Book picks similar to
Choose and Focus by Ulrike Schaede


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A Short History of the Twentieth Century


John Lukacs - 2013
    The great themes woven through this spirited narrative are inseparable from the author's own intellectual preoccupations: the fading of liberalism, the rise of populism and nationalism, the achievements and dangers of technology, and the continuing democratization of the globe.The historical twentieth century began with the First World War in 1914 and ended seventy-five years later with the collapse of the Soviet Empire in 1989. The short century saw the end of European dominance and the rise of American power and influence throughout the world. The twentieth century was an American century--perhaps the American century. Lukacs explores in detail the phenomenon of national socialism (national socialist parties, he reminds us, have outlived the century), Hitler's sole responsibility for the Second World War, and the crucial roles played by his determined opponents Churchill and Roosevelt. Between 1939 and 1942 Germany came closer to winning than many people suppose.Lukacs casts a hard eye at the consequences of the Second World War--the often misunderstood Soviet-American cold war--and at the shifting social and political developments in the Far and Middle East and elsewhere. In an eloquent closing meditation on the passing of the twentieth century, he reflects on the advance of democracy throughout the world and the limitations of human knowledge.

Why Geology Matters: Decoding the Past, Anticipating the Future


Doug Macdougall - 2011
    But more than that, as Doug Macdougall makes clear, the science also provides important clues to the future of the planet. In an entertaining and accessibly written narrative, Macdougall gives an overview of Earth’s astonishing history based on information extracted from rocks, ice cores, and other natural archives. He explores such questions as: What is the risk of an asteroid striking Earth? Why does the temperature of the ocean millions of years ago matter today? How are efforts to predict earthquakes progressing? Macdougall also explains the legacy of greenhouse gases from Earth’s past and shows how that legacy shapes our understanding of today’s human-caused climate change. We find that geoscience in fact illuminates many of today’s most pressing issues—the availability of energy, access to fresh water, sustainable agriculture, maintaining biodiversity—and we discover how, by applying new technologies and ideas, we can use it to prepare for the future.

Preschool in Three Cultures Revisited: China, Japan, and the United States


Joseph Tobin - 2009
    Here, lead author Joseph Tobin—along with new collaborators Yeh Hsueh and Mayumi Karasawa—revisits his original research to discover how two decades of globalization and sweeping social transformation have affected the way these three cultures educate and care for their youngest pupils. Putting their subjects’ responses into historical perspective, Tobin, Hsueh, and Karasawa analyze the pressures put on schools to evolve and to stay the same, discuss how the teachers adapt to these demands, and examine the patterns and processes of continuity and change in each country. Featuring nearly one hundred stills from the videotapes, Preschool in Three Cultures Revisited artfully and insightfully illustrates the surprising, illuminating, and at times entertaining experiences of four-year-olds—and their teachers—on both sides of the Pacific.

Today and Tomorrow: Commemorative Edition of Ford's 1926 Classic


Henry Ford - 1926
    Time has not diminished the progressiveness of his business philosophy, or his profound influence on worldwide industry. The modern printing of Today and Tomorrow features an introduction by James J. Padilla, Group Vice President, Ford North America. It also includes an enhanced selection of photos illustrating the processes and facilities Ford covers in the text. Taiichi Ohno acknowledged that a key stimulus to JIT was his close reading of this book. Today, these same ideas are re-emerging to revitalize American industry in new ways."I, for one, am in awe of Ford's greatness. I believe Ford was a born rationalist -- and I feel more so every time I read his writings. He had a deliberate and scientific way of thinking about industry in America. For example, on the issues of standardization and the nature of waste in business, Ford's perception of things was orthodox and universal."- Taiichi Ohno

The Miniature Guide to The Art of Asking Essential Questions


Linda Elder - 2002
    The quality of our thinking, in turn, is determined by the quality of our questions, for questions are the engine, the driving force behind thinking. Without questions, we have nothing to think about. Without essential questions, we often fail to focus our thinking on the significant and substantive. When we ask essential questions, we deal with what is necessary, relevant, and indispensable to a matter at hand. We recognize what is at the heart of the matter. Our thinking is grounded and disciplined. We are ready to learn. We are intellectually able to find our way about. To be successful in life, one needs to ask essential questions: essential questions when reading, writing, and speaking; when shopping, working, and parenting; when forming friendships, choosing life-partners, and interacting with the mass media and through the internet. This thinker’s guide is a starting place for understanding concepts that, when applied, lead to essential questions.

Improving Performance: How to Manage the White Space in the Organization Chart


Geary A. Rummler - 1990
    It was the first such approach to bridge the gap between organization strategy and the individual. Now, in this revised and expanded new edition, Rummler and Brache reflect on the key needs of organizations faced with today's challenge of managing change. With multiple charts, checklists, hands-on tools and case studies, the authors show how they implemented their Performance Improvement methodology in over 250 successful projects with clients such as Hewlett-Packard, 3M, Shell Oil, and Citibank.

The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave


Robbie Kellman Baxter - 2020
    They're correct. The Membership Economy is here and it's here to stay--and if you want to compete for the long run, you need to join it.Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you're in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust.You'll find out how industry leaders like Under Armour, Microsoft, and Netflix have created an ever-expanding customer base of loyal subscribers―and are keeping them coming back. You'll learn how to lead your organization through every step of the process―from initial start-up to new product testing, scaling for long-term growth and sustainability to revamping your culture so everyone works together to optimize customer lifetime value. You'll also master all the essentials of succeeding in the Membership Economy, like subscription pricing, Software-as-a-Service, digital community engagement, and freemium incentives as a way to turn casual browsers into cash-paying super-users.With The Forever Transaction, you have everything you need to build durable, long-term relationships with every customer, and leverage them for ultimate business success―today, tomorrow, and forever.

In Search of Ancient Oregon: A Geological and Natural History


Ellen Morris Bishop - 2003
    Written by a passionate and professional geologist who has spent countless hours in the field exploring and photographing the state, In Search of Ancient Oregon is a book for all those interested in Oregon's landscapes and environments. It presents fine-art-quality color photographs of well-known features such as Mount Hood, Crater Lake, Smith Rock, Steens Mountain, the Columbia River Gorge, and Cannon Beach, and scenic, not so well known places such as Jordan Craters, Leslie Gulch, Abert Rim, Hells Canyon, Elkhorn Mountains, and Three Fingered Jack. Each of the more than 220 stunning photographs is accompanied by readable text, presenting the story of how Oregon's diverse landscapes evolved — and what we may expect in the future. Until now, no book has presented this dynamic story in a way that everyone interested in Oregon's natural history can easily understand. The combination of extraordinary photographs and the author's lucid explanations make this book both unique and essential for those curious about our own contemporary landscape.

Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World


Chuck Hemann - 2013
    Do It Now! Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to CRM to social media marketing! - Prioritize--because you can't measure, listen to, and analyze everything - Use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors - Measure real social media ROI: sales, leads, and customer satisfaction - Track the performance of all paid, earned, and owned social media channels - Leverage "listening data" way beyond PR and marketing: for strategic planning, product development, and HR - Start optimizing web and social content in real time - Implement advanced tools, processes, and algorithms for accurately measuring influence - Integrate paid and social data to drive more value from both - Make the most of surveys, focus groups, and offline research synergies - Focus new marketing and social media investments where they'll deliver the most value Foreword by Scott Monty Global Head of Social Media, Ford Motor Company

Anti-Pluralism: The Populist Threat to Liberal Democracy


William A. Galston - 2018
    Whether today’s populism represents a corrective to unfair and obsolete policies or a threat to liberal democracy itself remains up for debate. Yet this much is clear: these challenges indict the triumphalism that accompanied liberal democratic consolidation after the collapse of the Soviet Union. To respond to today’s crisis, good leaders must strive for inclusive economic growth while addressing fraught social and cultural issues, including demographic anxiety, with frank attention. Although reforms may stem the populist tide, liberal democratic life will always leave some citizens unsatisfied. This is a permanent source of vulnerability, but liberal democracy will endure so long as citizens believe it is worth fighting for.

Marketing High Technology


William H. Davidow - 1986
    Gives practical advice on developing and marketing products in the technology industry, looks in detail at Intel's marketing campaign against Motorola, and stresses the importance of commitment to a successful campaign.

Peter Drucker's Five Most Important Questions: Enduring Wisdom for Today's Leaders


Peter F. Drucker - 2015
    Drucker. Peter Drucker's Five Most Important Questions provides insightful guidance and stirring inspiration for today's leaders and entrepreneurs. By applying Drucker's leadership framework in the present context of today's leaders and those who lead with them, this book is an essential resource for people leading, managing and working in all three sectors—public, private and social. Readers will gain new perspectives and develop a solid foundation upon which to build a successful and bright future. They will learn how to focus on why they are doing what they're doing, how to do it better, and how to develop a realistic, motivational plan for achieving their goals. This brief, clear, and accessible guide — peppered with commentary from distinguished management gurus, contemporary entrepreneurs and dynamic millennial leaders —will challenge readers and stimulate spirited discussion and action within any organization, inspiring positive change and new levels of excellence. In addition to contributions from Jim Collins, Marshall Goldsmith, and Judith Rodin, the book features new insights from some of today's most influential leaders in business (GE and Salesforce.com), academia (Harvard Business School and Northwestern University), social enterprise (Levo League, Pencils of Promise and Why Millennials Matter) and the military (United States Military Academy), who have been directly influenced by Drucker's theory of management.

The Talent War: How Special Operations and Great Organizations Win on Talent


Mike Sarraille - 2020
    It's the hidden asset that never shows up on the balance sheet, despite being the driver for a company's true value. And now, in this hypercompetitive business environment, the war for talent has never been more important, or more complex. Of eight hundred CEOs and six hundred C-suite executives polled in 2019, the overwhelming majority cited the ability to attract and retain top talent as their number one concern.For your organization to win, you need to attract and retain the best talent. But without the right strategy or mindset, you won't be able to do so--and you won't be able to compete. After all, your people, not your product or service, are your strongest competitive advantage.When it comes to winning on talent, no one does it better or more consistently than the US Special Operations community. Their success comes down to their people and a widely held foundational belief: Talent + Leadership = Victory.The Talent War explores how US Special Operations Forces assess, select, and develop their world-class talent. You'll learn how to adopt a talent mindset, the single greatest weapon you can possess in the war for talent. When your organization reflects this mindset, you will hire, train, and develop the right people, and put them in the best positions to make decisions that allow you to retake the advantage and win the war.

Human Sigma: Managing the Employee-Customer Encounter


John H. Fleming - 2007
    Now, HumanSigma is poised to do the same for sales and services. Human Sigma offers an innovative research-based approach to one of the toughest challenges facing sales and services companies today: how to effectively manage the employee-customer encounter to drive business success.Human Sigma offers an innovative, research-based approach to one of the toughest challenges businesses face today: how to effectively manage the employee-customer encounter to drive business success. Based on research spanning 10 million employees and 10 million customers around the world, the Human Sigma approach combines a proven method for assessing the health of the employee-customer encounter with a disciplined process for improving it. Human Sigma is based on five rules to bring excellence to how employees engage and interact with customers: RULE #1: E Pluribus Unum. Employee and customer experiences must be managed together — not as separate entities. RULE #2: Feelings Are Facts. Emotions drive and shape the employee-customer encounter. RULE #3: Think Globally, Measure and Act Locally. The employee-customer encounter must be measured and managed at the local level. RULE #4: There Is One Number You Need to Know. Employee and customer engagement interact to drive enhanced financial performance. And this interaction can be quantified and summarized with a single performance metric. RULE #5: If You Pray for Potatoes, You Better Grab a Hoe. Good intentions alone do not constitute a plan of action. Sustainable improvement in the employee-customer encounter requires disciplined local action coupled with a companywide commitment to changing how employees are recruited, positioned in roles, rewarded and recognized, and importantly, how they are managed. Essential reading for global business leaders, Human Sigma shows how sales and service companies can flourish in the new global economy. It reveals a profoundly different method for managing human systems for growth. Blending strategic analysis with hands-on, practical steps and advice, Human Sigma will change how you view your work, your employees and your customers forever.

Roadside MBA: Back Road Lessons for Entrepreneurs, Executives and Small Business Owners


Michael Mazzeo - 2014
    They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off.Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three men decided to pull their heads out of their ivory towers and search for insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas.Spiced with vehicular mishaps and unexpected finds, this is one business book you won't want to miss.