporting, and personalized study to help you succeed. It offers a personalized, interactive learning environment for international business with many customizable features, making it an ideal online learning platform that embodies convenience and simplicity.
Services Marketing: Integrating Customer Focus Across the Firm
Valarie A. Zeithaml - 1902
Introduction to Services Chapter 2. Conceptual Framework for the Book: The Gaps Model of Service Quality PART TWO: FOCUS ON THE CUSTOMER Chapter 3. Consumer Behavior in Services Chapter 4. Customer Expectations in Services Chapter 5.
Digital Marketing Strategy: An Integrated Approach to Online Marketing
Simon Kingsnorth - 2016
Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, and Customer Lifetime Value, author Simon Kingsnorth demonstrates how to formulate the best strategy for a company.Rather than presenting a "one size fits all" model, Kingsnorth brings various strategies to life through case studies, charts, illustrations, and checklists. Digital Marketing Strategy covers what digital marketing is, how to budget and forecast, acquisition, personalization, customer service, user experience, content strategy, how to analyze and perform social measurements, and how to structure and present a digital marketing plan in order to win support and funding.
Corporate Communication: A Guide to Theory and Practice
Joep P. Cornelissen - 2008
The book focuses correctly on the strategic management perspective necessary for an understanding of this area. It will be of enormous help to practitioners and academics in their quest to understand what may well be the most important functional area for most corporations in the coming years' - Paul A Argenti, Professor of Management and Corporate Communication, The Tuck School of Business at Dartmouth, USA `This is the text that practitioners, academics, and students in corporate communications have been waiting for. The book is accessible, comprehensive and is well balanced in discussing both theoretical and practical perspectives upon corporate communications. It is simply a must-read for those who want to be at the cutting edge of corporate communications' - Phil Harris, Professor of Marketing, University of Otago and International Director of the European Centre for Public Affairs in Brussels