Book picks similar to
M: Marketing by Dhruv Grewal


business
school
non-fiction
marketing

MKTG


Charles W. Lamb Jr. - 1992
    Created through a "student-tested, faculty-approved" review process with students and faculty, MKTG5 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners.

Business Research Methods [with CD]


Donald R. Cooper - 2005
    Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to understand business research topics and functions.

Organization Development: The Process Of Leading Organizational Change


Donald L. Anderson - 2009
    Incorporating OD ethics and values into each chapter, Donald L. Anderson provides discussion of the real-world application of these theoretical ideas. In-depth case studies that follow major content chapters allow students to immediately apply what they have learned. In today's challenging environment of increased globalization, rapidly changing technologies, economic pressures, and expectations in the contemporary workforce, this book is an essential tool.

Negotiation


Roy J. Lewicki - 1985
    A third revised edition of this study of the art and theories behind negotiation, which explores the psychology of bargaining, and the interpersonal conflicts and resolutions which occur during the process.

Technology in Action: Complete


Alan Evans - 2004
    For introductory courses in computer concepts or computer literacy often including instruction in Microsoft Office.A Computer Concepts Text Focused on Today’s Student!Technology in Action engages students by combining a unique teaching approach with rich companion media.

Ultimate Questions: Thinking About Philosophy


Nils Ch. Rauhut - 2006
    Vivid and engaging examples further enhance this up-to-date examination of the main problems in contemporary philosophy. It is written for professors teaching a problems-oriented course.

An Introduction to Islam


Frederick Mathewson Denny - 1985
    An Introduction to Islam, Third Edition, provides students with a thorough and unified topical introduction to the global religious community of Islam. It places Islam within a cultural, political, social, and religious context and examines its connections with Judeo-Christian morals. The text's integration of the doctrinal and devotional elements of Islam enables students to see how Muslims think and live--engendering understanding and breaking down stereotypes. An Introduction to Islam, Third Edition also reviews pre-Islamic history so students can see how Islam developed historically.

Human Resources Management In Canada


Gary Dessler - 1992
    

Corporate Finance (Irwin Series in Finance)


Stephen A. Ross - 1988
    Updates to this edition include a more user-friendly approach, new or updated cases that illustrate top companies addressing real world situations, topical articles written by scholars and practitioners, and more.

Intermediate Accounting


Donald E. Kieso - 1902
    Reflecting the demands for entry-level accountants, the focus of this book is on fostering critical thinking skills, reducing emphasis on memorisation and encouraging more analysis and interpretation by requiring use of technology tools, spreadsheets and databases.

Human Anatomy


Frederic H. Martini - 1994
    Time-saving study tools help readers arrive at a complete understanding of human anatomy. KEY TOPICS: An Introduction to Anatomy, The Cell, Tissues and Early Embryology, The Integumentary System, The Skeletal System: Osseous Tissue and Skeletal Structure, The Skeletal System: Axial Division, The Skeletal System: Appendicular Division, The Skeletal System: Articulations, The Muscular System: Skeletal Muscle Tissue and Muscle Organization, The Muscular System: Axial Musculature, The Muscular System: Appendicular Musculature, Surface Anatomy and Cross-Sectional Anatomy, The Nervous System: Neural Tissue, The Nervous System: The Spinal Cord and Spinal Nerves, The Nervous System: The Brain and Cranial Nerves, The Nervous System: Pathways And Higher-Order Functions, The Nervous System:  Autonomic Division, The Nervous System: General and Special Senses, The Endocrine System, The Cardiovascular System: Blood, The Cardiovascular System: The Heart, The Cardiovascular System: Vessels and Circulation, The Lymphoid System, The Respiratory System, The Digestive System, The Urinary System, The Reproductive System, The Reproductive System: Embryology and HumanDevelopment. MARKET: For all readers interested in human anatomy.

International Marketing


Philip R. Cateora - 1975
    Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

Discovering the Universe [with CD-ROM]


Neil F. Comins - 1984
    The accompanying CD-ROM features a special student version of the award-winning virtual planetarium software Starry Night plus software animations and videos, all illustrations from the text, interactive Q&A and exercises, and supplementary resources. Material can be updated periodically from the Freeman Web site. www.whfreeman.com/astronomy. There is an online study guide offering a CD-Web guide, chapter objectives, key terms, review questions, Starry Night observations exercises and online tutorials.

Interpersonal Communication: Relating to Others


Steven A. Beebe - 1996
    Fueled by the authors' conviction that skills inform principles; principles inform skills, Interpersonal Communication: Relating to Others maintains a careful balance between theoretical and skills-oriented material. This book integrates a key emphasis on diversity with examples drawn from a variety of age and ethnic groups and special boxes that focus on gender and diversity issues. A chapter on intercultural communication supplements this integral material by relating it to the other-oriented approach

The Psychology of Women [With Free 4-Month Subscription to Online Library]


Margaret W. Matlin - 1986
    Appropriate for students from a wide variety of backgrounds, this comprehensive book captures women's own experiences through direct quotations and an emphasis on empirical research. Known for her balance of scholarship and readability, as well as for her inclusion of women from diverse backgrounds, Margaret Matlin continues to lead the way for the Psychology of Women course. Matlin has meticulously updated this edition to reflect the most current research, and continues to exhibit a genuine interest in and understanding of the students for whom the book is written. Her text includes a chapter on old age, and discussions of topics such as welfare issues, pregnancy and women's retirement, which are central in many women's lives, but not consistently covered in other texts.