They employ what psychologists call "lateral thinking: to rethink convention and break "rules" that aren't rules.These are not shortcuts, which produce often dubious short-term gains, but ethical "smartcuts" that eliminate unnecessary effort and yield sustainable momentum. In Smartcuts, Snow shatters common wisdom about success, revealing how conventions like "paying dues" prevent progress, why kids shouldn't learn times tables, and how, paradoxically, it's easier to build a huge business than a small one.From SpaceX to The Cuban Revolution, from Ferrari to Skrillex, Smartcuts is a narrative adventure that busts old myths about success and shows how innovators and icons do the incredible by working smarter—and how perhaps the rest of us can, too.

    The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works.Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more.True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.

    Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.In SPIN Selling, Rackham, who has advised leading companies such as IBM and Honeywell delivers the first book to specifically examine selling high-value product and services. By following the simple, practical, and easy-to-apply techniques of SPIN, readers will be able to dramatically increase their sales volume from major accounts. Rackham answers key questions such as "What makes success in major sales" and "Why do techniques like closing work in small sales but fail in larger ones?"You will learn why traditional sales methods which were developed for small consumer sales, just won't work for large sales and why conventional selling methods are doomed to fail in major sales. Packed with real-world examples, illuminating graphics, and informative case studies - and backed by hard research data - SPIN Selling is the million-dollar key to understanding and producing record-breaking high-end sales performance.

    If you planned to become a great golfer, you might look to Arnold Palmer or Jack Nicklaus.So, if your goals are to outperform other investors and achieve your life's financial goals, what should you do?Think, act, and invest like the best investor out there: Warren Buffett. While you can't invest exactly like he does, Think, Act, and Invest Like Warren Buffett provides a solid, sensible investing approach based on Buffett's advice regarding investment strategies.When it comes to investing, Director of Research for the BAM Alliance and CBS News blogger Larry Swedroe has pretty much seen it all--and he's come to the conclusion that simple is better, that adopting basic investing principles always increases an investor's chance of success, and that Buffett is an excellent model for such investing.In Think, Act, and Invest Like Warren Buffett, Swedroe provides the foundational knowledge you need to:Develop a financial plan to help you make rational decisions on a consistent basisDetermine the level of risk that's right for you, and allocate your assets accordinglyBuild a low-cost, tax-efficient, globally diversified portfolioManage your portfolio by rebalancing periodically to maintain proper risk levelsThe beauty of the Buffett approach is its profound simplicity: follow the basics, keep your cool, and have a sense of humor and humility.The market volatility of recent years has ushered in armies of economists, forecasters, and other so-called experts whose job it is to explain how everything works. Somehow, they have managed to muddy the waters even more.The truth is, investing is easier than you think--even in today's economy. Complex problems can have simple solutions, Swedroe writes. Think, Act, and Invest Like Warren Buffett helps you go back to the basics--so you can leap in front of the investing pack.Praise for Think, Act, and Invest Like Warren Buffett A valuable addition to the growing library of books for investors wanting to successfully launch their own portfolio. Sticking to the core principles of this book will go a long way in preparing investors for their eventual retirement years. -- SeekingAlpha.com"A book that offers excellent pointers on planning for retirement, creating a disciplined investment strategy, and constructing a portfolio." -- Barron'sIf you've been wondering why you've had such a hard time investing well, Think, Act, and Invest Like Warren Buffett will diagnose your ills and treat them in this delightful short book. -- William Bernstein, Author, A Splendid Exchange and The Investor's ManifestoFollow the investment strategy advocated by Larry Swedroe, and free yourself to spend your time on life's treasures--like your family and friends! -- William Reichenstein, Professor, Baylor UniversityLarry Swedroe is the undisputed expert in helping investors manage portfolios the smart way. His new book, Think, Act, and Invest Like Warren Buffett, combines all facets of wealth management in an inspiring and powerful manner. -- Bill Schultheis, Author, The New Coffeehouse Investor"This book, which covers the whys and hows of successful investing, was written for those investors who just can't (or won't) read a 300-page investing book. Swedroe's set of 30 rules is an education in itself. It's a small book with a big message." -- Mel Lindauer, Forbes.com columnist and co-author, The Bogleheads' Guide to Investing and The Bogleheads' Guide to Retirement Planning"You could not spend a more profitable hour than reading Larry Swedroe's wise and lucid hundred page investment guide." -- Burton G. Malkiel, Author of A Random Walk Down Wall Street"Larry Swedroe is the Mark Twain of the investment aphorism. This concise book builds to a conclusion that features thirty of his pithy truths. My favorites include: 'Never work with a commission-based advisor.' 'If it sounds too good to be true, it is.' 'The more complex the investment, the faster you should run away.'" -- Ed Tower, Professor of Economics at Duke University"Larry's book is about how to be successful in investing and in life. But, who would believe this involves understanding 'Big Rocks'? I now understand their importance and so should you! -- John A. Haslem, Professor Emeritus of Finance, University of Maryland, and author of Mutual Funds"Larry Swedroe's latest book shows you how to succeed at investing with simple yet powerful guidance that's backed by the financial sciences. Add it to your 'must-read' list." -- Steve Vernon, author of Money for Life: Turn Your IRA and 401(k) Into a Lifetime Retirement Paycheck"This book is a quick and thorough read of the passive approach to investing in as few pages as possible. As someone who teaches a college investments course that deals extensively with this topic, I would not have thought it possible to do what he has done in such a short concise book. Kudos to Larry for continuing in his quest to educate investors and save them as Larry says 'one investor at a time' from a financial services industry whose primary goal is largely to enrich themselves." -- Edward R. Wolfe, Professor of Finance, Western Kentucky University"Because common sense isn't so common, thank goodness Larry Swedroe provides his readers with this magnificent book. With well-founded actionable advice, his readers can insure that they enrich their lives not Wall Street's bank accounts." -- Harold Evensky, President, Evensky & Katz"Larry doesn't tell you how to do what Warren Buffett does as much as avoid what Warren Buffett avoids, which turns out to be exceptionally important and doable for any investor. He tells you to avoid a few things I would tell you to embrace, like some hedged strategies, but that is because Wall Street typically overcharges you for these, so even here Larry is on the side of the angels. Every investor can benefit immensely from this book." -- Cliff Asness, Founding and Managing Principal, AQR Capital ManagementMany investment books adopt an adversarial tone--urging us to achieve success by somehow outwitting the market. Larry Swedroe explains why following such a strategy often diminishes our financial as well as our spiritual wealth--and shows us how a holistic approach to money, markets, and human behavior provides the most rewarding path to follow. -- Weston Wellington, Vice President, Dimensio

    This book contains sections on technology - including how to stay connected, using technology to boost productivity, and online marketing.

    They're burning through cash, sales have stalled, and investors are nowhere to be found. Welcome to the reality of the new tech boom. Sure, it has produced its glittering share of billion-dollar "exits." But for the vast majority of startups life is nasty, brutish, and short on glamour. NO EXIT explores the feverish world of company founders who are desperately trying to keep their dream afloat. It’s a harrowing and hilarious look at the Silicon Valley no one sees. This is an extended version of a story that appears in the May 2014 issue of WIRED magazine.

    In response, we're hunkering down, blocking ourselves from new challenges. This response hurts us and our organizations, but we fear making ourselves even more vulnerable by committing mistakes while learning something new.In Flying Without a Net, Thomas DeLong explains how to draw strength from vulnerability. First, understand the forces that escalate anxiety in high achievers and the unproductive behaviors you turn to for relief. Then adopt practices that give you the courage to "do the right things poorly" before "doing the right things well."Drawing on his extensive research and consulting work, DeLong lays out:- Roots of high achievers' anxiety: fear of being wrong and lack of a sense of purpose, and a craving for human connection- Destructive behaviors we adopt to relieve our anxiety: busyness, comparing ourselves to others, and blaming others for our frustrations- Behaviors we must adopt to gain strength from vulnerability: putting the past behind us and seeking honest feedbackPacked with practical advice and inspiring stories, Flying Without a Net is an invaluable resource for all leaders seeking to thrive in this Age of Anxiety.

    “Disrupt yourself or be disrupted!” is the relentless message company leaders hear. The Power of Little Ideas argues there’s a “third way” that is neither sustaining nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it, and apply it when it will give them a competitive advantage.This distinctive approach has three key elements:• It consists of creating a family of complementary innovations around a product or service, all of which work together to make that product more appealing and competitive.• The complementary innovations work together as a system to carry out a single strategy or purpose.• Crucially, unlike disruptive or radical innovation, innovating around a key product does not change the central product in any fundamental way.In this powerful, practical book, Wharton professor David Robertson illustrates how many well-known companies, including CarMax, GoPro, LEGO, Gatorade, Disney, USAA, Novo Nordisk, and many others, used this approach to stave off competitive threats and achieve great success. He outlines the organizational practices that unintentionally torpedo this approach to innovation in many companies and shows how organizations can overcome those challenges.Aimed at leaders seeking strategies for sustained innovation, and at the quickly growing numbers of managers involved with creating new products, The Power of Little Ideas provides a logical, organic, and enduring third way to innovate.

    What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety. These notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks’s insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history really does repeat itself.

    Economics has things to say about AC/DC and Arthur Boyd, dating and dieting, Grange and Geelong, murder and poverty. Incentives matter, often in surprising ways, and seemingly simple everyday activities can have unexpected outcomes. Insights from behavioural economics can also help us make better decisions.If you like fresh facts and provocative ideas, this is great train and weekend reading. You'll soon see the world and the people around you in a new light.'Essential reading for the 21st century' - Karl Kruszelnicki'Economics isn't the only thing, but Andrew Leigh reminds us that it can explain almost everything.' - George Megalogenis'What do you get when you cross a politician with an economist? A captivating, charming, and nicely-written book. Who knew?' - Annabel CrabbAndrew Leigh is the federal member for Fraser, ACT. He has a PhD from Harvard, was a Professor of Economics at the Australian National University, appears regularly in the media, and is author of several books, including Battlers and Billionaires.

    With The Great CEO Within, he shares his highly effective leadership and business-operating tools with any CEO or manager in the world. Learn how to efficiently scale your business from startup to corporation by implementing a system of accountability, effective problem-solving, and transparent feedback.Becoming a great CEO requires training. For a founding CEO, there is precious little time to complete that training, especially at the helm of a rapidly growing company. Now you have the guidance you need in one book.

    It is not a textbook containing exhaustive abstract business tenants; it is the book I wish was available when I started my first company.I wrote this book to fill a void – there are very few how-to-build your business/become an entrepreneur books written by women for women. I will not only explain the steps to building a successful company, I will illustrate elegant insights to smooth what can be a very awkward and precarious navigation between those business steps. My goal is to not only help a new generation of women find their place in the entrepreneurial world, but to enable them to flourish!This book is a left brain/right brain map. It identifies 12 major steps to creating a successful business (left brain) and 12 elegant entrepreneurship insights (right brain) that provide pleasingly ingenious and simple concepts to gracefully span the gaps in between the business steps. These transparent, candid glimpses into the entrepreneur lifestyle will help you make a clear decision about whether the lifestyle is right for you and your vision of success.Each chapter builds understanding of consecutive business concepts. Key information gives a foundation for applying these concepts to your idea. Each chapter concludes with a summary of insights, an exploration of how it feels to be living that step, and suggestions for further reading on the topic.

     Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever. Ryan and Lowry obsess over seven principles at the heart of Method's business philosophy, including: * Kick Ass at Fast: Use small size to your advantage; by bringing innovations to market faster, you can stay out in front of larger rivals. * Inspire Advocates: Rather than getting caught up in costly battles for market share, foster deeper relationships with fewer customers in pursuit of greater wallet share. * Win on Product Experience: Beyond satisfying your customers' rational needs, design experiences for them. The Method Method is an irreverent, candid, firsthand case study. Readers will learn how today's consumers behave, how today's companies compete, and how both groups are acting together to drive profound global change.

    

    The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wisdom represented here.The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!.Packed with pearls of product management wisdom, this book has something for everyone. You will learn: How to focus on market needs, not just individual requests How to clarify your product positioning before your next big decision How to align your product strategy with company strategy and then sell it Why agility is the key to product management success Why great execution trumps a great product ideaBest of all, it was written with the busy product manager in mind. Each rule is kept to two pages and designed to stand-on its own. The rules can be read in any order. In less than five minutes a day, you can learn from forty of the best product managers in the world. Whether you are a seasoned and experienced product manager or are just starting out, the "42 Rules of Product Management" will help you lead with greater effectiveness and influence.