YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results.Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

    Bored and Brilliant builds on that experiment to show us how to rethink our gadget use to live better and smarter in this new digital ecosystem. Manoush explains the connection between boredom and original thinking, exploring how we can harness boredom’s hidden benefits to become our most productive and creative selves without totally abandoning our gadgets in the process.Grounding the book in the neuroscience and cognitive psychology of “mind wandering”—what our brains do when we’re doing nothing at all—Manoush includes practical steps you can take to ease the nonstop busyness and enhance your ability to dream, wonder, and gain clarity in your work and life. The outcome is mind-blowing. Unplug and read on.

    That means embracing processes of trial, failure, and adaptation as they form Christian community with new neighbors. And that means a whole new way of being church. Taking one page from the Bible and another from Silicon Valley, priest and scholar Dwight Zscheile brings theological insights together with cutting-edge thinking on organizational innovation to help churches flourish in a time of profound uncertainty and spiritual opportunity. Picking up where his recent bestseller, People of the Way left off, Zscheile answers urgent and practical questions around how churches become agile and adaptive to meet cultural change. For clergy, congregational leaders, judicatory and denominational executives and staff, seminarians, and church members.

    The proposed plan enables kids from the age of 18 months to 18 years to build the seven crucial “C’s”—competence, confidence, connection, character, contribution, coping, and control—needed to bounce back from challenges.A variety of approaches are featured such as building on natural strengths, fostering hope and optimism, avoiding risky behaviors, and taking care of oneself physically and emotionally. With new chapters on perfectionism, the negative portrayal of teens, military families, and what parents can do when resilience has reached its limits, this examination also includes two personalized guides for creating customized strategies.

    That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.

    Detentions. Suspensions. Expulsions. These are the established tools of school discipline for kids who don't abide by school rules, have a hard time getting along with other kids, don't seem to respect authority, don't seem interested in learning, and are disrupting the learning of their classmates. But there's a big problem with these strategies: They are ineffective for most of the students to whom they are applied.It's time for a change in course.Here, Dr. Ross W. Greene presents an enlightened, clear-cut, and practical alternative. Relying on research from the neurosciences, Dr. Greene offers a new conceptual framework for understanding the difficulties of kids with behavioral challenges and explains why traditional discipline isn't effective at addressing these difficulties. Emphasizing the revolutionarily simple and positive notion that kids do well if they can, he persuasively argues that kids with behavioral challenges are not attention-seeking, manipulative, limit-testing, coercive, or unmotivated, but that they lack the skills to behave adaptively. And when adults recognize the true factors underlying difficult behavior and teach kids the skills in increments they can handle, the results are astounding: The kids overcome their obstacles; the frustration of teachers, parents, and classmates diminishes; and the well-being and learning of all students are enhanced.In Lost at School, Dr. Greene describes how his road-tested, evidence-based approach — called Collaborative Problem Solving — can help challenging kids at school.His lively, compelling narrative includes:• tools to identify the triggers and lagging skills underlying challenging behavior.• explicit guidance on how to radically improve interactions with challenging kids — along with many examples showing how it's done.• dialogues, Q & A's, and the story, which runs through the book, of one child and his teachers, parents, and school.• practical guidance for successful planning and collaboration among teachers, parents, administrations, and kids.Backed by years of experience and research, and written with a powerful sense of hope and achievable change, Lost at School gives teachers and parents the realistic strategies and information to impact the classroom experience of every challenging kid.

    Real estate investing can be an excellent way to build wealth. With its advantages of cash flow, appreciation, tax benefits, equity buildup and leveraging, real estate may be the only vehicle that can carry the average person to retirement wealth. Real estate investor, attorney, and author Larry Loftis has developed a safe, easy, and lucrative way for new investors to get into the game, and for experienced ones to enhance their portfolios. In Investing in Duplexes, Triplexes and Quads: The Fastest and Safest Way to Real Estate Wealth, he draws on both his real estate investing experience and legal acumen to explore advantages you may not have considered about residential multifamily properties of two to four units. Learn how to: •Buy duplexes, triplexes and quads with no money down, AND get cash back at closing. •Eliminate risk, and guarantee that your mortgage payments are always covered. •Use "cash-out" from refinancing to purchase more properties. •Decide whether to buy and hold or "pyramid" to a large apartment complex. •Use inflation, tax laws, and rehab to build a massive retirement nest-egg.

    We live in an age of winners and losers, where the odds are stacked in favour of the already fortunate. Stalled social mobility and entrenched inequality give the lie to the promise that "you can make it if you try". And the consequence is a brew of anger and frustration that has fuelled populist protest, with the triumph of Brexit and election of Donald Trump.Michael J. Sandel argues that to overcome the polarized politics of our time, we must rethink the attitudes toward success and failure that have accompanied globalisation and rising inequality. Sandel highlights the hubris a meritocracy generates among the winners and the harsh judgement it imposes on those left behind. He offers an alternative way of thinking about success - more attentive to the role of luck in human affairs, more conducive to an ethic of humility, and more hospitable to a politics of the common good.

    They identify 10 problems with school leadership and provide dynamic, right-now solutions. During this exciting journey toward change, you learn how to:Transform yourself from leader to Lead LearnerAmplify individual staff needs while maintaining a collaborative visionEmploy unique strategies to break down the walls between home and school Empower students and staff to own their spaceCreate a culture where "Yes" and "Trust" are the default Eliminate initiative overload while encouraging teachers to lead, as well Broadcast student voice Bring passion into your schoolEmbrace technology and social channels in ways rarely considered in education Eradicate your deficit mindset What makes Hacking Leadership different?Sanfelippo and Sinanis present leadership strategies in ways few people have ever seen. These experienced, thoughtful, decisive leaders, share amazing, real anecdotes that make you feel like you're listening to trusted friends sitting in your living room. Then, they provide progressive, courageous, and practical solutions that you and all stakeholders will love, using the popular Hack Learning formula:The Problem (a single leadership issue that needs a Hacker's mentality) The Hack (a surprisingly easy solution that you've likely never considered) What You Can Do Tomorrow (no waiting necessary; you can lead from the middle immediately) Blueprint for Full Implementation (a step-by-step action plan for capacity building) The Hack in Action (yes, people have actually done this) Are you ready to Hack LeadershipGrab your copy today.

    Richard Milner IV provides educators with a crucial understanding of how to teach students of color who live in poverty. Milner looks carefully at the circumstances of these students’ lives and describes how those circumstances profoundly affect their experiences within schools and classrooms. In a series of detailed chapters, Milner proposes effective practices—at district and school levels, and in individual classrooms—for school leaders and teachers who are committed to creating the best educational opportunities for these students.   Building on established literature, new research, and a number of revelatory case studies, Milner casts essential light on the experiences of students and their families living in poverty, while pointing to educational strategies that are shaped with these students' unique circumstances in mind. Milner’s astute and nuanced account will fundamentally change how school leaders and teachers think about race and poverty—and how they can best serve these students in their schools and classrooms.

    It shows you how you can unleash astonishing potential by building the trust, delivering the change, and inspiring the focus that underpins sustainable high performance.From extensive interviews with executives from all over the world, as well as from surveys with more than a thousand executives, the book reveals the nine characteristics that Secure Base Leaders display on a daily basis. The research shows that a primary difference between a successful leader and a failed leader is the presence or absence of secure bases in his or her life.Care to Dare will take you on a journey where you will discover your own secure bases, past and present, and determine how you can be a secure base for other people in your life at work and at home.

    The reality of being poor brings out a survival mentality, and turns attention away from opportunities taken for granted by everyone else. If you work with people from poverty, some understanding of how different their world is from yours will be invaluable. Whether you're an educator--or a social, health, or legal services professional--this breakthrough book gives you practical, real-world support and guidance to improve your effectiveness in working with people from all socioeconomic backgrounds. Since 1995 A Framework for Understanding Poverty has guided hundreds of thousands of educators and other professionals through the pitfalls and barriers faced by all classes, especially the poor. Carefully researched and packed with charts, tables, and questionnaires, Framework not only documents the facts of poverty, it provides practical yet compassionate strategies for addressing its impact on people's lives.

    Drawing on her own experiences as a British novelist and journalist, Wenham-Jones takes you through the minefield of the writing process, giving advice on everything from how to avoid Writer's Bottom to what to wear to your launch party. Including hot tips from authors, agents, and publishers at the sharp end of the industry.

    Or the blissful abandon of a golden retriever racing with glee across a lawn. This is the joy of play. By definition, play is purposeless and all-consuming. And, most important, it’s fun. As we become adults, taking time to play feels like a guilty pleasure—a distraction from “real” work and life. But as Dr. Stuart Brown illustrates, play is anything but trivial. It is a biological drive as integral to our health as sleep or nutrition. In fact, our ability to play throughout life is the single most important factor in determining our success and happiness. Dr. Brown has spent his career studying animal behavior and conducting more than six thousand “play histories” of humans from all walks of life—from serial murderers to Nobel Prize winners. Backed by the latest research, Play explains why play is essential to our social skills, adaptability, intelligence, creativity, ability to problem solve, and more. Play is hardwired into our brains—it is the mechanism by which we become resilient, smart, and adaptable people. Beyond play’s role in our personal fulfillment, its benefits have profound implications for child development and the way we parent, education and social policy, business innovation, productivity, and even the future of our society. From new research suggesting the direct role of three-dimensional-object play in shaping our brains to animal studies showing the startling effects of the lack of play, Brown provides a sweeping look at the latest breakthroughs in our understanding of the importance of this behavior. A fascinating blend of cutting-edge neuroscience, biology, psychology, social science, and inspiring human stories of the transformative power of play, this book proves why play just might be the most important work we can ever do.

    This book is an expert course in memory enhancement, organized in 52 key lessons, complete with self-testing. Dominic O'Brien offers us tried and tested strategies and tips that will expand your mental capacities at a realistic but impressive rate to make your memory bigger, better and sharper, week-by-week.