Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.” For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable.   As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as:   • Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better. • If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. • Do not assume that general agreement will lead to change—it takes substantial energy to move a group, even when all are on board.

    With his trademark humor and frankness, Alan Alda explains what makes the out-of-the-box techniques he developed after his years as the host of Scientific American Frontiers so effective. This book reveals what it means to be a true communicator, and how we can communicate better, in every aspect of our lives—with our friends, lovers, and families, with our doctors, in business settings, and beyond.

    But how do you choose the right words? And how do you know if they work? With this practical book, you'll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You'll use frameworks and patterns for content, methods to measure the content's effectiveness, and processes to create the collaboration necessary for success. You'll also structure your voice throughout so that the brand is easily recognizable to its audience.Learn how UX content works with the software development lifecycleUse a framework to align the UX content with product principlesExplore content-first design to root UX text in conversationLearn how UX text patterns work with different voicesProduce text that's purposeful, concise, conversational, and clear

    The poet's imagination of romanticism is captured in the vividly described poems. The poems are written in Hindi and the poet not only narrates the poems in the book but has also sung it in tune. The poems are appealing to the young generation and have been read widely by people in India and abroad

     Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, from "The" "New York Times" to "The Economist, " and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Companies that now flourish are finding that the connections they foster are more important than the content they create. Success comes not from making the best content but from recognizing how content enables customers connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand" "teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the frontlines of digital change, "The Content Trap" is an essential new playbook for navigating the turbulent waters in which we find ourselves."

    Emphasis is placed on the basic principles and priorities of the software process. Sections are organized in a natural way for managers and professionals to implement improvement activities.

    The ability to see the potential for a strong picture and then organize the graphic elements into an effective, compelling composition has always been one of the key skills in making photographs.Digital photography has brought a new, exciting aspect to design - first because the instant feedback from a digital camera allows immediate appraisal and improvement; and second because image-editing tools make it possible to alter and enhance the design after the shutter has been pressed. This has had a profound effect on the way digital photographers take pictures.Now published in sixteen languages, The Photographer's Eye continues to speak to photographers everywhere. Reaching 100,000 copies in print in the US alone, and 300,000+ worldwide, it shows how anyone can develop the ability to see and shoot great digital photographs. The book explores all the traditional approaches to composition and design, but crucially, it also addresses the new digital technique of shooting in the knowledge that a picture will later be edited, manipulated, or montaged to result in a final image that may be very different from the one seen in the viewfinder.

    It is about being a poet. It is also about the long process of becoming one," writes Eavan Boland. These inspiring essays are both critical and deeply personal, allowing the adventure, passion, and struggle of becoming a woman poet to be viewed from different perspectives. Boland traces her own experiences as a woman, wife, and mother and their effects on her poetry. In the opening essay, she explores the story of her mother, a painter, and her influence on Boland's own concepts of art and womanhood. She examines the work of women poets such as Adrienne Rich, Elizabeth Bishop, Gwendolyn Brooks, and Sylvia Plath, whose poetry provided light and guidance for her own work. And finally, in "Letter to a Young Woman Poet," she addresses an unseen young poet of the future, and looks to a world where this future artist can change the poetic past as well as the present.

    Written by two authors who have won millions of dollars in grants -- and updated to include vital information and advice accumulated since The Only Grant-Writing Book You'll Ever Need first appeared -- this new edition provides a comprehensive, step-by-step guide for grant writers, demystifying the process while offering indispensable advice from funders and grant recipients. It includes the following. Guidance on developing a realistic, cost-effective, collaborative program Concrete suggestions (with practice exercises and examples) for approaching each section of a grant so that the proposal is absolutely clear to the funder A glossary of terms with any word, phrase, or concept a grant writer may need, plus fifty tips for writing a winning proposal Funders roundtables put you inside the minds of the people who award grants

    The COVID-19 pandemic may have accelerated the process, but the trend is clear—making a living outside the confines of a public workplace is here to stay. For anyone who needs guidance on how to navigate working from a home office—or a home sofa—here is a charming, expert, and genuinely helpful guide to managing a productive career without impromptu hallway conversations or on-call IT support, but with more joy—and, for most of us, better coffee. Written by a dedicated work-from-home expert, Solo culls wisdom from the latest research in psychology, economics, and social science and explores what we gain, or lose, in the shift to solo work. In chapters like “Loneliness and Solitude,” “The Power of Planning,” and “The Curse of Comparison (and Why Social Media Sucks),” it picks up where the bibles for freelancers stop, offering practical, inspiring, and uniquely reassuring advice culled from a range of influences, from Aesop’s fables to medical journals, and explaining what helps us stay resilient, productive, and focused in a company of one.

    Blocked writer, accidental scholar, inattentive husband, all J. J. Quinn wants is peace, and he has gone to buy his wife an expensive handbag to accomplish it. As the bag in question walks out the door under the arm of a beautiful, aristocratic shoplifter, though, Quinn's curiosity leads him deep into mystery and danger. The shoplifter is Sarah Slade, a Boston Brahmin attempting to ditch a past as bloody as Medea's. Compared to Quinn's hypercompetent, Euripides-scholar wife, Claire, the unhinged Sarah is an alluring breath of fresh air -- but, of course, Quinn has no idea of the Pandora's box he's opened. Acclaimed by Newsweek as "witty and literate . . . Grand Guignol for grown-ups," A Woman Run Mad is an unsettling, deeply satisfying novel. "Remind[s] one of Iris Murdoch, or Muriel Spark, or E. M. Forster. Yet A Woman Run Mad is unlike any novel I know . . . unusual intelligence and personality are alive throughout the book." -- Richard P. Brickner, The New York Times Book Review; "Unless you have no interest in passions, the edge of madness, forbidden obsessions, runaway libidos and dangerous desires, A Woman Run Mad will fascinate you, from its title to its perfect final sentence. . . . A thinking man's Fatal Attraction." -- Chicago Sun-Times; "Normality -- as our time understands the word -- and monstrosity are L'Heureux's poles, and he joins them with extraordinary dexterity. . . . The ending is not to be revealed." -- Los Angeles Times Book Review; "A superior suspense story . . . It is the kind of story that might well have appealed to a writer like Patricia Highsmith, a drama of interlocking obsessions." -- The New York Times.

    These are the children and grandchildren of Appalachian families who migrated to northern cities in the 1950s to look for work. They make up this largely "invisible" urban group, a minority that represents a significant portion of the urban poor. Literacy researchers have rarely studied urban Appalachians, yet, as Victoria Purcell-Gates demonstrates in Other People's Words, their often severe literacy problems provide a unique perspective on literacy and the relationship between print and culture.A compelling case study details the author's work with one such family. The parents, who attended school off and on through the seventh grade, are unable to use public transportation, shop easily, or understand the homework their elementary-school-age son brings home because neither of them can read. But the family is not so much illiterate as low literate--the world they inhabit is an oral one, their heritage one where print had no inherent use and no inherent meaning. They have as much to learn about the culture of literacy as about written language itself.Purcell-Gates shows how access to literacy has been blocked by a confluence of factors: negative cultural stereotypes, cultural and linguistic elitism, and pedagogical obtuseness. She calls for the recruitment and training of "proactive" teachers who can assess and encourage children's progress and outlines specific intervention strategies.

    This book draws on responses from questionnaires to define the skills that comprise effective leadership, and then provides a systematic program for attaining, developing, and implementing those skills. It provides research-based strategies for strengthening leadership.

    It's far more than a collection of simple writing prompts. You'll find a vast treasury of story ideas inside, organized by subject, theme, and situation categories, and listed alphabetically for easy reference.Author and award-winning writing instructor Fred White shows you how to build out and customize these ideas to create unique plots that reflect your personal storytelling sensibilities, making The Writer's Idea Thesaurus an invaluable tool for generating creative ideas and vanquishing writer's block—for good.Inside you'll find:•2,000 unique and dynamic story ideas perfect for novels and short stories of any genre or writing style•Twenty major idea categories, such as The Invasion of X, The Transformation of X into Y, Escape from X, The Curse of X, and more•Multiple situations that further refine the major categories, such as The Creation of Artificial Life, The Descent Into Madness, Love in the Workplace, The Journey to a Forgotten Realm, and more•Invaluable advice on how to customize each idea.The Writer's Idea Thesaurus is an interactive story generator that opens the door to thousands of new story arcs and plotlines.

    uses the latest research from the fields of motivation, creativity, behavioral economics, neuroscience, and management to reveal what really makes us successful at work. Combining powerful stories with cutting edge findings, Friedman shows leaders at every level how they can use scientifically-proven techniques to promote smarter thinking, greater innovation, and stronger performance. Among the many surprising insights, Friedman explains how learning to think like a hostage negotiator can help you diffuse a workplace argument, why placing a fish bowl near your desk can elevate your thinking, and how incorporating strategic distractions into your schedule can help you reach smarter decisions. Along the way, the book introduces the inventor who created the cubicle, the president who brought down the world’s most dangerous criminal, and the teenager who single-handedly transformed professional tennis—vivid stories that offer unexpected revelations on achieving workplace excellence. Brimming with counterintuitive insights and actionable recommendations, The Best Place to Work offers employees and executives alike game-changing advice for working smarter and turning any organization—regardless of its size, budgets, or ambitions—into an extraordinary workplace.