Jarvis may be an all-round irritant, but he's harmless & deep down he's got a heart of gold. As his oldest (& only) friend reflects on his life with Jarvis Ham, he wonders what it would have been like if they had never met.

    But how do you get them to work?Have you bought books that promised answers, or paid hundreds of dollars for courses, yet still struggle to profit? Do you belong to a secret Facebook group . . . but fear you're being ripped off?Amazon ads are hard to master. But if you do, they’ll reward you. They tap into an audience hungry for books, and willing to pay full price.The ads follow a standard pay per click advertising model. Marketers have had two decades to figure out how that model works. There’s a skillset for the job.This book explains it.If you’re tired of rumors, guesses and secret strategies, this book shows you: How to tap into a buying audience The neuroscience behind clicks that don’t convert (and how to get more that do) The tactics of expert optimization Ad types to avoid (and why) Why scaling is so hard This book gives you the knowledge to advertise at profit. It’ll surprise you, and bust the myths holding you back.You’ll never look at advertising the same way again. Are you ready to unleash your Amazon ads? What writers think about this series… “This is, by far, the best indie how-to guide I have read.”“Best advice I’ve seen yet.”“Brilliant!”“This author's expertise is truly awesome, as is his flair for communicating complex concepts painlessly.”“This guy SO knows what he's talking about.”“Wow, powerful stuff. Loving this series!”“Game changer.”

    Since then, she resolves to seal her heart for love convinced that she would never fall in love ever.just when she moves on with her life surrounded by friends who help her our to mend her broken heart, she meets jai, Mr. Perfect - her boss. At least, that's what Khushi thought about him. Despite her initial resistance, she falls in love with him.Disaster hits her again when she learns that he doesn't feel the same way about her. This time, Khushi decides on a stronger note that love was just not meant for her. And then, Manav, a carefree guy, steps into her life who promises to love her in every possible way.After being heart - broken twice, which still hurts, will khushi give love another chance knowing that it could be risking her heart again for the third time ?

    It’s never going to happen! I am William Carson, a billionaire, and billionaires like me don’t need therapists. Talking to a therapist is simply not in the billionaire code! I would never concede to needing anyone, especially Kathleen Warren, the sexy, naive counselor assigned to me. She is too young. What does she know about real life? *** Kathleen Warren is fresh out of college and recently licensed as a counselor. She accepts William Carson as a patient against her better judgment – he’s too damn sexy, thinks the world revolves around him, and talks dirty. And he’s got way too much baggage – an ex-wife, a new fiancée, and a teenage son. The first time he steps into her office, Kathleen knows she should have sent him away. But she didn’t because she plans to maintain the boundary lines between her and her patient. After all, she knows all about boundaries – her entire graduate thesis is based on boundary points. Going beyond professional boundary points is disastrous and can lead to the loss of her counselor’s license, something she worked too hard to obtain. She wouldn’t allow William Carson to affect her to the point of losing her livelihood, even if he is charming, stubborn, sexy, and a freaking billionaire! *** But Bill has no respect for set boundaries! In his world, he gets everything he wants and he wants young Katie – boundaries or not! For a limited time, HEAL ME contains a free billionaire bad boy romance novel

    It’s the new way forward for anyone trying to win customers’ loyalty, influence public opinion, and even change the world. In Uprising, Scott Goodson, founder and CEO of StrawberryFrog, the world’s first cultural movement agency, shows how your idea or organization can successfully ride this wave of cultural movements to authentically connect to the lives and passions of people everywhere.We are in the midst of a profound cultural transformation in which technology is making it easier than ever for anyone to share ideas, goals, and interests. Working with companies and brands ranging from SmartCar to Pampers to Jim Beam to India’s Mahindra Group, StrawberryFrog and Goodson have led a paradigm focal shift away from one-on-one selling to sharing.Using client case studies and contributions from a global team of movement marketing forerunners—among them, political guru Mark McKinnon; Lee Clow, creative chief at TBWA/Chiat/Day; Apple evangelist Guy Kawasaki; and Marty Cooke, who helped make yellow LIVESTRONG bracelets synonymous with the fight against cancer—Goodson details why and how individuals and companies are embracing the movement phenomenon. He then applies these insights to practical steps that you can take right now to reach people through what matters most to them, including:Stop talking about yourself—let the movement control your messageHome in on the core objectives of your concept or brand—and align these values with what people are for (or against)“Light the spark”—create a culture within your organization that can embrace and drive a movementLeverage your assets—content, events, expertise, connecting platforms—to give people tools to spread your gospelAdjust concepts to travel across borders and link people across cultural boundariesThe examples and guidance in this book will prepare you to find, connect to, and even lead the next big movement. What happens next is up to you. Get up. Go out. And create a brand Uprising of your own.

    The career escalator is jammed at every level. Unemployment rates are sky-high. Creative disruption is shaking every industry. Global competition for jobs is fierce. The employer-employee pact is over, and traditional job security is a thing of the past. Here, LinkedIn cofounder and chairman Reid Hoffman and author Ben Casnocha show how to accelerate your career in today’s competitive world. The key is to manage your career as if it were a start-up business: a living, breathing, growing start-up of you. Why? Start-ups - and the entrepreneurs who run them - are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage. These are the very same skills professionals need to get ahead today. This book isn’t about cover letters or resumes. Instead, you will learn the best practices of Silicon Valley start-ups, and how to apply these entrepreneurial strategies to your career. Whether you work for a giant multinational corporation, a small local business, or are launching your own venture, you need to know how to: Adapt your career plans as you change, the people around you change, and industries change Develop a competitive advantage to win the best jobs and opportunities Strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationships Find the unique breakout opportunities that massively accelerate career growth Take proactive risks to become more resilient to industry tsunamis Tap your network for information and intelligence that help you make smarter decisions A revolutionary new guide to thriving in today's fractured world of work, the strategies in this book will help you survive and thrive and achieve your boldest professional ambitions. The Start-Up of You empowers you to become the CEO of your career and take control of your future.©2012 Reid Hoffman (P)2012 Random House

    Years later, Ma has inspired not only a bestselling novel and hit movie, but has also started three different companies—the latest of which, Citizen Sports, is an innovative marriage of sports, betting, and digital technology—and launched a successful corporate speaking career. The House Advantage reveals Ma's cutting-edge mathematical insights into the world of statistics and makes them applicable to a wide business audience. He argues that numbers are the key to analyzing nearly everything in the world of business, from how to spot and profit from global market inefficiencies to having multiple backup plans in anticipation of every probability. Ma's stories and business lessons are as intriguing as they are universally applicable.

    The challenge is knowing how to get unstuck. In this dynamic and pragmatic handbook, Keith Yamashita and Sandra Spataro share the insights, methods, stories, and best practices of the extraordinary leaders they have worked with at business giants such as IBM, Sony, Disney, HP, and Nike. In immediately accessible terms, they identify the symptoms of being stuck, introduce readers to the Serious Seven states of “stuck”—from “Overwhelmed” to “Exhausted” to “Alone”—and offer dozens of in-the-moment tools, techniques, and examples to generate immediate ideas, whether you need to back up in order to move forward, motivate a struggling team, change your goals, or inspire yourself with a clearer picture of where you’re headed. With a handy trim size, a vivid two-color interior, and memorable images that speak louder than words, Unstuck is a book for anyone who wants to get themselves or their team motivated and moving in the time it takes to fly from New York to D.C. Designed to be flipped through, read in chunks, and returned to again and again, Unstuck is an innovation in business literature.

     Your commitment to work at your absolute best moves me. Your readiness to acknowledge your weakness encourages me to give even more of my life to helping people free themselves from their self-made prisons. May your passions be ignited. May your life and that of those around you become magically abundant.M This book is the first in 'THE OBSTACLE IS YOU' series. The letters of my readers have moved me deeply and encouraged me to distill everything that I have learned about the art of living into a series of life lessons. Hence, I set about compiling the best information I have to give into a book that I genuinely believe will transform your life. How to Love Yourself? Do you ever feel like life is slipping by so fast that you might not get the chance to live with meaning and the happiness you deserve? If so, then this very special book will be the guiding light that leads you to a brilliant new way of living. In this extremely easy to read yet wisdom rich manual, I offer eleven simple solutions to life's most complex problems, ranging from methods to succeed to powerful ways to enjoy the journey while you create a legacy that lasts. The words in this book are heartfelt and written in high hope that you will not only connect with the wisdom that I have respectfully offered but also act on it to create lasting improvements in every area of your life. Amidst my own trials and tribulations I have learned that it is not enough to know what to do, we must act immediately on the knowledge in order to create the lives we so dearly want. So, as you turn the pages of this first book in 'THE OBSTACLE IS YOU' series, I hope you will discover a wealth of wisdom that will immensely enrich the quality of your physical, emotional and spiritual life. Please do write to me to share how you have integrated the lessons in this book into the way you live. I will do my very best to respond to your mails with a personal note. I wish you peace, prosperity and many happy days spent engaged in a worthy purpose.

    Now in paperback, this fully-revised second edition still gives readers simple, effective techniques for organizing, writing, and delivering proposals while updating the author's winning strategies for today's global business environment.By cutting through the confusion, and providing dozens of real-world examples, this updated version provides step-by-step instructions for crafting value-centered, recipient-specific proposal packages, with all-new discussions on:* How to increase business using new communication channels from e-mail and electronic submissions to PDF, HTML, and others* The Seven Worst Proposal Mistakes illustrated with real-world examplesThis is an essential book for anyone seeking to win contracts and sell projects."

    In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organization, and brand-as-symbol perspectives. The twin concepts of brand identity (the brand image that brand strategists aspire to create or maintain) and brand position (that part of the brand identity that is to be actively communicated) play a key role in managing the "out-of-the-box" brand. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. Aaker also addresses practical management issues, introducing a set of brand equity measures, termed the brand equity ten, to help those who measure and track brand equity across products and markets. He presents and analyzes brand-nurturing organizational forms that are responsive to the challenges of coordinated brands across markets, products, roles, and contexts. Potentially destructive organizational pressures to change a brand's identity and position are also discussed. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.

    Covey has taught to many of the world's top executives and most influential leaders. Align your organization's resources and structures to increase long-term performance and create a high-trust culture - the ultimate competitive advantage.

    Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:STORYHOWAUDIENCEREACHEXCELLENCESocial Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.

    But it is hard. It’s hard because it forces people and organizations to make specific choices about their future—something that doesn’t happen in most companies.Now two of today’s best-known business thinkers get to the heart of strategy—explaining what it’s for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point.A.G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser Roger Martin, doubled P&G’s sales, quadrupled its profits, and increased its market value by more than $100 billion in just ten years. Now, drawn from their years of experience at P&G and the Rotman School of Management, where Martin is dean, this book shows how leaders in organizations of all sizes can guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success—where to play and how to win.The result is a playbook for winning. Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are:• What is our winning aspiration?• Where will we play?• How will we win?• What capabilities must we have in place to win?• What management systems are required to support our choices?The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approach—and then making the right choices to support it—makes the difference between just playing the game and actually winning.

    But branding has now moved so far beyond its commercial origins that consumer response has entered uncharted territory. Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them - and consumers buy into them.