Don't Sell Me, Tell Me: How to use storytelling to connect with the hearts and wallets of a hungry audience


Greg Koorhan - 2016
    You can move them to tears, to laughter, and most important, you can move them to action!Packed with advice you can put to use right away, you’ll learn how to keep your audience eager and ready to hear from you.What pragmatic and actionable tactics will you learn?How to quickly communicate your unique value.The secret to connecting with the emotions of your desired audience.The foolproof method for standing apart from your competition.The most common marketing mistakes even smart business owners make and how to avoid them.The singular best way to create an authentic, consistent brand.Also the following insights:The 4 critical elements you must have in place to keep your audience engaged.Six different ways you can use stories in your business.A step-by-step guide for finding your most powerful brand voice.How to structure a story so that your audience feels compelled to listen.PLUS, examples to jumpstart the process!Here’s what this book ISN’T: this isn’t about picking new colors, redesigning your logo or developing your website. This is about building a consistent, unique and authentic brand that attracts your most profitable customers.How will your business improve?Follow a process only a few LEADERS in their markets have figured outGet KNOWN for your unique valueCreate content your audience LIKES and sharesBuild - or rebuild - TRUST in your brandGather a loyal group of fans eager to BUY from youImplement these techniques and watch your profits skyrocket.Learn how to tell a better story and connect with a loyal audience by scrolling up and clicking the BUY NOW button at the top of this page!

Mass Effect - Prima Official Game Guide


Stephen Stratton - 2007
    To get the full effect, you need this guide•Full mission & optional assignment walkthroughs•Massive galactic codex section for all the background you could want•All Achievements and how to get them•Mass Effect warfare secrets revealed

The Conversation Manager: The Power of the Modern Consumer/The End of the Traditional Advertiser


Steven Van Belleghem - 2010
    This book looks at how to deal with the changing consumer and the social media as a marketing specialist.

Insight Selling: Surprising Research on What Sales Winners Do Differently


Mike Schultz - 2014
    They studied more than 700 business-to-business purchases made by buyers who represented a total of $3.1 billion in annual purchasing power. When they compared the winners to the second-place finishers, they found surprising results.Not only do sales winners sell differently, they sell radically differently, than the second-place finishers. In recent years, buyers have increasingly seen products and services as replaceable. You might think this would mean that the sale goes to the lowest bidder. Not true! A new breed of seller—the insight seller—is winning the sale with strong prices and margins even in the face of increasing competition and commoditization.In Insight Selling, Schultz and Doerr share the surprising results of their research on what sales winners do differently, and outline exactly what you need to do to transform yourself and your team into insight sellers. They introduce a simple three-level model based on what buyers say tip the scales in favor of the winners:Level 1 “Connect.” Winners connect the dots between customer needs and company solutions, while also connecting with buyers as people.Level 2 “Convince.” Winners convince buyers that they can achieve maximum return, that the risks are acceptable, and that the seller is the best choice among all options.Level 3 “Collaborate.” Winners collaborate with buyers by bringing new ideas to the table, delivering new ideas and insights, and working with buyers as a team.They also found that much of the popular and current advice given to sellers can damage sales results. Insight Selling is both a strategic and tactical guide that will separate the good advice from the bad, and teach you how to put the three levels of selling to work to inspire buyers, influence their agendas, and maximize value. If you want to find yourself and your team in the winner’s circle more often, this book is a must-read.

Lessons: Part 2


Jenny Colgan - 2018
    But Ismé, the new scholarship girl, is causing trouble.Downey House is preparing for Christmas - the halls are decorated, the play is in rehearsal - but it doesn't seem to be the most wonderful time of the year. Will the school be able to pull together to celebrate the festive season?

Beyond the God Sea


Elora Morgan - 2022
    NOT EVEN HER OWN FATHER.Envy of the other girls, Zaria was born for the sea. Nobody questions her fate as the chosen braenese to marry Keroe, God of the Sea -- least of all her.And even if she did, she has no choice.When Zaria’s wedding day finally arrives, she'll become the only islander of her generation permitted to cross into the God Sea. There’s nothing more she could possibly want.UNTIL A CURIOUS BOY WASHES UP ON HER PALM-FRINGED PARADISE AND ZARIA DEFIES SACRED LAW TO HIDE THE UNCONSCIOUS STRANGER.There are only two possibilities with his strange (and strangely handsome) face: he’s either a village anomaly or the Sea God himself, in disguise. The alluring boy-creature couldn’t have come from anywhere else, because there is no other land in all the ocean.BUT WHEN THE SCOUNDREL AWAKENS, HE HAS THE GALL TO AMBUSH ZARIA.As three pageants leading up to her wedding turn unexpectedly deadly, and the enigma of its true purpose looms, Zaria is torn between her long-desired fate as Sea Queen and the infuriating boy who tells her that everything her people know is a lie.

Digital Adaptation


Paul Boag - 2014
    That's why we created Digital Adaptation, a new practical book on how to help senior management understand the Web and adapt the business, culture, teams and workflows accordingly. No fluff, no theory — just techniques and strategies that worked in practice, and showed results. The book will help traditional businesses and organizations to overcome their legacy, and help you plant the seeds of change with very little power. If you do want to finally see changes happening, this is the book to grab. Written by Paul Boag. Designed by Veerle Pieters. 176 pages. YOU'LL LEARN TO: • Tackle bureaucracy and overcome legacy culture, • Develop a flexible and effective digital strategy, • Use responsibility matrix to minimize delays and costs, • Adopt a digital culture and become digital by default, • Apply techniques from mid-sized and large organizations, • Avoid toxic working practices and improve internal processes, • Organize teams and boost their efficiency, • Embrace social media and use them effectively, • Understand the value of a digital team and invest in them, • Break down the walls and nourish collaboration, ownership and innovation.

The Social Media Murders


Jon Athan - 2017
    Charlene Sanchez, a popular senior, believes everyone is a target—and everyone is a suspect. When videos of the murders begin to surface on social media, Charlene enlists the help of her closest friends and races to find the serial killer. Can she stop the killer before he stops her? Jon Athan, author of Butcher Road and Camp Blaze, brings you another violent slasher inspired by the classics. WARNING: This book contains scenes of graphic violence. This book is not intended for those easily offended or appalled. Please enjoy at your own discretion.

The Social Church: A Theology of Digital Communication


Justin Wise - 2014
    Justin Wise speaks about social media as this generation's printing press—a revolutionary technology that can spread the gospel farther and faster than we can imagine.It’s time to take what we know (and admit what we don’t know) and learn together how to move forward as the church. Are you ready to think theologically about this digital age and reach people in a new way?

New Beginnings at The Birdie and Bramble


Alison Craig - 2019
    She can't stay in Scotland or their cosy flat over the restaurant without him. But when she tries to sell the business so she can return to London and run from her past, she discovers the restaurant is hardly worth anything at all. Maddy can't let her father's legacy be treated this way, so together with her dad's best friends and The Birdie & Bramble staff, she begins to revitalise the restaurant. Maybe if she can save The Birdie & Bramble, then she might just be able to make her dad proud of her again... This is the first novel in The Birdie & Bramble series. Don't miss a single book in this hilarious and feel-good series: 1. New Beginnings at The Birdie & Bramble 2. Snowfall at The Birdie & Bramble 3. Blue Skies at The Birdie & Bramble

Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate


Amy Jo Martin - 2012
    In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed.Reveals the winning strategies for using social media to achieve dramatic results Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.

The New Influencers: A Marketer's Guide to the New Social Media


Paul Gillin - 2007
    Paul Gillin’s The New Influencers explores these forces at work, identifying the new influencers, their goals and motivations, and offers strategies for both large and small organizations on how to influence the influencers.

Less Clutter. Less Noise.: Beyond Bulletins, Brochures and Bake Sales


Kem Meyer - 2009
    Imagine learning and employing the following leadership skills: -How to communicate vision in a way that causes people to respond -How to hire the right people and fire the wrong people -How to gauge the health of your church -Staffing strategies that add staff and reduce expenses -How to maximize momentum for greater growth -How to develop a system for raising up leaders -How to develop yourself as a leader -How to manage staff more effectively -And much more! Effective ministry doesn't have to be a mystery. Instead, it can be the ride of your life as you take the journey from Zero to Sixty!

Develop Your Assertiveness


Sue Bishop - 1996
    But being assertive does not mean being aggressive. By standing up for yourself, responding well to difficult situations and giving and receiving criticism constructively, you will gain the respect and like of others. Sue Bishop outlines ways to deal with problem people, think positively and build self-confidence. Practical activities help readers measure progress and reach their goals.

Offline: Free Your Mind from Smartphone and Social Media Stress


Imran Rashid - 2018
    In Offline, they deliver an eye-opening research-based journey into the world of tech giants, smartphones, social engineering, and subconscious manipulation. This provocative work shows you how digital devices change individuals and communities for better and worse.A must-read if you or your kids use smartphones or tablets and spend time browsing social networks, playing online games or even just browsing sites with news and entertainment.   Learn how to recognize ‘mind hacks’ and avoid the potentially disastrous side-effects of digital pollution. Unplug from the matrix. Learn digital habits that work for you.