For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

    Cutting-edge international finance issues are presented along with a traditional treatment of international financial management.

    1.5 million Brilliant books have been sold around the world, so to celebrate this milestone we've included 10 Chapters from 10 of our bestselling Brilliant books to give you a taste of the series. By choosing the most inspiring and useful chapter for you, we hope you'll learn something new and get one step closer to being Brilliant on your chosen subject. Brilliant books are available for business, careers, management, lifeskills, computing, teaching, and study skills topics. So if you need help, advice or inspiration then we have something for all your personal and professional needs.

    It also includes real world cases.

    Greatness doesn't come from DNA but from practice and perseverance honed over decades. The key is how you practice, how you analyze the results of your progress and learn from your mistakes, that enables you to achieve greatness.Colvin shows that the skills of business: negotiating deals, evaluating financial statements obey the principles that lead to greatness, so that anyone can get better at them with the right kind of effort. Even the hardest decisions and interactions can be systematically improved.This new mind-set, combined with Colvin's practical advice, will change the way you think about your job and career, and will inspire you to achieve more in all you do.

    Many leadership books can be boring. Instead of reading another repetitive book about 100 leadership essentials by a corporate CEO, search no more for the perfect leadership book. In "The Diary of a West Point Cadet," by Captain Preston Pysh, the author teaches essential West Point leadership through the most fun and unique reading of any book in its class. If you are an aspiring cadet, a small-group leader, or even an emerging leader in corporate America, this book is for you. Each intriguing firsthand account of Preston's most memorable stories from attending West Point will capture your interest and imagination. At the conclusion of each gripping story, Preston efficiently summarizes how the experience taught him lessons about leadership, which later prepared him to be a combat commander. If you like twists and turns while reading and learning, you are in for a treat. Prepare to be glued to your seat and the text as you experience unforgettable stories and lessons from "The Point."

    Set to inspire, this book includes some of the most stirring and eloquent addresses by Rabindranath Tagore, Swami Vivekananda, Sardar Vallabhbhai Patel, Mother Teresa, JRD Tata, Abdul Kalam, Nardendra Modi and other influential Indian leaders.This impelling selection of expressive moments of oratory would provide the reader a fresh perspective; evoke feelings of patriotism, inspiration and unbounded motivation. Nitin Aggarwal introduces each speech with relevant information, providing valuable insight.

    Andrew & Claire are hugely experienced in the industry, and more importantly over several locations. So make sure you read it with a marker pen in your hand. Take all of their advice - it might just prevent you from making some very expensive mistakes.’John Richardson - The Coffee Boys‘Straight forward, independent, no-nonsense advice is not easy to find.This is a must read book for every budding and existing coffee shop entrepreneur. Even if you do not own a coffee shop, read it for great business advice.’Martyn Herriott - Beverage Standards AssociationAndrew & Claire Bowen opened their first franchised coffee shop in 2007, after leaving senior roles in retail and healthcare. Within eighteen months they had opened three outlets and had over £1m turnover. In 2011 they developed their own independent format, which they continue to run. They support coffee shop owners worldwide as founders of Café Success Hub.

    In this newest translation of The Art of War readers will benefit from the interpretations from other translators and strategist, as well as the 50 strategic rules, including: -- How to look for strategic turns to meet the competition-- How to attain strategic superiority and crush the competition-- How to plan surprise and stay ahead of the game-- And more timeless wisdom that will allow you to compete and win in the dynamic business environment!Business managers around the world have tapped into this ancient wisdom; it is time to master The Art of War for Manager for the existence and growth of your business!

    

    This title includes practical techniques and examples.

    

    Cheese is a metaphor for what you want to have in life, for example a good job, a loving relationship, money or possessions, health or spiritual peace of mind. The maze is where you look for what you want, perhaps the organisation you work in, or the family or community you live in. The problem is that the cheese keeps moving.In the story, the characters are faced with unexpected change in their search for the cheese. One of them eventually deals with change successfully and writes what he has learned on the maze walls for you to discover.

    From the author that brought you the New York Times bestseller The 7 Habits of Highly Effective People comes a guide to building your work on the principles of effectiveness so that your life can spent cultivating genuine relationships, investing in pursuits you enjoy, and achieving balance in both your personal and professional lives.In First Things First, Stephen M. R. Covey advocates categorizing tasks by urgency and importance so that you can focus on what actually needs to be done in the limited amount of time that you have. Using personal examples and insight from years of business experience, he argues for a new way of looking at your “to-do” list. Rather than offering you another clock, First Things First provides you with a compass, because where you're headed is more important than how fast you're going.

    La La is a self-made entrepreneur with a successful fashion line, a cosmetics company, a reality show, and a budding acting career to her credit. From humble beginnings, she created a career that she loves through sheer determination and hard work, and now she shares her hard-won wisdom on how her readers can do the same.With her unparalleled drive and enterprising attitude, La La knows what it takes to follow a dream, define goals, and work relentlessly to achieve them. In The Power Playbook, she will share her tried-and-true advice for reaching new levels of success in whatever you set out to do.Perfect for those setting out for the first time or for more established professionals looking to reevaluate their goals, The Power Playbook has an inspiring message for women of all ages.Illustrated by personal stories of her own professional triumphs and challenges, La La reveals her secrets to finding success on your own terms and reminds us that big dreams require hard work, resilience, and an undying belief in yourself.