Alibaba’s $25 billion IPO in 2014 was the largest global IPO ever. A Rockefeller of his age who is courted by CEOs and Presidents around the world, Jack is an icon for China’s booming private sector and the gatekeeper to hundreds of millions of middle class consumers.Duncan Clark first met Jack in 1999 in the small apartment where Jack founded Alibaba. Granted unprecedented access to a wealth of new material including exclusive interviews, Clark draws on his own experience as an early advisor to Alibaba and two decades in China chronicling the Internet’s impact on the country to create an authoritative, compelling narrative account of Alibaba’s rise.How did Jack overcome his humble origins and early failures to achieve massive success with Alibaba? How did he outsmart rival entrepreneurs from China and Silicon Valley? Can Alibaba maintain its 80% market share? As it forges ahead into finance and entertainment, are there limits to Alibaba’s ambitions?  How does the Chinese government view its rise?  Will Alibaba expand further overseas, including in the U.S.?Clark tells Alibaba’s tale in the context of China’s momentous economic and social changes, illuminating an unlikely corporate titan as never before.

    By sidestepping "reengineering," "total quality management," and other management philosophies and employing its own brand of business success, Kelleher's airline has turned a profit for twenty-four consecutive years and seen its stock soar 300 percent since 1990.Today, Southwest is the safest airline in the world and ranks number one in the industry for service, on-time performance, and lowest employee turnover rate; and Fortune magazine has twice ranked Southwest one of the ten best companies to work for in America. How do they do it?With unlimited access to the people and inside documents of Southwest Airlines, authors Kevin and Jackie Freiberg share the secrets behind the greatest success story in commercial aviation. Read it and discover how to transfer the Southwest inspiration to your own business and personal life.

    The Ultimate History of Video Games reveals everything you ever wanted to know and more about the unforgettable games that changed the world, the visionaries who made them, and the fanatics who played them. From the arcade to television and from the PC to the handheld device, video games have entraced kids at heart for nearly 30 years. And author and gaming historian Steven L. Kent has been there to record the craze from the very beginning.This engrossing book tells the incredible tale of how this backroom novelty transformed into a cultural phenomenon. Through meticulous research and personal interviews with hundreds of industry luminaries, you'll read firsthand accounts of how yesterday's games like Space Invaders, Centipede, and Pac-Man helped create an arcade culture that defined a generation, and how today's empires like Sony, Nintendo, and Electronic Arts have galvanized a multibillion-dollar industry and a new generation of games. Inside, you'll discover:·The video game that saved Nintendo from bankruptcy ·The serendipitous story of Pac-Man's design ·The misstep that helped topple Atari's $2 billion-a-year empire·The coin shortage caused by Space Invaders ·The fascinating reasons behind the rise, fall, and rebirth of Sega ·And much more! Entertaining, addictive, and as mesmerizing as the games it chronicles, this book is a must-have for anyone who's ever touched a joystick.

    As sociologist and network science pioneer Duncan Watts explains in this provocative book, the explanations that we give for the outcomes that we observe in life—explanation that seem obvious once we know the answer—are less useful than they seem.Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry.It seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. Social trends often seem to have been driven by certain influential people; yet marketers have been unable to identify these “influencers” in advance. And although successful products or companies always seem in retrospect to have succeeded because of their unique qualities, predicting the qualities of the next hit product or hot company is notoriously difficult even for experienced professionals.Only by understanding how and when common sense fails, Watts argues, can we improve how we plan for the future, as well as understand the present—an argument that has important implications in politics, business, and marketing, as well as in science and everyday life.

    Intel routinely uses the threat of lawsuits against workers and rivals.At the center of this story is Andy Grove, Intel's high-profile CEO and chairman, once a penniless immigrant who waited tables to put himself through college. It is Grove who has made the unpopular decisions which have kept Intel at the top of the chip market. Exhaustively researched from court records, unpublished documents, and interviews with Intel's competitors, partners, and past and present employees, Jackson traces the company's spectacular failures and successes, as well as the powerful human struggles that have made Intel one of the most competitive players in a high-stakes game.

    In April 2003 Patt Levine underwent "Lap-Band" gastric surgery, one of the primary bariatric surgeries being widely practiced today. As a lifelong foodie, she was expecting the worst when her surgeon's nutritionist handed her dietary guidelines to follow post-surgery, and she was right. With her decades of cooking skills, she immediately set out to devise low-fat dishes that would be just as delicious pureed and chopped as they would be served whole. As an added problem, she wanted to cook for her husband at the same time. This first-ever cookbook for the hundreds of thousands who are lining up for bariatric bypass surgery is proof that it can be done. With collaborator Michele Bontempo-Saray, the author has created 125 recipes that contain no added sugar, are very low in fat, and get their carbohydrates almost exclusively from fruits and vegetables. Each recipe includes specific guidelines for preparation of the dish for every stage of the eating programs for Lap-Band, gastric bypass, and Biliopancreatric Diversion Duodenal Switch (BPD-DS) patients, as well as suggestions for sharing meals with those who have not gone through gastric surgery. Creative recipes cover every meal and food-breakfast and brunch, soups, vegetables, main courses, and sweet indulgences.

    Everything you need to be fully prepared to take the PRINCE2Foundation and Practitioner examAs an internationally recognized certification which focuses onthe Foundation and Practitioner levels along with being recommendedby the Project Management Institute, the PRINCE2 accreditationgives a bolster to any resume.The author, David Hinde, has trained hundreds of individualsfrom many different backgrounds to prepare for the PRINCE2 exams.The book provides explanations of all parts of the PRINCE2approach, lots of practical examples, and a whole range of mockexamination questions to test your knowledge.Explains all the PRINCE2 themes, processes, principles, rolesand management products for the very latest version of PRINCE2(PRINCE2 2009 Edition)Features full coverage of all Foundation and Practitioner levelexam objectivesPresents real-world scenarios, showing how the method isused in business and the public sectorIncludes challenging review questions and electronic flashcardsto sharpen your knowledgeCovers tips and techniques for tackling the PRINCE2accreditation examinations and shows you how and where to take theexamsIncorporates over 300 sample Foundation-level and over 100sample Practitioner-level questions, with answers and fullexplanationsContains a glossary of all PRINCE2 terminology and a quickreference to all the PRINCE2 management productsGives a web link to a set of on-line tools with more bonusexamsPRINCE2 Study Guide covers all the necessary topics youneed to know in order to confidently take the PRINCE2 Foundationand Practitioner exams.

    However, large-scale agile development is difficult, and publicly available case studies have been scarce. Now, three agile pioneers at Hewlett-Packard present a candid, start-to-finish insider's look at how they've succeeded with agile in one of the company's most mission-critical software environments: firmware for HP LaserJet printers.This book tells the story of an extraordinary experiment and journey. Could agile principles be applied to re-architect an enormous legacy code base? Could agile enable both timely delivery and ongoing innovation? Could it really be applied to 400+ developers distributed across four states, three continents, and four business units? Could it go beyond delivering incremental gains, to meet the stretch goal of 10x developer productivity improvements?It could, and it did--but getting there was not easy.Writing for both managers and technologists, the authors candidly discuss both their successes and failures, presenting actionable lessons for other development organizations, as well as approaches that have proven themselves repeatedly in HP's challenging environment. They not only illuminate the potential benefits of agile in large-scale development, they also systematically show how these benefits can actually be achieved.Coverage includes: - Tightly linking agile methods and enterprise architecture with business objectives- Focusing agile practices on your worst development pain points to get the most bang for your buck- Abandoning classic agile methods that don't work at the largest scale- Employing agile methods to establish a new architecture- Using metrics as a "conversation starter" around agile process improvements- Leveraging continuous integration and quality systems to reduce costs, accelerate schedules, and automate the delivery pipeline- Taming the planning beast with "light-touch" agile planning and lightweight long-range forecasting- Implementing effective project management and ensuring accountability in large agile projects- Managing tradeoffs associated with key decisions about organizational structure- Overcoming U.S./India cultural differences that can complicate offshore development- Selecting tools to support quantum leaps in productivity in your organization- Using change management disciplines to support greater enterprise agility

    More than 1,300 photos make this the world's most complete guidebook.

    In the centennial season of college football, both teams were undefeated; both featured devastating and innovative offenses; both boasted cerebral, stingy defenses; and both were coached by superior tacticians and stirring motivators, Texas's Darrell Royal and Arkansas's Frank Broyles. On that day in Fayetteville, the poll-leading Horns and second-ranked Hogs battled for the Southwest Conference title -- and President Nixon was coming to present his own national championship plaque to the winners. Even if it had been just a game, it would still have been memorable today. The bitter rivals played a game for the ages before a frenzied, hog-callin' crowd that included not only an enthralled President Nixon -- a noted football fan -- but also Texas congressman George Bush. And the game turned, improbably, on an outrageously daring fourth-down pass.But it "wasn't" just a game, because nothing was so simple in December 1969. In "Horns, Hogs, & Nixon Coming," Terry Frei deftly weaves the social, political, and athletic trends together for an unforgettable look at one of the landmark college sporting events of all time.The week leading up to the showdown saw black student groups at Arkansas, still marginalized and targets of virulent abuse, protesting and seeking to end the use of the song "Dixie" to celebrate Razorback touchdowns; students were determined to rush the field during the game if the band struck up the tune. As the United States remained mired in the Vietnam War, sign-wielding demonstrators (including war veterans) took up their positions outsidethe stadium -- in full view of the president. That same week, Rhodes Scholar Bill Clinton penned a letter to the head of the ROTC program at the University of Arkansas, thanking the colonel for shielding him from induction into the military earlier in the year.Finally, this game was the last major sporting event that featured two exclusively white teams. Slowly, inevitably, integration would come to the end zones and hash marks of the South, and though no one knew it at the time, the Texas vs. Arkansas clash truly was Dixie's Last Stand.Drawing from comprehensive research and interviews with coaches, players, protesters, professors, and politicians, Frei stitches together an intimate, electric narrative about two great teams -- including one player who, it would become clear only later, was displaying monumental courage just to make it onto the field -- facing off in the waning days of the era they defined. Gripping, nimble, and clear-eyed, "Horns, Hogs, & Nixon Coming" is the final word on the last of how it was.

    Part Fast Food Nation, part Bobos in Paradise, Starbucked combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives, from our evolving neighborhoods and workplaces to the ways we shop, socialize, and self-medicate.In Starbucked, Taylor Clark provides an objective, meticulously reported look at the volatile issues like gentrification and fair trade that distress activists and coffee zealots alike. Through a cast of characters that includes coffee-wild hippies, business sharks, slackers, Hollywood trendsetters and more, Starbucked explores how America transformed into a nation of coffee gourmets in only a few years, how Starbucks manipulates psyches and social habits to snare loyal customers, and why many of the things we think we know about the coffee commodity chain are false.

    With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family—America’s last great industrial dynasty—could hold on to their company. Mulally and his team pulled off one of the great­est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround. On the verge of collapse, Ford went outside the auto industry and recruited Mulally—the man who had already saved Boeing from the deathblow of 9/11—to lead a sweeping restructuring of a company that had been unable to overcome decades of mismanage­ment and denial. Mulally applied the principles he developed at Boeing to streamline Ford’s inefficient operations, force its fractious executives to work together as a team, and spark a product renaissance in Dearborn. He also convinced the United Auto Workers to join his fight for the soul of American manufacturing. Bryce Hoffman reveals the untold story of the covert meetings with UAW leaders that led to a game-changing contract, Bill Ford’s battle to hold the Ford family together when many were ready to cash in their stock and write off the company, and the secret alliance with Toyota and Honda that helped prop up the Amer­ican automotive supply base. In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet­ings to drive change and force Ford to deal with the painful realities of the American auto industry.  Hoffman was granted unprecedented access to Ford’s top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.

    This title includes practical techniques and examples.

    The Vinyl Dialogues offers the stories behind 31 of the top albums of the 70s, including backstories behind the albums, the songs, and the artists. It was the 1970s: Big hair, bell-bottomed pants, Elvis sideburns and puka shell necklaces. The drugs, the freedom, the Me Generation, the lime green leisure suits. And then there was the music and how it defined a generation. The birth of Philly soul, the Jersey Shore Sound and disco. It's all there in "The Vinyl Dialogues," as told by the artists who lived and made Rock and Roll history throughout the decade.Throw in a little political intrigue - The Guess Who being asked not to play its biggest hit, "American Woman," at a White House appearance and Brewer and Shipley being called political subversives and making President Nixon's infamous "enemies list" - and "The Vinyl Dialogues offers a first-hand snapshot of a country in transition, hung over from the massive cultural changes of the 1960s and ready to dress outrageously and to shake its collective booty. All seen through the eyes, recollections and perspectives of the artists who lived it and made all that great music on all those great albums.

    District Judge Stanley Sporkin. Teamed with the daughter of one of Bill Gates's closest associates, thirteen-year Microsoft veteran Marlin Eller shows us what it was like at every step along Gates's route to world domination, making all that's been written before seem like a rough guess. If the Justice Department had Eller and Edstrom investigating the current-headline-making antitrust case, they would have on the record many of Microsoft's most respected developers directly contradicting the "authorized" version of events being presented in court. They would know the real scoop on how Windows was developed in the first place, shedding new light on the 1988 Apple v. Microsoft lawsuit over the alleged copying of the Mac. They would even know the real story of how Microsoft killed off Go Corporation, told for the first time by the man who did the deed, Marlin Eller himself. Revealing the smoke-and-mirror deals, the palms greased to help launch a product that didn't exist, and the boneyard of once-thriving competitors targeted by the Gates juggernaut, this book demonstrates with often hilariously damning detail the Microsoft muddle that passes for strategic direction, offset by Gates's uncanny ability to come from behind to crush whoever's on top.