Updated to include two extended final chapters with in-depth prescriptions for building a career in advertising, this edition also features a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads sometimes fail, and how advertisers can learn to balance creative work with the mandate to sell products.

    Recommended!--Jay Baer, founder of Convince & Convert and author of Hug Your Haters Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable.--Brian Solis, experience architect, digital anthropologist, best-selling authorShane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to. They're smart and they know this topic inside out (and sideways). Read their book. While I can't guarantee you'll rise to Shane and Joe's ridiculously obsessive level, you will be infinitely better prepared to tell your own brand's story. Promise!--Rebecca Lieb, Analyst, Author & AdvisorThe Contently team understands the power of story, and how to craft and spread a great narrative, like no other. In an era where brand, design, and mission are a competitive advantage for every business, Contently underscores the importance of stories and how they transform companies and industries.--Scott Belsky, Entrepreneur, Investor, & Author (Founder of Behance, bestselling author of Making Ideas Happen)I can't think of a better way to illustrate the power of story telling than by telling great stories. This book should be required reading not just by those with content in their titles, but by anyone in Marketing AND Sales. Then, when you're done, give it to your CEO to read... but make sure you get it back, because I guarantee you'll refer to it more than once.--Shawna Dennis, Senior Marketing LeaderNeuroscience, algorithms, illustrations, personal anecdotes and good, old-fashioned empathy: This entertaining and informative tome journeys to the core of how we communicate and pushes us, as marketers and humans, to do it better, speeding the reader through and leaving us wanting more.--Ann Hynek, VP of global content marketing at Morgan StanleyTransform your business through the power of storytelling.Content strategists Joe Lazauskas and Shane Snow offer an insider's guide to transforming your business--and all the relationships that matter to it--through the art and science of telling great stories.Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers.Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care--in work and in life.

    But there is one other crucial factor, which is much less well known. The same team had done it before. The truth is that many of those most closely involved in cracking the Enigma code – Alistair Denniston, Frank Birch, Dilly Knox – had wrestled with German naval codes for most of the First World War. By the end of the war they had been successfully cracking a new code every day, from their secret Room 40 at the Old Admiralty Building, in a London blacked out for Zeppelin Raids.The techniques they developed then, the ideas that they came to rely on, the people they came to trust, had been developed the hard way, under intense pressure and absolute secrecy during World War I. Before Enigma tells their story and explains how they managed to crack the supposedly indecipherable code. The book outlines the capture of the Magdeburg and the Hobart, discusses the use of cracked codes to bring German fleets to battle at Dogger Bank and Jutland, and focuses on individuals such as Winston Churchill and Admiral Sir Reginald ‘Blinker’ Hall and their importance in the development of a British naval code tradition. Praise for David Boyle ‘Exhilarating’ - Daily Mail David Boyle is a British author and journalist who writes mainly about history and new ideas in economics, money, business and culture. He lives in Crystal Palace, London. His books include Alan Turing: Unlocking the Enigma, Operation Primrose, Rupert Brooke: England’s Last Patriot, Peace on Earth: The Christmas Truce of 1914, Jerusalem: England’s National Anthem and Unheard Unseen: Warfare in the Dardanelles .Endeavour Press is the UK's leading independent digital publisher. For more information on our titles please sign up to our newsletter at www.endeavourpress.com. Each week you will receive updates on free and discounted ebooks. Follow us on Twitter: @EndeavourPress and on Facebook via http://on.fb.me/1HweQV7. We are always interested in hearing from our readers. Endeavour Press believes that the future is now.

    If you're asking this question, it's probably too late: you didn’t see this important new development coming, or didn’t understand it well enough to take it seriously, and now you must play the most dreaded game of all—catch-up.In How Did We Miss That?: How to Forecast the Next Big Thing, Amy Webb shows you how to avoid having to ask that frightening question. Successful business leaders seem to have a sixth sense about what's next; an uncanny ability to predict the next big trend or market development. But it's not magic. Webb teaches you how to spot today the signs of tomorrow's trends; specifically, the trends affecting your world—your market, your products, and your competitors. She demonstrates how the future doesn’t arrive fully formed, but rather emerges step-by-step, appearing first around the fringes of society. But that future is easy to miss unless you know where and how to look.Books about the near-future, not to mention countless blogs, postings, seminars, and conferences, simply tell you what the author thinks is coming, leaving you to pick the prognostication you prefer. Amy Webb shows you where and how to look in the present for harbingers of the future. Her book is an invaluable resource for leaders of all kinds.

    

    The Hidden Tools of Comedy unlocks the unique secrets and techniques of writing comedy. Kaplan deconstructs sequences in popular films and TV that work and don’t work, and explains what tools were used (or should have been used).

    For many Americans, he was the voice and face that gave shape and meaning to every day's news. But who was Peter Jennings really? In this absorbing biography, readers will get to know Jennings through the memories of his friends, family, competitors, colleagues, and interview subjects. Their stories are full of surprises. Jennings, we learn, was a high school dropout who spent the rest of his life in pursuit of knowledge. He traveled the world in search of stories, a notebook perpetually thrust through his back belt loop. In his front pocket, he carried a miniature copy of the Constitution, a testament to his love for the United States; a Canadian by birth, Jennings acquired American citizenship in 2003.Peter Jennings was a celebrity, of course—a dashingly handsome and elegant man, famous for his ability to charm women and world leaders alike—but in these pages he is remembered as a loyal friend and a devoted family man, who loved nothing more than to canoe with his kids and listen to jazz with his friends in the Hamptons. Not that he was the relaxing sort. Jennings was a task-master, who ripped other reporters' pieces to shreds, forcing them to rewrite from the ground up. He was a perfectionist, too, who drove his fellow correspondents crazy with his ad-libbed questions on the air. It was all about standards. Throughout his life, Peter Jennings was driven by a passion to seek the truth and convey that truth accurately, simply, cleanly, and elegantly to his American audience. He was our voice.

    Volume I describes the Meta Model, a framework for comprehending the structure of language; Volume II applies NLP theory to nonverbal communication.

    Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include form, narrative, color, type and image, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.

    Updated at the end of 2018, this guide offers practical strategies to apply sketchnoting in daily life. Within this guide readers will: - Understand why visual thinking belongs in every boardroom- Discover what’s in every sketchnoter’s toolkit- Learn how to sketchnote through practical exercises- See the 9 common patterns for creating sketchnotes- Build your own toolkit in analogue or digitalIncludes dozens of illustrations and new online access to Exercise Sheets for those wanting to practice the essentials in their own way. This is not a long book. It is designed for the busy people seeking a rapid overview of methods and principles from a someone who has developed and used these skill over the last five years.

    Sears distils over 20 years’ experience as a management consultant and coach into six simple conversational structures that cover every management situation. A natural storyteller with a great narrative gift, Sears delivers his message in an entirely unique manner – as a work of business fiction. In this compelling and highly instructive tale you can follow the journey of newly promoted Operations Manager Sam Mitchell as he faces the everyday pressures and challenges of managing a team, and then relate his experiences to real life scenarios in your workplace. Conversation #1 – What can you do about that? Conversation #2 – Who should really own this? Conversation #3 – How should we be behaving? Conversation #4 – Who’s really doing this? Conversation #5 – Where are we heading? Conversation #6 – How are we doing?   This highly practical guide concludes with a simple how-to chapter, explaining why and how each conversation works, and when to use them, as well as providing accompanying tips and techniques. The Six Conversations of a Brilliant Manager is an instantly-applicable and hugely powerful toolkit for every manager and HR department looking to get the very best out of their people.

    Volume I describes the Meta Model, a framework for comprehending the structure of language; Volume II applies NLP theory to nonverbal communication.

    No one could have known that by the next century, The Second City would have established itself as the premier comedy institution in the world. Taking its act north, The Second City would build a second permanent home in Toronto where it would create the Emmy-Award winning television series "SCTV." Pioneering the use of improvisation in developing talent and creating satiric revue comedy, The Second City has become - in the words of the New York Times - "A Comedy Empire."The Second City Almanac of Improvisation - like the theatre itself - is a collection of diverse ideas, viewpoints, and memories, written by a vast array of teachers, actors, and directors who all got their start at the legendary comedy theatre. Fred Willard recalls his introduction to The Second City style in the mid-Sixties; Tim Kazurinsky gives a hilarious visual demonstration on the art of object work; "Saturday Night Live" star Tina Fey talks about re-improvising material as a mode of writing revue comedy; noted director Mick Napier takes on the thorny debate between long-form improvisation and short-form improvisation. Anne Libera guides the reader through each essay by providing a road map for understanding how The Second City method of improv-based comedy has become the industry standard.Mike Nichols, Elaine May, Alan Arkin, Joan Rivers, Robert Klein, Peter Boyle, Harold Ramis, John Belushi, Dan Aykroyd, Bill Murray, John Candy, Martin Short, Gilda Radner, George Wendt, Jim Belushi, Bonnie Hunt, Mike Myers, Ryan Stiles, Rachel Dratch, Nia Vardalos - no other theatre can boast an alumni list of this magnitude. The Second City Almanac of Improvisation provides practical instruction, personal details, and inspiration to both improvisers and their fans.

    By “reverse engineering the fastest growing company in the history of the world,” author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web’s most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.

    Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work - until now. Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of those concepts applied in practice. From the 80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, 100 design concepts are defined and illustrated for readers to expand their knowledge.This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.