The Long Game: How to Be a Long-Term Thinker in a Short-Term World


Dorie Clark - 2021
    Today's professionals feel rushed, overwhelmed, and perennially behind. So we keep our heads down, focused on the next thing, and the next, without a moment to breathe.How can we break out of this endless cycle and create the kind of interesting, meaningful lives we all seek?Just as CEOs who optimize for quarterly profits often fail to make the strategic investments necessary for long-term growth, the same is true in our own personal and professional lives. We need to reorient ourselves to see the big picture so we can tap into the power of small changes that, made today, will have an enormous and disproportionate impact on our future success. We need to start playing The Long Game.As top business thinker and Duke University professor Dorie Clark explains, we all know intellectually that lasting success takes persistence and effort. And yet so much of the relentless pressure in our culture pushes us toward doing what's easy, what's guaranteed, or what looks glamorous in the moment. In The Long Game, she argues for a different path. It's about doing small things over time to achieve our goals—and being willing to keep at them, even when they seem pointless, boring, or hard.In The Long Game, Clark shares unique principles and frameworks you can apply to your specific situation, as well as vivid stories from her own career and other professionals' experiences. Everyone is allotted the same twenty-four hours—but with the right strategies, you can leverage those hours in more efficient and powerful ways than you ever imagined. It's never an overnight process, but the long-term payoff is immense: to finally break out of the frenetic day-to-day routine and transform your life and your career.

Legal Writing in Plain English: A Text with Exercises


Bryan A. Garner - 2001
    In Legal Writing in Plain English, Bryan A. Garner provides lawyers, judges, paralegals, law students, and legal scholars sound advice and practical tools for improving their written work. The book encourages legal writers to challenge conventions and offers valuable insights into the writing process: how to organize ideas, create and refine prose, and improve editing skills. In essence, it teaches straight thinking—a skill inseparable from good writing.Replete with common sense and wit, the book draws on real-life writing samples that Garner has gathered through more than a decade of teaching in the field. Trenchant advice covers all types of legal materials, from analytical and persuasive writing to legal drafting. Meanwhile, Garner explores important aspects of document design. Basic, intermediate, and advanced exercises in each section reinforce the book's principles. (An answer key to basic exercises is included in the book; answers to intermediate and advanced exercises are provided in a separate Instructor's Manual, free of charge to instructors.) Appendixes include a comprehensive punctuation guide with advice and examples, and four model documents.Today more than ever before, legal professionals cannot afford to ignore the trend toward clear language shorn of jargon. Clients demand it, and courts reward it. Despite the age-old tradition of poor writing in law, Legal Writing in Plain English shows how legal writers can unshackle themselves.Legal Writing in Plain English includes:*Tips on generating thoughts, organizing them, and creating outlines.*Sound advice on expressing your ideas clearly and powerfully.*Dozens of real-life writing examples to illustrate writing problems and solutions.*Exercises to reinforce principles of good writing (also available on the Internet).*Helpful guidance on page layout.*A punctuation guide that shows the correct uses of every punctuation mark.*Model legal documents that demonstrate the power of plain English.

Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century


Jim Aitchison - 1999
    Addresses how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. Includes advice from a bevy of advertising masters from the US, UK, Asia, a

No Exit: Struggling to Survive a Modern Gold Rush


Gideon Lewis-Kraus - 2014
    They're burning through cash, sales have stalled, and investors are nowhere to be found. Welcome to the reality of the new tech boom. Sure, it has produced its glittering share of billion-dollar "exits." But for the vast majority of startups life is nasty, brutish, and short on glamour. NO EXIT explores the feverish world of company founders who are desperately trying to keep their dream afloat. It’s a harrowing and hilarious look at the Silicon Valley no one sees. This is an extended version of a story that appears in the May 2014 issue of WIRED magazine.

Make Money from Non-Fiction Kindle Books: How to Maximize Your Royalties, Get Paid to Capture Leads and Rapidly Build a Successful "Backend" Business


John Tighe - 2015
    This is not a book about how to write or market Kindle books...This is a book about how to make money from non-fiction Kindle books.That distinction is critical. Before you even think about what to write or how to market your books you need to be crystal clear on how you plan to make money from them. Most people don’t bother and they leave a huge amount of money on the table as a result!They could be losing anywhere from thousands of dollars a year to tens of thousands or even hundreds of thousands…It depends on the number of Kindle books they have and the nature of their Kindle business and the crazy thing is they don’t even know it!I don’t want you to make that make that mistake. I don’t want you to leave thousands of dollars on the table month after month because you didn’t know how to tap into the multiple income streams that are possible through Kindle books.I don’t want you to be out of pocket to the tune of thousands of dollars because you weren’t aware of how simple pricing strategies can triple your royalties or double your leads overnight.This book will help you think through how you will make money from your non-fiction Kindle books so that you can maximize your income from each one.If you get this right then you have the chance to achieve something that’s both very rare and very special. You have the chance to build powerful income streams and start living life on your terms.

Your Money: The Missing Manual


J.D. Roth - 2010
    But how do you deal with expenses, debt, taxes, and retirement without getting overwhelmed? This book points the way. It's filled with the kind of practical guidance and sound insights that makes J.D. Roth's GetRichSlowly.org a critically acclaimed source of personal-finance advice.You won't find any get-rich-quick schemes here, just sensible advice for getting the most from your money. Even if you have perfect credit and no debt, you'll learn ways to make your rosy financial situation even better.Get the info you need to make sensible decisions on saving, spending, and investingLearn the best ways to set and achieve financial goalsSet up a realistic budget framework and learn how to track expensesDiscover proven methods to help you eliminate debtUnderstand how to use credit wiselyWin big by making smart decisions on your home and other big-ticket itemsLearn how to get the most from your investments by avoiding rash decisionsDecide how -- and how much -- to save for retirement

Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg


Ekaterina Walter - 2012
    Think Like Zuck answers the questions everyone is asking: What did Mark Zuckerberg do right?The book explores the critical elements that drive the success of Facebook and businesses like it, such as having passion to change the world, clear vision and higher purpose to execute, extraordinary team-building skills, and a flexible business strategy.

Waffle Street: The Confession and Rehabilitation of a Financier


James Adams - 2010
    Wearied by eight years in the bond market and disillusioned by the financial services profession, he decides to get an “honest job” for a change. Before he knows what hit him, Jimmy finds himself waiting on tables of barflies at his local Waffle House.Amidst the glorious chaos of the night shift, the 24-hour diner affords a bevy of comedic experiences as the author struggles to ingratiate himself with a motley crew of waiters and cooks.Unexpectedly, the restaurant also becomes a font of insight into financial markets and the human condition.In a uniquely hilarious and thought-provoking narrative, Waffle Street unravels the enigmas of money, banking, economics, and grits once and for all. As they laugh heartily at the author’sexpense, readers will develop a profound appreciation for the first principle of economics: there really is no such thing as a free lunch.

Rise of the Youpreneur: The Definitive Guide to Becoming the Go-To Leader in Your Industry and Building a Future-Proof Business


Chris C. Ducker - 2018
    Since then, the Youpreneur has risen to the top across sectors. A Youpreneur transcends the old rules of business and builds a sustainable business from the foundation of their experience, interests, and personality—their personal brand. Youpreneurs draw an engaged, loyal audience even as they pursue varying, changing interests. They play by their own rules, and they reap the benefits. Ready to pivot for the last time, guarantee the success of your business, and become the go-to leader in your industry? Chris Ducker will show you how to develop the Business of You and build a future-proof business model. * * * Chris Ducker is the bestselling author of Virtual Freedom and founder of Youpreneur.com—the entrepreneurial mastermind community that helps experts become the go-to leader in their market. A true entrepreneur at heart, he has built several businesses since venturing into the world of entrepreneurship in 2004, which today collectively house over 450 full-time employees and generate a multi-seven-figure annual revenue. A highly sought-after keynote speaker, trusted international business mentor, blogger, and podcaster, Chris is featured regularly in Entrepreneur, Inc., Success, Forbes, The Huffington Post, and several other key media outlets. Relishing the opportunity to help build strategies for other passionate entrepreneurs that want to grow their businesses in productive and effective ways, Chris hosts several live events each year, including the annual Youpreneur Summit in London. Chris recently relocated back to the UK after many years based in the Philippines, and now lives with his wife and four children in Cambridgeshire. You can reach out to him directly on Twitter @ChrisDucker, or visit his personal website at ChrisDucker.com. * * * Advance praise for Rise of the Youpreneur: “In six years, I’ve built an eight-figure, personal brand business. If I had read Rise of the Youpreneur before I started I could have done it in half the time.” —Michael Hyatt, New York Times bestselling author of Your Best Year Ever “Timely, relevant, and powerful . . . Recommended!” —Jay Baer, Founder of Convince & Convert and author of Hug Your Haters “I’ll be recommending this resource to my community many times over.” —Amy Schmittauer Landino, Founder of Savvy Sexy Social and bestselling author of Vlog Like a Boss “The ultimate guide for personal business success.” —Pat Flynn, Wall Street Journal bestselling author of Will It Fly?

Flash Foresight: How to See the Invisible and Do the Impossible: Seven Radical Principles That Will Transform Your Business


Daniel Burrus - 2010
    From internationally renowned technology forecaster Daniel Burrus a leading consultant to Google, Proctor & Gamble, IBM, and many other Fortune 500 firms with John David Mann, co-author of the Wall Street Journal bestseller The Go-Giver, comes this systematic, easy-to-implement method for identifying new business opportunities and solving difficult problems in the twenty-first century marketplace."

Thank God It's Monday!: How to Create a Workplace You and Your Customers Love


Roxanne Emmerich - 1997
    Roxanne Emmerich introduces you to two CEOs: one desperately struggling to stay afloat and another who's discovered a better route to growth and profitability. As you join them both on their journey, you'll gain valuable insights for jumpstarting positive change from anywhere in the organization, replacing dysfunctional organizational behaviors with passion and creativity, overcoming setbacks and making vision and values actually work! Whether you're on the front line, in an office, or running the show, you'll see how to: - Replace dysfunctional behaviors with passion and creativity - Overcome setbacks with a "bring it on" attitude - Breathe results-generating life into vision and values - Think big and make big things happen "Thank God It's Monday!" presents a unique approach that makes an impact on three groups at once: - Employees discover how to win at work and love their work - Companies turn around results quickly and profoundly - Customers experience a powerful and visible commitment to their success You will shift from a "why we can't" to a "how we can" workplace...in one day! Your customers will go crazy about you. You will find yourself loving to go to work where everyone exclaims, Thank God It's Monday!

The 12 Week Year


Brian P. Moran - 2009
    Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.Explains how to leverage the power of a 12-week year to drive improved results in any area of your lifeOffers a how-to book for both individuals and organizations seeking to improve their execution effectivenessAuthors are leading experts on execution and implementation Turn your organization's idea of a year on its head, and speed your journey to success.©2013 Brian P. Moran and Michael Lennington (P)2014 Audible Inc.

Your Next Five Moves: Master the Art of Business Strategy


Patrick Bet-David - 2020
    In this book, Patrick Bet-David “helps entrepreneurs understand exactly what they need to do next” (Brian Tracy, author of Eat That Frog!) by translating this skill into a valuable methodology. Whether you feel like you’ve hit a wall, lost your fire, or are looking for innovative strategies to take your business to the next level, Your Next Five Moves has the answers. You will gain: CLARITY on what you want and who you want to be. STRATEGY to help you reason in the war room and the board room. GROWTH TACTICS for good times and bad. SKILLS for building the right team based on strong values. INSIGHT on power plays and the art of applying leverage. Combining these principles and revelations drawn from Patrick’s own rise to successful CEO, Your Next Five Moves is a must-read for any serious executive, strategist, or entrepreneur.

The 12% Solution


David Alan Carter - 2017
    A strategy that’s not pie-in-the-sky and not just a bunch of theory, but rather a systematic plan that is backed up with real numbers showing it clearly beating the S&P 500 over time. A trading strategy that’s understandable, repeatable, that works and works simply.Anyone can do this. In simple-to-understand language, you’ll discover---- The six ETFs that power the strategy, and why.-- The simple technique for identifying which of those ETFs to buy, and which to sell. And most importantly, when.-- How $5,000 can end up $1,000,000 in your retirement portfolio.-- How to protect your portfolio during market downturns with a simple cash trigger.-- In short, how to earn an average of 12% annually in the stock market with minimal trading, less volatility, and less risk.Beat "The Street" in just 20 minutes.If you have 20 minutes a month and a computer, you can turn any investment amount into a steadily growing compounding machine that will make you the envy of Mad Money’s Jim Cramer and 99% of all mutual fund managers.Make just 2-4 trades one day a month. The strategy tells you what ETFs to buy and what to sell. That’s it. Then turn off the computer and go live your life.

The Glamour of Grammar: A Guide to the Magic and Mystery of Practical English


Roy Peter Clark - 2010
    Roy Peter Clark, author of Writing Tools, aims to put the glamour back in grammar with this fun, engaging alternative to stuffy instructionals. In this practical guide, readers will learn everything from the different parts of speech to why effective writers prefer concrete nouns and active verbs. The Glamour of Grammar gives readers all the tools they need to"live inside the language" -- to take advantage of grammar to perfect their use of English, to instill meaning, and to charm through their writing. With this indispensable book, readers will come to see just how glamorous grammar can be.